CRM migration
Field-level mapping, validation, and rollback between Firmao CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Firmao CRM
Source
Freshsales
Destination
Compatibility
6 of 10
objects map 1:1 between Firmao CRM and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Firmao CRM to Freshsales is a structural migration that reduces your stack from a CRM-ERP hybrid to a focused sales CRM. Firmao's flat JSON API with its subClass/subId envelope structure maps to Freshsales's standard REST and Bulk API endpoints, but the object models differ significantly: Firmao stores warehouse stock as subClass=warehouse entries inside product records, while Freshsales exposes products and their standard price book entries as discrete API objects. We export all warehouse variants from Firmao, then recreate each as a separate Freshsales product with its own pricing. Custom fields in Firmao (Professional+ only) use dynamic keys like customFields.custom5 that carry no human-readable label in the API response; we enumerate populated keys from a sample export before migration. Deals and Pipeline Stages in Firmao are also tier-gated, requiring plan verification before we attempt the import. We do not migrate Workflows, Automations, Forms, Invoices, Attachments, or Email History. We deliver a written inventory of Workflows and Automations for your admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Firmao CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Firmao CRM
Contact
Freshsales
Contact
1:1Firmao Contact records map directly to Freshsales Contact. The contact firstName, lastName, phone, email, and address fields map to typed Freshsales Contact fields. Custom contact fields (customFields.customN) migrate to Freshsales custom_contact_fields using the dot-notation key as the source label; we cross-reference with the customer's import documentation to confirm which keys carry active data. Tags stored as comma-separated values on the contact record migrate to Freshsales Contact_tags multi-select field.
Firmao CRM
Company
Freshsales
Account
1:1Firmao Company records map to Freshsales Account. The companyName becomes the Account name; address, city, country, and industry fields map directly. Firmao companyId is preserved in a custom field for reconciliation. Account is created before Contact import so that the parent relationship is satisfied at Contact insert time. If the destination Freshsales org uses Organizations rather than Accounts, we rename the object during import.
Firmao CRM
Deal
Freshsales
Deal
1:1Firmao Deals (Professional+ only) map to Freshsales Deals. The dealName, dealValue, currency, and owner assignment migrate directly. Firmao's pipeline stage is a property on the Deal record, not a separate object; we map this to Freshsales Deal stage values that we configure as a named Pipeline before migration. If the source account is on Firmao Standard, we flag that Deals are not accessible via API and note the customer must upgrade before Deals can be included in the migration scope.
Firmao CRM
Task
Freshsales
Task
1:1Firmao Tasks map to Freshsales Task records with title, due_date, priority, status, and assignee preserved. The contact or deal association uses Firmao's subClass/subId envelope for object relationships; we resolve the subClass type (Contact or Deal) and subId to the corresponding Freshsales record ID at migration time. Tasks without a resolvable parent association are imported as standalone tasks and flagged for manual review.
Firmao CRM
Product
Freshsales
Product
1:1Firmao Products map to Freshsales Product records with name, sku, description, and base pricing preserved. The base product fields migrate cleanly. Per-warehouse variants (Firmao subClass=warehouse entries with netPriceInStore and currentStoreState) require special handling: we extract each warehouse variant as a separate Freshsales product with the warehouse name appended to the product name and the variant-specific pricing as the standard price, then flag that multi-warehouse stock tracking cannot be natively represented in Freshsales and should be managed via a third-party inventory integration post-migration.
Firmao CRM
Project
Freshsales
Tasks (grouped)
lossyFirmao Projects (Professional+ only) with Gantt and Kanban views do not have a direct Freshsales equivalent. We extract the project name, description, start and end dates, and task associations. We create a Freshsales Contact or Deal record for the project and attach all project tasks as Freshsales Task records tagged with the project name in a custom field. Visual layout data (Gantt bar positions, Kanban column configuration) does not migrate; we document the layout requirements in the handoff inventory for the customer's admin to configure in Freshsales Tasks or a project management tool.
Firmao CRM
Invoice
Freshsales
Quote or Deal Line Item
lossyFirmao Invoices include VAT invoice, bill, receipt, and accounting note types with line items, tax codes, and payment status. Freshsales does not have a native accounting-grade invoice object. We map invoice headers to Freshsales Quotes and invoice line items to Quote Items, preserving product references, quantities, unit prices, and tax codes. Payment status and billing history do not migrate; we flag this for the customer's finance team to handle in their accounting system of record. Invoice PDFs cannot be extracted via API and must be manually exported from Firmao's cloud vault.
