CRM migration

Migrate from Lime CRM to HubSpot

Field-level mapping, validation, and rollback between Lime CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Lime CRM logo

Lime CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Lime CRM and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Lime CRM stores data across Persons, Organizations, Deals, and custom LISA-configured fields with flexible multi-pipeline support. HubSpot uses Contacts, Companies, Deals, and a property-based data model that requires custom properties for non-standard fields. We extract Lime's full object graph via the Lime API, map each object type to its HubSpot equivalent, handle the LISA custom-field migration as HubSpot custom properties (which requires HubSpot Enterprise for custom objects), and sequence the import to respect HubSpot's association dependencies. Lime workflows, automations, document templates, and the LISA configurator itself do not transfer — those are configuration artifacts that must be rebuilt in HubSpot's workflow builder and settings. We deliver an export of Lime's workflow definitions as a rebuild reference for your HubSpot admin. Owner resolution uses email-based matching: each Lime user gets matched to a HubSpot user by email address before migration commits. The import runs in stages — Organizations first, then Persons, then Deals and Tickets — so foreign-key relationships resolve correctly in HubSpot. A delta-pickup window captures any records modified in Lime during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Lime CRM logo

Lime CRM

What's pushing teams away

  • Integrations are reported as limited and immature, forcing teams to log emails manually rather than having them auto-linked to customer records, deal profiles, or company accounts.
  • The desktop client is described as slow by multiple reviewers, particularly when navigating large datasets or running reports across custom objects.
  • Global CRM competitors offer richer native feature sets out of the box, so teams requiring advanced marketing automation, AI-powered lead scoring, or built-in calling often find Lime CRM requires more customisation to match feature parity.
  • Feature depth is described as limited compared to platforms like Salesforce or HubSpot, with some mid-market teams citing insufficient advanced capabilities as they scale beyond 50–200 users.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Lime CRM objects map to HubSpot

Each row shows how a Lime CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Lime CRM

Person

maps to

HubSpot

Contact

1:1
Fully supported

Lime Person maps directly to HubSpot Contact. Email field serves as the primary key for deduplication and owner resolution. Lime's custom LISA fields on Person become HubSpot custom properties on Contact. HubSpot's built-in contact properties (name, email, phone, job title) map from Lime's standard Person fields.

Lime CRM

Organization

maps to

HubSpot

Company

1:1
Fully supported

Lime Organization maps 1:1 to HubSpot Company. Company name, domain, address fields, industry, and employee count transfer directly. HubSpot's company-address compound field maps from Lime's separate address subfields. Industry pick-list values may require value-by-value mapping against HubSpot's standard industry list.

Lime CRM

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Lime Deal maps to HubSpot Deal with pipeline and stage transformation. Each Lime pipeline becomes a HubSpot deal pipeline; Lime's pipeline-specific stages map to HubSpot stage values within each pipeline. HubSpot's deal-stage probability and forecast-category fields must be set per stage as part of the migration plan.

Lime CRM

Deal Item

maps to

HubSpot

Product / Line Item

1:1
Fully supported

Lime Deal Items do not map directly to HubSpot equivalents. In HubSpot, products exist as a separate Product object linked to Deals via Line Items. Deal items migrate as HubSpot Products or as deal-level custom properties depending on whether your HubSpot plan includes the Products feature. Lime deal-item-specific fields require custom deal properties.

Lime CRM

Task

maps to

HubSpot

Task

1:1
Fully supported

Lime Tasks map to HubSpot Tasks with subject, body, due date, and owner preserved. Lime activity types map to HubSpot task types where values align. Original timestamps and owner assignments carry over via custom datetime fields. Lime-specific task categories surface as custom task properties in HubSpot.

Lime CRM

Ticket

maps to

HubSpot

Ticket

1:1
Fully supported

Lime Tickets map 1:1 to HubSpot Tickets. Subject, description, priority, status, and owner transfer directly. Lime ticket fields for pipeline and SLA tracking become HubSpot ticket properties. Ticket-specific custom fields from Lime migrate as HubSpot custom ticket properties. HubSpot ticket pipelines may need configuration to match Lime's ticket workflow stages.

Lime CRM

Custom Fields / LISA Tabs

maps to

HubSpot

Custom Properties

1:1
Fully supported

Lime LISA configurator custom fields and custom tabs map to HubSpot custom properties. Each LISA custom field becomes a HubSpot custom property with the appropriate field type (text, number, date, picklist, checkbox, etc.). HubSpot requires manual property creation in settings before migration runs — we provide the full property spec as part of the migration plan.

