CRM migration

Migrate from Enrich-CRM to Odoo CRM

Field-level mapping, validation, and rollback between Enrich-CRM and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

Enrich-CRM logo

Enrich-CRM

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

83%

15 of 18

objects map 1:1 between Enrich-CRM and Odoo CRM.

Complexity

BStandard

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Enrich-CRM is an enrichment overlay that appends firmographic and contact data to CRM records inside HubSpot rather than a system-of-record you export directly from. The migration path runs from HubSpot as the data source, with Enrich-CRM's enriched field outputs preserved and re-platformed into Odoo CRM. We map enriched Company records to Odoo Partner (is_company=True), enriched Contact records to Odoo Partner (is_company=False with parent_id), and job change alerts to mail.message notes attached to the relevant contact Partner. Odoo's native lead enrichment (available via email address or phone) replaces the Enrich-CRM credit cycle, meaning the customer can re-enrich records natively inside Odoo without a separate subscription. Custom lead scoring models and segmentation rules built inside Enrich-CRM are not accessible via API and must be documented during scoping and rebuilt in Odoo using tags, priority fields, or Odoo Studio automations as a post-migration configuration task. We do not migrate Zapier, Make, or n8n automation paths as code; we deliver a written inventory of every enrichment-triggered automation for the customer's admin to rebuild in Odoo Studio.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Enrich-CRM logo

Enrich-CRM

What's pushing teams away

  • Enrich-CRM is a dedicated enrichment tool — teams outgrow it once they need full CRM capabilities like pipeline management, territory assignment, or territory-based forecasting.
  • Some upcoming features remain in-progress, which frustrates teams expecting a more complete product roadmap.
  • Credit non-rollover means monthly allowances expire unused if enrichment demand is seasonal or project-based, reducing perceived value.
  • API documentation and developer experience can feel incomplete compared to bulk data vendors, limiting custom integration work.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How Enrich-CRM objects map to Odoo CRM

Each row shows how a Enrich-CRM object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Enrich-CRM

Enriched Company Profile

maps to

Odoo CRM

Partner (is_company=True)

1:1
Fully supported

Enrich-CRM's enriched company records map to Odoo Partner with is_company=True. Firmographic fields (industry, employee count, revenue, tech stack, SIRENE data) migrate to Odoo partner standard fields or custom Char/Integer fields created during schema setup. The original HubSpot company ID and Enrich-CRM enrichment timestamp migrate as custom fields (x_hs_company_id__c, x_enrichment_date__c) to preserve audit trail. Odoo Partner Name maps from the Enrich-CRM company name field; if Enrich-CRM stores a domain, it maps to Partner website.

Enrich-CRM

Enriched Contact Profile

maps to

Odoo CRM

Partner (is_company=False, type=contact)

1:1
Fully supported

Enrich-CRM's enriched contact records map to Odoo Partner with is_company=False and a parent_id pointing to the company Partner record created in the company mapping phase. Personal fields (name, email, phone, title, seniority, LinkedIn URL, location) map to Odoo standard partner fields (function, email, phone, website). Any Enrich-CRM-specific properties (seniority tier, enrichment confidence score) migrate as custom Char fields on the Partner. The HubSpot contact ID migrates as a custom field (x_hs_contact_id__c) for source tracking.

Enrich-CRM

Job Change Alert

maps to

Odoo CRM

mail.message (on Partner or crm.lead)

1:1
Fully supported

Enrich-CRM job change alerts are not standard CRM records; they are enrichment signals attached to contacts. We capture each alert as a mail.message note attached to the relevant contact Partner record. The message body contains the old company, new company, old title, new title, and detection date sourced from the Enrich-CRM alert payload. A custom Partner field (x_job_change_date__c) stores the date so the customer's team can build Odoo Studio automations to act on recent job changes. This signal does not trigger Odoo native automations without manual rebuild in Odoo Studio.

