CRM migration
Field-level mapping, validation, and rollback between Levitate and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Levitate
Source
monday CRM
Destination
Compatibility
6 of 9
objects map 1:1 between Levitate and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Levitate is a contact-centric keep-in-touch CRM that routes all outbound email through the user's personal Gmail or Outlook, achieving high open rates in relationship-driven industries. Monday.com CRM is a Work OS with a built-in CRM layer using boards, items, and columns. The two platforms have fundamentally different data architectures: Levitate organizes everything around Contacts with a flat object model, while Monday.com CRM uses a board-based structure where People, Organizations, and Deals are items on boards with customizable columns. The primary migration challenge is that Levitate has no public API, so contact export is UI-only and automation logic cannot be extracted at all. We handle this by running the UI-based contact CSV export, supplementing with contact profile notes obtained through Levitate Support, mapping Tags to Monday Labels or Status columns, and converting Key Dates to Monday Date columns. Monday.com CRM's API rate limit of 10 calls per second requires chunking imports into batches of 100 to 200 records with exponential backoff to avoid failures during large record sets. We do not migrate automations as code; we deliver a written inventory of every active Levitate automation sequence with its trigger, conditions, and step order so the customer's team can rebuild equivalents in Monday's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Levitate object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Levitate
Contact
monday CRM
People (or Contacts board Item)
1:1Levitate Contacts migrate as Monday.com CRM People records or as Items on a dedicated Contacts board, depending on whether the customer activates Monday Sales CRM or uses Monday Work Management with a CRM-shaped board. The Levitate contact CSV export (name, email, phone, company, custom properties) maps to Monday CRM's standard People fields (Name, Email, Phone, Organization) with custom Levitate properties mapped to Monday column types. Levitate's Key Dates (birthday, renewal date, policy expiration) become Monday Date columns. We request contact profile notes from Levitate Support directly since the self-serve export does not include them; notes land in a Long Text column in Monday CRM.
Levitate
Company
monday CRM
Organization
1:1Levitate companies attached to contacts migrate as Monday.com CRM Organizations, which function as structured business entity records linked to People. The Levitate company name maps to Organization Name, the website domain becomes the Website field, and any custom company-level properties (industry, employee count, policy type) map to Monday Organization columns. We run deduplication on Organization names during import to prevent duplicate business records in Monday CRM.
Levitate
Tag
monday CRM
Label or Status Column
lossyLevitate Tags drive segmentation, automation triggers, and contact filtering. Monday CRM does not have a native multi-value tag field per contact; instead we map Levitate tag taxonomies to Monday Labels (which allow multiple labels per Item in the CRM) or to a Status Column with tag values as status options. The customer selects the preferred representation during scoping. If Tags drive automation triggers in Levitate, we document each tag-based trigger and recommend a corresponding Monday automation action (such as updating a Status Column when a tag equivalent condition is met).
Levitate
Key Date
monday CRM
Date Column
lossyLevitate Key Dates (birthday, renewal date, policy expiration, age milestones like turning 65) are a Levitate-specific custom field type that triggers date-based automations. These migrate as Monday CRM Date columns on the relevant board or People item. We pre-create Date columns in Monday CRM during schema setup for each unique Key Date field identified in the discovery scan. The customer must confirm that date-triggered automations will be rebuilt in Monday's automation builder since Monday does not support contact-level date-triggered automations in the same way Levitate does.
Levitate
Campaign
monday CRM
Group or Board Item with engagement stats
1:1Levitate Campaigns (groups of emails sent to segments) migrate to Monday CRM as Group structures within a dedicated CRM board, with campaign metadata (name, start date, segment name, total recipients) stored in board columns. Aggregate engagement stats (open count, click count, reply count, bounce count) migrate as Number columns on the Group or as a separate Dashboard board. Individual email performance (per-email open and click rates) is not available in bulk export from Levitate; we import what is available as a campaign summary record and flag the limitation.
Levitate
Automation (workflow sequences)
monday CRM
Monday Automation (to be rebuilt)
lossyLevitate automations are server-side workflow sequences (email steps, delays, conditional branches, tag actions) that cannot be exported as portable logic. We extract the list of active automations from Levitate's UI (automation name, trigger type, step count, and enrollment count) and deliver this as a written inventory document. The inventory includes the automation's trigger event, each step's action type and parameters, any conditional branching logic, and a recommended equivalent in Monday's board-level automation builder. The customer's admin rebuilds automations in Monday using this document as the specification.
Levitate
Engagement Activity (opens, clicks, replies)
monday CRM
Activity Entry or Number Column
1:1Levitate engagement events (opens, clicks, replies) are tracked per contact per campaign. The raw event log is not bulk-exportable via API. We capture the last engagement date per contact as a Date column in Monday CRM and aggregate open and click counts as Number columns on the People record. We also capture campaign-level aggregate stats (total opens, total clicks per campaign) as Dashboard metrics. The per-email, per-contact engagement timeline cannot be fully reconstructed in Monday CRM due to the lack of a granular event log export.
