CRM migration
Field-level mapping, validation, and rollback between Enrich-CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Enrich-CRM
Source
Twenty CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Enrich-CRM and Twenty CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Enrich-CRM is an enrichment overlay that appends firmographic and contact data to records already stored in your connected CRM, typically HubSpot. There is no standalone Enrich-CRM database to export. We extract enriched records from the connected CRM, map them to Twenty CRM's Company and Person objects, and re-enrich the data using Twenty's own enrichment capabilities or a third-party enrichment tool post-migration. Job-change alerts from Enrich-CRM are captured as Activity notes or custom date fields in Twenty so the buying-intent signal is preserved in the new system. Custom lead scoring models built inside Enrich-CRM are not accessible via API and must be documented during scoping and rebuilt manually in Twenty. We do not migrate automation paths triggered by Enrich-CRM signals; these require a written handoff document and rebuild in Twenty's automation tools.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Enrich-CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Enrich-CRM
Enriched Company Profiles
Twenty CRM
Company
1:1Enrich-CRM's enriched company records (industry, employee count, revenue, tech stack, domain, location) map directly to Twenty CRM's Company object. The HubSpot Company ID or the Enrich-CRM source record ID is preserved in a custom field for cross-reference. Firmographic fields like annual_revenue and employee_count map to their Twenty equivalents; any enrichment-specific fields without a direct Twenty counterpart are stored as custom fields in the Twenty workspace. Company deduplication uses domain as the primary key.
Enrich-CRM
Enriched Contact Profiles
Twenty CRM
Person
1:1Enrich-CRM enriched contact records (name, title, seniority, LinkedIn URL, email, phone, location) map to Twenty CRM's Person object. The Person-Company relationship is preserved by resolving the enrichment source's company record to the corresponding Twenty Company record before Person import. Title, seniority, and job function map to Twenty's standard person fields; enriched fields without a direct counterpart are added as custom fields. Email is the primary deduplication key.
Enrich-CRM
Job Change Alerts
Twenty CRM
Activity
1:1Enrich-CRM job-change alerts are not traditional CRM records but time-stamped events with a contact identifier and a new company signal. We capture these as Twenty Activity records with type = 'note' or a custom activity type, storing the alert content in the activity body and the detected new company name in a custom field. The activity is linked to the corresponding Person record in Twenty. If no Person record exists for the contact, the activity is held in a staging queue pending Person creation.
Enrich-CRM
HubSpot Company Records (enriched via Enrich-CRM)
Twenty CRM
Company
1:1Since Enrich-CRM enriches records already in HubSpot, the source records for migration are HubSpot Companies and Contacts, not Enrich-CRM records directly. We export enriched Company records from HubSpot, preserving all Enrich-CRM-applied enrichment fields as HubSpot custom properties, then map them to Twenty Company. The migration reads HubSpot's API or CSV export with Enrich-CRM field values included.
Enrich-CRM
HubSpot Contact Records (enriched via Enrich-CRM)
Twenty CRM
Person
1:1Enriched Contact records are exported from HubSpot with Enrich-CRM field values intact. We map HubSpot contacts to Twenty Person records, resolve the company association by matching HubSpot's associated company domain against the Twenty Company domain key, and import in dependency order (Company first, then Person). Any enrichment fields that do not map to standard Twenty Person fields are added as custom workspace fields.
Enrich-CRM
Scoring and Segmentation Rules
Twenty CRM
Documented Separately
lossyCustom lead scoring models and segmentation logic built inside Enrich-CRM are not accessible via public API. During scoping we capture the scoring criteria through screen recordings, documentation requests, and customer interviews. We deliver a written scoring specification that maps Enrich-CRM score ranges to Twenty CRM's custom scoring fields or a third-party scoring tool integrated via API. This step is manual and must be budgeted as a post-migration configuration task; it is not part of the automated data migration scope.
Enrich-CRM
Custom Properties on Enrichments
Twenty CRM
Custom Fields on Company or Person
1:1If a customer used Enrich-CRM's API to attach custom metadata to enrichment results, we preserve those as JSON blobs or custom fields in Twenty CRM depending on the workspace's field type flexibility. We document the field name, data type, and sample values during scoping and create the corresponding custom fields in Twenty's workspace schema before data import begins.
Enrich-CRM
Zapier / Make / n8n Workflow Connections
Twenty CRM
Documented Separately
lossyAutomation paths triggered by Enrich-CRM signals (for example, 'enrichment complete → update CRM field → fire email sequence') do not migrate as code. We audit the connected Zapier, Make, or n8n workflows during scoping and deliver a written inventory listing each automation's trigger, steps, and destination equivalent in Twenty's automation tools or the customer's chosen workflow platform. The customer rebuilds these post-migration.
