CRM migration
Field-level mapping, validation, and rollback between Click and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
Click
Source
Pipedrive
Destination
Compatibility
8 of 12
objects map 1:1 between Click and Pipedrive.
Complexity
BStandard
Timeline
5-8 weeks
Overview
ClickDimensions is not a standalone CRM — it extends Microsoft Dynamics 365, meaning Contacts, Accounts, Leads, and Opportunities must be sourced from Dynamics 365 before any ClickDimensions marketing layer data can be mapped to Pipedrive. We run a dual-source extraction strategy that pulls base CRM records from Dynamics first, then layers in ClickDimensions entities (Email Sends, Event Registrations, Web Tracking Events, Survey Responses) mapped to Pipedrive People, custom fields, and Notes. Pipedrive's sales-focused object model (People, Organizations, Deals, Activities) absorbs the contact and deal data cleanly, but there is no native equivalent for ClickDimensions marketing campaigns or event tracks — we resolve these into custom field structures and linked Notes rather than orphaning them. Workflows, automations, and event-specific registrations do not migrate as code; we deliver a written inventory for the customer's admin to rebuild in Pipedrive's Automation or a connected tool.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Click object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Click
Contact (from Dynamics 365)
Pipedrive
Person
1:1ClickDimensions does not store contacts independently — all contact records live in the underlying Microsoft Dynamics 365 instance. We extract contacts from Dynamics 365 first using the Dynamics API or Dataverse, then map them to Pipedrive Person records. The Dynamics contactid becomes the dedupe key during import, and the original Dynamics contact ID is preserved in a custom field crm_contact_id__c on the Pipedrive Person for audit and future cross-reference.
Click
Account (from Dynamics 365)
Pipedrive
Organization
1:1Account records are stored in Dynamics 365 and linked to Contacts via the parentcustomerid relationship. We extract Accounts from Dynamics first (before any Contact import) and map them to Pipedrive Organization records. The Dynamics accountid is preserved in a custom field crm_account_id__c on the Organization. Organization is created before Person import so that the AccountId lookup on Person is satisfied at insert time.
Click
Lead (from Dynamics 365)
Pipedrive
Lead
1:1Leads are standard Dynamics 365 CRM records that can receive ClickDimensions marketing annotations. We extract Leads from Dynamics and migrate them to Pipedrive Lead records. Any ClickDimensions lead-scoring attributes or custom field data annotated on the Lead in Dynamics migrate as custom fields on the Pipedrive Lead object.
Click
Opportunity (from Dynamics 365)
Pipedrive
Deal
1:1Dynamics 365 Opportunities map to Pipedrive Deals. The Dynamics processid maps to a Pipedrive Pipeline (one per Dynamics business process or sales process). Dynamics stagecode maps to Pipedrive Stage within that Pipeline. Close date, estimated value, and probability migrate to the corresponding Pipedrive Deal fields. Owner is resolved by email match to the Pipedrive User table.
Click
Email Send (ClickDimensions)
Pipedrive
Note + Custom Fields
1:manyClickDimensions Email Send records are marketing activity entries linked to CRM contacts. There is no native Pipedrive equivalent for email campaign send history. We map each Email Send to a Pipedrive Note attached to the corresponding Person (resolved via the Dynamics contact lookup), with campaign name, send date, send status, and open rate stored as custom fields on the Note. Email send records without a resolvable Contact reference are held in a reconciliation queue for the customer's admin to resolve.
Click
Event Registration (ClickDimensions)
Pipedrive
Note + Custom Fields
1:manyClickDimensions Event Registration records are tied to CRM contacts via the eventid and contactid cross-references. We map registrations to Pipedrive Notes on the linked Person, with event name, registration date, registration status, session choices, and custom registration fields stored as custom fields on the Note. Multi-session events with separate registration records per session are consolidated into a single Note per contact per event with session data as a multi-value custom field.
Click
Web Tracking Event (ClickDimensions)
Pipedrive
Activity + Custom Fields
1:manyClickDimensions captures web behavioral events (page views, form submissions, content downloads) tied to known contacts via email address matching. We map these to Pipedrive Activity records (Activity type: Task with a custom activity type field set to WebTracking) on the linked Person. Anonymous visitor events without a resolvable contact are optionally migrated as Organization-level Activities or omitted based on the customer's scoping decision.
Click
Survey Response (ClickDimensions)
Pipedrive
Note + Custom Fields
1:1ClickDimensions Survey Responses store answer data in custom field structures linked to contacts. We map each response to a Pipedrive Note on the Person, with survey name and response date as header fields and individual question-answer pairs mapped to custom fields on the Note. Survey questions that represent multi-select answers are stored as semicolon-delimited strings or multi-select custom fields where Pipedrive field types permit.
Click
Custom Field Data (ClickDimensions)
Pipedrive
Custom Field
lossyClickDimensions custom fields on tasks and entities carry marketing-specific attributes that extend Dynamics CRM records. We pre-create matching custom fields in Pipedrive on the Person, Organization, Deal, and Lead objects during schema design. ClickDimensions Free Forever plan customers are scoped for API usage within the 60-use limit; for migrations exceeding this, we coordinate with the customer to upgrade the plan or use manual UI-based field population for overflow records.
Click
Product (from Dynamics 365)
Pipedrive
Product
1:1Products in Dynamics 365 (or those managed through ClickDimensions product references) map to Pipedrive Product records. ProductCode from Dynamics maps to the Pipedrive Product code field. Price book entries in Dynamics map to the Pipedrive Price field on the Product.
