CRM migration
Field-level mapping, validation, and rollback between Sanoflow and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Sanoflow
Source
Freshsales
Destination
Compatibility
6 of 10
objects map 1:1 between Sanoflow and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Migrating from Sanoflow to Freshsales requires bridging two fundamentally different CRM architectures. Sanoflow is a WhatsApp-native conversational CRM built around Enquiries, Channels, and Flows; Freshsales is a standard sales CRM with Leads, Contacts, Accounts, Deals, and Products. The most significant constraint on this migration is that Sanoflow has no publicly documented API or developer endpoint, which means we extract data manually or through whatever export capability Sanoflow provides directly, then transform it into Freshsales-compatible format for API-based ingestion. WhatsApp Business API credentials, Channel configurations, and Flow automation logic cannot transfer across platforms because they are bound to Sanoflow's Meta Business account and Flow Builder engine respectively. We flag every WhatsApp message template during scoping so your admin knows which ones require re-approval post-migration, and we deliver a written Workflow Specification document describing every active Flow so your team can rebuild them in Freshsales's automation tools. Custom Fields on Contacts and Enquiries map to Freshsales Custom Fields on Leads, Contacts, and Accounts.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sanoflow object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sanoflow
Contact
Freshsales
Contact
1:1Sanoflow Contacts migrate to Freshsales Contacts. We extract contact name, phone number, email, custom field values, owner assignment, and tags. The Freshsales Contact record is the primary mapping target. If Sanoflow Contacts have a qualification status (e.g., assigned to a sales agent), we evaluate mapping to Freshsales Lead instead based on the customer's lifecycle definition. We resolve Contact owner by email match against Freshsales User records and flag any unmatched owners for admin provisioning.
Sanoflow
Enquiry
Freshsales
Lead
1:1Sanoflow Enquiries represent inbound messages or form submissions and map most directly to Freshsales Leads. The Enquiry body, source channel (WhatsApp, Instagram, Messenger, TikTok), status, assigned agent, and timestamp migrate. Tags on Enquiries migrate to Freshsales Lead Tags or a custom multi-select field. If the customer treats Enquiries as resolved customer support cases, we evaluate mapping to Freshsales Tasks or Cases instead. This decision is made during scoping.
Sanoflow
Pipeline
Freshsales
Pipeline
lossySanoflow Pipelines map to Freshsales Pipelines with stage names and order preserved 1:1. The Freshsales Pipeline builder is configured during migration to match Sanoflow stage names, stage order, and probability percentages. If Sanoflow has multiple Pipelines, we create corresponding Freshsales Pipelines. Stage-specific automation rules in Sanoflow are flagged as non-transferable and documented in the Workflow Specification.
Sanoflow
Pipeline Stage
Freshsales
Deal Stage
1:1Each Sanoflow Pipeline Stage maps to a Freshsales Deal Stage within the corresponding Pipeline. Stage names, order, and probability percentages transfer directly. Stage completion criteria and stage-gating rules in Sanoflow are documented for the customer's admin to implement as Freshsales Workflow conditions post-migration.
Sanoflow
Custom Field (Contact)
Freshsales
Custom Field (Contact)
1:1Sanoflow Custom Fields on Contacts (text, number, date, choice) map to Freshsales Custom Fields on Contact. Choice-field option sets map to Freshsales picklist values. We create the destination field in Freshsales with matching label and type before importing any contact records. Custom Field support on Sanoflow requires Growth tier; we verify the source tier during scoping.
Sanoflow
Custom Field (Enquiry)
Freshsales
Custom Field (Lead)
1:1Sanoflow Custom Fields on Enquiries map to Freshsales Custom Fields on Lead if the Enquiry-to-Lead mapping is used. Field types are matched (text to text, number to number, date to date, choice to picklist). Choice-field option sets are recreated in Freshsales. Enquiry-level custom fields cannot be preserved if Enquiries are mapped to Tasks instead; we confirm the Enquiry mapping strategy during scoping.
Sanoflow
Channel
Freshsales
External Integration (WhatsApp)
lossySanoflow Channels (WhatsApp, Instagram, Messenger, TikTok) represent connected messaging platform credentials and cannot migrate. WhatsApp Business API credentials are bound to the Meta Business account connected in Sanoflow and cannot be transferred to Freshsales. We document the active Channels during scoping and flag that a new WhatsApp Business API connection must be established in Freshsales separately. Instagram and Messenger connections similarly require re-authentication.
Sanoflow
Flow
Freshsales
Workflow (Freshsales)
lossySanoflow Flows have no export endpoint and cannot be migrated programmatically. We extract Flow metadata (name, trigger type, step count, action types) during scoping and produce a written Workflow Specification Document describing each Flow in Freshsales Workflow DSL terms. The customer's admin uses this document to rebuild Flows in Freshsales. This specification is included in the migration deliverable at no additional cost.
