CRM migration
Field-level mapping, validation, and rollback between Textline and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Textline
Source
monday CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Textline and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Textline to Monday.com CRM is a data-model shift from a purpose-built SMS inbox to a board-based CRM. Textline organizes around Conversations threaded to a Contact's phone number with Agents assigned to Departments; Monday.com CRM uses Items (rows), Groups (columns in board view), and Columns (fields) to represent the same entities. We map Contacts to CRM Items, conversation histories to linked Items or Activity column entries, and phone-number-to-department assignments to Monday.com Groups or custom text fields. Textline Automations and Routes cannot migrate because they are either undocumented in the public API or not directly translatable to Monday.com's automation engine. We deliver a written automation inventory with Monday.com automation equivalents so your admin can rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Textline object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Textline
Contact
monday CRM
Item in CRM Contacts board
1:1Textline Contacts (name, phone, email, notes, tags) map to Monday.com CRM Items in the Contacts board. The phone number becomes a Phone column; email becomes an Email column; tags migrate as a Tags column or flat text field depending on Monday.com column availability. Custom address book fields from Textline Standard and Pro tiers map to Monday.com column types (text, number, date, dropdown) configured before migration. Contacts without a matching Monday.com User as owner are assigned to a default owner for reconciliation.
Textline
Conversation
monday CRM
Item in Activity board or Activity column entries
1:1Textline Conversations migrate as Items in a dedicated Activity board linked to the Contact Item via a Connect Boards column or subitem structure. Each message in the thread becomes an entry with direction (inbound/outbound), timestamp, content, and agent attribution. The per-conversation export limitation in Textline's API requires chunked extraction; we batch by date range and map each thread to the correct Contact Item using the phone number as the dedupe key.
Textline
Department
monday CRM
Group within CRM board or separate Teams board
1:1Textline Departments (grouping phone lines by location or function) map to Monday.com Groups within the CRM board. If departments represent distinct business units, we create separate boards with a master Contacts board linked via Connect Boards. The department-to-agent assignment migrates as an ownership or column assignment in Monday.com.
Textline
Agent
monday CRM
User
1:1Textline Agents map to Monday.com Users by email match. We extract agent names and their department assignments. Permission levels and custom roles in Textline have no direct Monday.com equivalent; we document the permission matrix for the customer's admin to reconfigure in Monday.com Workspace settings.
Textline
Message Template
monday CRM
Template in Monday.com or documented for manual recreation
1:1Textline canned reply templates (body text and shortcut codes) export as template text. Monday.com does not have a native template library for CRM contacts; templates may be stored as a separate board with pre-written text or recreated as Monday.com Autoflows or Textline-compatible snippets. We preserve the template body and shortcut codes in the migration deliverable for manual placement.
Textline
Tag
monday CRM
Tags column or label column
1:1Tags applied to Textline Contacts migrate as Tags column values in Monday.com CRM Items. Tag taxonomy and naming conventions are preserved as-is. If the destination board does not support the Tags column type, tags migrate as a text column with comma-separated values for manual cleanup.
Textline
Announcement
monday CRM
Item in separate Broadcasts board
1:manyTextline Announcements (bulk outbound messages) and their associated contact lists are exported as Items in a dedicated Broadcasts board. The original contact list is stored as a subitems list or linked Items in the Contacts board. The broadcast sending mechanism must be replicated using Monday.com Automations or a third-party SMS integration post-migration.
Textline
Automation
monday CRM
Documented for Monday.com Autoflow rebuild
lossyTextline Automations (keyword triggers, scheduled messages, contact-action triggers) are documented with their trigger conditions, delay settings, and actions. Monday.com Autoflows use a different trigger-action model scoped per board. We deliver a written automation inventory with Monday.com equivalents so the customer's admin can rebuild. Automations do not migrate as code.