Enrich-CRM

Scoring and Segmentation Rules

maps to

Odoo CRM

crm.tag or custom priority field

lossy
Mapping required

Enrich-CRM custom lead scoring models and contact segments are not exportable via API. We document the scoring criteria (score thresholds, property conditions, segment names) during scoping from screen captures and customer interviews, then design an equivalent scoring model in Odoo using crm.tag records for segment labels and a custom integer field (x_enrichment_score__c) for numerical scores. The rebuild is a configuration task performed by the customer's Odoo admin after migration and is scoped separately from the data migration engagement.

Enrich-CRM

HubSpot Company

maps to

Odoo CRM

Partner (is_company=True)

1:1
Fully supported

HubSpot Company records (the base records Enrich-CRM enriches) map to Odoo Partner with is_company=True. This is the parent record for enriched contacts. The HubSpot company domain maps to the Odoo Partner website field as a dedupe key. If the customer runs multiple pipelines in HubSpot, Odoo's crm.team (sales team) and stage configuration handles pipeline scoping without needing a separate Deal object for pipeline isolation.

Enrich-CRM

HubSpot Contact

maps to

Odoo CRM

Partner (is_company=False, type=contact)

1:1
Fully supported

HubSpot Contact records map to Odoo Partner with is_company=False. The parent_id references the Partner record created from the corresponding HubSpot Company. Lifecycle Stage from HubSpot migrates as a custom Char field (x_hs_lifecycle_stage__c) on the Partner for audit and reporting. Any Enrich-CRM enrichment properties appended to the HubSpot Contact (seniority, job_change_detected, confidence_score) migrate as additional custom fields to the same Partner record.

Enrich-CRM

HubSpot Deal

maps to

Odoo CRM

crm.lead (type=opportunity)

1:1
Fully supported

HubSpot Deal records map to Odoo crm.lead with type='opportunity'. The HubSpot dealstage property maps to an Odoo crm.stage value within the designated crm.team pipeline. Deal amount and currency migrate to Odoo's expected_revenue and currency_id fields. Odoo does not have a standalone Deal object separate from crm.lead; pipeline isolation is handled via crm.team and stage assignment rather than a separate deal entity.

Enrich-CRM

HubSpot Pipeline

maps to

Odoo CRM

crm.team + crm.stage

lossy
Fully supported

HubSpot deal pipelines map to Odoo crm.team records (one per pipeline) with corresponding stage sequences (crm.stage records within each team). Each HubSpot pipeline name becomes the crm.team name. HubSpot deal stages map to crm.stage stage_name values with probability percentages preserved from HubSpot. This configuration is deployed into the Odoo Sandbox before any data import begins.

Enrich-CRM

HubSpot Owner

maps to

Odoo CRM

res.users

1:1
Fully supported

HubSpot Owners are resolved by email match against Odoo res.users. Any HubSpot Owner without a matching Odoo User is held in a reconciliation queue for the customer's admin to provision the corresponding Odoo user before record import resumes. Active/inactive status on the Odoo User matches the active/inactive status of the original HubSpot owner to preserve team assignment and quota alignment.

Enrich-CRM

Engagement: Call

maps to

Odoo CRM

crm.phonecall (or calendar.event)

1:1
Fully supported

HubSpot call engagements map to Odoo crm.phonecall if the crm_phone module is installed in the target Odoo instance; otherwise they map to calendar.event. The mapping preserves call direction, duration (call_duration in seconds), disposition, and the original HubSpot timestamp. The activity links to the migrated Partner record via the partner_id field on crm.phonecall or the related Partner on calendar.event.

Enrich-CRM

Engagement: Email

maps to

Odoo CRM

mail.message

1:1
Fully supported

HubSpot email engagements (body content, subject, direction) map to Odoo mail.message records attached to the relevant Partner or crm.lead. Email direction (INBOUND/OUTBOUND) migrates as a custom Char field since Odoo mail.message does not have a native direction field. The original HubSpot engagement timestamp maps to mail.message.date for timeline ordering. Attachments migrate as ir.attachment records linked via mail.message.attachment_ids.

