CRM migration

Migrate from Aurea CRM to Nutshell

Field-level mapping, validation, and rollback between Aurea CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Aurea CRM logo

Aurea CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

60%

6 of 10

objects map 1:1 between Aurea CRM and Nutshell.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Aurea CRM to Nutshell is a lateral-size migration that trades Aurea's enterprise configurability for Nutshell's transparent per-seat pricing and fast onboarding. Aurea CRM has no documented public REST API, so extraction relies on the built-in Import/Export module with administrator-controlled formats confirmed per installation. We batch large object exports (5,000-10,000 records per run) during off-peak windows to avoid the performance degradation reported on large Aurea datasets. Nutshell's custom field limits are tier-gated, so we confirm the destination plan during scoping and pre-create fields before data load. Custom Aurea CRM Automator workflows, CRM.cockpit dashboards, and partner relationship management records do not migrate as data; we deliver a written inventory with recommended Nutshell equivalents for the customer's admin to rebuild. Partner portal data (quotas, territory assignments) migrates as structured custom fields on the corresponding Nutshell records.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Aurea CRM logo

Aurea CRM

What's pushing teams away

  • Public pricing is not published; prospects report difficulty getting transparent quotes and cite expensive total cost of ownership as a reason for evaluating alternatives.
  • Steep learning curve for new users, particularly those without strong technical skills, leads to extended onboarding periods before teams become productive.
  • Slow performance on large datasets mentioned in user reviews as a recurring pain point that impacts daily workflow efficiency.
  • Limited public API documentation makes integrations and data portability challenging, driving users toward platforms with better developer ecosystems.
  • Dated interface and usability complaints on G2 suggest some organizations find the UX less intuitive than modern CRM alternatives.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Aurea CRM objects map to Nutshell

Each row shows how a Aurea CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Aurea CRM

Contact

maps to

Nutshell

Person

1:1
Fully supported

Aurea CRM Contact records map directly to Nutshell Person. We use email address as the dedupe key. Standard contact fields (name, title, phone, address) map to their Nutshell Person equivalents. The Aurea contact record's parent Account lookup resolves to a Nutshell Organization that we create first so that the Person-Organization relationship is established at insert time.

Aurea CRM

Account (Company)

maps to

Nutshell

Organization

1:1
Fully supported

Aurea CRM Account records map to Nutshell Organization. The organization name, website, industry, and address fields map 1:1. Aurea's parent-child account hierarchy is preserved as Nutshell Organization hierarchy via the Parent Organization lookup field where the destination plan supports it.

Aurea CRM

Opportunity

maps to

Nutshell

Deal

1:1
Fully supported

Aurea CRM Opportunity records map to Nutshell Deal. The deal name, value (amount), and close date transfer directly. Aurea's configurable pipeline stage labels require explicit mapping to Nutshell stage names; we confirm the stage mapping table during scoping and configure Nutshell stages before migration begins. Owner assignment migrates via email-to-User resolution.

Aurea CRM

Activity (Task / Appointment)

maps to

Nutshell

Activity

1:1
Fully supported

Aurea CRM activity records (tasks, appointments, timeline entries) map to Nutshell Activity. Activity type from Aurea becomes the Activity type in Nutshell. The original timestamp is preserved on ActivityDate for timeline ordering. Call disposition and duration from Aurea phone-call activities migrate to Nutshell custom fields that we pre-create if those values are present in the source data.

Aurea CRM

Custom Field

maps to

Nutshell

Custom Field

lossy
Fully supported

Aurea CRM custom fields across all objects require field-level mapping to Nutshell custom fields, which must be pre-created in Nutshell before any data loads. Nutshell's custom field limits are plan-tier gated: Growth has fewer available custom fields than Pro or Sales Business. We audit the full custom field inventory during scoping, confirm the target plan tier, create the destination fields, and flag any fields that cannot be accommodated for manual handling or note consolidation.

Aurea CRM

Owner / User

maps to

Nutshell

User

1:1
Fully supported

Aurea CRM user and owner records map to Nutshell User accounts. We resolve owners by email match. Any Aurea owner without a matching Nutshell User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Historical assignment ownership migrates as the Nutshell assigned_to field on Deals and Activities.

