CRM migration

Migrate from Yardi to HubSpot

Field-level mapping, validation, and rollback between Yardi and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Yardi logo

Yardi

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

13 of 13

objects map 1:1 between Yardi and HubSpot.

Complexity

BStandard

Timeline

3–5 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Yardi and HubSpot operate in different domains — Yardi is a property management platform purpose-built for residential and commercial real estate operations, while HubSpot is a CRM designed for sales, marketing, and service teams. There is no direct object equivalence between the platforms, so migration requires interpreting Yardi's entity model and reconstructing it within HubSpot's object graph. We map Yardi tenants to HubSpot contacts, with tenant contact fields (name, email, phone, address) translating directly. Yardi owner and landlord records map to HubSpot companies — retaining owner name, company name, and ownership percentage where applicable. Active leases and rental agreements become HubSpot deals, carrying original lease start and end dates, monthly rent amounts, security deposit values, and renewal terms as custom fields. Property and unit records surface as HubSpot company associations or custom properties on the contact record. Because Yardi does not expose a public API, we extract data via scheduled file exports — typically CSV or Yardi's proprietary format — then transform and load through HubSpot's API or bulk import. Maintenance requests and work orders migrate as HubSpot tickets with original priority levels and unit associations. We preserve original create and modification timestamps throughout. Workflows, automations, and any custom Yardi business logic do not transfer — those must be rebuilt in HubSpot using HubSpot's workflow builder, which we document during discovery.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Yardi logo

Yardi

What's pushing teams away

  • Software timeout issues disrupt workflows, and users report being unable to manually edit transaction dates or post months, creating friction in day-to-day operations.
  • Onboarding for Voyager implementations frequently exceeds five months, and setup is described as difficult with a steep learning curve even for simple tasks.
  • Customer support is described as difficult to reach, slow to resolve issues, and lacking knowledgeable assistance, particularly on Voyager.
  • No native investor relations or fund management features means real estate operators managing outside capital must pair Yardi with a separate investment platform.
  • Frequent bugs and glitches cause data loss and crashes, with users reporting losing unsaved work without warning.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Yardi objects map to HubSpot

Each row shows how a Yardi object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Yardi

Tenant

maps to

HubSpot

Contact

1:1
Fully supported

Yardi tenant records map directly to HubSpot contacts. First name, last name, email, phone, and mailing address translate field-by-field. Tenant status (current, former, applicant) migrates as a custom pick-list property on the contact record for lifecycle context. When multiple tenants share the same email address, we flag these for resolution before loading, as HubSpot requires unique email addresses per contact.

Yardi

Tenant (contact fields)

maps to

HubSpot

Contact (property fields)

1:1
Fully supported

Tenant address fields map to HubSpot contact address properties (street, city, state, postal code, country). If the tenant's rented unit is the relevant mailing address, the property/unit address is used instead of a personal address. We validate state and postal code formats against HubSpot's requirements before loading to prevent formatting errors.

Yardi

Owner / Landlord

maps to

HubSpot

Company

1:1
Fully supported

Yardi owner records map to HubSpot companies. Owner name becomes the company name; contact information maps to company phone and address. Ownership percentage per property migrates as a custom number field on the company record. Multiple properties owned by one entity remain associated to a single company record.

Yardi

Property / Building

maps to

HubSpot

Company (associated)

1:1
Fully supported

Yardi property records can map to HubSpot companies when the property itself is the business entity (common in commercial real estate). Property name becomes company name; property type, number of units, and square footage migrate as custom fields. In residential portfolios, the property is more typically a label on the contact record.

Yardi

Unit / Apartment

maps to

HubSpot

Custom Property on Contact

1:1
Fully supported

Units do not have a native HubSpot equivalent. We map the unit identifier (unit number, building, floor) to a custom text property on the HubSpot contact record. The associated property name is also stored for filtering and reporting in HubSpot.

Yardi

Lease Agreement

maps to

HubSpot

Deal

1:1
Fully supported

Yardi lease records map to HubSpot deals with a 'Lease' deal type. Original lease start and end dates map to custom datetime fields; monthly rent amount maps to the deal amount field. Security deposit, lease status (active, expired, month-to-month), and renewal terms become custom fields on the deal. The tenant contact and owner company are associated via HubSpot's deal-contact and deal-company associations.

Yardi

Lease Line Items (rent, utilities, fees)

maps to

HubSpot

Deal Line Items or Custom Fields

1:1
Fully supported

Rent amounts and recurring charges map to the deal amount field. One-time fees, prorated rent, or utility charges are stored as custom currency fields on the deal record. If detailed line-item accounting is required, a HubSpot products setup can be configured to mirror the lease financial structure.

