Project Management migration

Migrate from Allfred to Asana

Field-level mapping, validation, and rollback between Allfred and Asana. We move data and schema; workflows are rebuilt natively in Asana.

Allfred logo

Allfred

Source

Asana

Destination

Asana logo

Compatibility

83%

10 of 12

objects map 1:1 between Allfred and Asana.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Allfred is an agency operations platform built around Projects, Tasks, Clients, Brands, and Contractors, with unlimited file storage and SharePoint integration. Asana is a team project management platform with tasks, projects, portfolios, custom fields, and a rules-based automation layer. The two platforms share a task-centric data model but differ in how they handle custom field schemas, Kanban column structure, and client-to-project relationships. Allfred lacks a documented public API, so migration relies on the Settings-based data export bundle rather than programmatic extraction. We sequence the migration around the exported bundle: Projects and their nested Tasks first, then Client and Brand associations, Contractor assignments mapped to team members or tags, Kanban board structure resolved to Asana Sections, and custom fields mapped per-project with customer approval before any records are written to Asana. Workflows, automations, and SharePoint integration configuration do not migrate; we document them for your admin to rebuild or reconfigure post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Allfred logo

Allfred

What's pushing teams away

  • Occasional loading delays during platform updates frustrate teams during active project work when seconds matter
  • Limited third-party integrations outside SharePoint forces agencies to rebuild workflows or abandon tools they already rely on
  • Smaller ecosystem and community compared to established PM platforms like Monday.com or Asana means fewer pre-built templates and workflow recipes
  • Onboarding takes days to weeks depending on team size, which can feel slow for smaller agencies wanting immediate access
  • G2 rating of 4.7 with only 53 reviews suggests a relatively small customer base, making peer references and case studies harder to find

Choosing

Asana logo

Asana

What's pulling them in

  • Organizations with distributed teams cite Asana's multiple project views (List, Board, Calendar, Timeline) as the primary reason for adoption, allowing each team member to work in their preferred interface without changing the underlying data.
  • The platform's 100+ native integrations with tools like Slack, Google Drive, Salesforce, and Microsoft Teams reduce context-switching and keep work synchronized across the stack.
  • Small teams and non-profits value the free plan's generous limits: unlimited projects and tasks for up to 15 team members with basic views, enabling teams to validate fit before committing to a paid tier.
  • Marketing and creative teams specifically praise Asana's visual project organization, reporting dashboards, and timeline views for managing cross-functional campaign workflows.
  • Project managers report that Asana's dependency management and workload views help surface bottlenecks before they derail deadlines.

Object mapping

How Allfred objects map to Asana

Each row shows how a Allfred object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Allfred

Project

maps to

Asana

Project

1:1
Fully supported

Allfred Projects map to Asana Projects as the top-level container. Project name, description, status, start date, and due date migrate directly. Allfred's project-level team assignments map to Asana Project Members. If the Allfred project uses custom fields, we extract the per-project custom field definitions during discovery and map them to Asana custom fields scoped to that project's sections or as organization-wide fields if the field name is consistent across projects.

Allfred

Task

maps to

Asana

Task

1:1
Fully supported

Allfred Tasks map to Asana Tasks with title, description, assignee, due date, priority, and status. Subtasks in Allfred migrate as Asana Subtasks (native subtasks within a parent task) rather than independent linked tasks. Task status values in Allfred (e.g., In Progress, Done) map to Asana section membership or completion state. Due dates and start dates transfer to Asana's Start Date and Due Date fields.

Allfred

Client

maps to

Asana

Organization

1:1
Fully supported

Allfred Client records (company name, primary contact, email, phone, address) map to Asana Organizations if the agency wants centralized client tracking, or to Projects as custom field values if client records are primarily used for project tagging. We recommend Organization mapping for agencies with more than 20 active clients or those needing cross-project client reporting. The customer's preference is confirmed during scoping.

Allfred

Brand

maps to

Asana

Tag or Custom Field

lossy
Fully supported

Allfred Brands are sub-entities under Clients storing brand name, logo URL, color palette, and guidelines. Since Asana has no native Brand object, we map Brands to Asana Tags (if the agency uses tags for brand attribution) or to a custom Brand Name field on the Client or Project. Logo URLs migrate as text fields or as attachments; color palette and guidelines migrate as task descriptions or attachments on a Brand reference project.

