CRM migration

Migrate from Enrich-CRM to Freshsales

Field-level mapping, validation, and rollback between Enrich-CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Enrich-CRM logo

Enrich-CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

88%

7 of 8

objects map 1:1 between Enrich-CRM and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Enrich-CRM is a data-enrichment layer that appends company and contact profiles to records inside HubSpot, not a standalone CRM you extract records from directly. Migrating to Freshsales requires exporting enriched data from the connected HubSpot portal, transforming it to Freshsales' Contacts and Accounts schema, and optionally re-enriching in Freshsales' own Freddy AI layer or a third-party enrichment provider. We preserve enriched firmographic fields (industry, employee count, revenue, tech stack), contact profiles (title, seniority, LinkedIn URL), and Job Change Alerts as activity notes or custom date fields in Freshsales. Custom scoring models built inside Enrich-CRM are not API-exportable and must be rebuilt using Freshsales' Freddy AI scoring criteria documented during scoping. Workflows triggered by Enrich-CRM enrichment signals do not migrate; we deliver a written inventory of automation paths for your Freshsales admin to rebuild in Freshsales' native workflow builder. The migration scope assumes enriched records are available in HubSpot as the source of truth; if your team used Enrich-CRM outside HubSpot via API, we can also receive a structured enrichment export file and map it directly into Freshsales Contacts and Accounts.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Enrich-CRM logo

Enrich-CRM

What's pushing teams away

  • Enrich-CRM is a dedicated enrichment tool — teams outgrow it once they need full CRM capabilities like pipeline management, territory assignment, or territory-based forecasting.
  • Some upcoming features remain in-progress, which frustrates teams expecting a more complete product roadmap.
  • Credit non-rollover means monthly allowances expire unused if enrichment demand is seasonal or project-based, reducing perceived value.
  • API documentation and developer experience can feel incomplete compared to bulk data vendors, limiting custom integration work.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Enrich-CRM objects map to Freshsales

Each row shows how a Enrich-CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Enrich-CRM

Enriched Contact Profiles

maps to

Freshsales

Contact

1:1
Fully supported

Enrich-CRM contact enrichment data (title, seniority, LinkedIn URL, location, contact datapoints) maps to Freshsales Contact fields. The HubSpot contact record that received Enrich-CRM enrichment is the actual migration source; we export from HubSpot with Enrich-CRM field values included, then map to Freshsales Contact fields by field name. If Enrich-CRM was used via API outside HubSpot, we receive the enrichment JSON and map individual fields (first_name, last_name, title, linkedin_url, phone, location) to Freshsales Contact properties.

Enrich-CRM

Enriched Company Profiles

maps to

Freshsales

Account

1:1
Fully supported

Enrich-CRM company firmographic data (industry, employee count, revenue, tech stack, funding data) maps to Freshsales Account fields. We map Enrich-CRM's 100+ company datapoints to Freshsales Account standard and custom fields, using Account Name and Website as the dedupe key during import. Tech stack detection data from Enrich-CRM maps to a Freshsales custom text field or multi-select picklist.

Enrich-CRM

Job Change Alerts

maps to

Freshsales

Activity Note or Custom Date Field

1:1
Mapping required

Enrich-CRM job-change alerts are signal events, not traditional CRM records. We capture them as Activity Notes on the Contact timeline with a standardized timestamp and signal type field, or as custom date fields (last_job_change_date__c) on the Contact record. The signal type is preserved so sales reps can see the context of when a contact changed roles. If the alert included the new employer, we update the Contact's associated Account accordingly.

Enrich-CRM

HubSpot Owner

maps to

Freshsales

Freshsales User

1:1
Fully supported

HubSpot Owners who enriched and managed records map to Freshsales User accounts by email address match. We resolve owners by email during migration so that Contact and Account ownership reflects the original enrichment owner. Any HubSpot Owner without a matching Freshsales User is flagged for manual provisioning before record import completes.

