CRM migration

Migrate from Glaze CRM to Twenty CRM

Field-level mapping, validation, and rollback between Glaze CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Glaze CRM logo

Glaze CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between Glaze CRM and Twenty CRM.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating from Glaze CRM to Twenty CRM is a niche, high-touch project. Glaze CRM does not publish API documentation, so there is no programmatic way to pull data without requesting a custom export through Softuvo Solutions, their vendor. That data extract alone can require 1-2 weeks of lead time before migration work begins. We then build a custom field inventory from a sample Glaze CRM export, inferring field types and validating against whatever non-standard schema the customer's white-label instance uses. Twenty CRM's flexible data model accepts Contacts, Companies, Opportunities, and Custom Fields as standard objects, but its schema is still evolving; version updates can affect how custom field data is stored. We sequence parent records (Companies) before child records (Contacts, Deals), use Twenty's REST API for import with rate-limit handling, and deliver a written pipeline and automation inventory for your admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Glaze CRM logo

Glaze CRM

What's pushing teams away

  • No published pricing or rate card — customers must engage sales for every package.
  • Very thin third-party reviewer footprint on Capterra, G2, and TrustRadius — limited validation data.
  • No public API documentation — extraction at migration time requires vendor cooperation.
  • Custom-plan pricing creates ambiguity for procurement teams that expect transparent tiers.
  • Customers needing rich third-party integrations or extensive automation typically move to HubSpot, Pipedrive, or Zoho.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Glaze CRM objects map to Twenty CRM

Each row shows how a Glaze CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Glaze CRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Glaze CRM Contact records map to Twenty CRM Person objects. Standard fields (name, email, phone, company association) map directly. Glaze CRM's custom contact fields require type inference from a sample export — multi-select fields must be identified and remapped to Twenty's multi-select or tag structure. We sequence Person import after Company so that the workspaceId lookup resolves at insert time.

Glaze CRM

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Glaze CRM Company records map directly to Twenty CRM Company objects. Address data, industry tags, and related contacts transfer with field-level mapping. Glaze CRM Companies are the parent of Contacts and Deals, so we import Companies first in every migration phase. The company domain from Glaze CRM's website field maps to the domain field in Twenty.

Glaze CRM

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Glaze CRM Deal records map to Twenty CRM Opportunity objects. Deal name, amount, stage, and associated company or contact transfer. Pipeline stages are organizational-level in Glaze CRM and must be reconciled against Twenty's opportunity stage configuration before migration. We document existing Glaze CRM stage names and probabilities for the customer's admin to configure in Twenty's settings.

Glaze CRM

Lead

maps to

Twenty CRM

Person (Lead context)

1:1
Fully supported

Glaze CRM Lead records — which are separate from Contacts in Glaze CRM — map to Twenty CRM Person records flagged as leads. Lead source, status, and owner assignment transfer to Twenty's person fields. We preserve the Glaze CRM lead status in a custom field for audit. If Twenty's data model uses Persons for both leads and contacts, we flag this during scoping.

Glaze CRM

Pipeline

maps to

Twenty CRM

Opportunity Stage Configuration

lossy
Fully supported

Glaze CRM pipeline and stage configurations are organizational-level settings. We document every stage name, probability, and pipeline assignment from the source instance and deliver this as a configuration guide for Twenty's admin to implement. Pipeline structures do not migrate as configuration code — the rebuild is in scope for the customer's team.

Glaze CRM

Task

maps to

Twenty CRM

Task

1:1
Fully supported

Glaze CRM Task records (subject, due date, assignee, status, linked entity) map to Twenty CRM Task objects. Completed vs. open status flags transfer. Task associations to Contacts, Deals, or Companies are remapped using the resolved Twenty record IDs from the parent import phases.

