CRM migration

Migrate from Levitate to monday CRM

Field-level mapping, validation, and rollback between Levitate and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Levitate logo

Levitate

Source

monday CRM

Destination

monday CRM logo

Compatibility

67%

6 of 9

objects map 1:1 between Levitate and monday CRM.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Levitate is a contact-centric keep-in-touch CRM that routes all outbound email through the user's personal Gmail or Outlook, achieving high open rates in relationship-driven industries. Monday.com CRM is a Work OS with a built-in CRM layer using boards, items, and columns. The two platforms have fundamentally different data architectures: Levitate organizes everything around Contacts with a flat object model, while Monday.com CRM uses a board-based structure where People, Organizations, and Deals are items on boards with customizable columns. The primary migration challenge is that Levitate has no public API, so contact export is UI-only and automation logic cannot be extracted at all. We handle this by running the UI-based contact CSV export, supplementing with contact profile notes obtained through Levitate Support, mapping Tags to Monday Labels or Status columns, and converting Key Dates to Monday Date columns. Monday.com CRM's API rate limit of 10 calls per second requires chunking imports into batches of 100 to 200 records with exponential backoff to avoid failures during large record sets. We do not migrate automations as code; we deliver a written inventory of every active Levitate automation sequence with its trigger, conditions, and step order so the customer's team can rebuild equivalents in Monday's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Levitate logo

Levitate

What's pushing teams away

  • The single $349/month flat rate has no free tier and no lower-cost entry point, pushing price-sensitive solo agents and micro-SMBs toward HubSpot, Brevo, or Constant Contact which start at $9–$15/month.
  • Levitate lacks a published API and robust export tooling — contacts can be exported via UI, but there is no documented bulk API for automations, custom fields, or engagement history, making self-serve migrations difficult.
  • Businesses scaling beyond 20–30 users often outgrow the flat-rate model and move to per-seat CRMs like HubSpot that offer more granular user management, role-based permissions, and advanced pipeline tooling.
  • Some users report that the platform's focus on email-first outreach feels limiting when they need full-featured pipeline management, task tracking, or quoting — features they find in platforms like HubSpot or Salesforce Marketing Cloud.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Levitate objects map to monday CRM

Each row shows how a Levitate object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Levitate

Contact

maps to

monday CRM

People (or Contacts board Item)

1:1
Fully supported

Levitate Contacts migrate as Monday.com CRM People records or as Items on a dedicated Contacts board, depending on whether the customer activates Monday Sales CRM or uses Monday Work Management with a CRM-shaped board. The Levitate contact CSV export (name, email, phone, company, custom properties) maps to Monday CRM's standard People fields (Name, Email, Phone, Organization) with custom Levitate properties mapped to Monday column types. Levitate's Key Dates (birthday, renewal date, policy expiration) become Monday Date columns. We request contact profile notes from Levitate Support directly since the self-serve export does not include them; notes land in a Long Text column in Monday CRM.

Levitate

Company

maps to

monday CRM

Organization

1:1
Fully supported

Levitate companies attached to contacts migrate as Monday.com CRM Organizations, which function as structured business entity records linked to People. The Levitate company name maps to Organization Name, the website domain becomes the Website field, and any custom company-level properties (industry, employee count, policy type) map to Monday Organization columns. We run deduplication on Organization names during import to prevent duplicate business records in Monday CRM.

Levitate

Tag

maps to

monday CRM

Label or Status Column

lossy
Fully supported

Levitate Tags drive segmentation, automation triggers, and contact filtering. Monday CRM does not have a native multi-value tag field per contact; instead we map Levitate tag taxonomies to Monday Labels (which allow multiple labels per Item in the CRM) or to a Status Column with tag values as status options. The customer selects the preferred representation during scoping. If Tags drive automation triggers in Levitate, we document each tag-based trigger and recommend a corresponding Monday automation action (such as updating a Status Column when a tag equivalent condition is met).

Levitate

Key Date

maps to

monday CRM

Date Column

lossy
Fully supported

Levitate Key Dates (birthday, renewal date, policy expiration, age milestones like turning 65) are a Levitate-specific custom field type that triggers date-based automations. These migrate as Monday CRM Date columns on the relevant board or People item. We pre-create Date columns in Monday CRM during schema setup for each unique Key Date field identified in the discovery scan. The customer must confirm that date-triggered automations will be rebuilt in Monday's automation builder since Monday does not support contact-level date-triggered automations in the same way Levitate does.

Levitate

Campaign

maps to

monday CRM

Group or Board Item with engagement stats

1:1
Fully supported

Levitate Campaigns (groups of emails sent to segments) migrate to Monday CRM as Group structures within a dedicated CRM board, with campaign metadata (name, start date, segment name, total recipients) stored in board columns. Aggregate engagement stats (open count, click count, reply count, bounce count) migrate as Number columns on the Group or as a separate Dashboard board. Individual email performance (per-email open and click rates) is not available in bulk export from Levitate; we import what is available as a campaign summary record and flag the limitation.