Enrich-CRM

Scoring and Segmentation Rules

maps to

Freshsales

Freddy AI Scoring Criteria

lossy
Mapping required

Custom scoring models and contact segments built inside Enrich-CRM are not accessible via public API. During scoping we document the scoring criteria from screen captures and customer interviews, then produce a written Freddy AI scoring criteria guide that maps each Enrich-CRM scoring signal to a Freddy AI rule or weight. Rebuilding in Freshsales Freddy AI is a configuration task the customer's admin performs post-migration; we do not program the rules ourselves.

Enrich-CRM

Enrichment Credit History

maps to

Freshsales

Not migrated

1:1
Fully supported

Enrichment credit consumption is a billing artifact, not user data. Credits do not migrate. We document the customer's monthly credit burn rate during scoping so they can estimate what Freshsales tier or third-party enrichment provider they need post-migration. If the customer moves to Freshsales Enterprise, they may use Freshsales' own auto-profile enrichment rather than a separate enrichment tool.

Enrich-CRM

Zapier / Make / n8n Automation Paths

maps to

Freshsales

Freshsales Workflow Rules

1:1
Fully supported

Automation paths triggered by Enrich-CRM enrichment signals (e.g., enrichment complete updates a HubSpot property and fires a Zapier automation) do not migrate as workflow code. We document every active Zapier, Make, or n8n path triggered by Enrich-CRM and produce a written recommendation for rebuilding equivalent logic in Freshsales Workflow Rules. If enrichment events were the trigger, the automation must be redesigned around Freshsales native events (Contact created, Deal stage changed, etc.).

Enrich-CRM

Custom Properties on Enrichments

maps to

Freshsales

Custom Fields on Contact or Account

1:1
Mapping required

If a customer used Enrich-CRM's API to attach custom metadata to enrichment results, we preserve those as Freshsales custom fields on the Contact or Account object. We assess the data type of each custom enrichment property during scoping and create matching Freshsales custom fields before import. JSON blob data is parsed and split into individual fields where possible; deeply nested JSON is preserved as a long-text field for admin reference.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Enrich-CRM logo

Enrich-CRM gotchas

Medium

Credits expire monthly with no rollover

High

Enrichment outputs are not a standalone CRM export

Medium

Scoring logic does not transfer via API

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Enriched records live in HubSpot, not Enrich-CRM itself

    Enrich-CRM does not hold a standalone contact or company database. It enriches records already inside your connected CRM, typically HubSpot. There is no traditional CRM dump to export from Enrich-CRM directly. We extract enriched records from HubSpot via HubSpot's API or CSV export, preserving Enrich-CRM field values alongside native HubSpot properties. The migration is therefore a HubSpot-to-Freshsales migration with Enrich-CRM field values folded into the export, not a direct Enrich-CRM export. Teams must ensure HubSpot remains accessible for export during the migration window.

  • Scoring models do not transfer via API or export

    Custom lead scoring models and contact segmentation rules built inside Enrich-CRM are not accessible via public API or data export. Any scoring weights, thresholds, or segment definitions must be captured during scoping through screen recordings and customer interviews. We use this documentation to produce a written Freddy AI scoring criteria guide for your Freshsales admin to rebuild. This step is manual and must be budgeted as a configuration task separate from the data migration itself.

  • Job Change Alerts are signal events, not structured CRM records

    Enrich-CRM generates job-change alerts as enrichment signals rather than stored CRM records with a persistent ID. When migrating to Freshsales, we capture these signals as Activity Notes or custom date fields on the Contact, but the alert metadata (old employer, new employer, change confidence score) does not map to a native Freshsales object. We standardize the format and document the signal type so the signal is actionable in Freshsales, but the richness of the original Enrich-CRM alert may be reduced.

  • Auto-profile enrichment is Enterprise-only in Freshsales

    Freshsales' built-in auto-profile enrichment is available on the Enterprise plan at $59 per user per month. Teams expecting enrichment to continue automatically after migration must either upgrade to Enterprise or integrate a third-party enrichment provider (Clearbit, Apollo, etc.) via Freshsales' app marketplace. We document the enrichment strategy during scoping so the customer can choose the right Freshsales tier and optional enrichment add-on.