Allfred

Contractor

maps to

Asana

Team Member (User) or Tag

1:1
Fully supported

Allfred Contractor records contain name, contact details, hourly rate, and assignment history. Asana has no native Contractor object. We map active contractors to Asana Team Members (Users) if the agency wants them visible in the team roster, or to a Contractor Tag on task assignments if contractors should be separated from full-time team members. Hourly rate migrates as a custom numeric field on the User record or as a tag value depending on the agency's reporting needs.

Allfred

Kanban Board

maps to

Asana

Sections within Project

1:1
Fully supported

Allfred Kanban boards export as column names and task-to-column assignments. We map each Allfred column to an Asana Section within the corresponding Project. Column order is preserved by ordering sections in the same sequence as the exported board. If Allfred boards use WIP limits per column, we note these as section descriptions or task count thresholds for the customer's admin to enforce manually post-migration since Asana does not natively enforce WIP limits.

Allfred

Custom Fields (per-project)

maps to

Asana

Custom Fields (organization-wide or project-scoped)

lossy
Fully supported

Allfred allows per-project custom field creation without enforcing a global schema, meaning the same logical field (e.g., Client Budget) may exist with different names or data types across projects. We extract all custom field definitions during discovery, build a per-project field map, and present the mapping to the customer for approval before migration. Fields with consistent names and types across all projects can be promoted to organization-wide Asana custom fields; fields that vary by project require project-scoped custom fields or custom field groups in Asana, which may require Asana Advanced or Enterprise for the field group feature.

Allfred

Team Member

maps to

Asana

User

1:1
Fully supported

Allfred Team Member records (name, email, role, avatar) map to Asana Users. We match by email address. Archived or deactivated Allfred team members migrate as inactive Asana Users at the customer's request. Role information migrates to the User's display name suffix or to a custom Role field.

Allfred

File Attachment (native storage)

maps to

Asana

Attachment

1:1
Fully supported

Allfred file attachments stored on the platform's native unlimited storage migrate as native Asana attachments linked to the corresponding task or project. Files are downloaded from Allfred's export bundle and uploaded to Asana via the Asana API. Files exceeding Asana's attachment limits (500 MB per file) are chunked or noted for manual handoff. If the exported file is a placeholder (e.g., a SharePoint reference rather than a binary), we flag it for manual resolution.

Allfred

File Attachment (SharePoint integration)

maps to

Asana

URL reference or manual migration

1:1
Fully supported

Allfred SharePoint integration files store only a reference URL rather than a hosted blob. We export these URLs as-is and attach them as URL-type links to the corresponding Asana task or project, rather than attempting to re-host the file. We alert the customer to any SharePoint-linked files and recommend migrating those files separately via SharePoint's native export tools before cutover if the destination Asana workspace does not have SharePoint access configured.

Allfred

Settings and Preferences

maps to

Asana

JSON inventory document

1:1
Mapping required

Allfred workspace settings, notification preferences, and integration configurations export as a JSON bundle per the 'You own your data' policy. We extract this bundle and deliver it as a structured inventory document rather than migrating settings directly, since Asana workspace configuration differs fundamentally from Allfred's settings model. The inventory covers workspace name, default project templates, notification rules, and any active SharePoint or third-party integration references requiring manual reconfiguration in Asana.

Allfred

Engagement / Activity (tasks, comments)

maps to

Asana

Task and Comment

1:1
Fully supported

Allfred task-level activity (task creation, status changes, assignment changes) migrates as Asana Task activity history. Task comments migrate as Asana Comments on the corresponding Task. The activity timestamp ordering is preserved by setting the comment or story creation date to the original Allfred timestamp. If Allfred stores a separate engagement log for client interactions, we map that to a custom Task description or attachment rather than a native Asana object.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Allfred logo