Click
Activity (from Dynamics 365)
Pipedrive
Activity
1:1Dynamics 365 activities (tasks, phone calls, appointments, emails) that are standard CRM records map to Pipedrive Activities. Call activities from Dynamics map to Pipedrive Activities with the activity type set to Call. Appointment activities map to Meetings. Task activities map directly to Pipedrive Task activities. Each activity is linked to its parent Person or Organization via the WhoId and OrganizationId references resolved during migration.
Click
User / Owner (from Dynamics 365)
Pipedrive
User
1:1Dynamics 365 users who own records are mapped to Pipedrive User records by email address match. Any Dynamics user without a matching Pipedrive User is placed in a reconciliation queue; the customer provisions the missing Pipedrive Users before migration of owner-dependent records (Deals, Activities) proceeds. Inactive Dynamics users are mapped to inactive Pipedrive users to preserve historical assignment.
| Click | Pipedrive | Compatibility | |
|---|---|---|---|
| Contact (from Dynamics 365) | Person1:1 | Fully supported | |
| Account (from Dynamics 365) | Organization1:1 | Fully supported | |
| Lead (from Dynamics 365) | Lead1:1 | Fully supported | |
| Opportunity (from Dynamics 365) | Deal1:1 | Fully supported | |
| Email Send (ClickDimensions) | Note + Custom Fields1:many | Fully supported | |
| Event Registration (ClickDimensions) | Note + Custom Fields1:many | Fully supported | |
| Web Tracking Event (ClickDimensions) | Activity + Custom Fields1:many | Fully supported | |
| Survey Response (ClickDimensions) | Note + Custom Fields1:1 | Fully supported | |
| Custom Field Data (ClickDimensions) | Custom Fieldlossy | Fully supported | |
| Product (from Dynamics 365) | Product1:1 | Fully supported | |
| Activity (from Dynamics 365) | Activity1:1 | Fully supported | |
| User / Owner (from Dynamics 365) | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Click gotchas
Custom Field write limit on Free Forever plans
ClickDimensions does not store contacts independently
Export and Import tools move Click records between Dynamics environments
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Discovery and dual-source audit
We audit both the Microsoft Dynamics 365 instance (Contacts, Accounts, Leads, Opportunities, Products, Activities) and the ClickDimensions layer (Email Sends, Event Registrations, Web Tracking Events, Survey Responses, Custom Field usage). We confirm the ClickDimensions plan tier and check whether the Free Forever 60-use Custom Field write limit applies. We document the relationship links between ClickDimensions entities and their parent Dynamics CRM records (contactid, accountid, leadid) and extract the full list of distinct ClickDimensions custom field names and their data types. Discovery output is a written scope document covering both sources, the ClickDimensions plan tier, and a preliminary field mapping workbook.
Schema design and Pipedrive custom field pre-creation
We design the destination Pipedrive schema before any data moves. This includes creating custom fields on Person, Organization, Deal, and Lead objects that correspond to the ClickDimensions custom fields and marketing attributes identified in discovery. We configure Pipedrive Pipelines and Stages to reflect the Dynamics 365 business process stages. We set up Activity types in Pipedrive to accommodate web tracking events and event registration notes. Pipedrive custom fields are created via the Pipedrive Settings API during this phase to ensure they exist before any import references them.
Sandbox migration and reconciliation
We run a full migration into a Pipedrive sandbox using production-like record volumes. The customer's RevOps lead reviews a random sample of migrated records (typically 30-50 Person records, 20-30 Deals, 10-20 Notes with ClickDimensions marketing data) against the source Dynamics and ClickDimensions records. We verify that Email Sends, Event Registrations, and Survey Responses are correctly attached to the right Person via the Note linkage. The customer signs off on the sandbox results before production migration begins.
Dynamics 365 base CRM migration in dependency order
We run production migration of base CRM records from Dynamics 365 in strict dependency order: Organizations first (Accounts from Dynamics), then Persons (Contacts from Dynamics with AccountId resolved), then Leads, then Deals (Opportunities from Dynamics with OwnerId resolved by email match), then Products. Each phase emits a row-count reconciliation report comparing Dynamics record counts against Pipedrive record counts. Any records without a resolved Owner go to a reconciliation queue for the customer to provision Pipedrive Users.
ClickDimensions marketing layer overlay
With base CRM records in Pipedrive, we overlay ClickDimensions marketing activity. Email Send records are mapped to Notes on the linked Person (resolved via Dynamics contactid cross-reference). Event Registrations map to Notes with session and registration field custom fields. Web Tracking Events map to Activities on the Person with the activity type set to reflect web interaction. Survey Responses map to Notes with question-answer pairs as custom fields. Any ClickDimensions record without a resolvable parent CRM record is held in a gap report for the customer's admin to review.
Cutover, validation, and automation rebuild handoff
We freeze ClickDimensions writes during cutover and run a final delta migration of any records modified during the migration window. We deliver a row-count validation report comparing total Persons, Organizations, Deals, Leads, Activities, and Notes against the source counts from both Dynamics and ClickDimensions. We provide a written inventory of ClickDimensions workflows, automations, and event tracks that require rebuilding in Pipedrive Automation Rules (available from Advanced plan) or a connected tool. We support a one-week post-cutover window for reconciliation issues raised by the customer's team.
Platform deep dives
Click
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Click and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Click: Inherits Microsoft Dataverse and Power Platform service-protection limits (per-user request quotas published by Microsoft). The vendor does not publish Click-specific limits beyond those..
Data volume sensitivity
Click exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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