CRM migration
Field-level mapping, validation, and rollback between Cloze and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Cloze
Source
Freshsales
Destination
Compatibility
5 of 8
objects map 1:1 between Cloze and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Cloze to Freshsales requires resolving a fundamentally different pipeline model. Cloze uses a single People object for all contacts and Projects (aliased as Deals or Properties) for its pipeline, while Freshsales separates Leads from Contacts attached to Accounts with an explicit conversion step. We design the Lead-Contact-Account split during scoping using Cloze's Stage property, preconfigure the Freshsales lead-conversion field mappings so custom field data does not drop during conversion, and normalize any real estate terminology that Cloze's platform defaults bleed into record names and stage labels. Timeline entries (calls, emails, meetings, notes) migrate as Freshsales Activities against the correct parent record. We do not migrate Cloze Campaigns (Business Platinum only), Workflows, or Segments as functional code; we deliver a written inventory of these for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Cloze object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Cloze
People
Freshsales
Lead or Contact (split by Stage)
1:manyCloze People with Stage = Lead or Potential map to Freshsales Lead. People with Stage = Active, Inactive/Past, or Lost map to Freshsales Contact attached to an Account. We compute the split using Cloze's stage property during extraction, preserve the original Cloze Stage as a custom text field cloz_stage__c on the migrated Lead or Contact, and preconfigure the Freshsales lead-conversion field mapping so that stage data transfers during any subsequent Lead-to-Contact conversion in Freshsales.
Cloze
Company
Freshsales
Account
1:1Cloze Company records map directly to Freshsales Account. Company address, industry, and social fields migrate as typed Account fields. The Account is created before any related Contact import so that the Account lookup is satisfied at Contact insert. Hierarchical Account structures in Freshsales are supported if the customer maintains parent-subsidiary relationships in Cloze.
Cloze
Project (Deal or Property)
Freshsales
Deal
1:1Cloze Projects (aliased as Deals or Properties depending on the customer's industry context) map to Freshsales Deal. We strip any real estate-specific stage labels (Property Listed, Offer Made, Under Contract, Closed) during transformation and map to Freshsales standard stage values or a custom stage set the customer defines in Freshsales. Project custom fields migrate to typed Deal custom fields. Note that Freshsales Deal does not support multi-currency natively at the Growth tier; this requires Pro ($39/user/mo) or above.
Cloze
Segment
Freshsales
Lifecycle Stage + Tag
lossyCloze Segments and Audiences group contacts by Stage or tag criteria. We preserve segment membership by mapping each People's Cloze Stage to Freshsales Lifecycle Stage (which includes Subscriber, Lead, Marketing Qualified, Sales Qualified, Customer, Evangelist). Additional segment membership is preserved as a tag field migrated to Freshsales' native Tags feature or as a multi-select picklist if the customer's Freshsales plan does not support tags.
Cloze
Timeline Entry (call, email, meeting, note, text)
Freshsales
Activity
1:1Cloze Timeline entries (email, call, meeting, note, text) migrate to Freshsales Activities. Calls map to Freshsales Tasks with Call disposition, duration, and recording URL in custom fields. Emails migrate as Activity records with body content preserved. Meetings map to Events with Start Time, End Time, and Location. Text records migrate as Activity notes if supported. We preserve the original Cloze timestamp as Activity Date so the chronological timeline is intact in Freshsales. Note that raw email content may be truncated in Cloze depending on the connected email account's retention policy.
Cloze
Tag
Freshsales
Tag or Multi-Select Picklist
lossyCloze tags are flat labels applied to People and Companies. We preserve all tag assignments. Freshsales Growth and above include a native Tags feature; if the customer is on a plan without Tags, we map tag assignments to a multi-select picklist field that the customer pre-creates in Freshsales before migration.
Cloze
Custom Field (People, Company, Project)
Freshsales
Custom Field
1:1Cloze custom fields on People, Companies, and Projects map to typed Freshsales custom fields (text, number, date, choice, phone, URL, etc.). We flag any Cloze custom fields that are deprecated or deleted in the source account. Freshsales requires custom fields to be created in the destination before import; we coordinate the field creation step with the customer's admin during scoping.