Sanoflow
Enquiry Form
Freshsales
Form (Freshsales)
lossySanoflow Enquiry Forms (inbound entry points creating Enquiry records) are documented with field names, field types, and routing rules. Freshsales Forms capture lead information and create Lead records directly. We document each Sanoflow form and its routing logic so the customer's admin can recreate equivalent Freshsales Forms and configure form-to-Lead routing post-migration.
Sanoflow
Team
Freshsales
Team (Freshsales)
1:1Sanoflow Teams and role assignments map to Freshsales Teams. Role names and team membership are preserved. Permission granularity differences between the two platforms may require simplification; we document the original permission scope in the migration notes and flag any gaps for the customer's admin to address in Freshsales Role settings.
| Sanoflow | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Enquiry | Lead1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Pipeline Stage | Deal Stage1:1 | Fully supported | |
| Custom Field (Contact) | Custom Field (Contact)1:1 | Fully supported | |
| Custom Field (Enquiry) | Custom Field (Lead)1:1 | Fully supported | |
| Channel | External Integration (WhatsApp)lossy | Fully supported | |
| Flow | Workflow (Freshsales)lossy | Fully supported | |
| Enquiry Form | Form (Freshsales)lossy | Fully supported | |
| Team | Team (Freshsales)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sanoflow gotchas
WhatsApp API conversation charges are not included in subscription price
Flow automation has no documented export or API access
Channel and Pipeline limits per plan are enforced, not soft
WhatsApp message templates do not transfer between Meta Business accounts
No public review presence makes quality verification difficult
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and data extraction scoping
We audit the Sanoflow account for active Pipelines, Pipeline Stages, Enquiry Forms, Channels, Flows, Custom Fields on Contacts and Enquiries, and team structure. Since no API is available, we identify the manual export path: whether Sanoflow provides a CSV export, a data backup feature, or whether records must be pulled individually. We also identify the WhatsApp Business account ID, connected Channels, and active message templates. The discovery output is a written extraction plan specifying what we can export, what must be manually provided by the customer's Sanoflow admin, and the Enquiry-to-Lead mapping decision.
Freshsales schema setup and custom field creation
We configure the Freshsales destination environment. This includes creating Freshsales Pipelines matching Sanoflow Pipeline names and stage order, creating Custom Fields on Lead and Contact matching Sanoflow Custom Field definitions, setting up Freshsales Teams matching Sanoflow team structure, and defining the Enquiry-to-Lead mapping rule. Custom Fields are created with correct types (text, number, date, picklist) before any data import begins. The destination schema is validated in Freshsales before extraction from Sanoflow starts.
Data extraction and transformation
We extract data from Sanoflow using the agreed export method (CSV, manual pull, or backup file). Extracted files are validated for completeness: record counts checked against expected totals, field headers matched to Sanoflow Custom Field definitions, and any missing required fields flagged for re-extraction. We transform the data into Freshsales API-compatible format, applying the Enquiry-to-Lead mapping rule, resolving owner assignments by email, and formatting dates, phone numbers, and picklist values to match Freshsales field requirements.
WhatsApp template and Flow documentation
We document every active WhatsApp message template (name, body, variables, current approval status with Meta) and every active Sanoflow Flow (name, trigger type, step count, action types, conditions, delays). This documentation is compiled into a Workflow Specification Document and a WhatsApp Template Inventory delivered alongside the data migration. These documents are not migration deliverables in the sense of code transfer; they are reference artifacts for the customer's admin to use during post-migration rebuild.
Staged data import into Freshsales
We import data into Freshsales in dependency order: first Teams (for ownership resolution), then Leads (from Enquiries), then Contacts, then Custom Field values (as a second pass if Freshsales Custom Fields are created after initial import). Each import phase emits a reconciliation report (record count, error count, field-level rejection log). We resolve rejected records before proceeding to the next phase. Owner references are validated at each phase against Freshsales User records.
Cutover, validation, and handoff
We freeze Sanoflow write access during cutover, run a final delta import of any records created or modified during the migration window, then confirm Freshsales as the system of record. We deliver the Workflow Specification Document, WhatsApp Template Inventory, and a final migration report with record counts per object. We support a three-day hypercare window for reconciliation issues. We do not rebuild Sanoflow Flows as Freshsales Workflows as part of the migration scope; that rebuild is documented and handed off for the customer's admin to execute.
Platform deep dives
Sanoflow
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sanoflow and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sanoflow: Not publicly documented.
Data volume sensitivity
Sanoflow doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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