CRM migration

Migrate from Levitate to Freshsales

Field-level mapping, validation, and rollback between Levitate and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Levitate logo

Levitate

Source

Freshsales

Destination

Freshsales logo

Compatibility

67%

6 of 9

objects map 1:1 between Levitate and Freshsales.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Levitate to Freshsales is a structural migration from a contact-centric keep-in-touch platform to a full sales CRM with Leads, Accounts, Contacts, and Opportunities. Levitate organizes its data around Contacts enriched with Tags and Key Dates; Freshsales uses the standard CRM object hierarchy with custom fields available at every paid tier. We extract contacts through Levitate's UI-based CSV export (the platform has no public bulk API), recreate Key Dates as date custom fields, translate tag assignments into Freshsales multi-select picklists or custom contact properties, and map the engagement activity history into Freshsales Activity entries. Levitate automations cannot be exported as portable logic; we deliver a written inventory of every automation with its trigger, conditions, and recommended Freshsales workflow equivalent for the customer's admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Levitate logo

Levitate

What's pushing teams away

  • The single $349/month flat rate has no free tier and no lower-cost entry point, pushing price-sensitive solo agents and micro-SMBs toward HubSpot, Brevo, or Constant Contact which start at $9–$15/month.
  • Levitate lacks a published API and robust export tooling — contacts can be exported via UI, but there is no documented bulk API for automations, custom fields, or engagement history, making self-serve migrations difficult.
  • Businesses scaling beyond 20–30 users often outgrow the flat-rate model and move to per-seat CRMs like HubSpot that offer more granular user management, role-based permissions, and advanced pipeline tooling.
  • Some users report that the platform's focus on email-first outreach feels limiting when they need full-featured pipeline management, task tracking, or quoting — features they find in platforms like HubSpot or Salesforce Marketing Cloud.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Levitate objects map to Freshsales

Each row shows how a Levitate object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Levitate

Contact

maps to

Freshsales

Contact + Account (split required)

1:many
Fully supported

Levitate Contacts map directly to Freshsales Contact records. Where Levitate contacts carry a Company Name property, we create a corresponding Freshsales Account and link the Contact via the Account Lookup. Email serves as the dedupe key during import. Levitate contact properties (phone, address, custom fields) map to Freshsales standard and custom contact fields. Any contact without an email address is flagged for manual review since Freshsales requires email for contact creation at the standard tier.

Levitate

Tag

maps to

Freshsales

Multi-Select Picklist or Custom Field

lossy
Fully supported

Levitate Tags are the primary segmentation mechanism and drive automation triggers. We map tags to Freshsales multi-select picklist fields on the Contact object. If the customer has more than 150 unique tags, we recommend creating a separate tag taxonomy custom field to avoid picklist value limits, or using Freshsales Topics with TopicAssignment records for content-classification tags. The tag taxonomy is preserved in full during migration so downstream Freshsales workflows can reference the same tag values as conditions.

Levitate

Key Date

maps to

Freshsales

Custom Date Field

lossy
Fully supported

Levitate Key Dates (birthday, renewal date, policy expiration, custom milestone dates) are a Levitate-specific field type that drives date-triggered automations. These do not have a direct Freshsales equivalent — we create custom date fields on the Contact object with API names matching the Levitate field labels (e.g., birthday__c, renewal_date__c). We flag that Freshsales workflows must be manually configured with date-triggered conditions using these fields after migration, since date-triggered automation is a Freshsales Workflow feature available from Growth tier, not an automatic carryover.

Levitate

Automation (Enrollment State)

maps to

Freshsales

Workflow Inventory Document

1:1
Fully supported

Levitate automations are server-side workflow sequences and cannot be exported as portable JSON. We extract automation enrollment state (which contacts were enrolled in which automations and at what date) and preserve it as a custom field or note on the contact record. We deliver a written inventory of every active Levitate automation with its trigger type, conditions, delay steps, tag actions, and email sequence, plus a recommended Freshsales Workflow equivalent for the customer's admin to rebuild. Automations themselves are not migrated as code.

Levitate

Campaign

maps to

Freshsales

Campaign + Activity Timeline

1:1
Fully supported

Levitate Campaigns track email sends to a contact segment with engagement metrics (opens, clicks, replies). We migrate campaign metadata (name, start date, status) as Freshsales Campaign records. Individual email performance (opens, clicks) is aggregated as contact-level custom fields rather than individual EmailMessage records, since Levitate does not export raw engagement event logs. Campaign member status maps to Freshsales Campaign Member Status values.

