CRM migration
Field-level mapping, validation, and rollback between Enrich-CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Enrich-CRM
Source
Freshsales
Destination
Compatibility
7 of 8
objects map 1:1 between Enrich-CRM and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Enrich-CRM is a data-enrichment layer that appends company and contact profiles to records inside HubSpot, not a standalone CRM you extract records from directly. Migrating to Freshsales requires exporting enriched data from the connected HubSpot portal, transforming it to Freshsales' Contacts and Accounts schema, and optionally re-enriching in Freshsales' own Freddy AI layer or a third-party enrichment provider. We preserve enriched firmographic fields (industry, employee count, revenue, tech stack), contact profiles (title, seniority, LinkedIn URL), and Job Change Alerts as activity notes or custom date fields in Freshsales. Custom scoring models built inside Enrich-CRM are not API-exportable and must be rebuilt using Freshsales' Freddy AI scoring criteria documented during scoping. Workflows triggered by Enrich-CRM enrichment signals do not migrate; we deliver a written inventory of automation paths for your Freshsales admin to rebuild in Freshsales' native workflow builder. The migration scope assumes enriched records are available in HubSpot as the source of truth; if your team used Enrich-CRM outside HubSpot via API, we can also receive a structured enrichment export file and map it directly into Freshsales Contacts and Accounts.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Enrich-CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Enrich-CRM
Enriched Contact Profiles
Freshsales
Contact
1:1Enrich-CRM contact enrichment data (title, seniority, LinkedIn URL, location, contact datapoints) maps to Freshsales Contact fields. The HubSpot contact record that received Enrich-CRM enrichment is the actual migration source; we export from HubSpot with Enrich-CRM field values included, then map to Freshsales Contact fields by field name. If Enrich-CRM was used via API outside HubSpot, we receive the enrichment JSON and map individual fields (first_name, last_name, title, linkedin_url, phone, location) to Freshsales Contact properties.
Enrich-CRM
Enriched Company Profiles
Freshsales
Account
1:1Enrich-CRM company firmographic data (industry, employee count, revenue, tech stack, funding data) maps to Freshsales Account fields. We map Enrich-CRM's 100+ company datapoints to Freshsales Account standard and custom fields, using Account Name and Website as the dedupe key during import. Tech stack detection data from Enrich-CRM maps to a Freshsales custom text field or multi-select picklist.
Enrich-CRM
Job Change Alerts
Freshsales
Activity Note or Custom Date Field
1:1Enrich-CRM job-change alerts are signal events, not traditional CRM records. We capture them as Activity Notes on the Contact timeline with a standardized timestamp and signal type field, or as custom date fields (last_job_change_date__c) on the Contact record. The signal type is preserved so sales reps can see the context of when a contact changed roles. If the alert included the new employer, we update the Contact's associated Account accordingly.
Enrich-CRM
HubSpot Owner
Freshsales
Freshsales User
1:1HubSpot Owners who enriched and managed records map to Freshsales User accounts by email address match. We resolve owners by email during migration so that Contact and Account ownership reflects the original enrichment owner. Any HubSpot Owner without a matching Freshsales User is flagged for manual provisioning before record import completes.
Enrich-CRM
Scoring and Segmentation Rules
Freshsales
Freddy AI Scoring Criteria
lossyCustom scoring models and contact segments built inside Enrich-CRM are not accessible via public API. During scoping we document the scoring criteria from screen captures and customer interviews, then produce a written Freddy AI scoring criteria guide that maps each Enrich-CRM scoring signal to a Freddy AI rule or weight. Rebuilding in Freshsales Freddy AI is a configuration task the customer's admin performs post-migration; we do not program the rules ourselves.
Enrich-CRM
Enrichment Credit History
Freshsales
Not migrated
1:1Enrichment credit consumption is a billing artifact, not user data. Credits do not migrate. We document the customer's monthly credit burn rate during scoping so they can estimate what Freshsales tier or third-party enrichment provider they need post-migration. If the customer moves to Freshsales Enterprise, they may use Freshsales' own auto-profile enrichment rather than a separate enrichment tool.
