CRM migration
Field-level mapping, validation, and rollback between Dashly and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Dashly
Source
HighLevel
Destination
Compatibility
5 of 9
objects map 1:1 between Dashly and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Dashly to GoHighLevel is a platform consolidation that replaces a conversational marketing tool with a full-stack CRM and marketing automation suite. Dashly organizes data as Leads, threaded Conversations with Messages, Companies, and agent Users; GoHighLevel uses Contacts, Companies, Opportunities within Pipelines, and a separate Tasks and Calendar model. The most structurally significant migration step is resolving Dashly's conversation history (which lives as nested message arrays attached to Leads) into GoHighLevel's Notes and Tasks model, preserving participant attribution and timestamps. Dashly's Leadbots and triggered message rules are automation configs that do not map to any GoHighLevel workflow schema; we export them as structured JSON and deliver a rebuild guide, but the automation work itself is not automated. Visitor session data is not migratable. GoHighLevel's email system runs on shared Mailgun infrastructure, so teams with high email-sending volume should plan for a dedicated sending domain and full SPF/DKIM/DMARC configuration post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Dashly object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Dashly
Lead
HighLevel
Contact
1:1Dashly Leads map directly to GoHighLevel Contacts. Standard properties (name, email, phone, custom fields) migrate 1:1 to Contact fields. Dashly's conversation history attaches to the Lead as threaded Messages; we reconstruct this as a series of Notes and Tasks in GoHighLevel's Contact activity timeline, preserving the original message timestamps and participant attribution. Dashly tags on Leads migrate to GoHighLevel Contact tags.
Dashly
Conversation
HighLevel
Contact Activity Timeline (Notes + Tasks)
lossyDashly Conversations are top-level threads with metadata (status, assignee, source channel, timestamps). Since GoHighLevel has no Conversation object, we store conversation metadata as Notes on the Contact record with a structured body (channel, assignee, status, opened_at, closed_at) and thread each message under the same Note or as a related Task sequence. We use the Dashly conversation ID as a reference in the Note body for auditability.
Dashly
Message
HighLevel
Note (within Contact Timeline)
1:1Each Dashly Message (sender, body, timestamp, delivery channel) migrates to a GoHighLevel Note attached to the parent Contact. We preserve sender attribution (agent name or visitor identifier), message body, and timestamp. For multi-message threads, we order Notes by created_at timestamp to maintain conversation flow. Agent-sent messages are flagged in the Note body so the customer's team can distinguish inbound from outbound.
Dashly
Company
HighLevel
Company
1:1Dashly Company records map to GoHighLevel Companies with standard fields (name, domain, industry, custom properties) migrated 1:1. We use the Dashly Company ID as an external reference field and link associated Contacts to the Company via GoHighLevel's Contact-to-Company relationship. If no matching Company exists in GoHighLevel at migration time, we create it before Contact import.
Dashly
User (Agent)
HighLevel
User
1:1Dashly User accounts (support agents and admins) map to GoHighLevel Users by email match. We extract every distinct Dashly user referenced on Conversation assignees and Message sender fields, match by email against the GoHighLevel destination User table, and flag any Dashly users without a matching GoHighLevel User for the customer's admin to provision before migration completes.
Dashly
Leadbot
HighLevel
Workflow (manual rebuild required)
lossyDashly Leadbots are automation configs with trigger conditions, dialogue trees, and action sequences stored in Dashly's JSON schema. We export the complete bot configuration as structured JSON, but because no destination platform shares the same automation schema, the logic must be manually recreated in GoHighLevel's workflow builder. We provide the exported config files and a mapping guide that maps each Dashly trigger type (page visit, time on site, button click) to an equivalent GoHighLevel workflow trigger (Form Submitted, Tag Added, Custom Value Changed).
Dashly
Triggered Message
HighLevel
Workflow (manual rebuild required)
lossyDashly triggered message rules define automated outbound sequences tied to visitor behavior or time delays. We export the trigger rules and message content as structured JSON, but the automation must be manually rebuilt in GoHighLevel's workflow builder. We provide a written inventory of each triggered message with its trigger conditions, delay logic, message body, and recommended GoHighLevel equivalent (e.g., Workflow with Time Delay + Send Email/SMS action).
