CRM migration
Field-level mapping, validation, and rollback between Column Case Management and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Column Case Management
Source
Freshsales
Destination
Compatibility
10 of 12
objects map 1:1 between Column Case Management and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
Column Case Management targets law enforcement and investigative organizations with vertical-specific objects: Cases, Subjects, Evidence, Incidents, and solvability-matrix tracking. Freshsales operates as a horizontal sales CRM with Leads, Contacts, Accounts, Deals, and Activities as its canonical objects. The migration challenge is architectural: Column's investigative data model has no direct equivalent in Freshsales' pipeline-focused paradigm, so we design a destination schema using Freshsales' custom objects (Cases, Evidence), custom fields (solvability_score, case_priority, investigative_status), and junction objects to preserve subject-to-case relationships and evidence chains. We extract cases via Column's export API, transform investigative metadata into Freshsales custom fields, and reattach evidence documents to the corresponding Deal records. Workflows, automations, and custom integrations in Column do not migrate and must be rebuilt in Freshsales' Workflows or Freshsales Suite; we export Column workflow definitions as reference documents. The migration uses scoped read access on Column with a 24–48 hour delta-pickup window to capture any records created or modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Column Case Management object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Column Case Management
Case
Freshsales
Deal
1:1Column Cases map to Freshsales Deals as the primary record. Investigative metadata (case number, priority, status, solvability score) become custom fields on the Deal. The case subject(s) link to the Deal via Contact Roles. All original timestamps, such as date opened and closed, are preserved as system fields on the Deal, and any case-specific notes migrate to the Deal description.
Column Case Management
Case
Freshsales
Custom Object: Cases
1:1For agencies requiring a dedicated investigative case record separate from sales Deals, we create a Freshsales Custom Module named 'Cases' (Estate/Forest plans). The Cases module holds all investigative fields; Deals link to Cases via a lookup relationship. This separation allows granular access controls and reporting specific to investigative workflows.
Column Case Management
Subject
Freshsales
Contact
1:1Column Subjects (persons of interest, complainants, witnesses) map directly to Freshsales Contacts. Name, contact information, address, and role-in-case migrate as Contact fields plus custom fields for investigative role. Additional identifiers such as driver license numbers or badge IDs are stored in custom fields to maintain investigative context.
Column Case Management
Subject
Freshsales
Lead
1:manyColumn Subjects who are not yet confirmed contacts route to Freshsales Leads when no email address exists. Lead records are converted to Contacts upon investigative confirmation using Freshsales' lead-conversion flow. The conversion maps the subject's role and custom fields to the new Contact, preserving the investigative history.
Column Case Management
Evidence
Freshsales
Custom Object: Evidence
1:1Column Evidence records (documents, digital files, physical exhibits) migrate as a Freshsales Custom Object. Evidence metadata (exhibit number, collection date, chain-of-custody status, storage location) become custom fields. Files attach to Evidence records via Freshsales Files. Each file's original filename and mime type are stored for reference and downstream processing.
Column Case Management
Evidence (relationship)
Freshsales
Junction Object: Case_Evidence__c
many:1Column's subject-evidence associations and case-evidence associations require a junction object in Freshsales linking Cases to Evidence and Subjects. We build a Case_Evidence__c custom object and a Subject_Evidence__c junction to preserve the relationship graph. These junction records capture role assignments such as handler, reviewer, and custodian for audit purposes.
Column Case Management
Incident
Freshsales
Account
1:1Column Incidents (events triggering a case, such as a fraud report or complaint) map to Freshsales Accounts as business-level entities. When the incident involves a known subject, the Account links to the corresponding Contact record. Incident date and type are stored as custom fields on the Account for reporting and segmentation.
Column Case Management
Task
Freshsales
Task
1:1Investigative tasks (interview notes, evidence collection, report writing) migrate directly to Freshsales Tasks. Original due dates, assignees, and task status preserve; task priority maps to Freshsales Task priority values. Any attachments linked to the task, such as interview recordings or evidence photos, are reattached as Freshsales Files.
Column Case Management
Document
Freshsales
Files (attached to Deal or Custom Case)
1:1Column documents attached to cases (PDFs, images, reports) migrate as Freshsales Files attached to the corresponding Deal or Cases module record. File metadata (document type, author, created date) preserved as custom fields on the attachment. The original folder structure is noted in a custom field to aid in locating files after migration.
