CRM migration

Migrate from Gearbox to HubSpot

Field-level mapping, validation, and rollback between Gearbox and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Gearbox logo

Gearbox

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Gearbox and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Gearbox stores contacts, companies, deals, and custom properties in a flat key-value schema where custom properties carry most of the configuration burden. HubSpot separates contacts, companies, and deals into a relational object model with lifecycle_stage, deal pipelines, and association labels as first-class properties. FlitStack AI maps every Gearbox contact to a HubSpot contact, every Gearbox company to a HubSpot company, and every Gearbox deal to a HubSpot deal — with Gearbox custom properties translated into HubSpot custom properties. Owner assignments resolve by matching Gearbox owner email addresses to HubSpot user emails. Gearbox workflows and automation sequences have no equivalent in HubSpot and must be rebuilt; FlitStack exports your Gearbox workflow definitions as a reference document for that rebuild. The migration pulls data via Gearbox's API, validates against HubSpot's schema constraints, and sequences the load so foreign keys resolve correctly. Original create timestamps and owner history are preserved in custom datetime fields. Gearbox does not migrate: integrations, third-party connections, billing configuration, or any destination-side schema setup.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Gearbox logo

Gearbox

What's pushing teams away

  • Catalog website mismatch — the catalog points to gearboxsoftware.com, which is Gearbox Software (the video game studio behind Borderlands). The actual fleet product lives at gearboxfleet.com. This creates vendor identification risk during procurement.
  • Edition-tier API gating means custom-field and advanced object access is not guaranteed on every plan — teams on lower tiers may need an upgrade to extract their full data set during migration.
  • End-to-end FSM capabilities (advanced scheduling, dispatch routing, technician mobile workflows, customer entitlements) are not Gearbox's focus per SoftwareAdvice guidance — pure dispatch-heavy field service teams may outgrow it.
  • Public review footprint is modest compared to mainstream FSM platforms, limiting peer-driven evaluation and reducing the pool of third-party consultants.
  • Pricing is sales-led with no published per-asset or per-user rate, complicating budgeting in pre-sales evaluation.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Gearbox objects map to HubSpot

Each row shows how a Gearbox object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Gearbox

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Gearbox contacts map 1:1 to HubSpot contacts. All standard properties migrate directly. Custom properties on the Gearbox contact object become HubSpot custom contact properties with equivalent or closest-match field types. During migration, FlitStack also validates that each contact's email address conforms to RFC 5322 standards and flags any duplicates for resolution before loading into HubSpot.

Gearbox

Company

maps to

HubSpot

Company

1:1
Fully supported

Gearbox companies map 1:1 to HubSpot companies. Company name, domain, industry, employee count, and revenue fields migrate directly. Custom company properties map to HubSpot custom company properties. FlitStack also checks that domain names are properly formatted and resolves any mismatches between the Gearbox domain field and the actual website URL before loading into HubSpot.

Gearbox

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Gearbox deals map to HubSpot deals. The deal name, amount, close date, and owner assignment migrate directly. Gearbox pipeline stage values map to HubSpot deal stage values — value-by-value where stage names differ. If a Gearbox deal has no associated owner, FlitStack assigns a designated fallback owner in HubSpot to maintain data completeness.

Gearbox

Pipeline Stage

maps to

HubSpot

Deal Stage

1:1
Fully supported

Gearbox stage names map to HubSpot deal stage names. Stage order is preserved. If a Gearbox stage name does not match an existing HubSpot stage, it is added as a new stage value in the HubSpot pipeline before migration. If a stage name is unique to Gearbox, FlitStack creates a corresponding stage in the selected HubSpot pipeline and maps it before loading any deals.

Gearbox

Activity Log

maps to

HubSpot

Call / Email / Meeting

1:1
Fully supported

Gearbox activity logs are split by type: call logs become HubSpot calls, email logs become HubSpot emails, and meeting logs become HubSpot meetings. Each preserves the original timestamp, owner, and associated contact or deal. Each activity record retains its original timestamp, owner, and linked contact or deal, ensuring that engagement history is fully preserved in HubSpot's activity feeds.

Gearbox

Note

maps to

HubSpot

Note

1:1
Fully supported

Gearbox notes migrate as HubSpot notes. The note body, author, create date, and associated record links are preserved. Rich-text formatting is carried over where Gearbox supports it. If a note contains embedded images or file references, FlitStack downloads those assets and re-attaches them to the note after migration to preserve context.

