CRM migration
Field-level mapping, validation, and rollback between Firmao CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Firmao CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
7 of 12
objects map 1:1 between Firmao CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Firmao CRM to Salesforce Sales Cloud is a structural migration that requires resolving three Firmao-specific complexities before record import begins. First, Deals, custom fields, Gantt views, and the sales plan are gated behind the Professional tier — we confirm the customer's active plan and flag any Deal records that would land invisibly on a Standard account. Second, Firmao exposes custom field keys as dot-notation strings (customFields.custom5) with no human-readable labels in the API response; we retrieve a sample record first to enumerate populated keys, cross-reference with the customer's import documentation, and exclude deleted fields. Third, warehouse stock state lives inside the product record as subClass=warehouse entries, not as a standalone object — we extract netPriceInStore and currentStoreState per warehouse and recreate them as individual warehouse locations in Salesforce. We do not migrate email history, attachments, Workflows, automations, or ERP modules (invoicing, production, courier); we deliver a written inventory of these for the customer's admin to address separately.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Firmao CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Firmao CRM
Contact
Salesforce Sales Cloud
Lead or Contact (split by lifecycle intent)
1:manyFirmao Contacts map to Salesforce Lead if the contact has no associated Deal and the customer intends to qualify them as prospects first. Contacts with an active dealId or a high custom field score map to Salesforce Contact attached to an Account. We extract Firmao contact.companyId to resolve the parent Account before Contact import, and preserve any Firmao tags as a multi-select picklist field on the Salesforce record.
Firmao CRM
Company
Salesforce Sales Cloud
Account
1:1Firmao Company records map directly to Salesforce Account. The companyName becomes the Account Name; address fields map to BillingAddress. Account is imported before any Contact so that the AccountId lookup is satisfied at Contact insert time. We use companyName as the dedupe key during import to prevent duplicate Account creation.
Firmao CRM
Deal
Salesforce Sales Cloud
Opportunity
1:1Firmao Deals map to Salesforce Opportunity. We verify during scoping that the customer's Firmao account is on Professional or above — Deals imported into a Standard-plan Salesforce org will land but the Opportunity pipeline UI will not display them. The Firmao dealstage property maps to the Salesforce StageName tied to a pre-configured Sales Process. Deal owner maps via email match to the Salesforce User ownerId.
Firmao CRM
Deal Stage
Salesforce Sales Cloud
Opportunity Stage
lossyFirmao pipeline stages are a property on the Deal object, not a standalone API entity. We export all Deal records to collect the distinct stage values, then create matching Opportunity Stages in Salesforce with corresponding probability percentages. Each stage gets a StageProbability value approximating the original Firmao distribution.
Firmao CRM
Task
Salesforce Sales Cloud
Task
1:1Firmao Tasks map to Salesforce Task with Status, Priority, and ActivityDate preserved. Firmao's subClass/subId envelope stores the task's relationship (contactId, dealId) — we resolve the subId against the imported Account, Contact, or Opportunity to set the WhatId or WhoId on the Salesforce Task. Task assignment migrates by matching the Firmao userId to the Salesforce User record by email.
Firmao CRM
Product
Salesforce Sales Cloud
Product2
1:1Firmao Products map to Salesforce Product2 records. We extract the base product fields (name, sku, unit, description) and also pull all subClass=warehouse entries nested in the GET /product response, including netPriceInStore and currentStoreState per warehouse location.
Firmao CRM
Warehouse (subClass of Product)
Salesforce Sales Cloud
Inventory Location
1:manyFirmao Warehouse is not a top-level object — it appears as subClass=warehouse entries inside the product response, each with a distinct subId. We extract every warehouse variant per product and create individual Inventory Location records (or custom Location__c records if Inventory Management is not enabled) linked to the corresponding Product2. The netPriceInStore and currentStoreState values migrate as custom fields on the Location record.
Firmao CRM
User
Salesforce Sales Cloud
User
1:1Firmao Users map to Salesforce Users by email match. We export the complete user list including role and active status, then match each owner reference on Contact, Company, Deal, and Task to the corresponding Salesforce User record. Any Firmao User without a Salesforce match enters a reconciliation queue for the customer's admin to provision before record import begins.
Firmao CRM
Custom Fields (customFields.customN)
Salesforce Sales Cloud
Custom Fields
1:1Firmao custom field keys (customFields.custom5, customFields.custom12) have no self-documenting labels in the API response. We retrieve a sample record via GET first, enumerate all non-null custom field keys, cross-reference against the customer's import documentation, and exclude any fields that are null across the sample (indicating a deleted field). We pre-create matching custom fields in Salesforce with the appropriate field type before migration, using the customer's provided labels for readability.