Levitate

Automation (workflow sequences)

maps to

monday CRM

Monday Automation (to be rebuilt)

lossy
Fully supported

Levitate automations are server-side workflow sequences (email steps, delays, conditional branches, tag actions) that cannot be exported as portable logic. We extract the list of active automations from Levitate's UI (automation name, trigger type, step count, and enrollment count) and deliver this as a written inventory document. The inventory includes the automation's trigger event, each step's action type and parameters, any conditional branching logic, and a recommended equivalent in Monday's board-level automation builder. The customer's admin rebuilds automations in Monday using this document as the specification.

Levitate

Engagement Activity (opens, clicks, replies)

maps to

monday CRM

Activity Entry or Number Column

1:1
Fully supported

Levitate engagement events (opens, clicks, replies) are tracked per contact per campaign. The raw event log is not bulk-exportable via API. We capture the last engagement date per contact as a Date column in Monday CRM and aggregate open and click counts as Number columns on the People record. We also capture campaign-level aggregate stats (total opens, total clicks per campaign) as Dashboard metrics. The per-email, per-contact engagement timeline cannot be fully reconstructed in Monday CRM due to the lack of a granular event log export.

Levitate

Text Message (SMS)

maps to

monday CRM

Activity Entry

1:1
Fully supported

SMS logs in Levitate are stored per contact in the message thread view, but bulk export capability for SMS history is limited. We migrate available SMS thread content as Activity entries in Monday CRM linked to the corresponding People record, with the message direction (sent/received), timestamp, and message body preserved. Long conversation threads may be condensed to the most recent messages since Levitate's export does not include full conversation history in a structured format.

Levitate

User (owner/admin roles)

maps to

monday CRM

Team Member

1:1
Fully supported

Levitate user accounts (owner, admin, member roles) are mapped by email match to Monday.com Team Members. Levitate's owner/admin/member role hierarchy maps to Monday's Admin/Member/Guest roles. We extract the active user list during discovery and match each Levitate user to a corresponding Monday team member account. Any Levitate user without a Monday account is flagged for the customer to provision before record import completes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Levitate logo

Levitate gotchas

High

No public API — automation logic is not exportable

Medium

Key Dates are Levitate-specific custom fields

Low

Split billing requires manual credit card management

Low

Flat-rate billing continues until cancelled

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Levitate has no public API for bulk export

    Levitate does not publish a REST API for bulk data extraction. Contact export is limited to the UI-based CSV download which omits automation enrollment history, tag creation dates, engagement event logs, and contact profile notes. Automations cannot be exported at all. We handle this by running the UI-based contact CSV export supplemented by a direct request to Levitate Support for contact profile notes, mapping tag assignments from the contact records, and flagging all automations for rebuild. Any migration service claiming to extract full Levitate data via API is accessing an undocumented endpoint that may break without notice.

  • Monday.com CRM is a Work OS, not a traditional CRM database

    Monday.com CRM stores contact records as Items on boards rather than in a dedicated contact database. Teams migrating from a contact-centric CRM like Levitate must establish a CRM board with appropriate columns, groups (for segments or pipelines), and item structure before importing records. Without this schema design step, contacts land as unstructured items without the column metadata that makes Monday CRM searchable and actionable. We design the destination board schema (board name, column types, group structure, People integration) during the scoping phase before any data is loaded.

  • Monday.com API rate limits require batch chunking on large imports

    Monday.com enforces a rate limit of 10 API calls per second. For migrations involving more than 5,000 contacts or companies, we chunk imports into batches of 100 to 200 records with exponential backoff on 429 responses. The Monday.com CSV and Excel import UI is suitable for small datasets (under 1,000 records) but becomes slow and error-prone for larger volumes, which is why we use the API for bulk operations with rate-limit handling. Skipping chunking results in import failures, partial record loads, and duplicate items in Monday CRM.

  • Automation logic does not migrate and must be rebuilt

    Levitate automations are server-side workflow definitions that cannot be exported. We deliver a written inventory of every active Levitate automation with its trigger type, conditions, step sequence, and tag actions. The customer rebuilds equivalents in Monday's board-level automation builder. Monday automations operate at the board level and use trigger-action rules rather than Levitate's sequence-based branching model, so the rebuild is not a one-to-one translation. Key differences include Monday's lack of native email routing through personal Gmail or Outlook (a core Levitate feature) and no equivalent for Levitate's date-triggered automations driven by Key Date fields, which must be replaced with Monday's date-column-based automation triggers.

  • Monday CRM lacks Levitate's email routing through personal Gmail or Outlook

    Levitate's primary differentiator is sending emails through the user's own Gmail or Outlook server, making messages appear as genuine one-to-one correspondence with high open rates. Monday.com CRM does not have this native capability; email within Monday CRM uses its own send infrastructure or requires a connected Gmail or Outlook account via OAuth for sending. Teams that rely on Levitate's email routing for keep-in-touch outreach should be aware that this behavior does not transfer. We flag this gap during scoping and recommend the customer configure Gmail or Outlook OAuth connections in Monday CRM or use a dedicated email warm-up tool to maintain deliverability post-migration.