Enrich-CRM
Enrichment Credit Usage History
Twenty CRM
Not Migrated
1:1Credit consumption data is a billing artifact specific to Enrich-CRM's credit model and has no equivalent in Twenty CRM. We do not migrate credit history. We flag the customer's historical credit burn-rate during scoping so they can estimate the credit package needed if they choose to use Twenty's integrated enrichment tools or a third-party enrichment provider post-migration.
Enrich-CRM
HubSpot Marketplace Integration Configuration
Twenty CRM
Not Migrated
lossyThe native Enrich-CRM HubSpot Marketplace app configuration (automatic field mapping rules, workflow triggers, bulk enrichment settings) is Enrich-CRM-specific and does not transfer to Twenty CRM. We document the integration settings during scoping and deliver a written integration plan for reconnecting the customer's chosen enrichment provider to Twenty via its REST API.
| Enrich-CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Enriched Company Profiles | Company1:1 | Fully supported | |
| Enriched Contact Profiles | Person1:1 | Fully supported | |
| Job Change Alerts | Activity1:1 | Mapping required | |
| HubSpot Company Records (enriched via Enrich-CRM) | Company1:1 | Fully supported | |
| HubSpot Contact Records (enriched via Enrich-CRM) | Person1:1 | Fully supported | |
| Scoring and Segmentation Rules | Documented Separatelylossy | Mapping required | |
| Custom Properties on Enrichments | Custom Fields on Company or Person1:1 | Mapping required | |
| Zapier / Make / n8n Workflow Connections | Documented Separatelylossy | Mapping required | |
| Enrichment Credit Usage History | Not Migrated1:1 | Fully supported | |
| HubSpot Marketplace Integration Configuration | Not Migratedlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Enrich-CRM gotchas
Credits expire monthly with no rollover
Enrichment outputs are not a standalone CRM export
Scoring logic does not transfer via API
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Enrichment scope audit and connected CRM inventory
We identify every CRM connected to Enrich-CRM (typically HubSpot via the native Marketplace app), audit the enrichment field mappings configured in each, and inventory the total volume of enriched Company and Contact records. We also capture the list of active Zapier, Make, or n8n workflows triggered by Enrich-CRM signals. The output is a written enrichment scope document listing all enrichment field names, their source CRM properties, and the record counts per enrichment type. This step establishes whether the migration scope is a single CRM export or a multi-system aggregation.
HubSpot enriched record export with Enrich-CRM fields included
We export Company and Contact records from the connected HubSpot portal via HubSpot's API or CSV export, ensuring all Enrich-CRM-applied custom properties are included in the export. We run a field-level diff to confirm that Enrich-CRM field values are present in the export (not blank) and flag any records where enrichment was applied but the field values are missing from the export. We also extract any job-change alert history available in HubSpot as activity records or notes.
Twenty CRM workspace schema preparation
We set up the Twenty CRM workspace schema before any data import. This includes creating custom fields on Company and Person objects to accommodate enrichment-specific fields that do not map to Twenty's standard fields (for example, technology stack fields, enrichment confidence scores, or job-change detection dates). We also configure the Person-Company relationship structure and any custom objects if the customer requires them. Schema is validated in a staging environment before production import.
Company and Person import with deduplication
We import Companies first using domain as the deduplication key. Each Company record is matched against the Twenty workspace; existing records are updated and new records are created. Person records follow, with company association resolved by matching the enrichment source's company domain against the Twenty Company domain. Email serves as the Person deduplication key. Job-change alert history is imported as Activity records linked to the corresponding Person. We emit a row-count reconciliation report after each phase.
Scoring logic documentation and enrichment handoff
We deliver the written scoring specification documenting every Enrich-CRM scoring rule, its criteria, and its mapped equivalent in Twenty CRM's custom fields or a recommended third-party scoring tool. We also deliver the enrichment integration plan specifying how the customer reconnects a third-party enrichment provider to Twenty CRM via its REST API. These are hand-off documents; the actual scoring rebuild and enrichment re-connection are customer-admin tasks post-migration.
Cutover, delta sync, and automation rebuild handoff
We freeze HubSpot writes during cutover, run a final delta migration of any records modified during the migration window, then designate Twenty CRM as the system of record. We deliver the automation inventory document listing every Zapier, Make, and n8n workflow that needs rebuilding in Twenty's automation tools or the customer's preferred workflow platform. We support a three-day hypercare window for reconciliation issues raised by the customer's team during the first week of Twenty CRM usage.
Platform deep dives
Enrich-CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Enrich-CRM: Not publicly documented.
Data volume sensitivity
Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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