Aurea CRM

Campaign

maps to

Nutshell

None (structured custom fields on related records)

many:1
Fully supported

Aurea CRM Campaign records (including Aurea Campaign Manager data such as campaign type, status, and response metrics) have no direct Nutshell equivalent. We migrate campaign membership as structured data on the related Aurea Contact and Account records, stored as custom fields on Nutshell Person or Organization. Campaign-level metrics (impressions, responses) are stored as custom fields on the primary associated record or in a campaign reference document.

Aurea CRM

Partner (PRM)

maps to

Nutshell

Person + Organization + Custom Fields

lossy
Fully supported

Aurea CRM partner relationship management records track channel partners with partner-specific quota and territory assignments. Nutshell has no native PRM object. We migrate partner data as Nutshell Person and Organization records with custom fields for partner tier, partner type, quota value, and territory name. The customer's admin defines these custom fields during scoping, and we map the Aurea partner-specific fields to the created destination fields.

Aurea CRM

Document / Attachment

maps to

Nutshell

Attachment reference

1:1
Fully supported

Aurea CRM document management stores files linked to records. We extract attachment metadata (filename, linked record, file size, upload date) from Aurea's file store where accessible. File content migrates as attachment references if the destination Nutshell plan supports file storage. High-volume attachment migrations (over 1,000 files) are flagged during scoping because Nutshell's per-plan storage limits require advance planning.

Aurea CRM

Territory and Quota

maps to

Nutshell

Custom Fields on User or Deal

lossy
Fully supported

Aurea CRM territory assignments and quota values are configurable per installation with no standard export format. We migrate these as custom fields on the relevant Nutshell User (for quota assignment) or Deal (for territory tracking) records. The specific field structure is confirmed during scoping based on what the Aurea administrator confirms as exportable.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Aurea CRM logo

Aurea CRM gotchas

High

No public REST API forces manual or support-coordinated exports

Medium

Administrator-controlled export formats create scoping ambiguity

Medium

Workflows and automations do not export as data records

Medium

Performance degrades on large datasets during export

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Aurea CRM has no public REST API for extraction

    Aurea CRM does not publish a documented public API for programmatic data extraction. Migration extraction relies on the built-in Import/Export module (Excel and PDF exports per Info Area) or direct Aurea Support engagement for bulk data pulls. We confirm available export formats per Info Area with the customer administrator during scoping. If no structured export format is available for a required object, we escalate to Aurea Support before migration begins. This non-API architecture is the primary driver of higher extraction cost and longer timelines compared to standard-platform migrations.

  • Nutshell custom field limits are plan-tier gated

    Nutshell's custom field creation limits are determined by the purchased plan tier (Growth, Pro, Sales Business). Organizations migrating from Aurea CRM's unlimited custom field model may encounter field count constraints at the Growth tier. We confirm the destination Nutshell plan during scoping and pre-create all required custom fields before data load. If the custom field inventory exceeds the plan limit, we flag the excess fields for the customer to either upgrade the Nutshell plan or consolidate multiple Aurea custom fields into fewer multi-value Nutshell custom fields.

  • Aurea workflow automations do not migrate as data records

    Aurea CRM Automator workflows are stored as application configuration, not as data records, and do not appear in standard exports. We document active Automator workflows during discovery by reviewing CRM.designer configuration and provide a written workflow reconstruction guide mapped to Nutshell's built-in automation rules, saved lists, and external tools. Workflows requiring complex trigger-and-delay logic that Nutshell cannot replicate natively are flagged as manual rebuilds for the customer's admin.

  • Performance degrades on large Aurea dataset exports

    Aurea CRM performance degrades on large datasets, as reported consistently in G2 and Capterra reviews. We chunk Aurea export runs into batches of 5,000-10,000 records per Info Area to minimize server load. We schedule export runs during off-peak hours and coordinate with the customer's IT team to monitor for timeout errors. Large activity history exports may require multiple scheduled export windows rather than a single run.

  • Partner relationship data lacks a native Nutshell home

    Aurea CRM's partner relationship management module stores quota assignments, territory coverage, and partner tier data that has no direct Nutshell equivalent. We migrate this data as structured custom fields on Nutshell Person and Organization records, but Nutshell's plan-tier custom field limits may constrain how many partner-specific fields can be accommodated. Organizations with complex PRM requirements should evaluate whether Nutshell's SMB-oriented data model is sufficient for their channel sales use case or whether supplemental partner portal tooling is needed post-migration.

