CRM migration

Migrate from Kordeva to Freshsales

Field-level mapping, validation, and rollback between Kordeva and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Kordeva logo

Kordeva

Source

Freshsales

Destination

Freshsales logo

Compatibility

75%

6 of 8

objects map 1:1 between Kordeva and Freshsales.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Kordeva to Freshsales is a migration from a niche, under-documented platform to an established SMB CRM backed by a publicly listed vendor with 60,000+ customers. Kordeva's CRM core—Contacts, Companies, Deals, and Activities—maps directly to Freshsales standard objects, and the Custom Fields API gives us programmatic access to extended attributes. The constraint is Kordeva's sparse API surface: we conduct connectivity testing against the Custom Fields and base CRM endpoints before scoping, falling back to CSV export if API access is not confirmed. Freshsales has a mature import pipeline supporting up to 25,000 records per batch with a native migration path for Pipedrive and Salesforce, but Kordeva requires custom extraction logic. We do not migrate Intelligent Workflow (Premium-tier only) or In-Depth Reporting configurations; these appear in a written inventory for the customer's admin to rebuild in Freshsales. Campus Management and Call Center modules are out of scope as separate product lines.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Kordeva logo

Kordeva

What's pushing teams away

  • The CRM market is crowded with better-known alternatives like HubSpot, Zoho CRM, and Pipedrive that have larger review communities and more third-party integrations.
  • Only one verified G2 review exists for Kordeva CRM, making it difficult for prospective buyers to assess real-world performance and support quality.
  • Kordeva lacks visible public documentation on API rate limits, endpoint specifications, and bulk export capabilities, raising concerns for teams needing programmatic data access.
  • The bundled feature set (CRM, campus management, call center) may represent unnecessary complexity for teams that only need a standalone CRM.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Kordeva objects map to Freshsales

Each row shows how a Kordeva object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Kordeva

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Kordeva Contact records map 1:1 to Freshsales Contact. Standard fields (name, email, phone, address) transfer directly. Custom attributes retrieved via Kordeva's Custom Fields API migrate to Freshsales custom fields created in Admin Settings under the Contacts module. We enumerate all custom field definitions during discovery and create matching Freshsales fields before import. Email serves as the dedupe key; duplicates are flagged for customer review before insert.

Kordeva

Company

maps to

Freshsales

Account

1:1
Fully supported

Kordeva Company records map to Freshsales Account. The company-contact association is preserved during migration by resolving the Contact's account_id at insert time. If Kordeva stores domain or industry as custom fields, we map those to Freshsales Account Website and Industry picklist values. Account is created before Contact import to satisfy the lookup dependency.

Kordeva

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Kordeva Deals map to Freshsales Deals with the pipeline stage name preserved in the deal stage field. Stage configuration (stage-to-stage mapping and probability) requires customer review because pipeline layouts differ between systems. We map Kordeva stage names to Freshsales deal stages during scoping, and the customer confirms the stage sequence before production migration. Deal amount, close date, and owner migrate directly.

Kordeva

Activity (calls, emails, meetings, tasks)

maps to

Freshsales

Tasks, Events

1:1
Fully supported

Kordeva activity records (calls, emails, meetings, tasks) logged against Contacts and Deals migrate to Freshsales Tasks and Events. Call records become Tasks with TaskSubtype set to Call and call duration preserved. Meeting records become Events with start and end times and attendee data. Email records become Tasks with a custom field holding the email body for display in the activity timeline. We link each activity to the parent Contact or Deal via the WhoId and WhatId fields resolved at migration time.

Kordeva

Custom Fields

maps to

Freshsales

Custom Fields

lossy
Mapping required

Kordeva's Custom Fields API exposes extended resource attributes that we enumerate during discovery. We create equivalent custom fields in Freshsales under the appropriate module (Contacts, Accounts, Deals) before migration. Field types are mapped: text to text, number to number, date to date, picklist to picklist. If Kordeva uses a field type not supported by Freshsales (e.g., a complex multi-level lookup), we flag it during scoping and propose an alternative representation.