Allfred gotchas

High

No publicly documented API for bulk data export

Medium

Custom fields have no fixed global schema

Medium

SharePoint integration files export as URL references only

Low

Loading delays during platform updates cause brief outages

Asana logo

Asana gotchas

High

Automation rules have no export representation

High

API rate limits cap bulk migration throughput

Medium

Portfolios are view-only objects that do not hold data

Medium

Custom field enum options cannot be updated via API

Low

Subtasks do not appear in project views by default

Pair-specific challenges

  • Allfred has no public API — migration uses manual data export only

    Allfred does not publish a REST or GraphQL API for programmatic data access. All data export is performed through Settings → Account → Data Export, producing a manual download bundle. We work within this constraint by using the exported file bundle as our migration source. Customers must initiate the export immediately before migration scoping to minimize stale data risk. Any records created or modified after the export runs will not be captured unless a delta export is performed at cutover. We coordinate with the customer to schedule the export and confirm the bundle contents before migration begins.

  • Per-project custom field schemas require customer approval before migration

    Allfred allows custom fields to be created per-project with no global schema enforcement. The same logical field (e.g., Client Budget, Project Type, Priority Tier) may exist with different names, data types, or value lists across projects. We extract all custom field definitions during discovery and build a per-project field map. We present this map to the customer's admin for review and approval before any records are written to Asana. Without explicit approval, mismatched field types at the destination can cause data loss, validation errors, or incomplete mappings that are expensive to correct post-migration.

  • Kanban column-to-section mapping cannot infer WIP limits

    Allfred Kanban boards export column names and task-to-column assignments. We map these to Asana Sections within the corresponding Project, preserving column names and ordering. However, Allfred does not export WIP limit configurations as a structured field, and some Allfred implementations use informal WIP limits enforced by team culture rather than the platform. Asana does not natively enforce WIP limits on sections. We flag any observed WIP-related naming conventions (e.g., column names containing 'max 5' or 'limit:') in the Kanban mapping document and recommend the customer evaluate Asana's third-party WIP limit apps or manual monitoring post-migration.

  • Asana limits task assignments to one assignee per task

    Asana allows only one assignee per task natively. If Allfred tasks or subtasks have multiple assignees (common in agency workflows where both a project manager and a creative lead are assigned), those multi-assignee relationships require a migration strategy. We map the primary assignee to the native Asana assignee field and create additional assignee information as task subtasks (e.g., a 'Also assigned to' subtask per additional assignee) or as custom multi-select fields. The customer chooses the strategy during scoping. This is a known Asana limitation versus Allfred's multi-assignee model.

  • SharePoint-linked files export as URL references without the actual content

    When Allfred files are stored via the SharePoint integration, the platform stores a reference URL rather than the file blob itself. We export these URLs as URL-type links attached to the corresponding Asana task or project. If the destination Asana workspace does not have SharePoint access configured, or if SharePoint permissions change after migration, these links become inaccessible. We alert customers to any SharePoint-linked files during discovery and recommend migrating those files separately via SharePoint's native export tools or re-uploading them directly to Asana before cutover.

Migration approach

Six steps for a successful Allfred to Asana data migration

  1. Discovery and export coordination

    We audit the Allfred account to identify Projects, Tasks, Clients, Brands, Contractors, Kanban boards, custom field definitions, team members, and file attachments. Because Allfred has no public API, we coordinate with the customer to initiate a fresh data export from Settings → Account → Data Export immediately before migration scoping. We validate the export bundle contents against the audit and request a delta export at cutover for any records created or modified after the initial export. We also document any SharePoint integration links during this phase.

  2. Schema design and custom field mapping

    We analyze the exported custom field definitions across all projects and build a per-project field map. Fields that are consistent in name and type across all projects are promoted to organization-wide Asana custom fields. Fields that vary by project are flagged for per-project mapping with customer approval required before migration. We design the Asana workspace structure: Teams, Projects (mapped from Allfred Projects), Sections (mapped from Allfred Kanban columns), and any required custom fields. The workspace schema is validated in Asana before any record data is written.

  3. Client, Brand, and Contractor strategy confirmation

    We confirm the customer's preferred strategy for Allfred Clients, Brands, and Contractors. Clients are mapped to Asana Organizations (recommended for client-centric reporting) or to project-level custom fields (for lighter-weight attribution). Brands are mapped to Tags or custom fields. Contractors are mapped to inactive or active Asana Users (for contractor visibility in the team) or to Tags (for separation from full-time team members). We present these options during a strategy call and document the chosen approach before migration begins.

