CRM migration
Field-level mapping, validation, and rollback between Firmao CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Firmao CRM
Source
monday CRM
Destination
Compatibility
10 of 12
objects map 1:1 between Firmao CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Firmao CRM to Monday.com Sales CRM is a structural migration that crosses two different data architectures. Firmao uses a traditional CRM object model (Contacts, Companies, Deals, Tasks) with custom fields gated behind the Professional tier and warehouse stock stored as subClass-embedded entries in the product object. Monday.com uses a board-and-item model where CRM data lives in dedicated boards with typed columns rather than typed objects with custom fields. We handle that translation: we collapse Deals into a Monday.com Deals board with the pipeline stages mapped, we transform customFields.customN entries into Monday.com column definitions before data is imported, and we sequence Companies before Contacts and Deals before Tasks so that every parent-child reference resolves at import time. We do not migrate invoice records (Firmao's strongest differentiator), email or activity history (not exposed via Firmao's API), or attachments (cloud storage only, no blob API). We deliver a written inventory of any workflows or automations for the customer to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Firmao CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Firmao CRM
Contact
monday CRM
People (in CRM board)
1:1Firmao Contacts map to Monday.com People items within the CRM People board. Standard contact properties (name, email, phone, address, job title) map to typed Monday.com columns (text, email, phone, location, text). We extract tag values from Firmao's comma-separated tag property and map them to Monday.com Tags or a multi-select dropdown column depending on the board structure. Custom fields (customFields.customN) become individual columns in the People board — we create the column schema first, then import data second, because Monday.com requires column IDs before item creation via API.
Firmao CRM
Company
monday CRM
Organization (in CRM board)
1:1Firmao Company records map to Monday.com Organization items in the CRM Organizations board. Company name becomes the Organization name. Industry, website, and address fields map to typed Organization columns. We create Organizations before People items so that the People-to-Organization link column resolves correctly on import. If the destination is configured as a single CRM board rather than separate People and Organizations boards, we map Companies to a dedicated Group within the board instead.
Firmao CRM
Deal
monday CRM
Deal (in CRM Deals board)
1:1Firmao Deals map to Monday.com Deal items. This mapping is contingent on the customer's active Firmao plan: Deals are available on Professional and above. If the customer is on a Standard plan and has been using Deals in a limited capacity, we confirm during scoping whether Deals exist in the export and whether the customer intends to upgrade before migration or reconstruct Deal records manually in Monday.com. We map dealstage to a Monday.com Status column representing pipeline stages, dealValue to a Number column, and owner assignments to a Person column.
Firmao CRM
Task
monday CRM
Task (in CRM board or Work Management board)
1:1Firmao Tasks map to Monday.com items within a Tasks board or as items within a CRM board. We preserve assignee, due date, and status from Firmao. The subClass/subId relationship envelope that Firmao uses to attach a Task to a Contact or Deal is transformed into a Monday.com Connect board column linking the Task item to the relevant People or Deal item. Firmao's task modification history (subClass=task modification log entries) does not migrate as separate records; we import the current task state only.
Firmao CRM
Product
monday CRM
Item in Products board
1:1Firmao Products map to items in a dedicated Monday.com Products board. Standard product fields (name, SKU, description) map to text columns. Base price migrates to a Number column. If the customer uses individual customer pricing (a Professional feature in Firmao), we map each price variant to a separate Number column or to a connected board relationship depending on the price model's complexity.
Firmao CRM
Warehouse (subClass of Product)
monday CRM
Location items in a Warehouse board
1:manyFirmao's warehouse stock is not a top-level object — it is embedded as subClass=warehouse entries in the product modification log, with netPriceInStore and currentStoreState as subId properties. Each warehouse variant per product is extracted as a distinct location record in Monday.com, creating a separate Location item for each warehouse. If the customer uses multi-location inventory tracking, we recommend a dedicated Inventory board with a Location column that groups items by warehouse.
Firmao CRM
Invoice
monday CRM
Not migrated
1:1Firmao Invoice records (VAT invoices, bills, receipts, accounting notes) do not migrate to Monday.com. Monday.com does not have a native accounting or invoicing module, and there is no standard invoice object in Monday.com Sales CRM. Invoice headers and line items cannot be meaningfully represented as board items without significant custom development. We flag all invoice records in the export and deliver a written record of the invoice count and field schema for the customer to evaluate dedicated accounting tools (Quaderno, Harvest, or similar integrations) post-migration.
Firmao CRM
Project
monday CRM
Board or Group in Monday.com
1:1Firmao Projects (Gantt and Kanban views, Professional and above) map to Monday.com boards. The project name, description, and date range migrate as board metadata. Individual project tasks map to items within the board. We do not migrate Gantt bar positions or Kanban column configuration; these are layout data with no semantic equivalent in Monday.com's board structure. We deliver a layout reconstruction guide describing the original Gantt and Kanban layout so the customer can rebuild the view in Monday.com's Timeline, Gantt, and Kanban views.
Firmao CRM
User
monday CRM
Team member (Person column)
1:1Firmao Users (name, email, role) are exported and used to resolve owner assignments on Deals, Tasks, and other records. The owner reference in each migrating record is resolved by matching the owner email to the corresponding Monday.com workspace member. If the Monday.com workspace does not yet have a member account for a given owner, we flag that record for manual User provisioning before import continues. We do not create Monday.com user accounts programmatically.
