CRM migration
Field-level mapping, validation, and rollback between Wetroo and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Wetroo
Source
monday CRM
Destination
Compatibility
5 of 10
objects map 1:1 between Wetroo and monday CRM.
Complexity
BStandard
Timeline
1-3 weeks
Overview
Moving from Wetroo to Monday.com CRM is a migration from a WhatsApp-native sales CRM to a board-based work-management platform with CRM capabilities added on top. Wetroo stores contacts, leads, and deals tied to WhatsApp conversation threads, but the conversation history itself sits in WhatsApp infrastructure and cannot be extracted. We migrate all structured records (Contacts, Leads, Deals) via Wetroo's API, preserve the original pipeline stage order as a custom field on Monday items, and map Wetroo owners to Monday People columns. Monday.com CRM does not have a native Leads object; unqualified prospects must be modeled as Organizations with Tags or as items in a dedicated pipeline board. Automation sequences do not transfer as code; we deliver a step-by-step inventory of every Wetroo playbook so your team can rebuild them in Monday's automation engine.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wetroo object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wetroo
Contact
monday CRM
Contact
1:1Wetroo Contact records (name, phone, email, custom fields) map directly to Monday.com CRM Contact objects. We extract via Wetroo API and import via Monday.com Contacts API or CSV. Phone numbers stored in Wetroo map to the Contact phone field; if Wetroo stores multiple phone types, we map them to separate Contact phone entries in Monday. Custom fields on Contact map to Monday column types (text, number, date, dropdown) scoped to the Contacts board.
Wetroo
Lead
monday CRM
Organization or Item
lossyMonday.com CRM does not have a native Lead object equivalent to Wetroo's Lead records. During scoping, we determine whether to model Wetroo Leads as Monday.com Organizations (recommended for qualified accounts) or as items in a dedicated pipeline board (recommended for unqualified prospects). Wetroo lead status and qualification score transfer as a dropdown or number column on the destination record. The customer chooses the model during discovery.
Wetroo
Deal
monday CRM
Deal or Item
lossyWetroo Deals map to Monday.com Deals (if the customer has installed the Deals feature) or to board items with deal-specific columns (deal value, expected close date, probability). We configure the destination board with matching column types before import. Wetroo dealstage maps to the Monday Status column; pipeline assignment maps to the board Group or a dedicated pipeline board.
Wetroo
Pipeline Stage
monday CRM
Group or Status Column
lossyWetroo pipeline stages (which are customer-defined and tied to WhatsApp workflow triggers) map to Monday.com Groups or Status column values on the destination board. Stage sequence order is preserved and set explicitly in Monday so that items display in the correct stage order. Any stages with no Monday equivalent are flagged during scoping and mapped to an 'Other' status value with the original stage name stored as a text column.
Wetroo
Company
monday CRM
Organization
1:1Wetroo Company records map directly to Monday.com CRM Organization objects. Organization name, domain, address, and custom fields transfer. We set Organization as the parent record before Contact import so that the Organization lookup is satisfied at the time of Contact insert.
Wetroo
Custom Field
monday CRM
Column (board-scoped)
lossyWetroo custom fields on Contacts, Leads, and Deals map to Monday.com column types. Text properties become text columns; numbers become number columns; dates become date columns; dropdown options become dropdown columns; multi-select values become tag columns. Note: Monday.com custom columns are scoped per board, not shared across the workspace. If the same custom field is used across multiple Wetroo objects, it must be recreated on each destination board.
Wetroo
Owner
monday CRM
People Column
1:1Wetroo Owner records (name and email) assigned to Deals and Leads map to Monday.com People columns on the destination board. We extract distinct owner emails from Wetroo and resolve them against Monday.com workspace members. Owners without a matching Monday.com user are held in a reconciliation queue; the customer provisions the missing users before record import resumes.
Wetroo
Team
monday CRM
Tag Column
1:1Wetroo team membership records (team name and member list per owner) export as a relational dataset. We map team names to a Monday.com Tag column and populate member assignments as tag values on the relevant board items. Teams without a Monday equivalent are created as new Tag values during import.
Wetroo
Automation Sequence
monday CRM
Documented for manual rebuild
lossyWetroo automation playbooks (JSON-configured workflow triggers tied to WhatsApp events) are exported as a structured reference document listing sequence name, trigger conditions, action steps, and delays. Monday.com's automation builder uses a rule-based model with action types (change column, notify, create item) that partially overlaps with Wetroo playbooks. We deliver the playbook inventory with recommended Monday automation equivalents; the customer rebuilds automations manually post-migration.
