CRM migration

Migrate from Enrich-CRM to monday CRM

Field-level mapping, validation, and rollback between Enrich-CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Enrich-CRM logo

Enrich-CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

75%

6 of 8

objects map 1:1 between Enrich-CRM and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Enrich-CRM is an enrichment overlay, not a standalone CRM, so there is no traditional database dump to export from. The enriched data lives in the connected HubSpot portal. We extract those enriched HubSpot records, map them into Monday.com CRM as Items with typed columns (Contact Items, Company/Account Items), and configure Monday's native enrichment apps (Crunchbase or third-party) to resume data enrichment in the new system. Custom lead scoring models built inside Enrich-CRM are not exportable via API — we document them during scoping and hand off a written scoring rebuild specification for Monday's team or admin to implement. Zapier and Make automation paths triggered by enrichment signals also require rebuild in Monday's native Automations or via the same integration tools. The migration is scoped from the HubSpot side, not Enrich-CRM directly.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Enrich-CRM logo

Enrich-CRM

What's pushing teams away

  • Enrich-CRM is a dedicated enrichment tool — teams outgrow it once they need full CRM capabilities like pipeline management, territory assignment, or territory-based forecasting.
  • Some upcoming features remain in-progress, which frustrates teams expecting a more complete product roadmap.
  • Credit non-rollover means monthly allowances expire unused if enrichment demand is seasonal or project-based, reducing perceived value.
  • API documentation and developer experience can feel incomplete compared to bulk data vendors, limiting custom integration work.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Enrich-CRM objects map to monday CRM

Each row shows how a Enrich-CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Enrich-CRM

Enriched Contact Profiles

maps to

monday CRM

Contact Item (on Account/People Board)

1:1
Fully supported

HubSpot Contacts enriched by Enrich-CRM export to Monday.com CRM as Contact Items. All Enrich-CRM contact datapoints (title, seniority, LinkedIn URL, location, personal data fields) map to typed Monday Columns (Text, Email, Phone, URL). The email address serves as the dedupe key. Contact Items are created first in migration order so that parent-Account lookups resolve during Company import. Monday's Contact Board type is used if the customer enables it; otherwise a custom board with Contact-like columns is used.

Enrich-CRM

Enriched Company Profiles

maps to

monday CRM

Company/Account Item (on Account Board)

1:1
Fully supported

HubSpot Companies enriched by Enrich-CRM export to Monday.com CRM as Company/Account Items. Firmographic datapoints (industry, employee count, revenue, tech stack, company domain) map to typed Monday Columns (Text, Number, Currency, URL). The company domain becomes the Website column and serves as the dedupe key. If Monday's native Account Board is active, Items land there; otherwise a custom Companies board is used. Account Items are created before Contact Items so that Contact Items can link to their parent Account via Monday's Connect Column (relation) type.

Enrich-CRM

Job Change Alerts

maps to

monday CRM

Activity Item or Update Note on Contact Item

1:1
Mapping required

Enrich-CRM generates job-change alert signals when contacts change roles or employers. These are not standard CRM records — they have no direct Monday.com CRM equivalent. We capture them as timestamped Update notes on the Contact Item's Activity Log or as Items on a custom Job Change Alerts board linked to the Contact via a relation column. The original alert date, new company, new title, and signal source are preserved as columns. If the customer wants proactive automation on job-change signals, we document the trigger condition for rebuilding in Monday Automations or a Zapier/Make scenario post-migration.

Enrich-CRM

HubSpot Companies (enriched)

maps to

monday CRM

Deal Item (on Deals Board)

1:many
Fully supported

HubSpot Deals associated with enriched Companies export to Monday.com CRM as Deal Items on a Deals board. Deal fields (name, amount, close date, stage) map to Monday Columns. The associated Company Item is linked via a Connect Column (relation) pointing to the Account Item. Deal stage is represented as a Status Column mapped from HubSpot dealstage values. If the customer has multiple deal pipelines, we create separate board Groups or Status columns per pipeline.

Enrich-CRM

HubSpot Owners

maps to

monday CRM

Monday.com Team Members

1:1
Fully supported

HubSpot Owners referenced on enriched Contacts and Companies export by email match against Monday.com Team Members. We resolve each HubSpot owner_id to a Monday.com User email. Any HubSpot Owner without a matching Monday.com account is placed in a reconciliation queue for the customer's admin to provision before migration continues. Owner assignments on Deal Items map to Monday's Person Column.