Lime CRM

Document / Attachment

maps to

HubSpot

HubSpot Files

1:1
Fully supported

Lime documents and file attachments associated with Persons, Organizations, Deals, and Tickets migrate to HubSpot Files. Files re-upload to HubSpot's file storage with original filenames preserved. File size limits apply (HubSpot's 25MB per-file limit for uploads). Inline images in Lime notes download and rehost as HubSpot file attachments.

Lime CRM

Owner / User

maps to

HubSpot

User

1:1
Fully supported

Lime user records resolve to HubSpot user accounts via email matching. Unmatched Lime owners are flagged before migration — teams either invite them to HubSpot first or assign records to a fallback HubSpot user. Lime role and permission structures do not transfer; HubSpot roles and permissions are configured separately post-migration.

Lime CRM

Activity Log (calls, emails, meetings)

maps to

HubSpot

Engagement records

1:1
Fully supported

Lime activity logs (calls, emails, meetings) migrate as HubSpot engagement records with original timestamps and owners. Call logs map to HubSpot engagement call records; email logs map to engagement emails; meeting records map to engagement meetings. Lime-specific activity metadata (call direction, duration categories) migrates as custom engagement properties.

Lime CRM

Lime Pipeline

maps to

HubSpot

HubSpot Deal Pipeline

1:1
Fully supported

Each Lime pipeline definition becomes a HubSpot deal pipeline. Lime's pipeline-specific stage values map to HubSpot deal-stage values within each pipeline. HubSpot's stage probability and forecast-category fields must be configured per stage as part of the migration. Pipeline-level properties in Lime transfer as deal-level custom properties in HubSpot.

Lime CRM

Lime Workflows / Automations

maps to

HubSpot

Not Migrated

1:1
Fully supported

Lime workflow definitions, automation rules, and sequence logic do not transfer to HubSpot. These are configuration artifacts that require manual rebuild in HubSpot's workflow automation builder. FlitStack AI exports Lime workflow definitions as a structured reference document to assist your HubSpot admin with the rebuild.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Lime CRM logo

Lime CRM gotchas

High

Email threads export as individual message files

High

Super API-key generation removed from API

Medium

Custom Limetype schema is customer-unique

Medium

No bulk export for attachments in base tier

Medium

Workflow Automations do not export in transferable format

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Lime lifecycle and person-stage data requires custom property mapping in HubSpot

    Lime CRM tracks person lifecycle progression through custom LISA-configured stages and fields. HubSpot does not have a native equivalent to Lime's configurable lifecycle model — contacts are tracked via the lifecycle_stage property, but Lime-specific stage values must migrate as HubSpot custom contact properties. If your Lime CRM uses multiple concurrent lifecycle tracking fields, each becomes a separate HubSpot custom property, and stage-transition history is preserved as a custom datetime audit trail rather than a native timeline. We map each Lime lifecycle field to the closest HubSpot contact property and flag any value mappings that need manual review.

  • Multi-pipeline architecture requires HubSpot pipeline pre-configuration

    Lime CRM allows multiple named pipelines with independent stage definitions per pipeline. HubSpot's deal pipeline model is similar — each pipeline has its own stages — but HubSpot requires pipelines to be created manually in settings before data imports. Teams with four or five Lime pipelines end up creating four or five HubSpot pipelines, each needing stage values, probability weights, and forecast-category assignments configured. We deliver a pipeline-mapping plan that specifies each HubSpot pipeline name, stage sequence, and probability mapping before migration runs. The migration cannot complete cleanly without this pre-work because deal-stage values are rejected if the target pipeline does not exist.

  • Lime deal items require HubSpot Products database setup

    Lime stores product line items directly on deals as deal items with their own fields (quantity, price, product name). HubSpot separates products into a Products database linked to Deals via Line Items. If your Lime CRM uses deal items with rich product data, each item must be migrated as a HubSpot Product first, then associated to Deals via Line Items. HubSpot's Products feature is available on Professional and Enterprise tiers — Starter and Basic plans do not include the Products database. We assess deal-item complexity during the discovery phase and include a HubSpot product-database setup plan if deal items are present in the source data.

  • LISA configurator custom fields need manual HubSpot property creation

    Lime CRM's LISA configurator allows administrators to create custom fields on any object, define field types, set pick-list values, and configure tab layouts — all within Lime's administration interface. HubSpot requires custom properties to be created manually in Settings > Properties for each object. There is no automated import of LISA field definitions into HubSpot. We provide a complete property creation specification — field name, object, type, and pick-list values — as part of the migration plan. Your HubSpot admin creates these properties before the migration runs, and we validate the property list matches the LISA schema before data lands.

