CRM migration
Field-level mapping, validation, and rollback between Dashly and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Dashly
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Dashly and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Dashly to Monday.com CRM is a shift from a conversational marketing platform to a board-based work management CRM. Dashly stores Leads, threaded Conversations, Messages, Companies, and automation configs (Leadbots, Triggered Messages); Monday.com CRM organizes work as Boards containing Items with customizable Columns. There is no structural equivalent in Monday.com for conversation threading, Leadbot dialog trees, or visitor-based visitor-session data. We extract via Dashly's paginated REST API (there is no bulk export endpoint), map conversation histories into item-level notes and date columns, and deliver the exported Leadbot and Triggered Message JSON to the customer's admin for manual rebuild in Monday.com Automations or WorkMotion. Knowledge base articles migrate as structured text to Monday Docs. We do not migrate visitor session data, automation rules, or lead scoring configurations as functional equivalents do not exist in Monday.com CRM.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Dashly object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Dashly
Lead
monday CRM
People (Contact) Item on Contact Board
1:1Dashly Leads map to Monday.com CRM People items on a Contact board. Standard properties (name, email, phone) become text columns; custom Lead properties map to Monday.com Column types (text, date, number, dropdown, checkbox). The email address serves as the dedupe key during import. We preserve all custom field values as-is and create matching columns in Monday.com before migration begins.
Dashly
Company
monday CRM
Company Item on Company Board
1:1Dashly Company records map to Monday.com CRM Company items (or an Account-equivalent board). Domain from Dashly maps to a Website text column. Standard and custom company properties map to Monday.com columns matching their data type. Companies are created before Leads so that any Lead-Company association can be resolved as a LookUp column relationship in Monday.com.
Dashly
Conversation
monday CRM
Item with Status Column on Board
lossyDashly Conversations are top-level threads linked to Leads. Monday.com has no native conversation thread model, so we create a board (or board section) for conversation history and map each Dashly Conversation to an Item. The conversation status (open, pending, resolved) maps to a Status column; the assignee maps to a Person column. The conversation ID is stored in a text column for traceability.
Dashly
Message
monday CRM
Item Notes / Activity Log Column
1:1Dashly Messages within Conversations carry sender attribution, body content, timestamp, and delivery channel. We flatten the message thread into a chronological notes entry per message on the related Item in Monday.com, preserving the agent name, timestamp, and channel (chat, email). The message content becomes a structured text block appended to the Item's notes section in date-sorted order.
Dashly
User (Agent)
monday CRM
Team Member / Person Column value
1:1Dashly User accounts (agents, admins) are exported with email, name, and role. We map Dashly Users to Monday.com team members by email match. Any Dashly User without a matching Monday.com account is flagged in a reconciliation queue for the customer to provision before Leads and Conversations are imported, since assignee references require a valid Monday.com User.
Dashly
Leadbot
monday CRM
Monday Automations / WorkMotion (manual rebuild)
lossyDashly Leadbots store automation configs with trigger conditions, dialogue trees, and action sequences in a JSON schema. Monday.com Automations support basic if-then triggers but do not replicate the dialog-tree branching model. We export the Leadbot configuration as structured JSON and deliver it alongside a mapping guide that describes the trigger logic and recommended Monday.com Automations equivalent. The automation rebuild is not automated; the customer's admin recreates the logic manually.
Dashly
Triggered Message
monday CRM
Monday Automations (manual rebuild)
lossyDashly Triggered Messages define automated outbound sequences tied to visitor behavior or time delays. The trigger rules and message content are exported as structured automation data. Monday.com does not have a behavioral-triggered message sequence equivalent. We deliver the exported rule set and message content so that the customer's team can recreate sequences using Monday.com Automations or WorkMotion; this is not automated migration scope.
Dashly
Knowledge Base Article
monday CRM
Monday Doc
1:1Dashly Knowledge Base articles carry title, body content, category, and SEO settings (meta title, meta description). We export articles as structured text and import them into Monday Docs, preserving title, body, and category as tags or labels. Deep SEO field mapping (meta title, meta description) requires manual transfer since Monday Docs does not expose per-article SEO fields natively.