Enrich-CRM

HubSpot Activities (calls, emails, meetings, tasks)

maps to

monday CRM

Update history or Activity Subitems on Contact/Deal Items

1:1
Fully supported

HubSpot engagement history (calls, emails, meetings, tasks) linked to enriched records exports as Update entries or Subitems on the corresponding Monday.com Contact or Deal Item. Each activity type becomes a Subitem with typed columns (Date, Duration, Outcome, Notes). Call disposition and duration map to Number columns. Meeting location maps to a Location or Text column. Email subject and body are stored as Text columns in the Subitem. Note engagements export as Updates with timestamps on the Contact Item. If activity volume is large, we batch Subitems in groups of 50 to avoid Monday's subitem-per-Item performance degradation.

Enrich-CRM

Enrichment Credit Log

maps to

monday CRM

Documentation record (no system object)

1:1
Fully supported

Enrich-CRM credit consumption is a billing artifact, not user data, and does not migrate. We extract the credit burn rate and monthly consumption average during scoping and document it so the customer can estimate what enrichment credit package they need in the destination enrichment tool (Crunchbase, Apollo, Snov.io, or Hunter). This documentation is included in the handoff report as a configuration guide for the customer's admin.

Enrich-CRM

Custom Properties on Enrichments

maps to

monday CRM

Custom Columns on Contact/Company Items

lossy
Mapping required

If the customer used Enrich-CRM's API to attach custom metadata to enrichment results (beyond standard firmographic or contact fields), we preserve those as typed Monday.com Columns — JSON metadata stored as Text columns or split into individual fields based on the customer's reporting needs. We document the custom property schema during scoping and recreate it as Column configuration in the destination board.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Enrich-CRM logo

Enrich-CRM gotchas

Medium

Credits expire monthly with no rollover

High

Enrichment outputs are not a standalone CRM export

Medium

Scoring logic does not transfer via API

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Enrich-CRM holds no standalone database — data lives in HubSpot

    Enrich-CRM is an enrichment overlay that appends data to CRM records, not a system of record. There is no Enrich-CRM database export. We extract enriched records from the connected HubSpot portal, which means the migration scope is HubSpot-to-Monday.com CRM, not Enrich-CRM-to-Monday.com CRM. If the customer's HubSpot portal has additional unenriched records or records with stale data, those are included in the migration scope. We flag any HubSpot records that were never enriched so the customer can decide whether to enrich them post-migration in Monday.com using Crunchbase or another enrichment app.

  • Monday.com CRM has no built-in enrichment — gap at destination

    Monday.com CRM does not include native data enrichment. The enrichment capability that Enrich-CRM provides inside HubSpot does not exist in Monday.com by default. After migration, the customer must install a third-party enrichment app from the Monday.com Marketplace (Crunchbase, Apollo, Snov.io, Lusha, or Hunter) and configure it to resume contact and company enrichment on their Monday.com boards. We document this as a post-migration configuration step and can provide a configuration guide for the chosen enrichment tool.

  • Custom scoring models in Enrich-CRM have no export path

    Any custom lead scoring or segmentation rules built inside Enrich-CRM are not accessible via API. We document the scoring logic during scoping via screen capture and customer interviews, then deliver a written scoring rebuild specification for Monday.com's team or admin to implement using Monday's native Column formulas, rule-based automations, or a third-party scoring app. This step is manual and must be budgeted as a post-migration configuration task — it cannot be automated as part of the data migration.

  • Automation paths triggered by Enrich-CRM signals require rebuild

    Zapier, Make, and n8n automation paths that were triggered by Enrich-CRM enrichment events (e.g., 'enrichment complete → update HubSpot property → fire email sequence') do not migrate because the trigger source (Enrich-CRM) is no longer connected post-migration. We document every active automation path during scoping and provide a rebuild recommendation for Monday's native Automations or the same integration tool (Zapier, Make) pointing at the new Monday.com integration. The customer's admin executes the rebuild post-migration.