  4. Sandbox migration and reconciliation

    We run a full migration into an Asana Sandbox workspace (using Asana's test project approach or a parallel workspace) to validate record counts, custom field mapping, and Kanban section structure. The customer's project manager or agency lead spot-checks 25-50 records against the Allfred source data, reviews the section organization for each migrated project, and confirms the Brand and Contractor mapping strategy. Any mapping corrections are made before production migration begins. This step typically runs within 3-5 business days of receiving the approved export bundle.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Team Members and Contractors first (for assignee resolution), then Clients and Brands (for project attribution), then Projects with their nested Tasks and Subtasks, then Kanban section structure applied to each project, then custom field values per-project, then file attachments (native and SharePoint URL references), then any activity or comment history. Each phase emits a row-count reconciliation report before the next phase begins. We use Asana's REST API with batch chunking and rate-limit handling for large record sets.

  6. Cutover, validation, and handoff

    We freeze Allfred write access during cutover, run a final delta migration of any records modified during the migration window, then confirm Asana as the system of record. We deliver the Settings and Preferences inventory document covering any SharePoint integration references, notification preferences, and workspace configurations requiring manual reconfiguration in Asana. We support a three-day hypercare window for reconciliation issues raised by the team. Workflow rebuilds, automations, and SharePoint re-integration are documented separately as admin tasks outside migration scope.

Platform deep dives

Context on both ends of the pair

Allfred logo

Allfred

Source

Strengths

  • Unlimited file storage removes storage anxiety for creative and media-heavy agency teams
  • SharePoint integration lets Microsoft 365 shops keep files in their existing ecosystem
  • Step-by-step onboarding with hands-on data import reduces setup friction for new teams
  • 24/7 support ensures distributed teams across time zones get timely assistance
  • 4.7 rating on G2 from 53 reviews indicates generally satisfied customers despite loading delay complaints

Weaknesses

  • Only 53 G2 reviews suggests a relatively small and unproven customer base compared to established PM platforms
  • Limited third-party integrations beyond SharePoint requires workarounds or abandoned tools for complex tech stacks
  • Occasional loading delays during updates disrupt active work sessions
  • No publicly documented API for programmatic data access limits automation possibilities
  • Onboarding takes days to weeks depending on team size, slower than self-serve alternatives
Asana logo

Asana

Destination

Strengths

  • Unlimited projects and tasks on the free plan for teams up to 15 members.
  • 100+ native integrations including Salesforce, Slack, Google Drive, and Microsoft Teams.
  • Four distinct project views (List, Board, Calendar, Timeline) in a single interface.
  • Dependency management with start/end dates and predecessor links for critical path tracking.
  • Portfolio dashboards for executives to track cross-project status and workload.

Weaknesses

  • Per-seat pricing scales expensively: Advanced tier costs nearly double Starter for a 50-seat team.
  • API does not expose all UI-accessible data; some fields require screen-scraping for full fidelity.
  • Automation rule limits on lower tiers are restrictive, causing power users to upgrade or leave.
  • No native document/wiki capability forces teams to use external tools for knowledge management.
  • Rate limits (150 req/min on free, 1,500 req/min on paid) constrain bulk migration throughput.

Complexity grading

How hard is this migration?

Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Allfred and Asana.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Allfred: Not publicly documented.

  • Data volume sensitivity

    B

    Allfred doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Allfred to Asana migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Allfred to Asana data migrations

Answers to the questions buyers ask most during Allfred to Asana migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Migrations under 50 projects and 500 tasks with no custom objects and straightforward Client-to-Organization mapping complete in three to five weeks. Migrations with per-project custom field schemas, Kanban board structures requiring section reconstruction, or large file attachment volumes move to seven to twelve weeks. The primary variable is the custom field discovery and approval process: each project with a distinct custom field schema requires explicit customer review before migration, which adds time for accounts with heavy per-project customization.

Adjacent paths

Related migrations to explore

Ready when you are

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