Yardi

Maintenance / Work Order

maps to

HubSpot

Ticket

1:1
Fully supported

Yardi work orders map to HubSpot tickets. Original create date, priority (emergency, high, normal, low), assigned vendor or technician, and unit association migrate as ticket properties. Work order status (open, in progress, completed) maps to HubSpot ticket pipeline stage. Ticket subject is constructed from unit + issue type for straightforward identification.

Yardi

Vendor

maps to

HubSpot

Company

1:1
Fully supported

Yardi vendor records map to HubSpot companies with a 'Vendor' company type. Vendor contact name, phone, email, and service category migrate as company properties. Vendors are kept in a separate HubSpot company list from owner and property companies for reporting clarity.

Yardi

Payment / Rent Transaction

maps to

HubSpot

Custom Fields on Deal / Activity Note

1:1
Fully supported

Detailed payment history has no native equivalent in HubSpot CRM. We preserve payment status (current, past due, delinquent) as a custom field on the deal. Full transaction ledgers are exported separately for financial reporting and linked as a file attachment to the deal record.

Yardi

Yardi User / Staff

maps to

HubSpot

HubSpot User (Owner)

1:1
Fully supported

Yardi staff user records resolve by email match to HubSpot users. Unmatched staff members are flagged before migration — either invited to HubSpot first or assigned a fallback HubSpot owner. Staff roles (property manager, accountant, maintenance coordinator) are stored as HubSpot team associations.

Yardi

Yardi Custom Tables

maps to

HubSpot

HubSpot Custom Properties

1:1
Fully supported

Yardi custom tables and fields created via the Custom Tables admin menu map to HubSpot custom properties on the relevant object. Field data types are translated — Yardi date fields become HubSpot datetime properties, pick-lists become HubSpot pick-list properties. Custom table relationships require a custom junction object or association property in HubSpot.

Yardi

Attachment / Lease Document

maps to

HubSpot

HubSpot File

1:1
Fully supported

Lease PDFs, addendums, and related documents exported from Yardi are uploaded to HubSpot Files and associated to the corresponding deal record. File naming follows a convention of [Property]-[Unit]-[LeaseID]-[DocumentType] for straightforward retrieval. HubSpot's 25MB per-file limit applies. For leases with large document sets exceeding this limit, we split the upload into multiple files and note the sequence in the file name.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Yardi logo

Yardi gotchas

High

Lease fine print spans multiple related tables

High

No public REST API for data export

High

Chart of Accounts migration risk on Voyager

Medium

Yardi Breeze and Voyager use incompatible export formats

Medium

Posted period locks prevent retroactive edits

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Yardi has no public API — extraction relies on scheduled file exports

    Yardi does not expose a publicly documented REST or SOAP API for third-party data extraction. Integrations are built through Yardi's Data Exchange Program using file-based exports (CSV, fixed-width formats) or via Client Central ySQL for read-only database access. This means migration data is only as fresh as the last scheduled export — typically daily or weekly. We configure the export frequency before migration to capture the most recent state, and we coordinate with your Yardi team or solutions consultant to ensure export scope covers all required tables including custom tables.

  • Lease financials require custom field reconstruction in HubSpot

    Yardi stores rent amounts, security deposits, escalations, concessions, and payment schedules natively within the lease record. HubSpot deals carry a single Amount field. We translate Yardi lease financials into HubSpot deal custom fields — monthly rent as the deal amount, security deposit and escalation percentages as custom currency and number fields. Detailed accounting line items (utility charges, late fees, prorated rent) require a separate export and are linked as files or rebuilt as product line items if the deal involves multiple charge types. This reconstruction adds mapping scope that pure CRM-to-CRM migrations do not have.

  • Owner-to-property ownership percentages need multi-field mapping

    Yardi tracks ownership percentages per owner per property — common in LLC or partnership structures where multiple owners hold split stakes. HubSpot companies do not have a native ownership-percentage field. We create a custom number property (Ownership_Percentage__c) on the company record for each owner. When a single property has multiple owners, each owner is a separate HubSpot company record, and all are associated to the property company. The association is one-to-many; there is no native HubSpot construct for weighted ownership without a custom junction object.

  • Property hierarchies collapse into HubSpot's flat company model

    Yardi supports parent-property and child-unit hierarchies natively — a portfolio can contain buildings, each containing floors or wings, each containing units. HubSpot's company object is flat; there is no native parent-child hierarchy between companies. We handle this by storing the parent property name as a custom property on the unit-level contact record and using HubSpot's company associations for top-level reporting. Full portfolio hierarchy visualization requires HubSpot's custom reporting or a BI integration.