Migration approach

Six steps for a successful Enrich-CRM to monday CRM data migration

  1. Scoping and HubSpot data audit

    We audit the connected HubSpot portal to identify all enriched Contacts, Companies, Deals, and engagement history. We extract record counts, property schemas, owner assignments, and pipeline structures. We also document any custom scoring logic, active Zapier/Make/n8n automation paths, and the Enrich-CRM credit burn rate. The output is a written migration scope that the customer approves before any data moves. This step establishes that the migration is HubSpot-to-Monday.com CRM, not Enrich-CRM-to-Monday.com CRM.

  2. Monday.com CRM board and column schema design

    We design the destination board structure in Monday.com CRM. This includes creating the Account Board (or Companies board), the Contact board, the Deals board, and any activity or job-change sub-boards. We define column types for every enriched field — Text, Email, Phone, URL, Number, Date, Connect (relation), and Status — matching the source HubSpot property types. If the customer uses Monday's native CRM board types, we configure those; otherwise we build custom boards to equivalent schema. Schema is validated in a Monday.com test workspace before production migration.

  3. Deduplication and data cleansing

    We run a deduplication pass on the exported HubSpot records. Email address serves as the primary dedupe key for Contacts; company domain serves as the dedupe key for Companies. We flag duplicate records (same email or domain appearing multiple times) for the customer's admin to resolve before import. We also flag records with missing critical fields (no email, no company association) and records that were never enriched by Enrich-CRM, providing a clean target list for post-migration enrichment.

  4. Production migration in dependency order

    We run production migration in record-dependency order. Account Items (from HubSpot Companies) are created first. Contact Items are created second, with each Contact linked to its parent Account via a Connect Column. Deal Items are created third, linked to Account Items. Activity Subitems (calls, emails, meetings, tasks) are created fourth as Subitems under their parent Contact or Deal Item. Owner assignments are resolved by email match against Monday.com Users. Each phase emits a row-count reconciliation report before the next phase begins.

  5. Enrichment tool configuration and scoring rebuild handoff

    We document the post-migration enrichment setup for Monday.com CRM, including installation and configuration steps for Crunchbase CRM Enrichment or another enrichment app from the Monday.com Marketplace. We deliver the scoring rebuild specification (from Step 1's scoping) as a written guide for Monday's admin or team to implement using Column formulas or Automations. We do not configure the enrichment app or rebuild the scoring logic as part of the migration scope.

  6. Cutover, validation, and automation rebuild handoff

    We freeze writes to the source HubSpot portal during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com CRM as the system of record. We deliver the automation path documentation (Zapier/Make/n8n) with rebuild recommendations to the customer's admin. We support a three-day hypercare window for reconciliation issues. We do not rebuild automations in Monday's native Automations tool; that is a separate configuration task for the customer's admin.

Platform deep dives

Context on both ends of the pair

Enrich-CRM logo

Enrich-CRM

Source

Strengths

  • Real-time enrichment keeps CRM records current without manual research overhead.
  • Job-change alerts surface buying-intent signals directly in the sales workflow.
  • Native HubSpot integration requires no custom code to get started.
  • Credit-based pricing with a free tier lets teams validate data quality before paying.

Weaknesses

  • Not a full CRM — lacks pipeline management, territory, and forecasting capabilities teams eventually need.
  • Credit non-rollover creates waste for teams with inconsistent enrichment demand.
  • Public API documentation is limited, making custom integrations harder to plan.
  • Some roadmap features remain in-progress, indicating a product still maturing.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Enrich-CRM and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Enrich-CRM and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Enrich-CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Enrich-CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Enrich-CRM to monday CRM data migrations

Answers to the questions buyers ask most during Enrich-CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Enrich-CRM is an enrichment overlay, not a CRM database. Enriched Contact and Company records live inside the connected HubSpot portal. We export those enriched HubSpot records — all enriched properties, associated Deals, and engagement history — and migrate them into Monday.com CRM as Items on boards with typed columns. The Enrich-CRM-specific outputs that do migrate include the enriched firmographic and contact datapoints, job-change alert history (preserved as Activity notes), and custom properties attached to enrichment results. Credit balances, scoring models, and automation paths do not migrate because they are configuration artifacts, not records.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Enrich-CRM.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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