CRM migration
Field-level mapping, validation, and rollback between Aurea CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Aurea CRM
Source
Nutshell
Destination
Compatibility
6 of 10
objects map 1:1 between Aurea CRM and Nutshell.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Aurea CRM to Nutshell is a lateral-size migration that trades Aurea's enterprise configurability for Nutshell's transparent per-seat pricing and fast onboarding. Aurea CRM has no documented public REST API, so extraction relies on the built-in Import/Export module with administrator-controlled formats confirmed per installation. We batch large object exports (5,000-10,000 records per run) during off-peak windows to avoid the performance degradation reported on large Aurea datasets. Nutshell's custom field limits are tier-gated, so we confirm the destination plan during scoping and pre-create fields before data load. Custom Aurea CRM Automator workflows, CRM.cockpit dashboards, and partner relationship management records do not migrate as data; we deliver a written inventory with recommended Nutshell equivalents for the customer's admin to rebuild. Partner portal data (quotas, territory assignments) migrates as structured custom fields on the corresponding Nutshell records.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aurea CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aurea CRM
Contact
Nutshell
Person
1:1Aurea CRM Contact records map directly to Nutshell Person. We use email address as the dedupe key. Standard contact fields (name, title, phone, address) map to their Nutshell Person equivalents. The Aurea contact record's parent Account lookup resolves to a Nutshell Organization that we create first so that the Person-Organization relationship is established at insert time.
Aurea CRM
Account (Company)
Nutshell
Organization
1:1Aurea CRM Account records map to Nutshell Organization. The organization name, website, industry, and address fields map 1:1. Aurea's parent-child account hierarchy is preserved as Nutshell Organization hierarchy via the Parent Organization lookup field where the destination plan supports it.
Aurea CRM
Opportunity
Nutshell
Deal
1:1Aurea CRM Opportunity records map to Nutshell Deal. The deal name, value (amount), and close date transfer directly. Aurea's configurable pipeline stage labels require explicit mapping to Nutshell stage names; we confirm the stage mapping table during scoping and configure Nutshell stages before migration begins. Owner assignment migrates via email-to-User resolution.
Aurea CRM
Activity (Task / Appointment)
Nutshell
Activity
1:1Aurea CRM activity records (tasks, appointments, timeline entries) map to Nutshell Activity. Activity type from Aurea becomes the Activity type in Nutshell. The original timestamp is preserved on ActivityDate for timeline ordering. Call disposition and duration from Aurea phone-call activities migrate to Nutshell custom fields that we pre-create if those values are present in the source data.
Aurea CRM
Custom Field
Nutshell
Custom Field
lossyAurea CRM custom fields across all objects require field-level mapping to Nutshell custom fields, which must be pre-created in Nutshell before any data loads. Nutshell's custom field limits are plan-tier gated: Growth has fewer available custom fields than Pro or Sales Business. We audit the full custom field inventory during scoping, confirm the target plan tier, create the destination fields, and flag any fields that cannot be accommodated for manual handling or note consolidation.
Aurea CRM
Owner / User
Nutshell
User
1:1Aurea CRM user and owner records map to Nutshell User accounts. We resolve owners by email match. Any Aurea owner without a matching Nutshell User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Historical assignment ownership migrates as the Nutshell assigned_to field on Deals and Activities.
Aurea CRM
Campaign
Nutshell
None (structured custom fields on related records)
many:1Aurea CRM Campaign records (including Aurea Campaign Manager data such as campaign type, status, and response metrics) have no direct Nutshell equivalent. We migrate campaign membership as structured data on the related Aurea Contact and Account records, stored as custom fields on Nutshell Person or Organization. Campaign-level metrics (impressions, responses) are stored as custom fields on the primary associated record or in a campaign reference document.