Firmao CRM
User
Freshsales
User
1:1Firmao Users (name, email, role) map to Freshsales User records. We resolve owners by email match against the Freshsales destination's user list. Any Firmao User without a matching Freshsales User is held in a reconciliation queue for the customer's admin to provision before Deal and Task import resumes. Owner assignments on Deals and Tasks resolve through the user mapping.
Firmao CRM
Custom Fields
Freshsales
Custom Fields
lossyFirmao custom fields (Professional+ only) use dot-notation keys like customFields.custom5 with string values. We enumerate which keys are populated by querying a sample of contact, company, and deal records before migration, then create matching custom fields in Freshsales with human-readable names mapped from the customer's import documentation. Empty keys (no values in the sample) are flagged as potentially deleted and excluded. Freshsales custom fields are typed (text, number, date, picklist, checkbox) and we infer the appropriate type from the source data format.
Firmao CRM
Pipeline Stages
Freshsales
Deal Stages
lossyFirmao pipeline stages are a property on the Deal object, not a standalone API object, and vary by organization. We export deal records including the current stage value, then configure Freshsales Deal Stages to match the customer's active stages before migration. Stage order, probability, and open/closed status are preserved. The customer confirms the stage mapping during scoping.
| Firmao CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Product | Product1:1 | Fully supported | |
| Project | Tasks (grouped)lossy | Fully supported | |
| Invoice | Quote or Deal Line Itemlossy | Fully supported | |
| User | User1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Pipeline Stages | Deal Stageslossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Firmao CRM gotchas
Tier-gated objects cause silent import failures
Custom field keys are dynamic and not self-documenting
Parent-child object import order is mandatory
Warehouse stock state is subClass-embedded, not top-level
API login is auto-generated and tied to company ID
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Account tier verification and scope freeze
We confirm the active Firmao plan tier (Standard, Professional, or Enterprise) via the API response headers and validate which objects are accessible. If the account is on Standard, we exclude Deals, Projects, and custom fields from the migration scope and note the upgrade requirement for the customer. We also retrieve a sample export of 10-20 records per object to enumerate populated custom field keys and verify subClass/warehouse variants. The output is a written migration scope document signed off by the customer before we begin extraction.
Freshsales schema pre-configuration
Before any data extraction, we configure the Freshsales destination: custom fields are created to match the enumerated Firmao custom field keys with inferred types, Deal Stages are configured to match the customer's active Firmao pipeline stages, and any required Freshsales user accounts are provisioned for owner reconciliation. We deploy this schema to a Freshsales sandbox environment for validation before production migration.
User and owner reconciliation
We extract every distinct Firmao user referenced on Contact, Company, Deal, and Task records and match by email against the Freshsales destination's user list. Users without a matching Freshsales account go to a reconciliation queue. The customer's admin provisions any missing users (active or inactive depending on whether the original Firmao user is still employed) before we proceed. OwnerId references must be resolved before Deal and Task import because Freshsales requires a valid owner on those records.
Sandbox migration and reconciliation
We run a full migration into Freshsales sandbox using production-like data volume. The customer reconciles record counts (Accounts in, Contacts in, Deals in, Tasks in), spot-checks 25-50 records against the Firmao source, and signs off before production migration begins. This is the correction window; any mapping errors are fixed here, not in production.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Firmao Companies), Contacts (with accountId resolved), Deals (with stage configured, from Professional+ accounts only), Products (with warehouse variants flattened into individual product records), Tasks (with dealId and contactId resolved), and custom field values mapped to Freshsales custom fields. Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales Bulk API v2 where available and single-record POST on Firmao's API with conservative backoff.
Cutover, validation, and handoff
We freeze Firmao writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the Workflow and Automation inventory document listing every active Firmao automation with its trigger and recommended Freshsales Workflow equivalent. We support a five-day hypercare window where we resolve reconciliation issues. We do not rebuild Firmao automations as Freshsales workflows inside the migration scope.
Platform deep dives
Firmao CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Firmao CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Firmao CRM: Not publicly documented.
Data volume sensitivity
Firmao CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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