  • Maintenance work order history does not map to HubSpot activity timeline

    Yardi work orders carry a full status history — created, assigned, in-progress, completed, with timestamps and notes at each transition. HubSpot tickets have a current status and a conversation thread, but the status-change timeline is not natively surfaced as an activity log on the contact or company record. We preserve the work order history as a series of HubSpot engagement notes on the associated contact or ticket, but the original transition timestamps are stored as custom datetime fields rather than native activity records.

Migration approach

Six steps for a successful Yardi to HubSpot data migration

  1. Configure Yardi file exports and validate scope

    We work with your Yardi administrator or solutions consultant to configure scheduled file exports covering all required tables: tenants, owners, properties, units, leases, work orders, and any custom tables. We validate export field coverage against our mapping plan, identify any custom table fields that require special handling, and agree on export frequency (daily preferred, weekly minimum) before extraction begins. This step confirms that Yardi's export capabilities match the migration scope.

  2. Build HubSpot schema: custom properties, pipelines, and ticket queues

    Before data loads, we create the custom properties, deal pipelines, and ticket queues in HubSpot needed for the migration. This includes lease-specific deal stages (Active, Expired, Month-to-Month, Terminated), custom fields for lease financials and unit associations, a dedicated maintenance ticket pipeline, and company type values for owner and vendor distinctions. We deliver a schema setup checklist so your HubSpot admin can pre-create anything requiring admin-level access.

  3. Transform and validate Yardi export data

    The Yardi file exports are ingested into our migration pipeline. We transform field names, apply value mappings for status fields, reconstruct lease-financial fields into HubSpot deal custom properties, and build the contact-company-deal association graph. Owner-to-property ownership percentages are resolved, and owner companies are deduplicated. A pre-load validation report surfaces any records with missing required fields, duplicate email addresses, or broken associations so your team can resolve them before the migration run.

  4. Run sample migration and field-level diff

    A representative sample — typically 200–500 records spanning contacts, companies, deals, and tickets — is loaded into a HubSpot staging portal. We generate a field-level diff comparing source values against destination values for every mapped field. You review the sample to verify lease date mapping, owner association accuracy, unit labeling on contacts, and ticket priority translation. Sample approval gates the full migration run.

  5. Execute full migration with delta-pickup and audit log

    The full dataset loads into HubSpot via the API or bulk import, sequenced to resolve associations correctly: companies first, then contacts, then deals with their company and contact links, then tickets. An audit log captures every record created and every field populated. A delta-pickup window (24–48 hours) captures any changes made in Yardi during cutover — typically lease status updates or new work orders. One-click rollback is available if reconciliation finds unexpected discrepancies.

Platform deep dives

Context on both ends of the pair

Yardi logo

Yardi

Source

Strengths

  • Manages over $4 trillion in real estate assets across 45+ countries with a track record dating to 1984.
  • Yardi Breeze at $1/unit/month is one of the most affordable entry points for residential portfolios under 500 units.
  • Comprehensive all-in-one platform covering accounting, leasing, tenant management, and vendor workflows without requiring separate integrations.
  • Voyager supports complex multi-entity ownership structures and fund-level consolidation reporting.
  • Large ecosystem of interface partners covering screening, insurance, payments, and compliance reduces point solution needs.

Weaknesses

  • No public REST API forces reliance on proprietary interfaces (ySQL, ODBC, Voyager 7S API) that require licensing and technical configuration.
  • Onboarding for Voyager implementations routinely exceeds five months, creating significant time-to-value friction.
  • Frequent software glitches cause crashes and data loss, with poor communication around error states.
  • Customer support is widely reported as difficult to reach and inconsistent in resolving issues.
  • Resident communication features are limited compared to modern tenant experience platforms, requiring third-party supplementation.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Yardi and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Yardi: Not publicly documented. Yardi tunes rate limits per portfolio against the customer's licensing and usage controls and does not publish a request-per-minute figure. We confirm the throughput envelope with the customer's Yardi account team during scoping..

  • Data volume sensitivity

    A

    Yardi exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Yardi to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Yardi to HubSpot data migrations

Answers to the questions buyers ask most during Yardi to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Yardi-to-HubSpot migrations complete in 3–5 days of processing time for under 25,000 records. The longest phase is typically Yardi export configuration and validation, which depends on your Yardi setup and consultant availability. Large portfolios exceeding 100,000 records or complex owner hierarchies extend to 10–14 days. The Yardi export frequency (daily vs. weekly) also affects how quickly the final delta can be captured.

Adjacent paths

Related migrations to explore

Ready when you are

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