Dashly
Tag
HighLevel
Tag
1:1Tags applied to Dashly Leads, Conversations, or Companies export as flat label arrays. We preserve all tag assignments and map them to GoHighLevel's tagging system on the corresponding record type. If a tag does not exist in GoHighLevel at migration time, we create it during migration.
Dashly
Custom Properties
HighLevel
Custom Fields
lossyDashly custom fields on Leads and Companies are defined per-account. We inventory all custom properties during discovery, including data types (text, number, date, checkbox, dropdown). We pre-create equivalent custom fields in GoHighLevel before data import, matching data types as closely as GoHighLevel's field types allow (text maps to Text, number to Number, date to Date, checkbox to Checkbox, dropdown to Dropdown).
| Dashly | HighLevel | Compatibility | |
|---|---|---|---|
| Lead | Contact1:1 | Fully supported | |
| Conversation | Contact Activity Timeline (Notes + Tasks)lossy | Fully supported | |
| Message | Note (within Contact Timeline)1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| User (Agent) | User1:1 | Fully supported | |
| Leadbot | Workflow (manual rebuild required)lossy | Fully supported | |
| Triggered Message | Workflow (manual rebuild required)lossy | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Custom Properties | Custom Fieldslossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Dashly gotchas
Visitor-based pricing affects migration scoping
No public bulk export endpoint
Leadbot and triggered message configs require manual rebuild
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Dashly account via API: current plan tier and visitor quota, Lead count, Conversation count, Message count, Company count, User count, active Leadbot configs, active triggered message rules, custom properties on Lead and Company, and tag inventory. We also identify the GoHighLevel destination account and confirm the target plan (Starter at $97/mo covers most migrations; Unlimited at $297/mo is needed for sub-account agency use cases). The discovery output is a written migration scope with record counts and a recommended GoHighLevel plan.
Schema design and custom field pre-creation
We inventory all Dashly custom properties (name, data type, values) and pre-create equivalent GoHighLevel custom fields on Contact and Company before any data import. We define the tag mapping strategy (Dashly tags to GoHighLevel tags) and confirm the conversation-to-Note mapping approach for the customer's review. If the Dashly account has Company records, we map them to GoHighLevel Companies and design the Contact-to-Company relationship.
API extraction with pagination and rate-limit handling
We extract data from Dashly using paginated REST API requests with field-level include parameters. Leads, Conversations, Messages, Companies, Users, and Tags are extracted in separate endpoint passes. We handle 429 rate-limit responses with exponential backoff, checkpoint pagination offsets to support resume on failure, and emit extraction logs for reconciliation. Visitor sessions are identified and skipped per policy.
Sandbox validation and mapping review
We run a partial migration into a GoHighLevel test environment using a sample of records (typically 100-200 Leads with conversation history). The customer reviews the Note structure representing conversation history, validates custom field mapping, confirms tag placement, and approves the mapping before full production migration begins. Any structural corrections happen here.
Owner reconciliation and User provisioning
We extract every distinct Dashly user referenced on Conversation assignees and Message sender fields and match by email against the GoHighLevel destination Users. Any Dashly users without a matching GoHighLevel User go to a reconciliation queue for the customer's admin to provision. Migration cannot complete owner assignment without this step because GoHighLevel Notes require a valid User reference.
Production migration and cutover
We run full production migration in dependency order: Companies first (for Contact-to-Company linking), then Contacts with conversation history reconstructed as Notes, then Tags. Leadbot and triggered message JSON exports and rebuild guides are delivered as a separate documentation package. We freeze Dashly writes during cutover, run a final delta extraction for any records modified during migration, then mark GoHighLevel as the system of record. We deliver a migration report with record counts per object, any records that failed validation, and the automation rebuild guide.
Platform deep dives
Dashly
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Dashly and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Dashly: Not publicly documented.
Data volume sensitivity
Dashly doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Dashly to HighLevel migration scoping. Not seeing yours? Book a call.
Walk through your Dashly to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Dashly
Other ways to arrive at HighLevel
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.