Enrich-CRM
Zapier / Make / n8n Automation Paths
Freshsales
Freshsales Workflow Rules
1:1Automation paths triggered by Enrich-CRM enrichment signals (e.g., enrichment complete updates a HubSpot property and fires a Zapier automation) do not migrate as workflow code. We document every active Zapier, Make, or n8n path triggered by Enrich-CRM and produce a written recommendation for rebuilding equivalent logic in Freshsales Workflow Rules. If enrichment events were the trigger, the automation must be redesigned around Freshsales native events (Contact created, Deal stage changed, etc.).
Enrich-CRM
Custom Properties on Enrichments
Freshsales
Custom Fields on Contact or Account
1:1If a customer used Enrich-CRM's API to attach custom metadata to enrichment results, we preserve those as Freshsales custom fields on the Contact or Account object. We assess the data type of each custom enrichment property during scoping and create matching Freshsales custom fields before import. JSON blob data is parsed and split into individual fields where possible; deeply nested JSON is preserved as a long-text field for admin reference.
| Enrich-CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Enriched Contact Profiles | Contact1:1 | Fully supported | |
| Enriched Company Profiles | Account1:1 | Fully supported | |
| Job Change Alerts | Activity Note or Custom Date Field1:1 | Mapping required | |
| HubSpot Owner | Freshsales User1:1 | Fully supported | |
| Scoring and Segmentation Rules | Freddy AI Scoring Criterialossy | Mapping required | |
| Enrichment Credit History | Not migrated1:1 | Fully supported | |
| Zapier / Make / n8n Automation Paths | Freshsales Workflow Rules1:1 | Fully supported | |
| Custom Properties on Enrichments | Custom Fields on Contact or Account1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Enrich-CRM gotchas
Credits expire monthly with no rollover
Enrichment outputs are not a standalone CRM export
Scoring logic does not transfer via API
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Source record extraction
We identify whether Enrich-CRM was used via its native HubSpot Marketplace integration or via direct API outside HubSpot. If via HubSpot, we extract enriched Contact and Company records from HubSpot using the HubSpot API or CSV export, including both native HubSpot properties and Enrich-CRM appended fields. If via API, we receive the enrichment JSON export and parse the field structure. We document all unique field names, data types, and sample values to define the mapping schema before designing the Freshsales target.
Freshsales schema design
We design the Freshsales destination schema: Contacts, Accounts, Leads, and Deals modules are provisioned with standard fields, and custom fields are created to hold Enrich-CRM enrichment data that has no direct Freshsales equivalent (tech stack, enrichment confidence scores, firmographic signals). We assess whether Freshsales custom modules are needed for any non-standard enrichment data structures. Job Change Alerts are mapped to Activity Notes or custom date fields on Contact. Scoring criteria documentation from scoping informs the Freddy AI scoring guide we produce.
Scoring and automation inventory
We document every Enrich-CRM scoring model, segmentation rule, and automation path (Zapier, Make, n8n) through screen recordings and customer interviews during discovery. We produce a written Freddy AI scoring criteria guide and an automation inventory with Freshsales Workflow Rules recommendations for each enrichment-triggered automation. These documents are delivered before cutover so the customer's Freshsales admin can configure scoring and workflows in parallel with the data migration.
Test migration to Freshsales sandbox
We run a full migration into a Freshsales trial or sandbox environment using production-like data volume. The customer's team spot-checks 25-50 random records against the HubSpot source, validates that Enrich-CRM fields landed in the correct Freshsales fields, and confirms the Job Change Alert format is actionable. Mapping corrections happen in the sandbox, not in production.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from HubSpot Companies with Enrich-CRM firmographics), Contacts (with Account lookup resolved and Enrich-CRM contact enrichment fields mapped), Leads (for unqualified prospects), then Activity history including Job Change Alert notes. Owner mapping resolves HubSpot owners to Freshsales Users by email. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover and scoring handoff
We freeze HubSpot writes during cutover and run a final delta migration of any records modified during the migration window. We deliver the Freddy AI scoring criteria guide and automation inventory documents to the customer's Freshsales admin. We support a one-week hypercare window for reconciliation issues. We do not configure Freshsales Workflow Rules or Freddy AI scoring as part of the migration scope; those are configuration tasks for the customer's admin using the documents we deliver.
Platform deep dives
Enrich-CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Enrich-CRM: Not publicly documented.
Data volume sensitivity
Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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