CRM migration
Field-level mapping, validation, and rollback between Yardi and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Yardi
Source
HubSpot
Destination
Compatibility
13 of 13
objects map 1:1 between Yardi and HubSpot.
Complexity
BStandard
Timeline
3–5 days
Overview
Yardi and HubSpot operate in different domains — Yardi is a property management platform purpose-built for residential and commercial real estate operations, while HubSpot is a CRM designed for sales, marketing, and service teams. There is no direct object equivalence between the platforms, so migration requires interpreting Yardi's entity model and reconstructing it within HubSpot's object graph. We map Yardi tenants to HubSpot contacts, with tenant contact fields (name, email, phone, address) translating directly. Yardi owner and landlord records map to HubSpot companies — retaining owner name, company name, and ownership percentage where applicable. Active leases and rental agreements become HubSpot deals, carrying original lease start and end dates, monthly rent amounts, security deposit values, and renewal terms as custom fields. Property and unit records surface as HubSpot company associations or custom properties on the contact record. Because Yardi does not expose a public API, we extract data via scheduled file exports — typically CSV or Yardi's proprietary format — then transform and load through HubSpot's API or bulk import. Maintenance requests and work orders migrate as HubSpot tickets with original priority levels and unit associations. We preserve original create and modification timestamps throughout. Workflows, automations, and any custom Yardi business logic do not transfer — those must be rebuilt in HubSpot using HubSpot's workflow builder, which we document during discovery.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Yardi object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Yardi
Tenant
HubSpot
Contact
1:1Yardi tenant records map directly to HubSpot contacts. First name, last name, email, phone, and mailing address translate field-by-field. Tenant status (current, former, applicant) migrates as a custom pick-list property on the contact record for lifecycle context. When multiple tenants share the same email address, we flag these for resolution before loading, as HubSpot requires unique email addresses per contact.
Yardi
Tenant (contact fields)
HubSpot
Contact (property fields)
1:1Tenant address fields map to HubSpot contact address properties (street, city, state, postal code, country). If the tenant's rented unit is the relevant mailing address, the property/unit address is used instead of a personal address. We validate state and postal code formats against HubSpot's requirements before loading to prevent formatting errors.
Yardi
Owner / Landlord
HubSpot
Company
1:1Yardi owner records map to HubSpot companies. Owner name becomes the company name; contact information maps to company phone and address. Ownership percentage per property migrates as a custom number field on the company record. Multiple properties owned by one entity remain associated to a single company record.
Yardi
Property / Building
HubSpot
Company (associated)
1:1Yardi property records can map to HubSpot companies when the property itself is the business entity (common in commercial real estate). Property name becomes company name; property type, number of units, and square footage migrate as custom fields. In residential portfolios, the property is more typically a label on the contact record.
Yardi
Unit / Apartment
HubSpot
Custom Property on Contact
1:1Units do not have a native HubSpot equivalent. We map the unit identifier (unit number, building, floor) to a custom text property on the HubSpot contact record. The associated property name is also stored for filtering and reporting in HubSpot.
Yardi
Lease Agreement
HubSpot
Deal
1:1Yardi lease records map to HubSpot deals with a 'Lease' deal type. Original lease start and end dates map to custom datetime fields; monthly rent amount maps to the deal amount field. Security deposit, lease status (active, expired, month-to-month), and renewal terms become custom fields on the deal. The tenant contact and owner company are associated via HubSpot's deal-contact and deal-company associations.
Yardi
Lease Line Items (rent, utilities, fees)
HubSpot
Deal Line Items or Custom Fields
1:1Rent amounts and recurring charges map to the deal amount field. One-time fees, prorated rent, or utility charges are stored as custom currency fields on the deal record. If detailed line-item accounting is required, a HubSpot products setup can be configured to mirror the lease financial structure.
Yardi
Maintenance / Work Order
HubSpot
Ticket
1:1Yardi work orders map to HubSpot tickets. Original create date, priority (emergency, high, normal, low), assigned vendor or technician, and unit association migrate as ticket properties. Work order status (open, in progress, completed) maps to HubSpot ticket pipeline stage. Ticket subject is constructed from unit + issue type for straightforward identification.
Yardi
Vendor
HubSpot
Company
1:1Yardi vendor records map to HubSpot companies with a 'Vendor' company type. Vendor contact name, phone, email, and service category migrate as company properties. Vendors are kept in a separate HubSpot company list from owner and property companies for reporting clarity.
Yardi
Payment / Rent Transaction
HubSpot
Custom Fields on Deal / Activity Note
1:1Detailed payment history has no native equivalent in HubSpot CRM. We preserve payment status (current, past due, delinquent) as a custom field on the deal. Full transaction ledgers are exported separately for financial reporting and linked as a file attachment to the deal record.