Cloze
Campaign
Freshsales
Custom Record (no engine migration)
1:1Cloze Campaigns are available only on the Business Platinum plan and use a campaign automation engine with trigger logic. We migrate campaign definitions (name, target audience criteria, stage logic) as custom records in Freshsales for documentation, but the campaign automation engine does not migrate. We deliver a written campaign inventory with trigger conditions and recommended Freshsales Workflow equivalents for the customer's admin to rebuild. If the customer does not have Business Platinum, no campaign data exists to migrate.
| Cloze | Freshsales | Compatibility | |
|---|---|---|---|
| People | Lead or Contact (split by Stage)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Project (Deal or Property) | Deal1:1 | Fully supported | |
| Segment | Lifecycle Stage + Taglossy | Fully supported | |
| Timeline Entry (call, email, meeting, note, text) | Activity1:1 | Fully supported | |
| Tag | Tag or Multi-Select Picklistlossy | Fully supported | |
| Custom Field (People, Company, Project) | Custom Field1:1 | Fully supported | |
| Campaign | Custom Record (no engine migration)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Cloze gotchas
Cloze API requires manual beta access approval
Export requires Manager or Admin role permissions
Campaigns feature gated behind Business Platinum
Real estate terminology bleeds into core objects
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Access and permission verification
We verify Cloze API access status (email [email protected] if not yet approved) and confirm the exporting user's role is Manager or Administrator. We extract a full data inventory from Cloze covering People, Companies, Projects, Segments, Tags, Timeline entries, and custom fields. Any Cloze Campaign data is noted as conditional on Business Platinum plan confirmation. We pair this with a Freshsales tenant review confirming the destination plan tier and any pre-existing custom field definitions.
Schema design and Freshsales field pre-creation
We design the destination Freshsales schema: creating all required custom fields (matching Cloze's field types), preconfiguring the Lead-conversion field mappings so custom field data transfers during any Lead-to-Contact conversion, and setting up Deal stage pipelines aligned with the customer's Cloze stage matrix. Real estate-specific stage labels are replaced with standard CRM terminology during this step. Schema is validated in the Freshsales destination before data extraction begins.
Cloze data extraction and transformation
We extract data from Cloze via API (if access is approved) or CSV export (if not). The extraction runs in dependency order: Companies first, then People with Stage-based Lead-Contact split, then Projects mapped to Deals, then Tags and Segments. Timeline entries are extracted last due to volume. During extraction we apply the transformation rules (real estate terminology normalization, Stage-to-Lifecycle mapping, Cloze stage preservation in custom fields) and output migration-ready CSV files.
Sandbox or pilot import and reconciliation
We run a pilot import into the Freshsales destination using a subset of records (typically 100-500 records per object). We reconcile record counts against the Cloze extraction, spot-check field mapping accuracy, and confirm the Lead-conversion field mappings are functioning. Any mapping corrections are documented and applied before the full production import begins. If the customer has a Freshsales Sandbox, we use it; otherwise we use a dedicated Freshsales trial account.
Production migration and activity history load
We run the full production migration in record-dependency order: Accounts (from Companies), Contacts and Leads (from People with Stage split applied), Deals (from Projects), Tags and Segments (as Lifecycle Stages and Tags), custom fields, then Timeline activities. Activity history (calls, emails, meetings, notes) is loaded last because it requires parent-record lookup resolution (matching each Activity to the correct Contact, Account, or Deal in Freshsales by email or record ID). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and rebuild handoff
We freeze Cloze writes during cutover, run a delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the Campaign inventory document, the Segment-to-Lifecycle mapping reference, and the Workflow rebuild guide (Freshsales native Workflow builder and Sales Sequences for any Cloze-equivalent cadence logic). We support a one-week hypercare window for reconciliation issues. We do not rebuild Cloze Workflows or Segments as Freshsales functional code; that work is a separate engagement for the customer's admin or a Freshworks implementation partner.
Platform deep dives
Cloze
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Cloze and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Cloze: Not publicly documented.
Data volume sensitivity
Cloze doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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