Levitate
Text Message (SMS)
monday CRM
Activity Entry
1:1SMS logs in Levitate are stored per contact in the message thread view, but bulk export capability for SMS history is limited. We migrate available SMS thread content as Activity entries in Monday CRM linked to the corresponding People record, with the message direction (sent/received), timestamp, and message body preserved. Long conversation threads may be condensed to the most recent messages since Levitate's export does not include full conversation history in a structured format.
Levitate
User (owner/admin roles)
monday CRM
Team Member
1:1Levitate user accounts (owner, admin, member roles) are mapped by email match to Monday.com Team Members. Levitate's owner/admin/member role hierarchy maps to Monday's Admin/Member/Guest roles. We extract the active user list during discovery and match each Levitate user to a corresponding Monday team member account. Any Levitate user without a Monday account is flagged for the customer to provision before record import completes.
| Levitate | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People (or Contacts board Item)1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Tag | Label or Status Columnlossy | Fully supported | |
| Key Date | Date Columnlossy | Fully supported | |
| Campaign | Group or Board Item with engagement stats1:1 | Fully supported | |
| Automation (workflow sequences) | Monday Automation (to be rebuilt)lossy | Fully supported | |
| Engagement Activity (opens, clicks, replies) | Activity Entry or Number Column1:1 | Fully supported | |
| Text Message (SMS) | Activity Entry1:1 | Fully supported | |
| User (owner/admin roles) | Team Member1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Levitate gotchas
No public API — automation logic is not exportable
Key Dates are Levitate-specific custom fields
Split billing requires manual credit card management
Flat-rate billing continues until cancelled
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and Levitate export preparation
We audit the Levitate account across contacts (total count, custom properties, Key Date fields, tag taxonomy), campaigns (total count, engagement stats), active automations (automation name, trigger type, step count), and user accounts. We run the UI-based contact CSV export and submit a request to Levitate Support for contact profile notes that are not available through self-serve export. We document the full tag taxonomy and each Key Date field with its data type and sample values. This discovery output is a written migration scope with record counts, field inventory, and a list of all automations requiring rebuild.
Monday CRM schema design
We design the destination Monday CRM board structure. For a contact-centric migration, this means a CRM board with a People integration (or equivalent structure), Organization board, Deal pipeline board, and campaign/Dashboard board. We define column types for each board (Status, Date, Number, Text, Label, Link) based on the Levitate field inventory from discovery. Key Dates from Levitate become Date columns in Monday CRM. We also configure the Monday team structure (Admin, Member, Guest roles) matching the Levitate user roles extracted during discovery.
Data export and deduplication
We combine the Levitate contact CSV export with any supplementary data obtained from Levitate Support. We run deduplication passes on contacts (matching by email address as the primary dedupe key) and companies (matching by company name and domain). We normalize phone number formats, trim whitespace from text fields, and flag any records with missing email addresses for the customer's review before import. The deduplication output is a reconciled contact list, a company list, and a tag mapping table.
Monday CRM board creation and column configuration
We create the Monday CRM boards and configure all columns per the schema design before any data import. This includes activating the People integration if the customer uses Monday Sales CRM, creating Organization records, setting up the Deal pipeline board with appropriate stages, and configuring Label columns for the Levitate tag taxonomy. Column IDs from this step are captured and used in the API import scripts for step 5.
Batch import with rate-limit handling
We import data into Monday CRM in dependency order: Organizations first (since People items link to them), then People records with tag assignments and Key Dates, then Deal items, then campaign summary records. For each object we use Monday's API (for large record sets) or CSV import (for smaller sets) with batch sizes of 100 to 200 records per round and exponential backoff on 429 rate-limit responses. Engagement aggregates and SMS logs are imported as additional columns or Activity entries after the primary contact records are confirmed in Monday CRM.
Validation, cutover, and automation rebuild handoff
We run a reconciliation pass comparing Monday CRM record counts against the Levitate source counts for contacts, companies, tags, and Key Dates. We spot-check 25 to 50 random records for field-level accuracy. We freeze Levitate writes during cutover and run a final delta migration of any records modified during the migration window. We deliver the automation inventory document to the customer's admin team with Monday automation rebuild recommendations. We support a five-business-day hypercare window for reconciliation issues. We do not rebuild Levitate automations as Monday automations inside the migration scope; that is a separate engagement or internal admin task.
Integration reconfiguration
We document the current configuration of Levitate's Clio and Vertafore integrations during discovery. Since OAuth tokens and sync direction settings do not transfer between platforms, the customer reconfigures these integrations in Monday CRM using the documented settings as a reference. We provide a checklist of the required OAuth permissions, field mappings, and sync directions for each integration to guide the admin through reconfiguration post-migration.
Platform deep dives
Levitate
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Levitate and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Levitate and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Levitate and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Levitate: Not publicly documented.
Data volume sensitivity
Levitate doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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