Glaze CRM

Custom Fields (Contacts, Companies, Deals)

maps to

Twenty CRM

Custom Fields (Person, Company, Opportunity)

lossy
Fully supported

Glaze CRM custom fields on any object require a custom field inventory built from a sample export. Multi-select fields need special handling — we identify the delimiter used in Glaze CRM and map to Twenty's multi-select or tag structure. We pre-create all custom fields in Twenty's schema before any data import begins.

Glaze CRM

User / Owner

maps to

Twenty CRM

Workspace User

1:1
Fully supported

Glaze CRM Users who own records map to Twenty CRM workspace users resolved by email address match. Inactive Glaze CRM users with no record assignments can be excluded. Active users without a matching Twenty account go to a reconciliation queue for the customer's admin to provision before the Opportunity and Task import phases begin.

Glaze CRM

Tag / Label

maps to

Twenty CRM

Tag

1:1
Fully supported

Glaze CRM tags stored on Contacts, Companies, or Deals migrate as flat string arrays applied to the corresponding Twenty records. Tags do not carry their own metadata. We deduplicate tags at transform time to avoid inflating the target tag list.

Glaze CRM

Document (metadata only)

maps to

Twenty CRM

Attachment (metadata)

lossy
Fully supported

Glaze CRM document attachments do not expose a documented file export API. We migrate document metadata — filename, upload date, linked record — as structured reference records in Twenty. The actual file binaries must be re-uploaded manually or through a separate file transfer arranged with the customer.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Glaze CRM logo

Glaze CRM gotchas

High

No public API schema means no automated export

Medium

White-label deployments create non-standard instance configurations

Medium

Custom field types are not documented in public-facing materials

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • No public API requires vendor-coordinated data extraction

    Glaze CRM does not publish API documentation or expose a developer portal. There is no programmatic way to pull data without requesting a custom export through Softuvo Solutions' support or sales channel. We cannot begin migration work without a full data extract from Glaze CRM, which can require one to two weeks of lead time depending on vendor responsiveness. Customers should initiate the export request immediately upon project kickoff and provide a sample export within the first week so that we can build the field inventory and begin schema design in parallel.

  • White-label instances create non-standard schema per customer

    Glaze CRM's white-label feature means every customer deployment can carry a different field set, pipeline configuration, and custom object structure depending on how Softuvo set it up originally. We cannot assume a standard schema across Glaze CRM customers. We require a complete schema audit from the customer — ideally a full export with all custom fields visible — before we can produce the field mapping spreadsheet. Schema discovery adds one to two weeks to the front-end of the migration timeline.

  • Custom field types are inferred from sample exports, not documented

    Glaze CRM supports custom field creation but does not publish field type documentation in its public materials. Multi-select, date, number, and text fields all require type inference from a sample record export. During scoping, we request a representative sample with all custom fields populated. Multi-select fields in particular require delimiter detection and may need to be split or rejoined depending on how Twenty CRM handles array-type values in custom fields.

  • Twenty CRM version updates can affect migration continuity

    Twenty CRM's schema is still evolving. GitHub issue #14705 documents cases where self-hosted instances upgrading from version 1.3.0 to 1.6.7 displayed a blank CRM screen after update, suggesting schema changes that affect record visibility. We recommend that customers pin their Twenty CRM version before migration and verify the target schema compatibility with the migration dataset. Post-migration version upgrades should be tested in a staging environment before applying to the production workspace.

  • File attachments require manual re-upload after migration

    Twenty CRM's migration documentation explicitly states that file attachments are not included in CSV exports and must be re-uploaded manually, migrated via API, or handled with team assistance. Glaze CRM similarly does not expose a documented file export API. For migrations with significant document attachment volume, we recommend the customer extracts files directly from their hosting environment (with Glaze CRM's cooperation) and re-uploads to Twenty CRM after the record migration is validated.

