CRM migration

Migrate from Cloze to Freshsales

Field-level mapping, validation, and rollback between Cloze and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Cloze logo

Cloze

Source

Freshsales

Destination

Freshsales logo

Compatibility

63%

5 of 8

objects map 1:1 between Cloze and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Cloze to Freshsales requires resolving a fundamentally different pipeline model. Cloze uses a single People object for all contacts and Projects (aliased as Deals or Properties) for its pipeline, while Freshsales separates Leads from Contacts attached to Accounts with an explicit conversion step. We design the Lead-Contact-Account split during scoping using Cloze's Stage property, preconfigure the Freshsales lead-conversion field mappings so custom field data does not drop during conversion, and normalize any real estate terminology that Cloze's platform defaults bleed into record names and stage labels. Timeline entries (calls, emails, meetings, notes) migrate as Freshsales Activities against the correct parent record. We do not migrate Cloze Campaigns (Business Platinum only), Workflows, or Segments as functional code; we deliver a written inventory of these for the customer's admin to rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Cloze logo

Cloze

What's pushing teams away

  • Reliability problems force users to reinstall the app every few months and reset their integrations, wasting significant setup time.
  • Customer support is slow and unhelpful — the Facebook community is described as inactive and responses take days or weeks.
  • The platform is heavily hardwired toward real estate terminology and workflows, making it awkward for non-realtors working in other industries.
  • Image handling is disastrous for Mac Mail users, and the platform lacks basic navigation features like breadcrumbs to move backwards through views.
  • Poor search functionality and near-illegible threaded conversation views with tiny fonts frustrate daily users.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Cloze objects map to Freshsales

Each row shows how a Cloze object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Cloze

People

maps to

Freshsales

Lead or Contact (split by Stage)

1:many
Fully supported

Cloze People with Stage = Lead or Potential map to Freshsales Lead. People with Stage = Active, Inactive/Past, or Lost map to Freshsales Contact attached to an Account. We compute the split using Cloze's stage property during extraction, preserve the original Cloze Stage as a custom text field cloz_stage__c on the migrated Lead or Contact, and preconfigure the Freshsales lead-conversion field mapping so that stage data transfers during any subsequent Lead-to-Contact conversion in Freshsales.

Cloze

Company

maps to

Freshsales

Account

1:1
Fully supported

Cloze Company records map directly to Freshsales Account. Company address, industry, and social fields migrate as typed Account fields. The Account is created before any related Contact import so that the Account lookup is satisfied at Contact insert. Hierarchical Account structures in Freshsales are supported if the customer maintains parent-subsidiary relationships in Cloze.

Cloze

Project (Deal or Property)

maps to

Freshsales

Deal

1:1
Fully supported

Cloze Projects (aliased as Deals or Properties depending on the customer's industry context) map to Freshsales Deal. We strip any real estate-specific stage labels (Property Listed, Offer Made, Under Contract, Closed) during transformation and map to Freshsales standard stage values or a custom stage set the customer defines in Freshsales. Project custom fields migrate to typed Deal custom fields. Note that Freshsales Deal does not support multi-currency natively at the Growth tier; this requires Pro ($39/user/mo) or above.

Cloze

Segment

maps to

Freshsales

Lifecycle Stage + Tag

lossy
Fully supported

Cloze Segments and Audiences group contacts by Stage or tag criteria. We preserve segment membership by mapping each People's Cloze Stage to Freshsales Lifecycle Stage (which includes Subscriber, Lead, Marketing Qualified, Sales Qualified, Customer, Evangelist). Additional segment membership is preserved as a tag field migrated to Freshsales' native Tags feature or as a multi-select picklist if the customer's Freshsales plan does not support tags.

Cloze

Timeline Entry (call, email, meeting, note, text)

maps to

Freshsales

Activity

1:1
Fully supported

Cloze Timeline entries (email, call, meeting, note, text) migrate to Freshsales Activities. Calls map to Freshsales Tasks with Call disposition, duration, and recording URL in custom fields. Emails migrate as Activity records with body content preserved. Meetings map to Events with Start Time, End Time, and Location. Text records migrate as Activity notes if supported. We preserve the original Cloze timestamp as Activity Date so the chronological timeline is intact in Freshsales. Note that raw email content may be truncated in Cloze depending on the connected email account's retention policy.

