CRM migration

Migrate from Enrich-CRM to Twenty CRM

Field-level mapping, validation, and rollback between Enrich-CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Enrich-CRM logo

Enrich-CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between Enrich-CRM and Twenty CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Enrich-CRM is an enrichment overlay that appends firmographic and contact data to records already stored in your connected CRM, typically HubSpot. There is no standalone Enrich-CRM database to export. We extract enriched records from the connected CRM, map them to Twenty CRM's Company and Person objects, and re-enrich the data using Twenty's own enrichment capabilities or a third-party enrichment tool post-migration. Job-change alerts from Enrich-CRM are captured as Activity notes or custom date fields in Twenty so the buying-intent signal is preserved in the new system. Custom lead scoring models built inside Enrich-CRM are not accessible via API and must be documented during scoping and rebuilt manually in Twenty. We do not migrate automation paths triggered by Enrich-CRM signals; these require a written handoff document and rebuild in Twenty's automation tools.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Enrich-CRM logo

Enrich-CRM

What's pushing teams away

  • Enrich-CRM is a dedicated enrichment tool — teams outgrow it once they need full CRM capabilities like pipeline management, territory assignment, or territory-based forecasting.
  • Some upcoming features remain in-progress, which frustrates teams expecting a more complete product roadmap.
  • Credit non-rollover means monthly allowances expire unused if enrichment demand is seasonal or project-based, reducing perceived value.
  • API documentation and developer experience can feel incomplete compared to bulk data vendors, limiting custom integration work.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Enrich-CRM objects map to Twenty CRM

Each row shows how a Enrich-CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Enrich-CRM

Enriched Company Profiles

maps to

Twenty CRM

Company

1:1
Fully supported

Enrich-CRM's enriched company records (industry, employee count, revenue, tech stack, domain, location) map directly to Twenty CRM's Company object. The HubSpot Company ID or the Enrich-CRM source record ID is preserved in a custom field for cross-reference. Firmographic fields like annual_revenue and employee_count map to their Twenty equivalents; any enrichment-specific fields without a direct Twenty counterpart are stored as custom fields in the Twenty workspace. Company deduplication uses domain as the primary key.

Enrich-CRM

Enriched Contact Profiles

maps to

Twenty CRM

Person

1:1
Fully supported

Enrich-CRM enriched contact records (name, title, seniority, LinkedIn URL, email, phone, location) map to Twenty CRM's Person object. The Person-Company relationship is preserved by resolving the enrichment source's company record to the corresponding Twenty Company record before Person import. Title, seniority, and job function map to Twenty's standard person fields; enriched fields without a direct counterpart are added as custom fields. Email is the primary deduplication key.

Enrich-CRM

Job Change Alerts

maps to

Twenty CRM

Activity

1:1
Mapping required

Enrich-CRM job-change alerts are not traditional CRM records but time-stamped events with a contact identifier and a new company signal. We capture these as Twenty Activity records with type = 'note' or a custom activity type, storing the alert content in the activity body and the detected new company name in a custom field. The activity is linked to the corresponding Person record in Twenty. If no Person record exists for the contact, the activity is held in a staging queue pending Person creation.

Enrich-CRM

HubSpot Company Records (enriched via Enrich-CRM)

maps to

Twenty CRM

Company

1:1
Fully supported

Since Enrich-CRM enriches records already in HubSpot, the source records for migration are HubSpot Companies and Contacts, not Enrich-CRM records directly. We export enriched Company records from HubSpot, preserving all Enrich-CRM-applied enrichment fields as HubSpot custom properties, then map them to Twenty Company. The migration reads HubSpot's API or CSV export with Enrich-CRM field values included.

Enrich-CRM

HubSpot Contact Records (enriched via Enrich-CRM)

maps to

Twenty CRM

Person

1:1
Fully supported

Enriched Contact records are exported from HubSpot with Enrich-CRM field values intact. We map HubSpot contacts to Twenty Person records, resolve the company association by matching HubSpot's associated company domain against the Twenty Company domain key, and import in dependency order (Company first, then Person). Any enrichment fields that do not map to standard Twenty Person fields are added as custom workspace fields.