Kordeva

Accounts and Invoicing

maps to

Freshsales

Account

1:1
Mapping required

Kordeva's Regular tier includes Accounts and Invoicing as a bundled feature. Invoice records, line items, and payment status migrate to Freshsales Account with custom fields carrying the invoice data, since Freshsales does not have a native invoicing object at the CRM tier. We perform field-level mapping for invoice schema differences and flag any unsupported invoice attributes (e.g., tax rate structures, partial payment schedules) for customer review.

Kordeva

Intelligent Workflow

maps to

Freshsales

Workflow

lossy
Fully supported

Kordeva's Intelligent Workflow feature is gated at the Premium tier. We confirm the customer's tier during scoping. If Premium features exist, we inventory every active workflow (trigger, conditions, actions) and deliver a written mapping document with recommended Freshsales Workflow equivalents. Workflows do not migrate as code; the customer or a Freshsales partner rebuilds them post-migration. This applies only to teams on the Premium tier.

Kordeva

Owner

maps to

Freshsales

User

1:1
Fully supported

Kordeva Owners referenced on Contact, Company, Deal, and Activity records map to Freshsales User by email match. We extract every distinct owner ID, query the corresponding email, and resolve against the Freshsales User table. Any Owner without a matching User goes to a reconciliation queue for the customer's admin to provision before record import resumes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Kordeva logo

Kordeva gotchas

High

Sparse public API documentation limits migration tooling confidence

Medium

Premium-tier feature boundary affects what data exists to migrate

Low

Single verified review on G2 creates information asymmetry

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Kordeva API surface is not confirmed for bulk CRM read

    Kordeva's developer portal (kordon.app) documents the Custom Fields API, but we found no published documentation for contact export, bulk read, or activity history endpoints. Before scoping, we request API credentials and run a connectivity test against the Custom Fields and base CRM endpoints to confirm read access and response schemas. If API access is not confirmed, we fall back to CSV export from the Kordeva UI, which may not capture custom field values or historical activities. We flag this limitation explicitly in the discovery report and adjust the migration scope accordingly.

  • Freshsales Lead conversion requires explicit field mapping or data loss

    Freshsales supports a Lead module separate from Contact, and the Lead-to-Contact conversion process requires explicit field mapping to prevent data loss. If Kordeva's Contact records are being treated as unqualified prospects, they map to Freshsales Lead; if they are qualified buyers, they map to Contact attached to an Account. We confirm the mapping strategy during scoping. Any unmapped custom fields during Lead conversion are silently dropped unless the customer configures field mapping in Freshsales Admin Settings before migration.

  • Invoice migration requires manual field mapping review

    Kordeva's Accounts and Invoicing feature (Regular tier) stores invoice records that do not have a native Freshsales equivalent. Freshsales CRM does not include a full invoicing module at the base tiers. We migrate invoice data to Freshsales Account as custom fields, but line item detail, tax rates, and payment history may require a separate accounting tool (QuickBooks, Xero, or Freshbooks) to complete the financial data picture. We flag invoice schema gaps during discovery and confirm with the customer whether invoice data is in scope.

  • Freshsales import is not a direct Kordeva migration path

    Freshsales publishes native migration tooling for Pipedrive and Salesforce, but not for Kordeva. We build a custom extraction and transformation pipeline for Kordeva rather than using Freshsales' built-in migration wizard. This means the mapping logic, data cleansing, and import sequence are custom work scoped to this pair. If the customer also has a Freshsales account they are consolidating from, the Freshsales-native migration path is available for that direction.

Migration approach

Six steps for a successful Kordeva to Freshsales data migration

  1. Connectivity testing and API surface validation

    We request Kordeva API credentials and run a connectivity test against the Custom Fields API and base CRM endpoints to confirm read access, response schemas, pagination behavior, and rate limits. If the API is confirmed, we extract a sample of 50-100 records (Contacts, Companies, Deals, Activities) to validate field availability and data quality. If API access is not confirmed, we fall back to CSV export from the Kordeva UI and assess which fields and history are captured. The output is a written API capability report and a confirmed or adjusted migration scope.