Gearbox

Attachment / File

maps to

HubSpot

File

1:1
Fully supported

Gearbox file attachments on contacts, companies, and deals are re-uploaded to HubSpot Files and re-attached to the corresponding records. File size limits per HubSpot's storage tier apply. If a file exceeds HubSpot's size limit, FlitStack flags it during the audit and provides guidance on splitting the file or using external storage links.

Gearbox

Custom Property (Contact)

maps to

HubSpot

Custom Property (Contact)

1:1
Fully supported

Gearbox custom properties on contacts become HubSpot custom contact properties. Multi-select pick-list values in Gearbox may map to HubSpot text fields if the multi-select type is not available. Formula or computed fields in Gearbox require manual rebuild in HubSpot. If a Gearbox formula field references other custom properties, FlitStack documents those dependencies so the HubSpot admin can recreate the logic using HubSpot's calculated property capabilities.

Gearbox

Custom Property (Company)

maps to

HubSpot

Custom Property (Company)

1:1
Fully supported

Gearbox custom properties on companies become HubSpot custom company properties. HubSpot's field-type constraints apply — date fields, number fields, and pick-lists are created with the appropriate type; others default to single-line text. If a Gearbox custom property uses a date type, FlitStack creates a corresponding HubSpot date field and ensures the format aligns with HubSpot's expected ISO 8601 standard.

Gearbox

Custom Property (Deal)

maps to

HubSpot

Custom Property (Deal)

1:1
Fully supported

Gearbox custom properties on deals become HubSpot custom deal properties. Stage-linked pick-lists in Gearbox require HubSpot to create deal custom properties rather than modify the standard stage field. If a Gearbox deal includes a stage-linked pick-list, FlitStack translates it into a HubSpot custom pick-list property and maps each value to the corresponding HubSpot stage option.

Gearbox

Owner

maps to

HubSpot

User

1:1
Fully supported

Gearbox owner records resolve to HubSpot users by matching the owner email address to a HubSpot user email. Unmatched owners are flagged before migration so your team can either invite them to HubSpot or designate a fallback owner for their records.

Gearbox

Association Label

maps to

HubSpot

Association Label

1:1
Fully supported

Gearbox contact-to-company and contact-to-deal association labels migrate as HubSpot association labels. If Gearbox uses custom label names beyond the HubSpot default set, they are preserved as custom association types in HubSpot. If a Gearbox label includes special characters, FlitStack sanitizes the name to comply with HubSpot's naming conventions while preserving the original meaning.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Gearbox logo

Gearbox gotchas

High

Gearbox edition tiers gate API access

Medium

Work order history links assets by ID, not UUID

Medium

Preventive maintenance schedules use interval math that varies by platform

Low

Contractor records may be soft-deleted in Gearbox

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Gearbox workflows and automation sequences do not migrate to HubSpot

    Gearbox workflows and automation sequences are automation-layer constructs with no native equivalent in HubSpot's automation engine. Every sequence, enrollment rule, task automation, or notification workflow built in Gearbox must be rebuilt in HubSpot's workflow builder. FlitStack AI exports your Gearbox workflow definitions as a reference document — including trigger conditions, action steps, and enrollment criteria — so your HubSpot admin has a complete blueprint for the rebuild. This is disclosed upfront and is not included in the data migration scope.

  • Gearbox custom properties with nested or multi-select types require type-by-type translation

    Gearbox stores configuration data in custom properties, many of which use multi-select pick-lists, calculated fields, or nested data structures. HubSpot's custom property model has different field-type constraints: multi-select pick-lists are not a native HubSpot field type and map to text or single-select by default; nested object references in Gearbox may need flattening into separate HubSpot custom properties. FlitStack identifies every non-direct custom property mapping during the pre-migration audit and documents the translation decision before migration runs.

  • Gearbox owner records require email-based resolution to HubSpot users

    Gearbox assigns contacts and deals to owner records. In HubSpot, owner assignment maps to HubSpot user IDs. FlitStack resolves Gearbox owner records by matching the owner email address to a HubSpot user email. Any Gearbox owner without a corresponding HubSpot user account is flagged before migration so your team can invite them to HubSpot or assign their records to a fallback HubSpot user. Records without a resolved owner cannot be imported cleanly in HubSpot.

