CRM migration
Field-level mapping, validation, and rollback between FRONTU and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
FRONTU
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between FRONTU and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
Frontu is a field service management platform built around work orders, technician scheduling, and site-based service delivery. Freshsales is a sales CRM organized around Leads, Contacts, Accounts, Deals, and Products. The migration challenge is structural: Frontu's job-centric data model does not map 1:1 onto Freshsales' sales-object hierarchy. We translate Frontu's Work Orders into Freshsales Deals with custom fields for job status and service type. We translate Technician records into Freshsales Users so field staff appear as deal owners or task assignees. We translate Client records into Freshsales Accounts with primary contacts. Site locations attach as address records on accounts. Time tracking, estimated durations, and service-fee amounts land as custom currency and number fields on the Deal. Freshsales has no native scheduling engine, so Frontu's routing rules and calendar constraints must be rebuilt using Freshsales Workflows or the Freshworks Marketplace automation tools after migration. We use Frontu's REST API to extract records and Freshsales' REST API to load them, sequencing the migration so foreign keys (AccountId on Contacts, Deal association on Tasks) resolve correctly. A delta-pickup window captures any work orders modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a FRONTU object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
FRONTU
Technician / Employee
Freshsales
User
1:1Frontu technician records map to Freshsales Users so field staff appear as owners on Work Order records migrated as Deals. Email, name, phone, and role transfer directly. Frontu's role field (e.g., 'Field Engineer', 'Dispatcher') becomes a custom field on Freshsales User since Freshsales does not have a native role-labeling mechanism for users outside of profile assignments.
FRONTU
Client / Customer
Freshsales
Account + Contact
1:1Frontu client records become Freshsales Accounts. The primary contact person from the client record becomes a Contact linked to the Account via AccountId. If Frontu stores multiple contact persons per client, secondary contacts migrate as additional Freshsales Contacts. The client's primary email and phone map to the Contact record; the business phone maps to the Account.
FRONTU
Work Order / Job
Freshsales
Deal
1:1Frontu work orders map to Freshsales Deals with job-type and status data stored in custom fields. Deal Name uses the Frontu work order name or ID. Deal Amount pulls from service fee or parts cost fields if present. If Frontu tracks multiple line items per job, they map to Deal Products in Freshsales. Deal stage is assigned based on Frontu's job status value mapping (Open → 'Proposal/Price Quote', In Progress → 'Value Proposition', Completed → 'Closed Won', Cancelled → 'Closed Lost').
FRONTU
Work Order Task / Job Step
Freshsales
Task
1:1Individual task steps within a Frontu work order migrate as Freshsales Tasks linked to the parent Deal. Task Subject carries the step description. Task Status maps from the step completion flag. Original timestamps and assigned technician (as Task Owner) are preserved. These are not Freshsales Workflow automations — they are migrated data records of what was completed.
FRONTU
Site / Location
Freshsales
Account Address Fields
1:1Frontu site records attach to the corresponding Freshsales Account as address fields (street, city, state, zip, country). If a single Frontu client has multiple service locations, each site becomes an Account Contact Relationship or is surfaced as address notes on the Account. Freshsales Account supports one billing address and one shipping address natively; additional site addresses require custom fields.
FRONTU
Job Status
Freshsales
Custom Field on Deal + Deal Stage
1:1Frontu job status values (Open, In Progress, On Hold, Completed, Cancelled) have no direct Freshsales equivalent because Freshsales tracks deal stage at the pipeline level, not per-record status flags. We create a custom pick-list field Job_Status__c on the Deal object and map each Frontu status value individually. Deal Stage is set independently based on the stage in the Freshsales pipeline.
FRONTU
Job Type / Service Category
Freshsales
Custom Field on Deal
1:1Frontu job types (e.g., 'Preventive Maintenance', 'Emergency Repair', 'Installation') are field-service classifications with no Freshsales native equivalent. We create a custom pick-list field Job_Type__c on the Deal object and migrate each unique value from Frontu. This allows Freshsales reporting to filter deals by service category after migration.
FRONTU
Time Entry / Work Log
Freshsales
Custom Fields on Deal + Tasks
1:1Frontu time entries recording technician hours worked do not map to any Freshsales native object. Freshsales has no time-tracking module. We store estimated duration and actual duration as custom number fields (Estimated_Hours__c, Actual_Hours__c) on the Deal, and per-step time as custom fields on individual Tasks. Labor cost, if tracked, becomes a custom currency field.