Enrich-CRM

Engagement: Meeting

maps to

Odoo CRM

calendar.event

1:1
Fully supported

HubSpot meeting engagements map to Odoo calendar.event with start_datetime, stop_datetime, and location preserved. Attendee resolution maps the HubSpot contact and company IDs to the migrated Odoo Partner records. If the Odoo instance uses calendar.visibility='portal', meeting records are visible to portal contacts. Meeting notes from the HubSpot engagement body migrate as mail.message content attached to the calendar.event.

Enrich-CRM

Engagement: Note

maps to

Odoo CRM

mail.message

1:1
Fully supported

HubSpot engagement notes (engagement type NOTE) map to Odoo mail.message records attached to the relevant Partner or crm.lead. The note body migrates as plain text in mail.message.body. Author resolution matches the HubSpot hubspot_owner_id to the migrated Odoo res.users record by email and sets mail.message.author_id accordingly. Rich text formatting from HubSpot notes is simplified to plain text since Odoo mail.message body rendering differs from HubSpot's.

Enrich-CRM

Engagement: Task

maps to

Odoo CRM

project.task

1:1
Fully supported

HubSpot task engagements map to Odoo project.task records. Task status, priority, and due date migrate to project.task status, priority, and date_deadline respectively. The task subject maps to project.task name. If the customer does not use Odoo Project, tasks can alternatively map to crm.lead activity records (mail.activity), in which case we configure the mapping to crm.lead during scoping. Task assignment resolves hubspot_owner_id to Odoo res.users via the owner lookup table.

Enrich-CRM

HubSpot Ticket

maps to

Odoo CRM

crm.lead (type=lead)

1:1
Fully supported

HubSpot Ticket records (Service Hub, if applicable) map to Odoo crm.lead with type='lead'. The HubSpot ticket pipeline maps to a separate crm.team distinct from the sales opportunity team, and ticket stages map to crm.stage values within that team. Ticket priority migrates to crm.lead priority. Ticket conversations migrate as mail.message records attached to the crm.lead. If Odoo Helpdesk module is installed, we scope a separate migration path to helpdesk.ticket instead.

Enrich-CRM

HubSpot Product

maps to

Odoo CRM

product.product + product.template

1:1
Fully supported

HubSpot Products map to Odoo product.product records linked to a product.template record for naming and pricing. HubSpot SKU (hs_sku) maps to product.product.default_code. Standard Price Book entries from HubSpot map to Odoo product.pricelist.item records. If HubSpot Quoting is in use, Odoo Sale Orders replace the quoting workflow post-migration.

Enrich-CRM

HubSpot Line Item

maps to

Odoo CRM

sale.order.line

1:1
Fully supported

HubSpot Line Items map to Odoo sale.order.line records attached to a sale.order that corresponds to the HubSpot Deal. We resolve the product.product reference, price unit, quantity, and discount from the HubSpot line item during migration. The parent sale.order is created from the migrated HubSpot Deal record with partner_id resolved to the Odoo Account (Partner) mapped from the HubSpot Company.

Enrich-CRM

HubSpot Tag

maps to

Odoo CRM

crm.tag

lossy
Fully supported

HubSpot contact and company tags map to Odoo crm.tag records applied to the corresponding Partner or crm.lead via the tag_ids many2many field. We create the crm.tag records during schema setup, then apply them during data load. If the customer has more than 50 distinct tag values, we recommend using a custom Char field (x_segment_tags__c) as a comma-separated value rather than individual crm.tag records, to avoid tag proliferation in Odoo.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Enrich-CRM logo

Enrich-CRM gotchas

Medium

Credits expire monthly with no rollover

High

Enrichment outputs are not a standalone CRM export

Medium

Scoring logic does not transfer via API

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • Enrich-CRM has no standalone CRM database to export from

    Enrich-CRM is an enrichment service, not a CRM system-of-record. It appends enriched data to contacts and companies inside HubSpot but does not hold those records itself. There is no Enrich-CRM database export to load into Odoo CRM. The migration runs from HubSpot as the data source, with Enrich-CRM's enriched field values preserved as source data. We extract the enriched records from HubSpot (Contact, Company, Deal, Engagement), capture every Enrich-CRM enrichment property as a data column, and load them into Odoo. This distinction means the migration scope always includes HubSpot data extraction in addition to Enrich-CRM enrichment field capture.