Firmao CRM
Custom Fields (customFields.customN)
monday CRM
Column definitions in target board
lossyFirmao custom fields use dot-notation keys (customFields.custom5) with string values and no human-readable label in the API. We retrieve a sample record via GET first to enumerate which custom fields are populated, then cross-reference against the customer's import documentation. Only fields with populated values in the sample export are included in the migration. Each populated custom field becomes a new column in the target Monday.com board before item import. Empty custom fields are flagged and excluded. Column type (text, number, date, dropdown) is inferred from the value content.
Firmao CRM
Attachment
monday CRM
Not migrated
1:1Firmao stores files in a cloud storage vault (2GB on Standard, 10GB on Professional) but does not expose file blobs via the public REST API. Attachments cannot be extracted programmatically. We document the storage usage during scoping and advise the customer to download files manually from Firmao before account closure or to use the 14-day post-cancellation access window to retrieve critical documents.
Firmao CRM
Activities / Email History
monday CRM
Not migrated
1:1Firmao does not expose email conversations, call logs, meeting records, or activity logs as discrete API objects. The platform surfaces email history through the CRM UI but there is no documented /activity or /email endpoint. We cannot migrate historical engagement data. We deliver a written record of the engagement objects present in the UI so the customer understands the scope of what is not being migrated before cutover.
| Firmao CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People (in CRM board)1:1 | Fully supported | |
| Company | Organization (in CRM board)1:1 | Fully supported | |
| Deal | Deal (in CRM Deals board)1:1 | Fully supported | |
| Task | Task (in CRM board or Work Management board)1:1 | Fully supported | |
| Product | Item in Products board1:1 | Fully supported | |
| Warehouse (subClass of Product) | Location items in a Warehouse board1:many | Fully supported | |
| Invoice | Not migrated1:1 | Fully supported | |
| Project | Board or Group in Monday.com1:1 | Fully supported | |
| User | Team member (Person column)1:1 | Fully supported | |
| Custom Fields (customFields.customN) | Column definitions in target boardlossy | Fully supported | |
| Attachment | Not migrated1:1 | Fully supported | |
| Activities / Email History | Not migrated1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Firmao CRM gotchas
Tier-gated objects cause silent import failures
Custom field keys are dynamic and not self-documenting
Parent-child object import order is mandatory
Warehouse stock state is subClass-embedded, not top-level
API login is auto-generated and tied to company ID
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Scoping and plan verification
We audit the source Firmao account for active plan tier, record counts per object (Contacts, Companies, Deals, Tasks, Products, Projects, Invoices), custom field definitions, user count, and active API credentials. If Deals are present in the export, we confirm the Firmao plan tier with the customer because Deals require Professional or above. We also verify the target Monday.com workspace plan (Basic $12, Standard $17, Pro $28, Enterprise) to confirm which CRM features and automation limits are available for the migration scope. The scoping output is a written migration plan with object-level record counts and a board design recommendation for Monday.com.
Board schema design in Monday.com
We design the Monday.com board structure before any data import. This includes creating the CRM People board with all required columns (name, email, phone, company, tags, custom fields), the Organizations board with company columns, the Deals board with pipeline stages mapped to Status column values, and a Products board. Column IDs are retrieved via the Monday.com API and recorded in the mapping manifest. This step is required because Monday.com's item creation API requires valid column IDs — the schema must be committed before item migration begins.
Data extraction and transformation from Firmao
We extract data from Firmao via the REST API using single-record GET calls (there is no bulk endpoint). Due to undocumented rate limits, we use conservative request pacing and exponential backoff to avoid throttling. We extract Companies first, then Contacts with companyName-based lookups resolved, then Deals, then Tasks. For products, we parse the subClass=warehouse entries and flatten each warehouse variant into a separate location item. Custom fields are enumerated against the sample record before full extraction to exclude deleted fields. The extracted data is transformed into Monday.com-compatible JSON payloads per board.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace before touching the production workspace. The customer's administrator reviews the imported records and validates that relationship links (People-to-Organizations, Task-to-Deals) are correct, that custom field values are correctly mapped, and that deal pipeline stages match the intended values. We reconcile record counts against the export baseline. Any column type corrections, missing columns, or relationship mapping errors are resolved in the test workspace before the production migration begins.
Production migration in dependency order
We run production migration in the same dependency order validated in sandbox: Organizations first, then People with organization links resolved, then Deals, then Tasks with parent Deal links, then Products with warehouse locations extracted, and finally Projects as separate boards. Each phase emits a row-count reconciliation report. We pause between phases if any phase produces a mismatch against the export baseline. The Monday.com API's rate limit (50 requests per second per integration) is managed with chunking and request queuing.
Cutover, validation, and automation handoff
We freeze writes to the Firmao account during the cutover window and run a final delta migration to capture any records modified during the migration. Monday.com becomes the system of record once validation is complete. We deliver a written automation inventory: every Firmao workflow rule and process with its trigger, conditions, and recommended Monday.com automation builder equivalent. We do not rebuild workflows as part of the migration scope. We provide a one-week hypercare window for reconciliation issues raised by the customer's team.
Platform deep dives
Firmao CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Firmao CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Firmao CRM: Not publicly documented.
Data volume sensitivity
Firmao CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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