Levitate

Text Message

maps to

Freshsales

Activity Entry (Custom)

1:1
Fully supported

Levitate SMS logs are available per contact through the UI thread view but not as bulk export. We migrate available SMS history as custom activity entries on the Contact timeline, with message content, timestamp, and direction preserved. Long message threads may be truncated based on Levitate's UI display limits; we flag this constraint during discovery and note that SMS consent records must be manually verified at the destination.

Levitate

User (Owner)

maps to

Freshsales

User

1:1
Fully supported

Levitate user accounts (owner, admin, member roles) map to Freshsales User records by email match. We extract the active user list and map role assignments where possible, though Levitate role definitions are not fully exportable. Users without a matching Freshsales User go to a reconciliation queue for the customer's admin to provision. Owner assignment on contacts migrates by resolving the Levitate owner email to the Freshsales User ID.

Levitate

Note

maps to

Freshsales

Note

1:1
Fully supported

Levitate contact profile notes migrate to Freshsales Note records linked to the Contact via ContentDocumentLink. We extract note body content, creation date, and last modified date. Notes attached to contacts without email are linked to the nearest related Contact record by name matching.

Levitate

Document Attachment (Reference)

maps to

Freshsales

Attachment Reference Flag

1:1
Fully supported

Attachments referenced in Levitate automations or campaigns are stored as URLs or references to Levitate's content library. We export the attachment reference URLs and flag which documents must be re-uploaded to Freshsales File Storage or a connected document management system. Actual binary file migration is not available through Levitate's export capability.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Levitate logo

Levitate gotchas

High

No public API — automation logic is not exportable

Medium

Key Dates are Levitate-specific custom fields

Low

Split billing requires manual credit card management

Low

Flat-rate billing continues until cancelled

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Levitate has no public bulk export API

    Levitate does not publish a REST API for programmatic data export. The only documented export is the UI-based contact CSV download, which captures name, email, phone, company, and tag assignments but omits Key Date field values (stored as a separate export), automation enrollment history, tag creation timestamps, and engagement event logs. We handle this by extracting contacts through the UI export, requesting Key Date field exports separately from Levitate Support, and mapping tag assignments from the contact records. We also flag that any historical engagement data (opens, clicks, replies) beyond the last-touch date is not bulk-exportable and must be preserved as aggregated contact properties or noted as a data gap.

  • Key Dates require custom field creation before import

    Levitate Key Dates (birthday, renewal date, policy expiration, custom age milestones) are a platform-native field type that drives date-triggered automations. Freshsales has no equivalent field type — these must be created as custom date fields on the Contact object before any data import. We flag every Key Date field during the discovery scan, confirm the custom field schema with the customer, and create the fields via Freshsales API or admin UI before contact import begins. If the fields are not pre-created, contact import will either skip those fields or fail on type mismatch.

  • Levitate automations do not migrate as logic

    Levitate automations are stored as server-side workflow definitions without any export capability. Only the enrollment state (which contacts were in which automations) is extractable. We preserve enrollment state as contact-level custom fields so the customer's admin can see which contacts were last in which automation. We deliver a written automation inventory with trigger conditions, delay steps, tag actions, and email content references, plus a recommended Freshsales Workflow equivalent for each automation. The customer's admin must rebuild automations in Freshsales Workflows from Growth tier or above; there is no automated migration path for workflow logic between platforms.

  • Levitate is contact-centric with no opportunity object

    Levitate organizes all data around the Contact object and has no deal or opportunity concept. Freshsales uses the full CRM hierarchy (Account, Contact, Opportunity). If the customer is using Levitate to track any sales-pipeline-adjacent data (policy values, renewal amounts, deal stages) stored in custom fields or notes on contacts, that data must be modeled as Freshsales Opportunity records after migration. We flag any custom fields that appear to track pipeline values (monetary amounts, stage names, close dates) and recommend Freshsales Opportunity creation or custom field placement during scoping.

Migration approach

Six steps for a successful Levitate to Freshsales data migration

  1. Discovery and export extraction

    We audit the Levitate account through the UI to capture the contact CSV export, Key Date field list (requested separately from Levitate Support), active tag taxonomy, user roster, and campaign metadata. We identify any custom fields, note volumes, and SMS log availability per contact. We also request contact profile notes from Levitate Support directly since those are not included in the self-serve CSV export. The discovery output is a written migration scope with record counts per object, custom field inventory, and any known data gaps flagged.