Dashly
Tag
monday CRM
Labels / Tags Column
1:1Dashly Tags applied to Leads, Conversations, or Companies are exported as flat label arrays. We map each tag to Monday.com Labels or a Tags column on the relevant board item. All tag assignments are preserved against the corresponding Lead, Conversation, or Company Item in Monday.com.
Dashly
Custom Properties
monday CRM
Custom Columns
1:1Dashly custom properties on Leads and Companies are defined per-account via the API. We inventory all custom properties with their data types during discovery, then create matching custom columns in Monday.com before data import. Text properties become text columns, dates become date columns, numeric values become number columns, and multi-select or checkbox properties become dropdown or checkbox columns respectively.
| Dashly | monday CRM | Compatibility | |
|---|---|---|---|
| Lead | People (Contact) Item on Contact Board1:1 | Fully supported | |
| Company | Company Item on Company Board1:1 | Fully supported | |
| Conversation | Item with Status Column on Boardlossy | Fully supported | |
| Message | Item Notes / Activity Log Column1:1 | Fully supported | |
| User (Agent) | Team Member / Person Column value1:1 | Fully supported | |
| Leadbot | Monday Automations / WorkMotion (manual rebuild)lossy | Fully supported | |
| Triggered Message | Monday Automations (manual rebuild)lossy | Fully supported | |
| Knowledge Base Article | Monday Doc1:1 | Fully supported | |
| Tag | Labels / Tags Column1:1 | Fully supported | |
| Custom Properties | Custom Columns1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Dashly gotchas
Visitor-based pricing affects migration scoping
No public bulk export endpoint
Leadbot and triggered message configs require manual rebuild
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and data inventory
We audit the Dashly account via API to produce a complete inventory: Lead count, Company count, Conversation count, Message volume, User count, Tag taxonomy, custom property definitions (names and data types), Knowledge Base article count, and Leadbot/Triggered Message count. We also check the current visitor plan tier and flag any account approaching its visitor quota. This output is the verification baseline used after migration to confirm every record type landed correctly in Monday.com.
Schema design in Monday.com CRM
We design the Monday.com CRM board structure: a Contact board (People items for Leads), a Company board (Account-equivalent items), and optionally a Conversations board for historical thread data. We create all required custom columns to receive Dashly custom properties, set up Labels for tags, and configure LookUp columns where Lead-Company associations need to be preserved. Board design is validated in a Monday.com test workspace before production migration begins.
API extraction from Dashly
We extract all record types from Dashly using paginated REST API requests. Leads, Companies, Users, Tags, and custom property values are pulled in parallel batches. Conversation threads are extracted with their full message arrays, then flattened into one notes entry per message during the transform phase. Knowledge Base articles are exported as structured JSON with title, body, category, and SEO fields. We handle rate-limit 429 responses with exponential backoff and checkpoint our extraction so that failures can be resumed without data duplication.
Data transform and Monday.com import
We transform the extracted Dashly data into Monday.com API-compatible payloads. Conversation message threads are flattened chronologically and appended to Item notes. Tags are mapped to Monday.com Labels. Custom property values are cast to the matching Monday.com column type. Lead-Company associations are resolved via lookups against the imported Company items. The import runs via the Monday.com API in dependency order: Companies first, then Contacts (Leads), then conversation Items, then Knowledge Base articles to Monday Docs.
Reconciliation and validation
We compare record counts in Monday.com against the discovery inventory for each object type: Leads in equals Contacts in, Companies in equals Companies in, message count versus notes entries. We spot-check 25-50 random Items against the Dashly source for field-level accuracy and verify that assignee mapping, tag assignments, and conversation timestamps transferred correctly. Any mapping corrections are made and the affected object types are re-imported before cutover.
Cutover, handoff, and automation rebuild support
We freeze Dashly writes during the cutover window, run a final delta import of any records modified since the last extraction, then hand off Monday.com CRM as the system of record. We deliver the Leadbot and Triggered Message JSON exports with the automation mapping guide to the customer's admin team. We do not rebuild Dashly automations inside the migration scope. We offer a one-week hypercare window to resolve post-migration reconciliation issues. We do not provide post-migration admin support, training, or workflow rebuild as standard scope.
Platform deep dives
Dashly
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Dashly and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Dashly and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Dashly and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Dashly: Not publicly documented.
Data volume sensitivity
Dashly doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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