Yardi
Yardi User / Staff
HubSpot
HubSpot User (Owner)
1:1Yardi staff user records resolve by email match to HubSpot users. Unmatched staff members are flagged before migration — either invited to HubSpot first or assigned a fallback HubSpot owner. Staff roles (property manager, accountant, maintenance coordinator) are stored as HubSpot team associations.
Yardi
Yardi Custom Tables
HubSpot
HubSpot Custom Properties
1:1Yardi custom tables and fields created via the Custom Tables admin menu map to HubSpot custom properties on the relevant object. Field data types are translated — Yardi date fields become HubSpot datetime properties, pick-lists become HubSpot pick-list properties. Custom table relationships require a custom junction object or association property in HubSpot.
Yardi
Attachment / Lease Document
HubSpot
HubSpot File
1:1Lease PDFs, addendums, and related documents exported from Yardi are uploaded to HubSpot Files and associated to the corresponding deal record. File naming follows a convention of [Property]-[Unit]-[LeaseID]-[DocumentType] for straightforward retrieval. HubSpot's 25MB per-file limit applies. For leases with large document sets exceeding this limit, we split the upload into multiple files and note the sequence in the file name.
| Yardi | HubSpot | Compatibility | |
|---|---|---|---|
| Tenant | Contact1:1 | Fully supported | |
| Tenant (contact fields) | Contact (property fields)1:1 | Fully supported | |
| Owner / Landlord | Company1:1 | Fully supported | |
| Property / Building | Company (associated)1:1 | Fully supported | |
| Unit / Apartment | Custom Property on Contact1:1 | Fully supported | |
| Lease Agreement | Deal1:1 | Fully supported | |
| Lease Line Items (rent, utilities, fees) | Deal Line Items or Custom Fields1:1 | Fully supported | |
| Maintenance / Work Order | Ticket1:1 | Fully supported | |
| Vendor | Company1:1 | Fully supported | |
| Payment / Rent Transaction | Custom Fields on Deal / Activity Note1:1 | Fully supported | |
| Yardi User / Staff | HubSpot User (Owner)1:1 | Fully supported | |
| Yardi Custom Tables | HubSpot Custom Properties1:1 | Fully supported | |
| Attachment / Lease Document | HubSpot File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Yardi gotchas
Lease fine print spans multiple related tables
No public REST API for data export
Chart of Accounts migration risk on Voyager
Yardi Breeze and Voyager use incompatible export formats
Posted period locks prevent retroactive edits
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Configure Yardi file exports and validate scope
We work with your Yardi administrator or solutions consultant to configure scheduled file exports covering all required tables: tenants, owners, properties, units, leases, work orders, and any custom tables. We validate export field coverage against our mapping plan, identify any custom table fields that require special handling, and agree on export frequency (daily preferred, weekly minimum) before extraction begins. This step confirms that Yardi's export capabilities match the migration scope.
Build HubSpot schema: custom properties, pipelines, and ticket queues
Before data loads, we create the custom properties, deal pipelines, and ticket queues in HubSpot needed for the migration. This includes lease-specific deal stages (Active, Expired, Month-to-Month, Terminated), custom fields for lease financials and unit associations, a dedicated maintenance ticket pipeline, and company type values for owner and vendor distinctions. We deliver a schema setup checklist so your HubSpot admin can pre-create anything requiring admin-level access.
Transform and validate Yardi export data
The Yardi file exports are ingested into our migration pipeline. We transform field names, apply value mappings for status fields, reconstruct lease-financial fields into HubSpot deal custom properties, and build the contact-company-deal association graph. Owner-to-property ownership percentages are resolved, and owner companies are deduplicated. A pre-load validation report surfaces any records with missing required fields, duplicate email addresses, or broken associations so your team can resolve them before the migration run.
Run sample migration and field-level diff
A representative sample — typically 200–500 records spanning contacts, companies, deals, and tickets — is loaded into a HubSpot staging portal. We generate a field-level diff comparing source values against destination values for every mapped field. You review the sample to verify lease date mapping, owner association accuracy, unit labeling on contacts, and ticket priority translation. Sample approval gates the full migration run.
Execute full migration with delta-pickup and audit log
The full dataset loads into HubSpot via the API or bulk import, sequenced to resolve associations correctly: companies first, then contacts, then deals with their company and contact links, then tickets. An audit log captures every record created and every field populated. A delta-pickup window (24–48 hours) captures any changes made in Yardi during cutover — typically lease status updates or new work orders. One-click rollback is available if reconciliation finds unexpected discrepancies.
Platform deep dives
Yardi
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Yardi and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Yardi: Not publicly documented. Yardi tunes rate limits per portfolio against the customer's licensing and usage controls and does not publish a request-per-minute figure. We confirm the throughput envelope with the customer's Yardi account team during scoping..
Data volume sensitivity
Yardi exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Yardi to HubSpot migration scoping. Not seeing yours? Book a call.
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