  2. Freshsales schema design and custom field creation

    We design the destination schema in Freshsales. This includes creating custom date fields on the Contact object for every Levitate Key Date field (birthday, renewal date, policy expiration, and any custom date fields), creating multi-select picklist or custom fields for the tag taxonomy, configuring the Account-Contact relationship model based on Levitate Company Name field presence, and setting up any Freshsales Workflows that will handle date-triggered automation equivalents. Custom fields are deployed via Freshsales API before any contact import begins.

  3. Test migration and reconciliation

    We run a test migration into a Freshsales trial or sandbox environment using a sample of 100-200 contact records. We validate that custom date fields accept the Levitate Key Date values without type errors, that tag values map correctly to Freshsales picklists, that Account-Contact linking works where Company Name is present, and that note content renders properly. The customer reviews the test data and signs off on the mapping before production migration begins. Any field type mismatches or data truncation issues are resolved at this stage.

  4. Owner and user reconciliation

    We extract every distinct Levitate user referenced on contact records as the owner and match by email against the Freshsales destination account's User table. Any Levitate owner without a matching Freshsales User goes to a reconciliation queue. The customer's Freshsales admin provisions missing users (active or inactive) before record import resumes. OwnerId references on contact records require resolved User IDs before import can succeed.

  5. Production migration in dependency order

    We run production migration in record order: Freshsales Users validated, Accounts created from Levitate Company Names (with duplicates deduped by domain or name), Contacts imported with AccountId Lookup resolved, Key Date custom fields populated from the Levitate export, Tag assignments mapped to Freshsales multi-select picklists, Notes migrated as Freshsales Note records linked via ContentDocumentLink, Campaign metadata migrated as Freshsales Campaign records, SMS logs migrated as custom activity entries, and engagement summary data (last touch, aggregate open/click counts) mapped to contact custom fields. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We coordinate the cutover window to align with the end of a Levitate billing cycle (quarterly or annual) so the customer pays for one final clean period before cancellation. We freeze writes in Levitate during cutover, run a final delta migration of any records modified during the migration window, then confirm Freshsales is the system of record. We deliver the automation inventory document to the customer's admin team with recommended Freshsales Workflow equivalents for each Levitate automation. We support a one-week post-migration hypercare window for reconciliation issues. We do not rebuild Levitate automations as Freshsales Workflows inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Levitate logo

Levitate

Source

Strengths

  • Flat-rate pricing includes unlimited contacts, tags, and automations with no per-seat or per-contact overage charges.
  • Emails route through the user's own Gmail or Outlook server, achieving 60%+ open rates versus 20% for mass blast tools.
  • Customer support ratings consistently exceed 4.9/5 across G2, Capterra, and GetApp verified reviews.
  • Built-in AI assistant generates and translates content across 10 languages without leaving the platform.
  • Strong vertical integrations with insurance (Vertafore, AMS360) and legal (Clio) practice management systems.

Weaknesses

  • Single flat-rate tier at $349/month has no free tier, trial, or lower-cost entry point for solo users.
  • No publicly documented API or bulk data export endpoint — contact export is UI-only, automation export is not available.
  • Automations cannot be exported as portable logic; only enrollment state is extractable, requiring workflow re-build at destination.
  • Social media posts, handwritten card orders, and SMS consent records are not independently exportable.
  • Limited customization of pipeline stages, deal objects, or deal-specific fields — the platform is contact-centric rather than opportunity-centric.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Levitate and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Levitate: Not publicly documented.

  • Data volume sensitivity

    B

    Levitate doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Levitate to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Levitate to Freshsales data migrations

Answers to the questions buyers ask most during Levitate to Freshsales migration scoping. Not seeing yours? Book a call.

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Most Levitate to Freshsales migrations land between two and three weeks for accounts under 5,000 Contacts with a straightforward tag taxonomy and fewer than 20 custom Key Date fields. Migrations with large tag taxonomies (over 200 unique tags), multiple Key Date field types, contact note volumes exceeding 10 notes per record on average, or SMS log preservation requirements move to four to six weeks because of the multi-step export coordination with Levitate Support and the custom field creation scope in Freshsales.

Adjacent paths

Related migrations to explore

Ready when you are

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