CRM migration

Migrate from Cloze to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Cloze and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Cloze logo

Cloze

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Cloze and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Cloze to Microsoft Microsoft Dynamics 365 Sales is a structural migration that requires navigating Cloze's beta-only API, role-restricted exports, and real-estate-oriented terminology before any record can move. Cloze's People and Companies map directly to Dynamics 365 Contact and Account, while Projects and Deals alias to Opportunity with stage normalization. Timeline entries (calls, emails, meetings, notes) require extraction from Cloze's activity log and insertion into Dynamics 365 Task, Event, and EmailMessage entities with parent record resolution. We do not migrate Cloze Campaigns because that feature is gated behind an internal Business Platinum plan with no documented migration path. Workflows, Sequences, and automations do not migrate; we deliver a written inventory for the customer's admin to rebuild in Microsoft Dynamics 365 Sales or Power Automate. Cloze's API requires manual beta access via email to [email protected] before extraction can begin, which we coordinate during scoping to avoid blocking the migration timeline.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Cloze logo

Cloze

What's pushing teams away

  • Reliability problems force users to reinstall the app every few months and reset their integrations, wasting significant setup time.
  • Customer support is slow and unhelpful — the Facebook community is described as inactive and responses take days or weeks.
  • The platform is heavily hardwired toward real estate terminology and workflows, making it awkward for non-realtors working in other industries.
  • Image handling is disastrous for Mac Mail users, and the platform lacks basic navigation features like breadcrumbs to move backwards through views.
  • Poor search functionality and near-illegible threaded conversation views with tiny fonts frustrate daily users.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Cloze objects map to Microsoft Dynamics 365 Sales

Each row shows how a Cloze object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Cloze

People

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Cloze People records map to Dynamics 365 Contact. Standard properties (firstname, lastname, email, phone, address, social links) map directly to Contact fields. Custom fields on People migrate to Contact custom fields (__c) with type equivalence (text to Single-Line Text, number to Number, date to Date, choice to Picklist). Role-based export requires Manager or Admin access in Cloze — we verify the exporting user's role during scoping and fall back to CSV exports if API access is delayed.

Cloze

Companies

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Cloze Companies map to Dynamics 365 Account. Address, social links, and industry fields migrate directly. Company name becomes Account Name and is used as the dedupe key during import. Account is created before any Contact import so the AccountId lookup is satisfied at Contact insert time.

Cloze

Projects (Deals/Properties)

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Cloze Projects (aliased as Deals or Properties depending on industry context) map to Dynamics 365 Opportunity. Stage values from Cloze (Potential, Active, Done, Lost) normalize to a configured Opportunity StageName set in a Sales Process. We strip real estate-specific stage labels and replace with neutral pipeline terminology matching the customer's business process. Custom project fields migrate to Opportunity custom fields.

Cloze

Segments

maps to

Microsoft Dynamics 365 Sales

Lead Status or Contact Custom Field

lossy
Fully supported

Cloze Segments and Audience groupings (by Stage or tag criteria) map to a combination of Lead Status values for unqualified prospects and a Contact custom field for segmentation notes. We preserve the original segment membership as a multi-select picklist or text field on Contact so the customer's admin can rebuild dynamic Lists in Dynamics 365 CE using Advanced Find or a Power Automate flow.

Cloze

Custom Fields (People, Companies, Projects)

maps to

Microsoft Dynamics 365 Sales

Custom Fields (__c)

1:1
Fully supported

Cloze custom fields on People, Companies, and Projects map to Dynamics 365 custom fields on Contact, Account, and Opportunity respectively. Field types are mapped: Cloze text to Single-Line Text, Cloze number to Number (with decimal precision preserved), Cloze date to Date, Cloze choice to Picklist. We flag any deprecated or deleted custom fields from Cloze and exclude them from migration.