  • Automation paths triggered by enrichment signals need redesign

    Any Zapier, Make, or n8n workflows that fired when Enrich-CRM enriched a HubSpot record cannot trigger on the same event in Freshsales because Freshsales does not receive enrichment signals from Enrich-CRM. We inventory every automation path triggered by enrichment during scoping and recommend Freshsales native Workflow Rules as the replacement. The trigger logic must change from enrichment-complete to a Freshsales native event (Contact created, property changed, etc.), which the customer's admin rebuilds post-migration.

Migration approach

Six steps for a successful Enrich-CRM to Freshsales data migration

  1. Source record extraction

    We identify whether Enrich-CRM was used via its native HubSpot Marketplace integration or via direct API outside HubSpot. If via HubSpot, we extract enriched Contact and Company records from HubSpot using the HubSpot API or CSV export, including both native HubSpot properties and Enrich-CRM appended fields. If via API, we receive the enrichment JSON export and parse the field structure. We document all unique field names, data types, and sample values to define the mapping schema before designing the Freshsales target.

  2. Freshsales schema design

    We design the Freshsales destination schema: Contacts, Accounts, Leads, and Deals modules are provisioned with standard fields, and custom fields are created to hold Enrich-CRM enrichment data that has no direct Freshsales equivalent (tech stack, enrichment confidence scores, firmographic signals). We assess whether Freshsales custom modules are needed for any non-standard enrichment data structures. Job Change Alerts are mapped to Activity Notes or custom date fields on Contact. Scoring criteria documentation from scoping informs the Freddy AI scoring guide we produce.

  3. Scoring and automation inventory

    We document every Enrich-CRM scoring model, segmentation rule, and automation path (Zapier, Make, n8n) through screen recordings and customer interviews during discovery. We produce a written Freddy AI scoring criteria guide and an automation inventory with Freshsales Workflow Rules recommendations for each enrichment-triggered automation. These documents are delivered before cutover so the customer's Freshsales admin can configure scoring and workflows in parallel with the data migration.

  4. Test migration to Freshsales sandbox

    We run a full migration into a Freshsales trial or sandbox environment using production-like data volume. The customer's team spot-checks 25-50 random records against the HubSpot source, validates that Enrich-CRM fields landed in the correct Freshsales fields, and confirms the Job Change Alert format is actionable. Mapping corrections happen in the sandbox, not in production.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from HubSpot Companies with Enrich-CRM firmographics), Contacts (with Account lookup resolved and Enrich-CRM contact enrichment fields mapped), Leads (for unqualified prospects), then Activity history including Job Change Alert notes. Owner mapping resolves HubSpot owners to Freshsales Users by email. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover and scoring handoff

    We freeze HubSpot writes during cutover and run a final delta migration of any records modified during the migration window. We deliver the Freddy AI scoring criteria guide and automation inventory documents to the customer's Freshsales admin. We support a one-week hypercare window for reconciliation issues. We do not configure Freshsales Workflow Rules or Freddy AI scoring as part of the migration scope; those are configuration tasks for the customer's admin using the documents we deliver.

Platform deep dives

Context on both ends of the pair

Enrich-CRM logo

Enrich-CRM

Source

Strengths

  • Real-time enrichment keeps CRM records current without manual research overhead.
  • Job-change alerts surface buying-intent signals directly in the sales workflow.
  • Native HubSpot integration requires no custom code to get started.
  • Credit-based pricing with a free tier lets teams validate data quality before paying.

Weaknesses

  • Not a full CRM — lacks pipeline management, territory, and forecasting capabilities teams eventually need.
  • Credit non-rollover creates waste for teams with inconsistent enrichment demand.
  • Public API documentation is limited, making custom integrations harder to plan.
  • Some roadmap features remain in-progress, indicating a product still maturing.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Enrich-CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Enrich-CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Enrich-CRM to Freshsales data migrations

Answers to the questions buyers ask most during Enrich-CRM to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Enrich-CRM to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 15,000 enriched Contacts and 3,000 enriched Accounts with no custom enrichment metadata structures. Migrations with large enrichment histories, Job Change Alert activity logs, custom scoring documentation scope, or Freshsales custom module configuration move to four to eight weeks. The duration depends on how quickly HubSpot export access is granted, how much scoring and automation documentation is required during scoping, and whether Freshsales schema design requires custom module provisioning.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Enrich-CRM.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day