CRM migration
Field-level mapping, validation, and rollback between CaseManager and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
CaseManager
Source
HubSpot
Destination
Compatibility
15 of 15
objects map 1:1 between CaseManager and HubSpot.
Complexity
BStandard
Timeline
24–48 hours
Overview
CaseManager organizes work around a case-centric object model — contacts and companies exist as supporting records, but the primary unit is the case (with fields like case_number, case_status, priority, and assigned_to). HubSpot inverts this: the CRM is contact- and deal-centric, with cases represented as deals (or optionally as HubSpot Tickets for service-style workflows). The migration carries all CaseManager data into HubSpot's Contact, Company, Deal, and custom-property model. Custom fields in CaseManager require HubSpot custom properties to be created before data lands. Case-to-deal mapping uses the case_status field to populate dealstage, with value-by-value translation so the pipeline view reflects the original workflow. Activities (calls, emails, notes) migrate as HubSpot engagements with original timestamps and owners preserved. Workflows, automations, and templates do not migrate — FlitStack provides an export of the existing logic for your HubSpot admin to rebuild in HubSpot's automation engine.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CaseManager object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CaseManager
Contact (CaseManager contact/party record)
HubSpot
Contact
1:1CaseManager contact records map directly to HubSpot contacts. The contact's email, name, phone, job title, and address fields translate 1:1. If CaseManager stores multiple email addresses, the primary email maps to the Email property; additional addresses are stored in a custom multi-email property.
CaseManager
Company / Organization
HubSpot
Company
1:1CaseManager company or organization records map to HubSpot companies. The company name, domain (website), industry, employee count, and annual revenue fields translate directly. If CaseManager supports a parent-child company hierarchy, the parent link maps to HubSpot's parent company association.
CaseManager
Case
HubSpot
Deal
1:1CaseManager's case record is the primary migration unit. It transforms into a HubSpot deal. The case_name or case_number becomes the deal name. The case_status pick-list values map to dealstage values. If CaseManager tracks a monetary value for the case (billing amount, SLA tier), that maps to deal amount. Owner assignment carries across via email resolution.
CaseManager
Case Status (case_status pick-list)
HubSpot
Deal Stage (dealstage pick-list)
1:1CaseManager case_status values (e.g., Open, In Progress, Escalated, Resolved, Closed) map value-by-value to HubSpot dealstage. Each stage gets a corresponding dealstage pick-list value in the target HubSpot pipeline. Stage probability is not carried from CaseManager — it is set per HubSpot's pipeline configuration. Closed or Resolved stages map to Won or Closed Won stages.
CaseManager
Case Priority (custom or built-in)
HubSpot
Custom property on Deal
1:1HubSpot has no native deal priority field. CaseManager priority (e.g., Low, Medium, High, Critical) migrates as a custom pick-list property on the Deal object called Priority__c. Values are preserved exactly as they appear in CaseManager. If CaseManager uses a numeric priority score, it migrates as a number field instead.
CaseManager
Case Custom Fields (user-defined)
HubSpot
Custom Properties on Deal / Contact
1:1Every CaseManager custom field requires a corresponding HubSpot custom property to be created before migration runs. FlitStack generates the property creation manifest from the CaseManager schema export. Field types (text, number, date, pick-list) are matched to HubSpot property types. Pick-list custom fields require value-mapping when the options differ between platforms.
CaseManager
Activity: Call Log
HubSpot
Engagement: Call (Task)
1:1CaseManager call logs (call duration, direction, notes) migrate as HubSpot engagement calls associated to the contact record. The original call timestamp and assigned owner are preserved. If CaseManager records a call outcome or disposition, that maps to a custom property on the engagement.
CaseManager
Activity: Email Reference / Log
HubSpot
Engagement: Email (logged email)
1:1CaseManager email logs (subject, sender, recipient, timestamp) migrate as HubSpot logged emails. The original timestamp and owner are preserved. Body content migrates if CaseManager stores the email body as a text field. Attachments referenced in email logs require separate file re-upload to HubSpot Files.
CaseManager
Activity: Note
HubSpot
Note (HubSpot Notes)
1:1CaseManager notes on a case or contact migrate as HubSpot notes. The note body, create timestamp, and owning user are preserved. Rich-text formatting in CaseManager notes is stripped to plain text for HubSpot compatibility. Notes are associated to the corresponding contact or deal record based on the source context.
CaseManager
File Attachment
HubSpot
HubSpot File + Attachment Association
1:1CaseManager file attachments on case records are downloaded and re-uploaded to HubSpot's file manager. Each file is associated to the corresponding contact or deal record via HubSpot's attachment API. File size limits per HubSpot's file storage apply (default 10 MB per file for direct upload; larger files require alternate storage references). Inline images in rich-text notes are downloaded and rehosted.
CaseManager
User / Owner (assigned_to, created_by)
HubSpot
HubSpot User (Owner)
1:1CaseManager user references are resolved by matching the CaseManager user email to a HubSpot user. If a matching HubSpot user does not exist, the record is flagged before migration and assigned to a designated fallback owner. Owner history (created_by, last_modified_by) is preserved as custom properties on the record for audit purposes.
CaseManager
Case Number / Case ID
HubSpot
Custom property on Deal
1:1CaseManager case numbers (often sequential identifiers like CASE-2024-001) have no equivalent in HubSpot's deal model. We create a custom text property called Original_Case_Number__c on the Deal object and populate it with the source value for traceability. This field also supports delta-run de-duplication by matching on original_case_number against source records.