  • Custom scoring models do not transfer via Enrich-CRM API

    Any custom lead scoring models or segmentation rules built inside Enrich-CRM are not accessible via public API. The scoring logic lives in Enrich-CRM's internal configuration and cannot be exported as data or metadata. During scoping we document the scoring criteria from screen captures and customer interviews, then deliver a written scoring rebuild specification for Odoo using crm.tag labels and custom score fields. The Odoo admin rebuilds the scoring model post-migration. This step is not included in the standard data migration scope and must be budgeted as a separate configuration task.

  • Odoo Partner model combines companies and contacts

    Odoo uses a single Partner model for both companies and individual contacts, distinguished by the is_company flag and the parent_id link for contacts belonging to companies. HubSpot uses separate Company and Contact objects. We handle this by mapping HubSpot Company to Partner(is_company=True) first, then mapping HubSpot Contact to Partner(is_company=False) with parent_id resolved to the company Partner. Migrations that run contacts before companies produce orphaned contact records without a parent company in Odoo. We sequence the import to prevent this.

  • Odoo XML-RPC API has different batch constraints than HubSpot

    Odoo's XML-RPC API (the standard interface for Odoo Online and on-premise instances) handles batch inserts differently from HubSpot's Bulk API or REST API. We target 200-500 records per batch for Partner imports and 100-200 records per batch for crm.lead imports to stay within Odoo's transaction timeout limits. Large engagement migrations (over 100,000 email records) require chunked processing with Odoo job queue (base_import_import) or a direct PostgreSQL INSERT with migration-context bypass, which we coordinate with the customer's Odoo admin.

  • Odoo lead enrichment and Enrich-CRM enrichment are separate credit systems

    Odoo provides native lead enrichment via email or phone using a separate credit pack purchased from Odoo. The migration only moves already-enriched data from Enrich-CRM and HubSpot into Odoo fields. It does not activate or configure Odoo's native enrichment. If the customer wants Odoo to re-enrich records post-migration, that is a separate configuration step requiring a separate credit purchase. We document the enrichment replacement strategy during scoping so the customer's team can budget the Odoo enrichment credit pack independently of the migration fee.

Migration approach

Six steps for a successful Enrich-CRM to Odoo CRM data migration

  1. Discovery and enrichment audit

    We audit the source HubSpot portal to identify all enriched Company and Contact records, their associated Enrich-CRM enrichment properties (firmographic fields, seniority, job-change flags, confidence scores), Deal structures and pipeline assignments, engagement history volume by type, active Zapier/Make/n8n automations triggered by enrichment signals, and any custom scoring or segmentation logic configured inside Enrich-CRM. We pair this with a review of the target Odoo instance: which CRM modules are installed (crm, phonecall, helpdesk), the existing Partner and crm.lead schema, and the crm.team and stage configuration. The discovery output is a written migration scope defining record counts, enrichment field inventory, and scoring rebuild requirements.

  2. HubSpot data extraction and enrichment field extraction

    We export the full HubSpot record set from the connected HubSpot portal: all Contact, Company, Deal, Engagement, Product, and Line Item records via the HubSpot API. We capture every Enrich-CRM enrichment property as an explicit data column in the export, including any custom fields Enrich-CRM wrote back to HubSpot via its API integration. We also capture job change alert events as standalone records with contact_id, old_company, new_company, detection_date, and alert_type fields. The extraction runs in batches of 1,000 records with the HubSpot API using v3 endpoints and the Associations API for relationship data. Engagement history is extracted last as the highest-volume dataset.