Cloze

Tag

maps to

Freshsales

Tag or Multi-Select Picklist

lossy
Fully supported

Cloze tags are flat labels applied to People and Companies. We preserve all tag assignments. Freshsales Growth and above include a native Tags feature; if the customer is on a plan without Tags, we map tag assignments to a multi-select picklist field that the customer pre-creates in Freshsales before migration.

Cloze

Custom Field (People, Company, Project)

maps to

Freshsales

Custom Field

1:1
Fully supported

Cloze custom fields on People, Companies, and Projects map to typed Freshsales custom fields (text, number, date, choice, phone, URL, etc.). We flag any Cloze custom fields that are deprecated or deleted in the source account. Freshsales requires custom fields to be created in the destination before import; we coordinate the field creation step with the customer's admin during scoping.

Cloze

Campaign

maps to

Freshsales

Custom Record (no engine migration)

1:1
Fully supported

Cloze Campaigns are available only on the Business Platinum plan and use a campaign automation engine with trigger logic. We migrate campaign definitions (name, target audience criteria, stage logic) as custom records in Freshsales for documentation, but the campaign automation engine does not migrate. We deliver a written campaign inventory with trigger conditions and recommended Freshsales Workflow equivalents for the customer's admin to rebuild. If the customer does not have Business Platinum, no campaign data exists to migrate.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Cloze logo

Cloze gotchas

High

Cloze API requires manual beta access approval

High

Export requires Manager or Admin role permissions

Medium

Campaigns feature gated behind Business Platinum

Medium

Real estate terminology bleeds into core objects

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Cloze API beta access requires manual coordination

    Cloze's API is in beta and not self-service. We cannot initiate API-based extraction until the customer emails [email protected], receives approval, and provides a query-parameter API key. This dependency sits outside the migration timeline and can add days or weeks to project start. We always discuss API access in the first scoping call and fall back to CSV/Excel exports from Cloze's Settings > Import/Export if API approval is delayed or declined. CSV exports are limited to the exporting user's role permissions and do not include binary file attachments.

  • Cloze export requires Manager or Admin role permissions

    Cloze's built-in export tools are restricted to Administrators and Managers. Users with lower roles can only export their personal view of contacts, which excludes team-shared records. We verify the exporting user's role before scoping begins and advise the customer to use an admin account for full team data exports. Shared Audience exports pull from the team's shared view, not individual inboxes. If no admin is available, we work with the customer to elevate a suitable account or extract via CSV with partial coverage documented.

  • Freshsales lead-conversion field mapping must be preconfigured

    Freshsales requires explicit field mapping configuration for lead conversion (Admin Settings > Leads module > Field mapping) to transfer custom field data from a Lead to the resulting Contact, Account, and Deal during conversion. If this mapping is not configured before migration, any Cloze custom field data attached to People that map to Leads will be silently dropped at conversion. We preconfigure these mappings during migration setup and deliver a written map of every field that requires post-migration verification if the customer plans to run lead conversions after cutover.

  • Cloze real estate terminology bleeds into exported data

    Cloze exposes Projects aliased as Deals or Properties, and the UI defaults to real estate language (Properties, Listings, stages like Offer Made, Under Contract, Closed) in many contexts. During migration we strip hardcoded real estate-specific stage labels and normalize them to the destination CRM's standard pipeline terminology. Any custom fields named Property Address, Listing ID, or similar are flagged as likely real estate artifacts and presented to the customer for confirmation before migration.

  • Timeline entry completeness depends on connected email account retention

    Cloze's automatic communication logging depends on the connected Gmail or Outlook account's retention and access permissions. If the connected email account has deleted emails, limited OAuth scope, or uses a corporate archiving policy that removes older messages, the Cloze Timeline will not contain complete historical communication data. We pull all available Timeline entries from Cloze and migrate what exists, but we cannot guarantee full email thread completeness for accounts with aggressive email retention policies or restricted OAuth scopes.