Wetroo
WhatsApp Conversation
monday CRM
Not migratable
1:1WhatsApp conversation history and chat transcripts are stored in WhatsApp's infrastructure, not in Wetroo's database. They are not accessible via the Wetroo API or any export mechanism. We preserve all structured records (Contacts, Leads, Deals) that originated from WhatsApp conversations, but the conversation threads themselves must be retained in WhatsApp. Customers should export critical chat history directly from WhatsApp before the migration cutover if a conversation record is required.
| Wetroo | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Lead | Organization or Itemlossy | Fully supported | |
| Deal | Deal or Itemlossy | Fully supported | |
| Pipeline Stage | Group or Status Columnlossy | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Custom Field | Column (board-scoped)lossy | Fully supported | |
| Owner | People Column1:1 | Fully supported | |
| Team | Tag Column1:1 | Fully supported | |
| Automation Sequence | Documented for manual rebuildlossy | Fully supported | |
| WhatsApp Conversation | Not migratable1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wetroo gotchas
No documented public API rate limits or quota structure
WhatsApp conversation history is not exportable from Wetroo
Automation sequences do not transfer 1:1 to destination CRMs
Support SLA and escalation paths are undocumented
Pricing page uses INR; annual discounts are tiered inconsistently
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export scoping
We audit the Wetroo account via API to capture record counts (Contacts, Leads, Deals), custom field definitions, pipeline stage names and order, owner records, team membership data, and automation sequence definitions. We confirm whether Wetroo's export scope includes all custom fields and whether any fields are API-only (not visible in manual CSV dumps). We document the destination model decision: whether Wetroo Leads map to Monday.com Organizations or pipeline board items. The discovery output is a written migration scope with record counts, field mapping draft, and Monday.com board structure plan.
Schema design and board setup in Monday.com CRM
We create the Monday.com CRM workspace structure: a Contacts board, an Organizations board, a Deals board (or pipeline board), and any additional boards required for Wetroo pipelines. We configure column types to match Wetroo field data types, set up Group and Status column values matching Wetroo pipeline stage order, configure People columns for owner assignment, and add Tag columns for team membership. Custom column scoping is documented per board so the customer understands where field definitions must be recreated if boards are added post-migration.
Data export from Wetroo
We run API-based extraction from Wetroo during off-peak hours to minimize the risk of undocumented rate limiting. We extract in batches, monitor for HTTP 429 responses, and apply exponential backoff where throttling is detected. We cross-validate against any manual CSV exports the customer has available. The extracted data is staged in a migration workspace with deduplication pass (removing duplicate contacts based on email and phone), data quality scoring, and format normalization (phone number formats, date formats, null handling).
Data import into Monday.com CRM
We import data in dependency order: Organizations first (from Wetroo Companies), then Contacts with Organization lookup resolved, then Deals with Owner and Organization lookups resolved, then Leads using the agreed prospect model. Each phase emits a row-count reconciliation report. Monday.com's Contacts API or CSV import handles bulk inserts; we resolve parent-record lookups before inserting child records. Any mapping corrections identified during import are logged and resolved before the next phase begins.
Validation and reconciliation
We reconcile record counts against the discovery baseline: Contacts in equals contacts exported, Deals in equals deals exported, Organizations in equals companies exported. We spot-check 25-50 records for field-level accuracy against the source data. Owner assignments are verified against the People column in Monday. Pipeline stage order is confirmed visually on the destination board. Any records that failed import due to validation errors are isolated, corrected, and re-imported.
Automation inventory delivery and cutover
We deliver the Wetroo automation sequence inventory document: sequence name, trigger condition, action steps, delays, and recommended Monday.com automation equivalent. The customer rebuilds automations in Monday's automation builder or engages a Monday.com partner. We freeze Wetroo writes during cutover, run a final delta migration of any records modified during the migration window, then mark Monday.com as the system of record. We support a one-week hypercare window for reconciliation issues raised by the sales team. We do not rebuild automations as part of standard migration scope.
Platform deep dives
Wetroo
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wetroo and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wetroo: Not publicly documented.
Data volume sensitivity
Wetroo exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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