Column Case Management
User / Investigator
Freshsales
User
1:1Column users and investigators resolve to Freshsales Users by email match. Unmatched users are flagged before migration; teams either create Freshsales accounts or reassign records to a fallback user. The fallback user is designated as a system admin to ensure all records have an owner during and after the migration.
Column Case Management
Audit Log Entry
Freshsales
Custom Object: Case_Audit__c
1:1Column's field-level audit trails (who changed what and when) cannot map to Freshsales native audit logs (available only on Enterprise). We create a Case_Audit__c custom object and populate it with Column's audit history as reference records. Each audit entry includes the timestamp, user, field name, old value, and new value for completeness.
Column Case Management
Report Template
Freshsales
No Equivalent
1:1Column's NIBRS-compliant reporting templates and investigative report formats have no Freshsales equivalent. We export report templates as PDF references; teams rebuild reports using Freshsales' custom report builder or Freshsales Suite analytics. During export, we capture any dynamic fields and formulas so they can be replicated in the new reporting environment.
| Column Case Management | Freshsales | Compatibility | |
|---|---|---|---|
| Case | Deal1:1 | Fully supported | |
| Case | Custom Object: Cases1:1 | Fully supported | |
| Subject | Contact1:1 | Fully supported | |
| Subject | Lead1:many | Fully supported | |
| Evidence | Custom Object: Evidence1:1 | Fully supported | |
| Evidence (relationship) | Junction Object: Case_Evidence__cmany:1 | Fully supported | |
| Incident | Account1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Document | Files (attached to Deal or Custom Case)1:1 | Fully supported | |
| User / Investigator | User1:1 | Fully supported | |
| Audit Log Entry | Custom Object: Case_Audit__c1:1 | Fully supported | |
| Report Template | No Equivalent1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Column Case Management gotchas
Float/Concurrent license scoping affects migration user mapping
Customization re-application required on major version upgrades
No publicly documented REST API with published rate limits
BMC/Remedy integration creates auto-generated Cases that may duplicate manually entered records
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Assess Column schema and design Freshsales custom module architecture
FlitStack AI reads your Column configuration via API: all object types, custom fields, relationship definitions, and workflow rules. We produce a Freshsales schema design document specifying custom modules (Cases, Evidence), junction objects (Case_Subject__c, Case_Evidence__c), custom fields on standard objects, and Freshsales plan tier requirements. This plan is reviewed and approved before any data moves. We also include a data‑quality checklist and a mapping matrix to flag any unsupported field types early.
Create Freshsales custom schema and resolve users by email
Your Freshsales admin (or our team) creates the custom modules and junction objects per the schema design. Simultaneously, we match Column investigators and users to Freshsales Users by email. Unmatched users are flagged with a fallback owner assignment plan. No data migrates until the Freshsales schema is in place and user resolution is confirmed. The user mapping list is exported as a CSV for final validation before migration runs.
Migrate core records: Cases → Deals/Custom Cases, Subjects → Contacts/Leads, Incidents → Accounts
We sequence the migration so foreign-key relationships resolve correctly: Accounts (Incidents) first, then Contacts/Leads (Subjects), then Deals (Cases). Subject-to-Case junction records populate after both parent records exist. Evidence records and their attachments follow, linked to the correct Case or Deal via lookup fields. Original timestamps, case numbers, solvability scores, and investigative status values are preserved throughout. Any missing foreign keys are logged for manual resolution before finalizing the import.
Run sample migration with field-level diff and evidence integrity check
A representative slice of records (typically 100–500 covering cases, subjects, evidence, tasks) migrates first. We generate a field-level diff comparing Column source values to Freshsales destination fields for every mapped property, including custom fields and junction relationships. Evidence file checksums are verified post-migration. You review the diff output and approve before the full run commits. If discrepancies appear, we correct the mapping and re-run the sample until the diff meets acceptance criteria.
Execute full migration with delta-pickup and audit log population
Full data migration runs against Freshsales using scoped read access on Column. A delta-pickup window (24–48 hours) captures any records created or modified in Column during the cutover window. Audit log entries from Column populate the Case_Audit__c custom object. FlitStack AI generates a migration audit log documenting every record moved, every field transformed, and every junction relationship established. One-click rollback is available if post-migration reconciliation identifies issues.
Platform deep dives
Column Case Management
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Column Case Management and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Column Case Management: Not publicly documented.
Data volume sensitivity
Column Case Management doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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