  • Original Gearbox record creation timestamps cannot populate HubSpot's standard CreatedDate

    HubSpot's CreatedDate field is set when a record is first created in HubSpot — it cannot be backdated via import. Gearbox records with meaningful original create dates require FlitStack to store those timestamps in a custom datetime field (original_create_date__c or equivalent) so your reporting continuity is preserved. The same applies to last-modified timestamps for change-history reporting. If a record's original timestamp is critical for reporting, FlitStack can store it in a custom datetime field so that historical analysis remains accurate. This ensures that any downstream reports relying on creation dates will continue to function without manual adjustment.

  • Gearbox integrations and third-party connections cannot be migrated

    Gearbox integrations — third-party apps connected via API, webhooks, or embedded connectors — are destination-side configuration with no Gearbox-side equivalent to migrate. Any integration that pushes data into Gearbox or pulls data out of Gearbox requires a rebuild: a new HubSpot integration must be created, authenticated, and configured from scratch. FlitStack documents your active Gearbox integrations as part of the pre-migration audit so your team can prioritize the rebuild. This includes any Zapier, Integromat, or custom API connections that feed data into Gearbox or pull data out of it.

Migration approach

Six steps for a successful Gearbox to HubSpot data migration

  1. Audit Gearbox data and build the field mapping plan

    FlitStack AI reads your Gearbox account via scoped read access. We pull the full object inventory — contacts, companies, deals, activity logs, notes, attachments, and all custom property definitions — and compare it against HubSpot's schema. We deliver a field mapping document that specifies every direct mapping, every custom field to create in HubSpot, every value mapping for pick-list fields, and every transformation note for non-direct fields. You review and approve the mapping before any data moves.

  2. Set up HubSpot custom fields and resolve owner accounts

    Your HubSpot admin (or our team) creates the custom contact, company, and deal properties identified in the mapping plan. We simultaneously run owner resolution: Gearbox owner email addresses are matched against HubSpot user emails, and any unmatched owners are flagged for your team to invite to HubSpot or assign to a fallback owner. No records migrate without a confirmed HubSpot owner assignment.

  3. Run a sample migration with field-level diff

    A representative slice of data — typically 100–500 records spanning contacts, companies, deals, and a few activity logs — migrates into HubSpot first. We generate a field-level diff between the Gearbox source values and the HubSpot destination values so you can verify that custom property translations, owner resolution, stage mapping, and timestamp preservation all look correct before the full run commits.

  4. Execute full migration with delta-pickup window

    The full data set migrates into HubSpot with a delta-pickup window of 24–48 hours. During this window, any records created or modified in Gearbox after the initial extraction are captured and merged into HubSpot so your destination reflects Gearbox's final state at go-live. FlitStack uses scoped read access throughout — your team keeps working in Gearbox uninterrupted. Audit logs capture every operation, and one-click rollback is available if reconciliation reveals unexpected gaps.

  5. Post-migration reconciliation and handoff

    After the delta-pickup closes, FlitStack runs a reconciliation report comparing record counts and field totals in HubSpot against the pre-migration Gearbox totals. You spot-check mapped records for data accuracy, custom property values, and owner assignments. Any discrepancies are resolved before final sign-off. We hand off the Gearbox workflow export document for your HubSpot admin to use when rebuilding automations in HubSpot's workflow builder.

Platform deep dives

Context on both ends of the pair

Gearbox logo

Gearbox

Source

Strengths

  • Five-module structure (Maintenance + 4 optional) lets teams scope cost to capability.
  • Native Geotab integration for telematics-driven preventive maintenance triggers.
  • Compliance module purpose-built for fleet-specific document expiry tracking.
  • Multi-site inventory with stock transfers handles distributed parts depots.
  • Traffic-light status visualisation reduces daily-fleet-status overhead.

Weaknesses

  • Catalog website is wrong (points to a video game studio), creating vendor identification confusion.
  • Edition-tier API access gates some objects behind upgrades.
  • Not positioned as an end-to-end FSM platform — dispatch and technician routing are not core strengths.
  • Sales-led pricing with no published per-asset rate.
  • Modest independent review footprint compared to leading FSM platforms.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Gearbox and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Gearbox: Not publicly documented..

  • Data volume sensitivity

    B

    Gearbox doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Gearbox to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Gearbox to HubSpot data migrations

Answers to the questions buyers ask most during Gearbox to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Gearbox to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Gearbox-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records or heavily customized Gearbox property schemas extend to 5–7 days. Custom property type translation and owner resolution are the longest planning steps. During the audit, the FlitStack team also validates data integrity, checks for duplicate records, and confirms that all required HubSpot custom properties are in place before the first load. This preparation helps avoid delays after the extraction begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Gearbox.
Land in HubSpot, intact.

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