Migration approach

Six steps for a successful Aurea CRM to Nutshell data migration

  1. Discovery and extraction audit

    We audit the Aurea CRM installation with the customer's administrator: confirming which Info Areas are active, which export formats (Excel, CSV) are enabled per object, the total record counts per Info Area, and the Aurea edition (Standard or Enterprise) in use. We identify the Aurea user records, any CRM.cockpit dashboard screenshots needed for documentation, and active Automator workflows that require inventory documentation. This phase produces a written extraction plan specifying export formats, batch sizes, and export window scheduling.

  2. Nutshell plan confirmation and schema pre-creation

    We confirm the target Nutshell plan (Growth, Pro, or Sales Business) based on the custom field count required. We pre-create all Nutshell custom fields, picklist values, and any required Organization-Parent hierarchies before data extraction begins. Custom field names are matched to Aurea field labels for auditability. This step is gated on the customer providing their Nutshell login so that we can create fields in the correct plan context.

  3. Aurea data extraction in batches

    We coordinate with the Aurea administrator to run exports per Info Area using the confirmed export formats. Large objects (Contacts, Accounts, Activities) are exported in batches of 5,000-10,000 records to avoid the performance degradation reported on large datasets. Exports run during off-peak hours. We validate each export file for row count, field completeness, and referential integrity before the transform phase begins.

  4. Data transform and quality validation

    We transform Aurea export data into Nutshell-compatible CSV and JSON formats. This includes resolving Aurea Account-Contact relationships, mapping Aurea Opportunity stages to Nutshell deal stage names, computing the Person-Organization lookup references, and flagging any records with missing required fields (name, email) for the customer to resolve before load. We run a data quality report and deliver it to the customer for review before the first Nutshell load.

  5. Nutshell load in dependency order

    We load data into Nutshell in dependency order: Organizations first (from Aurea Accounts), then Persons with Organization lookup references resolved, then Deals with Person and Organization lookups resolved, then Activities, then custom field values. Each phase emits a row-count reconciliation report. We use Nutshell's REST API for record inserts with appropriate rate-limit handling and retry logic.

  6. Cutover, validation, and workflow documentation handoff

    We run a final delta migration for any records modified during the extraction-and-load window. We validate a statistical sample of Nutshell records against the Aurea source data and deliver a reconciliation report. We hand off the Aurea Automator workflow inventory and reconstruction guide to the customer's admin team. We do not rebuild Aurea workflows inside the migration scope. We offer a one-week hypercare window for post-cutover record issues.

Platform deep dives

Context on both ends of the pair

Aurea CRM logo

Aurea CRM

Source

Strengths

  • Unified sales, marketing, and customer service in a single platform reduces tool sprawl for enterprise teams.
  • Deep configurability without code allows business-side admins to adapt the system to vertical workflows.
  • Cloud or on-premise deployment flexibility accommodates enterprise IT policy requirements.
  • Bundled Aurea Campaign Manager with Enterprise tier provides marketing automation without additional license cost.
  • 24x7 Platinum Support is included with the Enterprise tier for customers requiring always-on assistance.

Weaknesses

  • No publicly documented public REST API limits programmatic data access and automated migration tooling.
  • Export formats are administrator-controlled, so available formats must be confirmed per installation before extraction planning.
  • Steep learning curve and mixed usability reviews suggest higher training investment for new users.
  • Slow performance reported on large datasets may complicate migration timing and require batch processing strategies.
  • Pricing is not published, making competitive evaluation and budget planning difficult for prospects.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Aurea CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Aurea CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Aurea CRM to Nutshell data migrations

Answers to the questions buyers ask most during Aurea CRM to Nutshell migration scoping. Not seeing yours? Book a call.

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Small-to-mid-size migrations under 10,000 total records with no more than 20 custom fields typically complete in two to four weeks. Migrations with larger record volumes, complex PRM data requiring custom field structuring, or multiple Aurea Info Areas needing separate export windows move to four to eight weeks. The Aurea extraction phase is the primary timeline driver because the non-API architecture requires batch exports during off-peak windows rather than a direct programmatic pull.

Adjacent paths

Related migrations to explore

Ready when you are

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