Migration approach

Six steps for a successful Glaze CRM to Twenty CRM data migration

  1. Export initiation and schema discovery

    We begin by working with the customer to request a full data export from Glaze CRM through Softuvo Solutions. While awaiting the export, we ask the customer to provide a representative sample record set (10-20 records across Contacts, Companies, Deals, and Leads) with all custom fields visible. We use this sample to infer field types, identify multi-select delimiters, and document the custom field inventory. We also collect the Glaze CRM pipeline stage names, user list, and any automation or workflow documentation the customer can provide.

  2. Schema design and field mapping

    We design the destination schema in Twenty CRM based on the schema discovery output. This includes creating custom fields on Person, Company, and Opportunity objects, mapping Glaze CRM stage names to Twenty opportunity stage values, and configuring the workspace. We produce a written field mapping spreadsheet that the customer reviews and approves before any data is moved. White-label-specific fields that have no Twenty equivalent are flagged for the customer to decide whether to carry forward or drop.

  3. Sandbox migration and reconciliation

    We run a full migration into a Twenty CRM sandbox environment using the production-like data volume from the Glaze CRM export. The customer's team reconciles record counts, spot-checks 20-30 random records against the source export, and verifies that the Glaze CRM pipeline stages map correctly to Twenty opportunity stages. Any mapping corrections happen here. This step validates that the parent-record sequencing (Companies before Contacts, Contacts before Activities) resolves correctly.

  4. Owner and user provisioning reconciliation

    We extract every distinct Glaze CRM user referenced as an owner on any record and match by email against the Twenty CRM workspace user list. Any Glaze CRM owner without a matching Twenty user goes to a reconciliation queue. The customer's admin provisions the missing users before the production migration begins. Migration cannot proceed past this step because owner lookups must be resolved for Opportunity and Task inserts.

  5. Production migration in dependency order

    We run the production migration in record-dependency order: Companies (first, as parent), Persons (from Contacts and Leads, with workspaceId resolved), Opportunities (with companyId and personId resolved), Tasks, Tags, and custom field data. Each phase emits a row-count reconciliation report before the next phase begins. We use Twenty's REST API with rate-limit handling and batch chunking for large record sets.

  6. Cutover, validation, and automation handoff

    We freeze writes to Glaze CRM during the cutover window, run a final delta migration of any records modified during the migration period, then enable Twenty CRM as the system of record. We deliver a written inventory of every Glaze CRM pipeline configuration, email template, and automation requiring rebuild in Twenty CRM. We support a one-week hypercare window for reconciliation issues. We do not rebuild Glaze CRM workflows or automations in Twenty CRM — that work is in scope for the customer's admin or a Twenty implementation partner.

Platform deep dives

Context on both ends of the pair

Glaze CRM logo

Glaze CRM

Source

Strengths

  • Self-hosted or cloud deployment — data remains on your own infrastructure
  • White-label customization lets agencies resell under their own brand
  • Data security focus for regulated industries like healthcare and finance
  • One-time setup fee model rather than perpetual per-seat licensing
  • Built-in email templates and tracking without requiring third-party integrations

Weaknesses

  • No publicly documented API — migration requires manual data extraction and direct vendor coordination
  • No published pricing on the website — all quotes are handled via sales contact
  • Zero reviews on TrustRadius and minimal presence on G2 or Capterra makes independent evaluation difficult
  • Limited documentation for technical implementers and developers
  • Vendor (Softuvo Solutions) is a relatively small India-based firm with fewer public case studies than established CRM players
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 6 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and Twenty CRM.

  • Object compatibility

    C

    6 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Glaze CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Glaze CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Glaze CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Glaze CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for straightforward accounts with under 10,000 records and a clean export from Glaze CRM. The primary variable is how quickly the customer obtains a full data export from Softuvo Solutions — that step alone can take one to two weeks before migration work begins. Migrations with multi-select custom fields, custom objects, large activity volumes, or that require a database-level export from Glaze CRM move to seven to twelve weeks.

Adjacent paths

Related migrations to explore

Ready when you are

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