Enrich-CRM

Scoring and Segmentation Rules

maps to

Twenty CRM

Documented Separately

lossy
Mapping required

Custom lead scoring models and segmentation logic built inside Enrich-CRM are not accessible via public API. During scoping we capture the scoring criteria through screen recordings, documentation requests, and customer interviews. We deliver a written scoring specification that maps Enrich-CRM score ranges to Twenty CRM's custom scoring fields or a third-party scoring tool integrated via API. This step is manual and must be budgeted as a post-migration configuration task; it is not part of the automated data migration scope.

Enrich-CRM

Custom Properties on Enrichments

maps to

Twenty CRM

Custom Fields on Company or Person

1:1
Mapping required

If a customer used Enrich-CRM's API to attach custom metadata to enrichment results, we preserve those as JSON blobs or custom fields in Twenty CRM depending on the workspace's field type flexibility. We document the field name, data type, and sample values during scoping and create the corresponding custom fields in Twenty's workspace schema before data import begins.

Enrich-CRM

Zapier / Make / n8n Workflow Connections

maps to

Twenty CRM

Documented Separately

lossy
Mapping required

Automation paths triggered by Enrich-CRM signals (for example, 'enrichment complete → update CRM field → fire email sequence') do not migrate as code. We audit the connected Zapier, Make, or n8n workflows during scoping and deliver a written inventory listing each automation's trigger, steps, and destination equivalent in Twenty's automation tools or the customer's chosen workflow platform. The customer rebuilds these post-migration.

Enrich-CRM

Enrichment Credit Usage History

maps to

Twenty CRM

Not Migrated

1:1
Fully supported

Credit consumption data is a billing artifact specific to Enrich-CRM's credit model and has no equivalent in Twenty CRM. We do not migrate credit history. We flag the customer's historical credit burn-rate during scoping so they can estimate the credit package needed if they choose to use Twenty's integrated enrichment tools or a third-party enrichment provider post-migration.

Enrich-CRM

HubSpot Marketplace Integration Configuration

maps to

Twenty CRM

Not Migrated

lossy
Fully supported

The native Enrich-CRM HubSpot Marketplace app configuration (automatic field mapping rules, workflow triggers, bulk enrichment settings) is Enrich-CRM-specific and does not transfer to Twenty CRM. We document the integration settings during scoping and deliver a written integration plan for reconnecting the customer's chosen enrichment provider to Twenty via its REST API.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Enrich-CRM logo

Enrich-CRM gotchas

Medium

Credits expire monthly with no rollover

High

Enrichment outputs are not a standalone CRM export

Medium

Scoring logic does not transfer via API

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Enrichment data lives in HubSpot, not Enrich-CRM

    Enrich-CRM does not hold a standalone contact or company database. It enriches records already in your connected CRM, typically HubSpot. There is no traditional CRM dump to export from Enrich-CRM directly. We export enriched records from the connected HubSpot portal, preserving all Enrich-CRM-applied field values, then map them to Twenty CRM. The migration scope is HubSpot export plus enrichment re-enrichment, not an Enrich-CRM native export. Customers who configured Enrich-CRM field mappings in HubSpot must ensure those custom properties are included in the export scope.

  • Scoring models do not transfer via API

    Any custom lead scoring or segmentation rules built inside Enrich-CRM are not accessible via public API. We document these during scoping through customer interviews and screen recordings, then deliver a written scoring specification for manual rebuild in Twenty CRM or a third-party scoring tool. This rebuild step is outside the automated migration scope and must be budgeted separately. Teams relying heavily on Enrich-CRM scoring should plan a two-to-three-week buffer for scoring rebuild after data migration.

  • Twenty CRM reporting and dashboard features are still maturing

    Reddit discussions and GitHub issue trackers indicate that Twenty CRM's native reporting and dashboard capabilities are not yet at the depth of established CRMs like Salesforce or HubSpot. Teams expecting pre-built sales dashboards, pipeline graphs, or advanced analytics out of the box may need to build custom reports via the API or integrate a BI tool. We flag this during scoping and recommend that customers with heavy reporting dependencies plan a reporting rebuild phase post-migration.