  3. Odoo schema configuration

    We configure the target Odoo schema before any data import. This includes creating custom fields on the Partner model (x_enrichment_date__c, x_hs_company_id__c, x_hs_contact_id__c, x_hs_lifecycle_stage__c, x_enrichment_score__c) and on the crm.lead model (x_hs_deal_id__c, x_deal_amount__c, x_deal_currency__c) to store the enrichment metadata and HubSpot IDs. We also create crm.team records for each HubSpot pipeline, create the corresponding crm.stage sequences within each team, and create crm.tag records for each distinct HubSpot tag value. Schema configuration is deployed to a Sandbox org first for validation before production migration begins.

  4. Data migration in dependency order

    We run the production migration in strict record-dependency order: crm.team and stage configuration (deployed via Odoo data import), then Partner records for companies (is_company=True, from HubSpot Company) with HubSpot company ID stored in the custom field, then Partner records for contacts (is_company=False with parent_id resolved to the company Partner) with enrichment properties and HubSpot contact ID stored in custom fields. After Partners, we migrate crm.lead records for Deals and Tickets, then Product and Line Item data. Engagement history (calls, emails, meetings, notes, tasks) migrates last using Odoo's XML-RPC batch interface with 200-record chunk sizes. Each phase emits a row-count reconciliation report before the next phase begins.

  5. Scoring rebuild specification and automation inventory

    We deliver two written documents alongside the migration. The Scoring Rebuild Specification documents every Enrich-CRM scoring model and segmentation rule identified during scoping, with the field conditions, score thresholds, and recommended Odoo equivalent (crm.tag labels, x_enrichment_score__c thresholds, Odoo Studio record-triggered automations). The Automation Inventory documents every Zapier, Make, or n8n path triggered by Enrich-CRM enrichment events, with trigger source, action steps, and recommended Odoo Studio equivalent. Both documents are handoff materials for the customer's Odoo admin; rebuilding scoring and automations is a post-migration configuration task scoped separately.

  6. Validation, cutover, and post-migration handoff

    We reconcile record counts between HubSpot and Odoo for every object: Partners (companies and contacts), crm.lead (Deals and Tickets), and engagement records by type. We spot-check 25-50 records per object type for field-level accuracy, verifying that enrichment properties landed in the correct Odoo custom fields and that parent_id relationships on contact Partners are correct. We run a final delta migration of any HubSpot records modified during the migration window, then enable Odoo CRM as the system of record. We support a one-week hypercare window for reconciliation issues. We do not rebuild Enrich-CRM scoring logic or Odoo Studio automations within the migration scope; those are separate engagements.

Platform deep dives

Context on both ends of the pair

Enrich-CRM logo

Enrich-CRM

Source

Strengths

  • Real-time enrichment keeps CRM records current without manual research overhead.
  • Job-change alerts surface buying-intent signals directly in the sales workflow.
  • Native HubSpot integration requires no custom code to get started.
  • Credit-based pricing with a free tier lets teams validate data quality before paying.

Weaknesses

  • Not a full CRM — lacks pipeline management, territory, and forecasting capabilities teams eventually need.
  • Credit non-rollover creates waste for teams with inconsistent enrichment demand.
  • Public API documentation is limited, making custom integrations harder to plan.
  • Some roadmap features remain in-progress, indicating a product still maturing.
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Enrich-CRM and Odoo CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and Odoo CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Enrich-CRM and Odoo CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Enrich-CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Enrich-CRM to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Enrich-CRM to Odoo CRM data migrations

Answers to the questions buyers ask most during Enrich-CRM to Odoo CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between four and eight weeks for accounts under 5,000 enriched contacts and 5,000 companies with straightforward pipeline structures. Migrations with large engagement histories (over 100,000 activity records), multi-pipeline HubSpot Deal structures, complex scoring model documentation requirements, or active Zapier/Make automation paths to rebuild in Odoo Studio extend to eight to sixteen weeks. The HubSpot data extraction phase (a prerequisite for capturing Enrich-CRM enrichment fields) typically adds three to five days to the overall timeline.

Adjacent paths

Related migrations to explore

Ready when you are

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