  2. Discovery and Freshsales tenant configuration

    We audit the Kordeva CRM environment: record counts per object, custom field definitions (via the Custom Fields API), pipeline stages and probabilities, owner assignments, and activity volume. In parallel, we configure the Freshsales destination tenant: create custom fields matching Kordeva's schema under the appropriate modules (Contacts, Accounts, Deals), set up deal stages to approximate the Kordeva pipeline, and add users matching the Kordeva owner roster. The customer reviews and approves the Freshsales configuration before data import begins.

  3. Data extraction and cleansing

    We extract all CRM records from Kordeva: Contacts with custom fields, Companies, Deals with stage and owner, and Activities (calls, emails, meetings, tasks). We run a data quality pass: dedupe on email address, standardize phone number formats, flag records with missing required fields (name, email), and identify orphaned Deals (no associated Contact or Company). Dirty data does not get fixed during migration—it is flagged for the customer to resolve or accept as-is. The cleansed dataset is staged in a temporary environment for reconciliation.

  4. Test import and reconciliation

    We run a test migration into the Freshsales tenant with a sample of 200-500 records to validate field mapping, record linkage (Contact-to-Account, Deal-to-Account), activity parent resolution, and custom field population. The customer spot-checks the test import and confirms the mapping is accurate. Any field mapping corrections, missing custom fields, or stage configuration issues are resolved before the production migration. This step prevents errors in production and avoids reprocessing large record volumes.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Kordeva Companies), Contacts (with AccountId resolved), Deals (with AccountId, OwnerId, and stage resolved), Activity history (Tasks and Events via bulk import with parent-record resolution), and custom field data for invoice records if in scope. Each phase emits a row-count reconciliation report showing records imported, skipped, and failed. Failed records are reviewed, corrected if possible, and retried within the same migration window.

  6. Cutover, final validation, and handoff

    We freeze Kordeva writes during the cutover window, run a final delta migration of any records created or modified after the initial production import, then mark Freshsales as the system of record. We deliver a migration summary report (record counts, field mapping log, any unmigrated records with reasons) and the Intelligent Workflow inventory document for the customer's admin to rebuild in Freshsales Workflows. We provide a one-week post-migration support window for reconciliation issues. Post-migration admin configuration, training, and workflow rebuild are outside standard scope.

Platform deep dives

Context on both ends of the pair

Kordeva logo

Kordeva

Source

Strengths

  • Bundles CRM, call center, and campus management in one vendor relationship.
  • Includes accounts and invoicing at the base tier without requiring a separate accounting tool.
  • Custom Fields API enables programmatic access to extended resource attributes.
  • Intelligent Workflow and In-Depth Reporting available on Premium tier.
  • Regular IT Support included across all tiers.

Weaknesses

  • Extremely limited public review presence with only one verified G2 review on record.
  • API documentation is sparse; no public rate limit specifications or bulk export endpoints found.
  • Campus Management and Call Center modules are separate product lines that may not integrate deeply with the CRM core.
  • Competitor research (TrustRadius) lists Kordeva alongside much larger CRM vendors, suggesting it occupies a niche position without comparable market traction.
  • No public pricing page found in the research data, making cost comparison difficult.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Kordeva and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Kordeva: Not publicly documented.

  • Data volume sensitivity

    B

    Kordeva doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Kordeva to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Kordeva to Freshsales data migrations

Answers to the questions buyers ask most during Kordeva to Freshsales migration scoping. Not seeing yours? Book a call.

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Most Kordeva to Freshsales migrations land between two and four weeks. Simple migrations with under 10,000 Contacts, 2,000 Deals, and a straightforward custom field set complete in two to three weeks. Migrations with large activity histories (over 50,000 activity records), invoice data requiring field-level mapping, or multiple Kordeva account hierarchies requiring Freshsales Accounts setup extend to four to six weeks. The connectivity testing phase in week one is the critical path; if API access is not confirmed, the timeline extends to accommodate CSV export and manual field capture.

Adjacent paths

Related migrations to explore

Ready when you are

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