Migration approach

Six steps for a successful Levitate to monday CRM data migration

  1. Discovery and Levitate export preparation

    We audit the Levitate account across contacts (total count, custom properties, Key Date fields, tag taxonomy), campaigns (total count, engagement stats), active automations (automation name, trigger type, step count), and user accounts. We run the UI-based contact CSV export and submit a request to Levitate Support for contact profile notes that are not available through self-serve export. We document the full tag taxonomy and each Key Date field with its data type and sample values. This discovery output is a written migration scope with record counts, field inventory, and a list of all automations requiring rebuild.

  2. Monday CRM schema design

    We design the destination Monday CRM board structure. For a contact-centric migration, this means a CRM board with a People integration (or equivalent structure), Organization board, Deal pipeline board, and campaign/Dashboard board. We define column types for each board (Status, Date, Number, Text, Label, Link) based on the Levitate field inventory from discovery. Key Dates from Levitate become Date columns in Monday CRM. We also configure the Monday team structure (Admin, Member, Guest roles) matching the Levitate user roles extracted during discovery.

  3. Data export and deduplication

    We combine the Levitate contact CSV export with any supplementary data obtained from Levitate Support. We run deduplication passes on contacts (matching by email address as the primary dedupe key) and companies (matching by company name and domain). We normalize phone number formats, trim whitespace from text fields, and flag any records with missing email addresses for the customer's review before import. The deduplication output is a reconciled contact list, a company list, and a tag mapping table.

  4. Monday CRM board creation and column configuration

    We create the Monday CRM boards and configure all columns per the schema design before any data import. This includes activating the People integration if the customer uses Monday Sales CRM, creating Organization records, setting up the Deal pipeline board with appropriate stages, and configuring Label columns for the Levitate tag taxonomy. Column IDs from this step are captured and used in the API import scripts for step 5.

  5. Batch import with rate-limit handling

    We import data into Monday CRM in dependency order: Organizations first (since People items link to them), then People records with tag assignments and Key Dates, then Deal items, then campaign summary records. For each object we use Monday's API (for large record sets) or CSV import (for smaller sets) with batch sizes of 100 to 200 records per round and exponential backoff on 429 rate-limit responses. Engagement aggregates and SMS logs are imported as additional columns or Activity entries after the primary contact records are confirmed in Monday CRM.

  6. Validation, cutover, and automation rebuild handoff

    We run a reconciliation pass comparing Monday CRM record counts against the Levitate source counts for contacts, companies, tags, and Key Dates. We spot-check 25 to 50 random records for field-level accuracy. We freeze Levitate writes during cutover and run a final delta migration of any records modified during the migration window. We deliver the automation inventory document to the customer's admin team with Monday automation rebuild recommendations. We support a five-business-day hypercare window for reconciliation issues. We do not rebuild Levitate automations as Monday automations inside the migration scope; that is a separate engagement or internal admin task.

  7. Integration reconfiguration

    We document the current configuration of Levitate's Clio and Vertafore integrations during discovery. Since OAuth tokens and sync direction settings do not transfer between platforms, the customer reconfigures these integrations in Monday CRM using the documented settings as a reference. We provide a checklist of the required OAuth permissions, field mappings, and sync directions for each integration to guide the admin through reconfiguration post-migration.

Platform deep dives

Context on both ends of the pair

Levitate logo

Levitate

Source

Strengths

  • Flat-rate pricing includes unlimited contacts, tags, and automations with no per-seat or per-contact overage charges.
  • Emails route through the user's own Gmail or Outlook server, achieving 60%+ open rates versus 20% for mass blast tools.
  • Customer support ratings consistently exceed 4.9/5 across G2, Capterra, and GetApp verified reviews.
  • Built-in AI assistant generates and translates content across 10 languages without leaving the platform.
  • Strong vertical integrations with insurance (Vertafore, AMS360) and legal (Clio) practice management systems.

Weaknesses

  • Single flat-rate tier at $349/month has no free tier, trial, or lower-cost entry point for solo users.
  • No publicly documented API or bulk data export endpoint — contact export is UI-only, automation export is not available.
  • Automations cannot be exported as portable logic; only enrollment state is extractable, requiring workflow re-build at destination.
  • Social media posts, handwritten card orders, and SMS consent records are not independently exportable.
  • Limited customization of pipeline stages, deal objects, or deal-specific fields — the platform is contact-centric rather than opportunity-centric.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Levitate and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Levitate and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Levitate and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Levitate: Not publicly documented.

  • Data volume sensitivity

    B

    Levitate doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Levitate to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Levitate to monday CRM data migrations

Answers to the questions buyers ask most during Levitate to monday CRM migration scoping. Not seeing yours? Book a call.

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Most Levitate to Monday.com CRM migrations land between two and three weeks for accounts with under 5,000 contacts, a single tag taxonomy, and no complex custom Key Date fields. Migrations with larger contact databases (over 15,000 records), multiple tag taxonomies, campaign engagement history, or SMS logs move to four to six weeks because of deduplication rounds, Key Date column configuration, and Monday API batch chunking against the 10 calls per second rate limit. Discovery and schema design add one to two weeks before the import phase begins.

Adjacent paths

Related migrations to explore

Ready when you are

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