CaseManager
Case Date Fields (created_date, modified_date, closed_date)
HubSpot
Custom datetime properties on Deal
1:1HubSpot's CreatedDate is set at migration time. Original CaseManager create, last modified, and closed dates are preserved as custom datetime fields (Original_Create_Date__c, Original_Modified_Date__c, Original_Closed_Date__c) for reporting continuity. These fields allow you to filter and report on historical case timing in HubSpot.
CaseManager
Case Description
HubSpot
Deal description or custom text property
1:1CaseManager's case description or summary field maps to the HubSpot Deal description field. If CaseManager stores multiple description fields (internal note vs. external summary), both are preserved — the internal note as a custom text property, the external summary as the deal description.
CaseManager
Case Manager Workflows / Assignment Rules
HubSpot
No equivalent — rebuild in HubSpot
1:1CaseManager workflows and assignment rules (e.g., route to owner based on category, escalate based on priority) do not have a direct HubSpot equivalent. We export the workflow definitions as a written reference document. Your HubSpot admin rebuilds routing logic using HubSpot's workflow engine and deal property-based filters.
| CaseManager | HubSpot | Compatibility | |
|---|---|---|---|
| Contact (CaseManager contact/party record) | Contact1:1 | Fully supported | |
| Company / Organization | Company1:1 | Fully supported | |
| Case | Deal1:1 | Fully supported | |
| Case Status (case_status pick-list) | Deal Stage (dealstage pick-list)1:1 | Fully supported | |
| Case Priority (custom or built-in) | Custom property on Deal1:1 | Fully supported | |
| Case Custom Fields (user-defined) | Custom Properties on Deal / Contact1:1 | Fully supported | |
| Activity: Call Log | Engagement: Call (Task)1:1 | Fully supported | |
| Activity: Email Reference / Log | Engagement: Email (logged email)1:1 | Fully supported | |
| Activity: Note | Note (HubSpot Notes)1:1 | Fully supported | |
| File Attachment | HubSpot File + Attachment Association1:1 | Fully supported | |
| User / Owner (assigned_to, created_by) | HubSpot User (Owner)1:1 | Fully supported | |
| Case Number / Case ID | Custom property on Deal1:1 | Fully supported | |
| Case Date Fields (created_date, modified_date, closed_date) | Custom datetime properties on Deal1:1 | Fully supported | |
| Case Description | Deal description or custom text property1:1 | Fully supported | |
| Case Manager Workflows / Assignment Rules | No equivalent — rebuild in HubSpot1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CaseManager gotchas
No documented public API for bulk data extraction
Progress-tracking timestamps fail to persist in some records
Custom fields vary by firm configuration with no schema registry
Attachments and document blobs are not included in CSV exports
Pricing is opaque and not available on the vendor website
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract CaseManager schema and generate HubSpot property manifest
FlitStack connects to CaseManager via API (or structured export if no API is available) and pulls the full schema: object list, field names, field types, and pick-list values. We cross-reference this against HubSpot's standard properties and generate a HubSpot property creation manifest — a list of every custom property that must exist in HubSpot before data lands. Your HubSpot admin reviews and creates the properties (or grants FlitStack API access to create them). We do not import records into properties that do not exist.
Migrate companies, then contacts, then cases (with association resolution)
HubSpot requires parent records to exist before child records can reference them. We sequence the migration: Companies migrate first, then Contacts (associated to companies via the HubSpot company ID), then Cases → Deals (associated to contacts via the associations API). Owner assignment resolves by email match — any CaseManager user email without a matching HubSpot user is flagged before the migration run. The owner resolution report is delivered to your admin 48 hours before cutover so new HubSpot users can be invited if needed.
Map and migrate activity history as HubSpot engagements
CaseManager activity records (calls, emails, notes logged against a case) migrate as HubSpot engagements — calls become engagement calls, emails become logged emails, notes become HubSpot notes. Each engagement preserves its original timestamp and owning user, and is associated to the corresponding contact record via HubSpot's engagement API. If CaseManager stores email body content, it migrates as the email body in the logged email engagement. File attachments referenced in activity records are downloaded and re-uploaded to HubSpot Files.
Run a sample migration with field-level validation
A representative slice of records (typically 100–300 spanning contacts, companies, cases, and activities) migrates first. We generate a field-level validation report comparing the CaseManager source values against the HubSpot destination values for every mapped field. You verify that case_status → dealstage mapping is correct, custom property values are intact, timestamps are preserved, and owner resolution is accurate. No records are deleted during the sample — validation runs against a staging area. You sign off on the validation report before the full migration proceeds.
Execute full migration with delta pickup window and rollback
The full migration runs against HubSpot. A delta-pickup window (typically 24–48 hours) captures any records created or modified in CaseManager during the cutover window so HubSpot reflects CaseManager's final state at go-live. FlitStack logs every operation in an audit trail (source record, destination record, field values written, errors encountered). If reconciliation detects data integrity issues (missing associations, blank required fields), one-click rollback reverts the destination to its pre-migration state so the issue can be corrected and the migration re-run.
Platform deep dives
CaseManager
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CaseManager and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CaseManager: Not publicly documented.
Data volume sensitivity
CaseManager doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during CaseManager to HubSpot migration scoping. Not seeing yours? Book a call.
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