FRONTU
Attachment / Photo / Document
Freshsales
Note + File Attachment
1:1Frontu file attachments on work orders migrate as Freshsales Notes with the file content attached. Photos and signed documents attach to the corresponding Deal record. Large files (over Freshsales' 25MB limit) are flagged and re-uploaded manually or via Freshsales Files with a download link stored in the Note.
FRONTU
Custom Fields (Job Type, Priority, Source)
Freshsales
Custom Fields on Deal
1:1Any custom properties configured in Frontu on Work Order or Technician objects migrate as Freshsales custom fields on the corresponding object. Custom fields must be pre-created in Freshsales before migration (on the Enterprise plan or via Freshsales admin for Growth/Pro). We deliver a custom-field creation plan as part of the pre-migration schema setup.
| FRONTU | Freshsales | Compatibility | |
|---|---|---|---|
| Technician / Employee | User1:1 | Fully supported | |
| Client / Customer | Account + Contact1:1 | Fully supported | |
| Work Order / Job | Deal1:1 | Fully supported | |
| Work Order Task / Job Step | Task1:1 | Fully supported | |
| Site / Location | Account Address Fields1:1 | Fully supported | |
| Job Status | Custom Field on Deal + Deal Stage1:1 | Fully supported | |
| Job Type / Service Category | Custom Field on Deal1:1 | Fully supported | |
| Time Entry / Work Log | Custom Fields on Deal + Tasks1:1 | Fully supported | |
| Attachment / Photo / Document | Note + File Attachment1:1 | Fully supported | |
| Custom Fields (Job Type, Priority, Source) | Custom Fields on Deal1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
FRONTU gotchas
No publicly documented public API for bulk data export
Custom fields are per-organization with no standard schema
Tasker legacy data from pre-2021 may use different object names
Billing and invoicing data may exist outside Frontu
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit Frontu data model and build the custom field plan
We extract a full export of Frontu objects via the REST API: Technicians, Clients, Contacts, Work Orders, Work Order Steps, Sites, and any custom fields configured in Frontu. We analyze field data types, pick-list values, and relationships to identify which Frontu fields need Freshsales custom fields. We deliver a custom-field creation checklist for your Freshsales admin (or we create them on your behalf if you provide admin credentials) before any data moves.
Resolve technician-to-user mappings by email
We extract the full technician roster from Frontu via REST API and match each technician email against existing Freshsales User emails to resolve OwnerId on migrated Deals and Tasks. This email-to-user resolution step is critical because Freshsales requires a valid OwnerId for every Deal and Task. We run this matching before migration begins and generate a report flagging any technician without a corresponding Freshsales user account. Your team decides whether to create Freshsales user accounts for those technicians first or assign those records to a fallback owner during migration. This preflight step prevents orphaned records and ensures every migrated assignment has a valid owner.
Migrate accounts and contacts before deals
Freshsales requires AccountId on Contacts and DealId on Tasks before those records can be linked. We sequence the migration: Clients → Accounts, then Client Contacts → Contacts with AccountId lookup, then Work Orders → Deals with AccountId and OwnerId resolved, then Work Order Steps → Tasks linked to the parent Deal. This foreign-key ordering ensures every relationship is intact when data lands in Freshsales.
Run a sample migration with field-level diff
Before committing the full dataset, we run a representative sample migration of 100–500 records covering multiple technicians, clients, work orders across different statuses, and a few attachments. This sample validates that custom field mapping, status-to-stage mapping, owner resolution, and attachment handling all produce the expected results. We generate a field-level diff comparing source values against Freshsales field values so you can verify every mapping before the full run commits. Any mapping errors discovered in the sample are corrected before the full migration proceeds.
Full migration with delta-pickup window
The full migration runs against Freshsales with a delta-pickup window (typically 24–48 hours) capturing any work orders created or modified in Frontu during the cutover period. All operations are logged in a comprehensive audit trail for compliance and troubleshooting. One-click rollback is available if reconciliation reveals missing records or relationship errors. After validation passes, your team goes live on Freshsales while Frontu read access is revoked. We conduct a final walkthrough with your admin to confirm all Deal, Contact, Account, and Task records are present and properly linked.
Platform deep dives
FRONTU
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across FRONTU and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
FRONTU: Not publicly documented.
Data volume sensitivity
FRONTU doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during FRONTU to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your FRONTU to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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