Cloze

Timeline Entries (calls, emails, meetings, notes)

maps to

Microsoft Dynamics 365 Sales

Task, Event, EmailMessage

1:1
Fully supported

Cloze Timeline entries (emails, calls, texts, meetings, notes) tied to People or Companies migrate to Dynamics 365 Activity entities. Email opens and content migrate as EmailMessage records linked to Tasks. Call logs migrate as Task with TaskSubtype=Call and CallDurationInSeconds preserved. Meeting entries migrate as Event with StartDateTime, EndDateTime, and Location. Notes migrate as Note records linked via ContentDocumentLink. Raw email content may be truncated depending on Cloze retention from connected accounts.

Cloze

Tags

maps to

Microsoft Dynamics 365 Sales

Multi-Select Picklist or Topic

lossy
Fully supported

Cloze tags applied to People and Companies migrate to a Dynamics 365 multi-select picklist field on Contact or Account. The customer chooses during scoping whether tags become a native multi-select picklist (for direct filtering in views) or a Topic with TopicAssignment records (for AI-driven topic analysis in Microsoft Dynamics 365 Sales Insights).

Cloze

Teams

maps to

Microsoft Dynamics 365 Sales

Team or Security Role

lossy
Mapping required

Cloze Teams control access and assignment for contacts and projects. We preserve team membership and role assignments as Dynamics 365 Team membership or Security Role assignments. The customer must configure the destination team structure before migration because OwnerId lookups on Opportunity and Contact require a valid User or Team reference at insert time.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Cloze logo

Cloze gotchas

High

Cloze API requires manual beta access approval

High

Export requires Manager or Admin role permissions

Medium

Campaigns feature gated behind Business Platinum

Medium

Real estate terminology bleeds into core objects

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Cloze API requires manual beta access approval before extraction

    The Cloze API is not publicly available — it is still in beta. We must email [email protected] to request access and receive instructions before API-based extraction can begin. API access is passed as a query parameter rather than a bearer token, which requires a non-standard authentication configuration. If the customer cannot secure API access within the scoping window, we fall back to CSV and Excel exports from Settings > Import/Export, which requires Manager or Administrator role permissions and produces file-based exports rather than live API records.

  • Cloze Campaigns are Business Platinum-only and have no migration path

    Cloze Campaigns (automated campaign logic) are gated behind an internal Business Platinum plan that is not publicly listed. We preserve campaign definitions as custom records in the migration deliverable but cannot guarantee the campaign engine activates in Microsoft Dynamics 365 Sales because Cloze campaign logic uses a different trigger model than Microsoft Dynamics 365 Sales Campaigns or Marketing Cloud Account Engagement. The customer's admin rebuilds campaign logic in the destination using Sales Automation, Power Automate, or a marketing automation platform.

  • Cloze timeline entries may have incomplete retention from connected accounts

    Cloze's automatic communication logging from Gmail and Outlook depends on the connected account status and OAuth token validity. Historical emails, calls, and texts stored in the Timeline may be incomplete if Cloze's connected account lost sync, the user reset their integration, or Cloze's retention policy removed older entries. We extract all timeline entries available via the API or export and flag any gaps in the timeline continuity report delivered to the customer post-migration.

  • Real estate terminology in Cloze defaults requires normalization

    Cloze exposes Deals/Projects/Properties as interchangeable aliases and defaults to real estate language (Properties, Listings) in many UI contexts. Stage labels like Property Status, Listing Stage, and Offer Received are common in Cloze exports from real estate customers. We normalize these to neutral Opportunity stage names during the transformation phase and strip any hardcoded real estate-specific field labels that would appear in Dynamics 365 without manual cleanup.

Migration approach

Six steps for a successful Cloze to Microsoft Dynamics 365 Sales data migration

  1. Cloze access verification and export method selection

    We verify the customer's Cloze plan tier, user role (Manager or Administrator required for full exports), and current API beta access status. We send the API access request to [email protected] and simultaneously prepare the CSV export workflow from Settings > Import/Export as a fallback path. If the customer is on Business Platinum and uses Campaigns, we confirm campaign definitions for the written inventory deliverable. The scoping call produces a Cloze Access and Export Readiness Report.