Migration approach

Six steps for a successful Cloze to Freshsales data migration

  1. Access and permission verification

    We verify Cloze API access status (email [email protected] if not yet approved) and confirm the exporting user's role is Manager or Administrator. We extract a full data inventory from Cloze covering People, Companies, Projects, Segments, Tags, Timeline entries, and custom fields. Any Cloze Campaign data is noted as conditional on Business Platinum plan confirmation. We pair this with a Freshsales tenant review confirming the destination plan tier and any pre-existing custom field definitions.

  2. Schema design and Freshsales field pre-creation

    We design the destination Freshsales schema: creating all required custom fields (matching Cloze's field types), preconfiguring the Lead-conversion field mappings so custom field data transfers during any Lead-to-Contact conversion, and setting up Deal stage pipelines aligned with the customer's Cloze stage matrix. Real estate-specific stage labels are replaced with standard CRM terminology during this step. Schema is validated in the Freshsales destination before data extraction begins.

  3. Cloze data extraction and transformation

    We extract data from Cloze via API (if access is approved) or CSV export (if not). The extraction runs in dependency order: Companies first, then People with Stage-based Lead-Contact split, then Projects mapped to Deals, then Tags and Segments. Timeline entries are extracted last due to volume. During extraction we apply the transformation rules (real estate terminology normalization, Stage-to-Lifecycle mapping, Cloze stage preservation in custom fields) and output migration-ready CSV files.

  4. Sandbox or pilot import and reconciliation

    We run a pilot import into the Freshsales destination using a subset of records (typically 100-500 records per object). We reconcile record counts against the Cloze extraction, spot-check field mapping accuracy, and confirm the Lead-conversion field mappings are functioning. Any mapping corrections are documented and applied before the full production import begins. If the customer has a Freshsales Sandbox, we use it; otherwise we use a dedicated Freshsales trial account.

  5. Production migration and activity history load

    We run the full production migration in record-dependency order: Accounts (from Companies), Contacts and Leads (from People with Stage split applied), Deals (from Projects), Tags and Segments (as Lifecycle Stages and Tags), custom fields, then Timeline activities. Activity history (calls, emails, meetings, notes) is loaded last because it requires parent-record lookup resolution (matching each Activity to the correct Contact, Account, or Deal in Freshsales by email or record ID). Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and rebuild handoff

    We freeze Cloze writes during cutover, run a delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the Campaign inventory document, the Segment-to-Lifecycle mapping reference, and the Workflow rebuild guide (Freshsales native Workflow builder and Sales Sequences for any Cloze-equivalent cadence logic). We support a one-week hypercare window for reconciliation issues. We do not rebuild Cloze Workflows or Segments as Freshsales functional code; that work is a separate engagement for the customer's admin or a Freshworks implementation partner.

Platform deep dives

Context on both ends of the pair

Cloze logo

Cloze

Source

Strengths

  • Automatic logging of emails, calls, and texts without manual entry
  • Genuine team collaboration features with role-based contact sharing
  • AI relationship scoring (Cloze Score) to prioritize follow-ups
  • Strong real estate vertical with proven enterprise partnerships
  • Simple, opinionated UX that small teams can adopt quickly

Weaknesses

  • API is beta-only and requires manual approval via email to Cloze support
  • Export tools require Manager or Admin permissions — personal view exports are limited
  • Platform is heavily hardwired for real estate terminology and workflows
  • Reliability issues cause periodic failures requiring reinstalls and reconfiguration
  • Customer support is slow, with inactive community forums
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Cloze and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Cloze: Not publicly documented.

  • Data volume sensitivity

    B

    Cloze doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Cloze to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Cloze to Freshsales data migrations

Answers to the questions buyers ask most during Cloze to Freshsales migration scoping. Not seeing yours? Book a call.

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Most Cloze to Freshsales migrations land between two and four weeks for accounts under 10,000 People, 2,000 Projects, and no activity history inclusion. Migrations that include Timeline activity history (calls, emails, meetings, notes), a high volume of custom fields, or multiple Segment definitions extend to four to eight weeks because of the parent-record lookup resolution work required for activity loading and the custom field pre-creation coordination with the Freshsales admin.

Adjacent paths

Related migrations to explore

Ready when you are

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