CRM migration
Field-level mapping, validation, and rollback between Devi and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Devi
Source
HighLevel
Destination
Compatibility
3 of 8
objects map 1:1 between Devi and HighLevel.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Migrating from Devi to GoHighLevel is a discovery-driven migration rather than a schema-matching one. Devi's data model is not publicly documented: we found no API reference, no export endpoint confirmation, and only one verifiable G2 review describing the product as an AI social media lead detection tool. Before any data moves, we run an extended discovery phase where we attempt export via any available API key or CSV download, request schema documentation from the customer, and reverse-engineer the object structure from the exported data. We then map identified records to GoHighLevel Contacts and any required custom objects, configure the pipeline stages to reflect the lead lifecycle tracked in Devi, and preserve AI-generated content assets as files attached to the relevant records. Workflows, automations, and social listening configurations do not migrate as code; we deliver a written inventory of these for your admin to rebuild in GoHighLevel's workflow builder. Timeline and pricing depend heavily on how much discovery work is required and whether Devi's export mechanism is accessible programmatically.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Devi object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Devi
Contact / Lead
HighLevel
Contact or Custom Object
1:1Devi's data model is unconfirmed. The G2 review references 'high-intent lead detection' as a core feature, suggesting a lead or contact concept exists. We attempt to map identified contacts to GoHighLevel Contacts via standard field matching (name, email, phone). If Devi's schema includes record types without GoHighLevel native equivalents (e.g., social intent scores, platform-specific identifiers), we create a custom object to receive them and link via Contact lookup. The migration mapping is finalized only after discovery export is reviewed.
Devi
Company / Account
HighLevel
Account
lossyNo evidence of a Companies or Accounts object was found in the research corpus for Devi. If Devi's lead records contain company or organization data (website, company name, industry), we map those to GoHighLevel Account records and create the Account-Contact relationship before Contact insert. If no company-level data exists in Devi, we skip the Account object and link Contacts directly to the pipeline. This decision is made during discovery.
Devi
Pipeline / Stage
HighLevel
Pipeline + Stage
lossyIf Devi's workflow includes lead stages (new, contacted, qualified, converted), we recreate those as GoHighLevel Opportunity Pipelines and Stages. GoHighLevel supports unlimited pipelines and custom stage names from Starter plan ($97/mo). We configure the pipeline before any Opportunity import to satisfy the Stage lookup constraint.
Devi
Content / Media Asset
HighLevel
Contact Attachment or Custom Field
1:1G2 reviewers mention AI-generated visual content as a valued Devi feature. We treat these as files to be downloaded from Devi (if accessible) and uploaded as GoHighLevel attachments linked to the relevant Contact, or as file URLs stored in a custom text field on the Contact object. File storage limits in GoHighLevel are governed by the plan tier and any connected storage integrations.
Devi
Lead Score / Intent Signal
HighLevel
Custom Number Field or Tag
lossyDevi's core differentiation is high-intent lead detection from social media. If the exported data includes a numeric intent score, lead quality tier, or social platform signal, we map it to a GoHighLevel custom number field on Contact (e.g., intent_score__c) or use GoHighLevel Tags to segment by signal level. The customer chooses the target field type during scoping.
Devi
User / Team Member
HighLevel
User
1:1No user management documentation was found for Devi. We attempt owner assignment by matching Devi's internal user identifiers to GoHighLevel Users by email. Any owner without a matching GoHighLevel User goes to a reconciliation queue for the customer's admin to provision before record import continues. If Devi does not expose user data in exports, this step is deferred.
Devi
Custom Fields
HighLevel
Custom Fields
lossyDevi's custom field system is unconfirmed. During discovery we document every field in the export that does not map to a standard GoHighLevel Contact or custom object field. These are recreated in GoHighLevel Settings > Custom Fields before import. Note that GoHighLevel enforces a limit of 10 unique fields per custom object per sub-account; we flag this constraint if the Devi schema exceeds it.
Devi
Workflow / Automation
HighLevel
Workflow (rebuild required)
lossyWe do not migrate automations as code. If Devi's configuration includes social listening triggers, auto-reply sequences, or content publishing rules, we deliver a written inventory of each with its trigger, conditions, and actions mapped to the equivalent GoHighLevel Workflow steps. The customer's admin rebuilds these in GoHighLevel's workflow builder post-migration.
| Devi | HighLevel | Compatibility | |
|---|---|---|---|
| Contact / Lead | Contact or Custom Object1:1 | Fully supported | |
| Company / Account | Accountlossy | Fully supported | |
| Pipeline / Stage | Pipeline + Stagelossy | Fully supported | |
| Content / Media Asset | Contact Attachment or Custom Field1:1 | Fully supported | |
| Lead Score / Intent Signal | Custom Number Field or Taglossy | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Not supported | |
| Workflow / Automation | Workflow (rebuild required)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Devi gotchas
Platform identity is ambiguous in search results
No documented export or API access
Thin review corpus makes due diligence difficult
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Customer-provided export and discovery
We request that the customer provide a full data export from Devi before migration scoping begins. If Devi has an API, we attempt a read-only connection to enumerate the object list and field schemas. If only CSV export is available, the customer provides it. If no export mechanism exists, we work from screenshots, internal spreadsheets, or database snapshots the customer can compile. The discovery phase output is a written data model document listing every object, field, field type, and sample values found in the export. No migration scope is confirmed until this document is reviewed and signed off.
Schema design and GoHighLevel setup
We design the GoHighLevel destination schema based on the discovery export. This includes configuring standard Contacts and any required custom objects, recreating custom fields with GoHighLevel field types, setting up Opportunity Pipelines and Stages to reflect Devi's lead lifecycle, and establishing the contact-account relationship. The schema is deployed into a GoHighLevel sub-account (or Sandbox-equivalent if available) for validation before production migration begins.
Mapping design and owner reconciliation
We design the field-level mapping from Devi's export fields to GoHighLevel fields, resolving any type mismatches (e.g., date formats, picklist values, numeric precision). We extract every distinct owner or assignee from the Devi export and match by email against the destination GoHighLevel account's User table. Any owner without a matching User goes to a reconciliation queue for the customer's admin to provision. Migration cannot proceed past this step because OwnerId references are required on most GoHighLevel standard objects.
Sandbox migration and reconciliation
If GoHighLevel's sub-account model supports a staging environment, we run a full migration into it using production-like data volume. The customer reconciles record counts, spot-checks 25-50 random records against the Devi source data, and signs off the mapping before production migration begins. Any mapping corrections are applied here. If no staging environment is available, we run the migration in batches with a hold on live data until reconciliation is complete.
Production migration in dependency order
We run production migration in record-dependency order: Users (manual provisioning confirmed), Accounts (if applicable from Devi's company data), Contacts (with AccountId resolved), any Custom Objects (with Contact lookup resolved), and files or attachments (AI-generated content assets from Devi). Each phase emits a row-count reconciliation report before the next phase begins. We use GoHighLevel's Bulk API where applicable for large record sets, with chunking and retry logic on rate-limit responses.
Cutover, validation, and automation rebuild handoff
We freeze any active Devi usage that could create delta records during cutover, run a final delta migration of any records modified during the migration window, then confirm GoHighLevel as the system of record. We deliver the automation inventory document to the customer's admin. We support a one-week hypercare window where we resolve any reconciliation issues. Workflow rebuild, email authentication setup, and admin training are outside the standard migration scope and are handled as separate engagements.
Platform deep dives
Devi
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 3 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Devi and HighLevel.
Object compatibility
3 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Devi: Not publicly documented.
Data volume sensitivity
Devi doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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