  • Job-change alert history requires custom field planning

    Enrich-CRM job-change alerts are event records, not standard CRM activity types. Twenty CRM does not have a native job-change alert object. We map these to Activity records with a custom note type or custom date fields, but the alert signal (previous company, new company, detected date) requires custom field creation in Twenty's workspace before import. We create these fields during the schema preparation phase, but customers should validate that the custom field names align with their reporting needs.

Migration approach

Six steps for a successful Enrich-CRM to Twenty CRM data migration

  1. Enrichment scope audit and connected CRM inventory

    We identify every CRM connected to Enrich-CRM (typically HubSpot via the native Marketplace app), audit the enrichment field mappings configured in each, and inventory the total volume of enriched Company and Contact records. We also capture the list of active Zapier, Make, or n8n workflows triggered by Enrich-CRM signals. The output is a written enrichment scope document listing all enrichment field names, their source CRM properties, and the record counts per enrichment type. This step establishes whether the migration scope is a single CRM export or a multi-system aggregation.

  2. HubSpot enriched record export with Enrich-CRM fields included

    We export Company and Contact records from the connected HubSpot portal via HubSpot's API or CSV export, ensuring all Enrich-CRM-applied custom properties are included in the export. We run a field-level diff to confirm that Enrich-CRM field values are present in the export (not blank) and flag any records where enrichment was applied but the field values are missing from the export. We also extract any job-change alert history available in HubSpot as activity records or notes.

  3. Twenty CRM workspace schema preparation

    We set up the Twenty CRM workspace schema before any data import. This includes creating custom fields on Company and Person objects to accommodate enrichment-specific fields that do not map to Twenty's standard fields (for example, technology stack fields, enrichment confidence scores, or job-change detection dates). We also configure the Person-Company relationship structure and any custom objects if the customer requires them. Schema is validated in a staging environment before production import.

  4. Company and Person import with deduplication

    We import Companies first using domain as the deduplication key. Each Company record is matched against the Twenty workspace; existing records are updated and new records are created. Person records follow, with company association resolved by matching the enrichment source's company domain against the Twenty Company domain. Email serves as the Person deduplication key. Job-change alert history is imported as Activity records linked to the corresponding Person. We emit a row-count reconciliation report after each phase.

  5. Scoring logic documentation and enrichment handoff

    We deliver the written scoring specification documenting every Enrich-CRM scoring rule, its criteria, and its mapped equivalent in Twenty CRM's custom fields or a recommended third-party scoring tool. We also deliver the enrichment integration plan specifying how the customer reconnects a third-party enrichment provider to Twenty CRM via its REST API. These are hand-off documents; the actual scoring rebuild and enrichment re-connection are customer-admin tasks post-migration.

  6. Cutover, delta sync, and automation rebuild handoff

    We freeze HubSpot writes during cutover, run a final delta migration of any records modified during the migration window, then designate Twenty CRM as the system of record. We deliver the automation inventory document listing every Zapier, Make, and n8n workflow that needs rebuilding in Twenty's automation tools or the customer's preferred workflow platform. We support a three-day hypercare window for reconciliation issues raised by the customer's team during the first week of Twenty CRM usage.

Platform deep dives

Context on both ends of the pair

Enrich-CRM logo

Enrich-CRM

Source

Strengths

  • Real-time enrichment keeps CRM records current without manual research overhead.
  • Job-change alerts surface buying-intent signals directly in the sales workflow.
  • Native HubSpot integration requires no custom code to get started.
  • Credit-based pricing with a free tier lets teams validate data quality before paying.

Weaknesses

  • Not a full CRM — lacks pipeline management, territory, and forecasting capabilities teams eventually need.
  • Credit non-rollover creates waste for teams with inconsistent enrichment demand.
  • Public API documentation is limited, making custom integrations harder to plan.
  • Some roadmap features remain in-progress, indicating a product still maturing.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Enrich-CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Enrich-CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Enrich-CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Enrich-CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and four weeks for accounts under 10,000 enriched records from a single connected CRM with no custom scoring rebuild scope. Migrations involving multi-CRM extraction, large job-change alert histories, or custom field re-mapping across Company and Person objects move to five to eight weeks. The scoring logic rebuild is a separate manual configuration task that adds two to three weeks post-migration and is not included in the automated migration timeline.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Enrich-CRM.
Land in Twenty CRM, intact.

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