  2. Dynamics 365 environment preparation and schema design

    We design the destination schema in the customer's Microsoft Dynamics 365 Sales environment. This includes provisioning custom fields on Contact, Account, and Opportunity to match Cloze custom fields; configuring Opportunity Sales Processes with stage values derived from the Cloze stage matrix; setting up Teams or Security Roles to match Cloze team structures; and designing the Lead-Contact-Account hierarchy. Schema is deployed to a Sandbox org first for validation against the exported data.

  3. Data extraction, profiling, and cleansing

    We extract People, Companies, Projects, Segments, Tags, and Timeline entries from Cloze via API or CSV export. Cloze's beta API uses a query parameter key rather than OAuth, which we handle with non-standard authentication. We profile the extracted data for duplicate records (People with matching email addresses, Companies with matching domain names), missing required fields (Contact without last name, Account without name), and stage value inconsistencies. We deliver a Data Quality Report before transformation begins.

  4. Transformation, deduplication, and parent-record resolution

    We transform Cloze records into Dynamics 365 format: People to Contact with AccountId resolved from Company domain matching; Companies to Account with domain as the dedupe key; Projects to Opportunity with stage mapped to the configured Sales Process. We run deduplication against the destination org before insert to avoid creating duplicate Contacts or Accounts. OwnerId references are resolved by email matching against the destination User table, with unmatched owners held in a reconciliation queue for the customer's admin to provision.

  5. Production migration in dependency order with Bulk API

    We run production migration in record-dependency order: Accounts (from Companies), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Tags (as multi-select or Topic), Activity history (Tasks, Events, EmailMessages via Bulk API 2.0 with batch chunking and exponential backoff), and Custom Fields (last to satisfy any lookup dependencies). Each phase emits a row-count reconciliation report before the next phase begins. We freeze Cloze writes during the final delta migration window.

  6. Cutover, validation, and automation rebuild handoff

    We enable Microsoft Dynamics 365 Sales as the system of record after the final delta sync. We deliver the Campaign and Workflow inventory document (as custom records with trigger and condition documentation) to the customer's admin team. We do not rebuild Cloze automations as Microsoft Dynamics 365 Sales Automation rules or Power Automate flows inside the migration scope. We support a five-day hypercare window where we resolve any record reconciliation issues. Post-migration admin rebuild of workflows, sequences, and forms is a separate engagement.

Platform deep dives

Context on both ends of the pair

Cloze logo

Cloze

Source

Strengths

  • Automatic logging of emails, calls, and texts without manual entry
  • Genuine team collaboration features with role-based contact sharing
  • AI relationship scoring (Cloze Score) to prioritize follow-ups
  • Strong real estate vertical with proven enterprise partnerships
  • Simple, opinionated UX that small teams can adopt quickly

Weaknesses

  • API is beta-only and requires manual approval via email to Cloze support
  • Export tools require Manager or Admin permissions — personal view exports are limited
  • Platform is heavily hardwired for real estate terminology and workflows
  • Reliability issues cause periodic failures requiring reinstalls and reconfiguration
  • Customer support is slow, with inactive community forums
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Cloze and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Cloze: Not publicly documented.

  • Data volume sensitivity

    B

    Cloze doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Cloze to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Cloze to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Cloze to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Migrations under 15,000 People, 3,000 Companies, and 2,000 Projects with no custom objects and a clean timeline history land between three and five weeks. Migrations with large activity histories (over 200,000 timeline entries), custom fields on multiple objects, or team structures requiring security role configuration move to seven to twelve weeks. Cloze's beta-only API access and role-restricted exports are factored into the timeline as pre-migration dependencies.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Cloze.
Land in Microsoft Dynamics 365 Sales , intact.

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