Textline
Route
monday CRM
Not migratable
1:1Textline Routes (inbound message routing rules) are not exposed via the public API and cannot be migrated programmatically. We document the routing logic during discovery by interviewing the customer and reviewing the Routes configuration in Textline. Routing is recreated manually in Monday.com using Assign To rules, Autoflows, or team-based board permissions post-migration.
Textline
Phone Number
monday CRM
Text column or dedicated board
1:1Textline phone numbers assigned to Departments are preserved as text values in the Contact Item or in a separate Phone Numbers board linked to Contacts. The phone-number-to-department assignment is stored as a Department column on the Contact Item. MMS attachment URLs are preserved where accessible and re-hosted or linked in the destination as appropriate.
| Textline | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Item in CRM Contacts board1:1 | Fully supported | |
| Conversation | Item in Activity board or Activity column entries1:1 | Fully supported | |
| Department | Group within CRM board or separate Teams board1:1 | Fully supported | |
| Agent | User1:1 | Fully supported | |
| Message Template | Template in Monday.com or documented for manual recreation1:1 | Fully supported | |
| Tag | Tags column or label column1:1 | Fully supported | |
| Announcement | Item in separate Broadcasts board1:many | Fully supported | |
| Automation | Documented for Monday.com Autoflow rebuildlossy | Fully supported | |
| Route | Not migratable1:1 | Fully supported | |
| Phone Number | Text column or dedicated board1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Textline gotchas
API access requires Standard or Pro plan
HIPAA compliance is a paid add-on with separate configuration
Conversation export requires per-conversation manual action
Routes are not exposed via the public API
Custom address book fields are tier-gated
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and plan tier verification
We audit the Textline account across plan tier (Essentials/Standard/Pro), API availability, contact volume, conversation history depth, department count, agent count, active templates, active automations, and active Routes. We confirm whether the account includes HIPAA compliance if applicable. The discovery output is a written migration scope, a board architecture recommendation for Monday.com, and a decision on whether the account requires CSV fallback due to API inaccessibility.
Monday.com board schema design
We design the destination board structure in Monday.com CRM. This includes the Contacts board with all required columns (Phone, Email, Name, Tags, Department, Agent, and any custom columns from Textline), an optional Activity board for conversation history, and any department-specific boards. We configure column types to match the Textline field types, set up Connect Boards columns for cross-board linking, and create Groups corresponding to Textline Departments. Schema is validated in a Monday.com test workspace before production migration begins.
Contact and department extraction
We export Contacts from Textline including standard fields (name, phone, email, notes) and custom address book fields (Standard and Pro only). We export Department and phone-number assignments, agent names and department memberships, and Tags. Each export is deduplicated by phone number and email as a secondary key. Any Contacts without a phone number are flagged for manual review during import.
Conversation history extraction and threading
We extract conversation histories from Textline in batches by date range. Each conversation is mapped to a Contact Item using the phone number as the link key. Messages are structured as timeline entries (inbound/outbound, timestamp, content, agent) and inserted as subitems or Activity column entries linked to the Contact Item. Due to the per-conversation API limitation, we implement batched extraction with retry logic and exponential backoff. Large accounts may require multiple extraction runs across date windows.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace using production-like data volume. The customer's admin reconciles record counts (Contacts in, conversation threads mapped, departments assigned), spot-checks 20-30 random Contact Items against the Textline source, and verifies conversation thread accuracy. Any mapping corrections are applied before production migration begins. This step also validates board permissions and user assignments.
Production migration and automation handoff
We run the production migration in dependency order: board schema (columns and groups first), Contacts with owner assignment, conversation history, and department-agent assignments. Each phase emits a row-count reconciliation report. After migration, we deliver the Automation and Route inventory document with Monday.com Autoflow equivalents so the customer's admin can rebuild. We freeze Textline writes during cutover and run a final delta migration of any records modified during the migration window. We do not rebuild Textline Automations or Routes as Monday.com Autoflows; that work is a separate scope or admin task.
Platform deep dives
Textline
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Textline and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Textline and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Textline and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Textline: Not publicly documented.
Data volume sensitivity
Textline doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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