Aurea CRM
Partner (PRM)
Nutshell
Person + Organization + Custom Fields
lossyAurea CRM partner relationship management records track channel partners with partner-specific quota and territory assignments. Nutshell has no native PRM object. We migrate partner data as Nutshell Person and Organization records with custom fields for partner tier, partner type, quota value, and territory name. The customer's admin defines these custom fields during scoping, and we map the Aurea partner-specific fields to the created destination fields.
Aurea CRM
Document / Attachment
Nutshell
Attachment reference
1:1Aurea CRM document management stores files linked to records. We extract attachment metadata (filename, linked record, file size, upload date) from Aurea's file store where accessible. File content migrates as attachment references if the destination Nutshell plan supports file storage. High-volume attachment migrations (over 1,000 files) are flagged during scoping because Nutshell's per-plan storage limits require advance planning.
Aurea CRM
Territory and Quota
Nutshell
Custom Fields on User or Deal
lossyAurea CRM territory assignments and quota values are configurable per installation with no standard export format. We migrate these as custom fields on the relevant Nutshell User (for quota assignment) or Deal (for territory tracking) records. The specific field structure is confirmed during scoping based on what the Aurea administrator confirms as exportable.
| Aurea CRM | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Account (Company) | Organization1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Activity (Task / Appointment) | Activity1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| Owner / User | User1:1 | Fully supported | |
| Campaign | None (structured custom fields on related records)many:1 | Fully supported | |
| Partner (PRM) | Person + Organization + Custom Fieldslossy | Fully supported | |
| Document / Attachment | Attachment reference1:1 | Fully supported | |
| Territory and Quota | Custom Fields on User or Deallossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aurea CRM gotchas
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Discovery and extraction audit
We audit the Aurea CRM installation with the customer's administrator: confirming which Info Areas are active, which export formats (Excel, CSV) are enabled per object, the total record counts per Info Area, and the Aurea edition (Standard or Enterprise) in use. We identify the Aurea user records, any CRM.cockpit dashboard screenshots needed for documentation, and active Automator workflows that require inventory documentation. This phase produces a written extraction plan specifying export formats, batch sizes, and export window scheduling.
Nutshell plan confirmation and schema pre-creation
We confirm the target Nutshell plan (Growth, Pro, or Sales Business) based on the custom field count required. We pre-create all Nutshell custom fields, picklist values, and any required Organization-Parent hierarchies before data extraction begins. Custom field names are matched to Aurea field labels for auditability. This step is gated on the customer providing their Nutshell login so that we can create fields in the correct plan context.
Aurea data extraction in batches
We coordinate with the Aurea administrator to run exports per Info Area using the confirmed export formats. Large objects (Contacts, Accounts, Activities) are exported in batches of 5,000-10,000 records to avoid the performance degradation reported on large datasets. Exports run during off-peak hours. We validate each export file for row count, field completeness, and referential integrity before the transform phase begins.
Data transform and quality validation
We transform Aurea export data into Nutshell-compatible CSV and JSON formats. This includes resolving Aurea Account-Contact relationships, mapping Aurea Opportunity stages to Nutshell deal stage names, computing the Person-Organization lookup references, and flagging any records with missing required fields (name, email) for the customer to resolve before load. We run a data quality report and deliver it to the customer for review before the first Nutshell load.
Nutshell load in dependency order
We load data into Nutshell in dependency order: Organizations first (from Aurea Accounts), then Persons with Organization lookup references resolved, then Deals with Person and Organization lookups resolved, then Activities, then custom field values. Each phase emits a row-count reconciliation report. We use Nutshell's REST API for record inserts with appropriate rate-limit handling and retry logic.
Cutover, validation, and workflow documentation handoff
We run a final delta migration for any records modified during the extraction-and-load window. We validate a statistical sample of Nutshell records against the Aurea source data and deliver a reconciliation report. We hand off the Aurea Automator workflow inventory and reconstruction guide to the customer's admin team. We do not rebuild Aurea workflows inside the migration scope. We offer a one-week hypercare window for post-cutover record issues.
Platform deep dives
Aurea CRM
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aurea CRM: Not publicly documented.
Data volume sensitivity
Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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