  • Lime integrations and API connections must be rebuilt in HubSpot

    Lime CRM integrations — whether native connectors, custom API builds, or ERP sync configurations — do not transfer to HubSpot. The HubSpot App Marketplace covers common tools, but Lime-specific integrations (especially custom API connections to Nordic ERP systems) require separate rebuild projects. We export Lime API endpoint documentation and integration configuration details as part of the migration handover. HubSpot API rate limits and authentication models differ from Lime's — your integration developer will need to reference HubSpot's developer documentation for the rebuild.

Migration approach

Six steps for a successful Lime CRM to HubSpot data migration

  1. Create HubSpot property schema from Lime LISA configuration

    FlitStack AI reads the Lime CRM LISA configurator to extract every custom field definition — field name, object, type, and pick-list values. We generate a HubSpot property creation specification for each LISA field, grouping them by object (Contact, Company, Deal, Ticket). Your HubSpot admin creates the properties in Settings before migration runs. We validate the property list matches the LISA schema and flag any HubSpot field-type mismatches (for example, if a Lime multi-select field needs to map to HubSpot's checkbox or multiple-checkboxes type).

  2. Resolve Lime users to HubSpot users by email

    Each Lime user record is matched to a HubSpot user account by email address. Unmatched Lime owners are flagged with a pre-migration report — your team either creates HubSpot user accounts for them or designates a fallback HubSpot user for their records. No deal, contact, or ticket migrates without a resolved HubSpot owner. Lime role and permission structures are exported as a reference for post-migration HubSpot role configuration.

  3. Sequence data import respecting HubSpot association dependencies

    HubSpot requires Companies to exist before Contacts can associate to them (via associatedCompanyid), and Contacts before Deals can link via contactassociations. We sequence the migration: Organizations → Companies first, then Persons → Contacts, then Deals → Deals with contact associations, then Tickets. Lime deal items are staged for Product creation in HubSpot before deal import runs. Custom LISA fields are staged to load after standard fields validate cleanly.

  4. Run sample migration with field-level diff

    A representative slice — typically 100–500 records spanning contacts, companies, deals, tickets, and activities — migrates first. We generate a field-level diff between the Lime source record and the HubSpot destination record so you can verify that LISA custom fields mapped correctly, pipeline-to-pipeline transformation produced the expected stage values, and owner resolution assigned records to the correct HubSpot users. You approve the sample before the full run commits. Any mapping corrections are made before the bulk migration executes.

  5. Execute full migration with delta-pickup cutover window

    Full migration runs against HubSpot with all objects in dependency order. A delta-pickup window — typically 24–48 hours — captures any Lime records created or modified during the cutover window. Your team continues working in Lime throughout migration; FlitStack AI uses scoped read access and does not write to Lime. Audit logs capture every operation, and one-click rollback reverts all migrated records if reconciliation fails. We validate record counts, association integrity, and custom property completeness before declaring the migration complete.

Platform deep dives

Context on both ends of the pair

Lime CRM logo

Lime CRM

Source

Strengths

  • Configurable Limetypes let each organisation define its own data model without developer involvement.
  • All features (automations, BI, templates, map views) are included from the Start tier without add-on fees.
  • Industry variants are pre-built for insurance, real estate, and professional services with sector-appropriate field sets.
  • GDPR compliance features are native, including consent management, customer-facing data portals, and JSON export.
  • Runs on Lime-hosted cloud or on the customer's own server, addressing data residency requirements.

Weaknesses

  • Native integrations are sparse and require manual workarounds such as manual email logging.
  • Desktop client performance degrades with large custom object datasets.
  • Feature set is shallower than global CRM platforms for advanced marketing and AI capabilities.
  • Custom Limetype schema varies per organisation, requiring per-customer analysis before migration can begin.
  • Release cadence and documentation suggest a smaller global support footprint compared to tier-one CRM vendors.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Lime CRM and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Lime CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Lime CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Lime CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Lime CRM to HubSpot data migrations

Answers to the questions buyers ask most during Lime CRM to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Lime CRM to HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 200k+ records or extensive LISA custom field configurations extend to 5–10 days. The longest planning step is HubSpot pipeline and property pre-configuration — we deliver that spec upfront so your admin can complete it before migration runs. The actual data transfer is typically the fastest phase once schema is ready.

Adjacent paths

Related migrations to explore

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