Firmao CRM
Invoice
Salesforce Sales Cloud
Custom Invoice Object or Third-Party Billing App
lossyFirmao Invoices (VAT invoices, bills, receipts, accounting notes) are ERP-level records that have no direct Salesforce standard equivalent. Sales Cloud does not include a native invoicing module at the Professional tier. We flag Invoice as out-of-scope for standard migration and recommend the customer evaluate Salesforce Invoicing (limited availability) or an AppExchange CPQ plus billing app (Conga, BillingPlatform). We export the invoice headers and line items as a CSV deliverable for the customer's billing team to review.
Firmao CRM
Project (Professional+)
Salesforce Sales Cloud
Custom Project__c Object
1:1Firmao Projects are available on Professional and above and include name, description, dates, and task associations. Visual layout data (Gantt bar positions, Kanban column configuration) does not migrate — these are rendering properties, not data. We migrate the project name, description, start and end dates, and the linked task associations as a Project__c custom object in Salesforce with a related Task list.
Firmao CRM
Tag (contact/company property)
Salesforce Sales Cloud
Multi-Select Picklist or Topic
lossyFirmao tags appear as comma-separated values on the Contact or Company record. There is no dedicated /tags endpoint. We extract the tag string, split on comma, and map to a Salesforce multi-select picklist field on the appropriate record. If the customer uses tags for content or campaign classification, we map them to Salesforce Topics with TopicAssignment records based on the customer's preference.
| Firmao CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split by lifecycle intent)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Product | Product21:1 | Fully supported | |
| Warehouse (subClass of Product) | Inventory Location1:many | Fully supported | |
| User | User1:1 | Fully supported | |
| Custom Fields (customFields.customN) | Custom Fields1:1 | Fully supported | |
| Invoice | Custom Invoice Object or Third-Party Billing Applossy | Fully supported | |
| Project (Professional+) | Custom Project__c Object1:1 | Fully supported | |
| Tag (contact/company property) | Multi-Select Picklist or Topiclossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Firmao CRM gotchas
Tier-gated objects cause silent import failures
Custom field keys are dynamic and not self-documenting
Parent-child object import order is mandatory
Warehouse stock state is subClass-embedded, not top-level
API login is auto-generated and tied to company ID
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery, plan tier verification, and scoping
We audit the source Firmao account across active plan tier (Standard/Professional/Enterprise/Supreme), object access (Deal availability, custom field definitions, Projects), and record volume per object. We extract a sample record via GET /contact and GET /product to enumerate populated custom field keys and subClass=warehouse entries. We confirm the destination Salesforce edition and verify whether Opportunity pipeline visibility will work with the customer's current plan tier. The discovery output is a written scope document listing all objects in scope, all objects out of scope, the custom field enumeration list, and a Salesforce edition recommendation.
Schema design and custom field pre-creation
We design the destination schema in Salesforce. This includes pre-creating all custom fields referenced in the Firmao custom field enumeration, creating a custom Project__c object if Projects are in scope, and creating a custom Location__c or Inventory Location object for warehouse data. We create the Opportunity Sales Process and Stage values matching the Firmao pipeline stages collected from the Deal export. Schema is deployed into a Salesforce Sandbox first for validation before any production data moves.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volume. The customer reconciles record counts (Accounts, Contacts, Opportunities, Tasks, Products, Locations) and spot-checks 25-50 records against the Firmao source. This is the correction window — any field mapping errors, missing custom fields, or stage mismatches are fixed here, not in production. The customer signs off the sandbox reconciliation before production migration begins.
Owner reconciliation and User provisioning
We extract every distinct Firmao userId referenced on Contact, Company, Deal, and Task records and match by email against the Salesforce destination org's User table. Owners without a matching Salesforce User enter a reconciliation queue. The customer's Salesforce admin provisions any missing Users. This step gates the migration because OwnerId references are required on all standard object inserts.
Production migration in dependency order
We run production migration in record-dependency order: Users (validated), Accounts (from Companies), Contacts (with AccountId resolved via companyName match), Opportunities (with Stage, RecordType, and OwnerId resolved), Tasks (with WhatId/WhoId resolved via subClass/subId lookup), Products (with subClass=warehouse entries extracted into Location records), Custom Fields (from the enumeration list), and Projects (as Project__c custom object with related Tasks). We use Salesforce Bulk API 2.0 for large batches with chunking and exponential backoff. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and out-of-scope handoff
We freeze writes to Firmao during cutover, run a delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We deliver the written inventory of out-of-scope items: email history, attachments, Workflows, automations, ERP modules (invoicing, production, courier), and visual layout data for Projects. We support a one-week hypercare window for reconciliation issues. Workflow rebuild, automation rebuild, and post-migration admin training are outside the standard migration scope and are separate engagements.
Platform deep dives
Firmao CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Firmao CRM and Salesforce Sales Cloud.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Firmao CRM: Not publicly documented.
Data volume sensitivity
Firmao CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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