Migrate from Groundhogg to HighLevel

Groundhogg Contacts map 1:1 to GoHighLevel Contacts. Standard fields (email, first/last name, phone, address) map directly. Custom fields migrate as GoHighLevel custom properties; choice/dropdown types require a GoHighLevel field type decision during scoping (dropdown vs multi-select). The contact's primary company link (if Companies feature is active on the Groundhogg plan) resolves to a GoHighLevel Location record before Contact import.

Groundhogg Companies (Plus tier and above) map to GoHighLevel Locations. The company name, address, and phone map to the Location's business name and contact fields. Groundhogg allows multiple contacts per company; GoHighLevel Locations similarly support multiple linked contacts. If Groundhogg Plus/Pro was not active, no company records exist to migrate, and contacts carry no Location association unless company name is used as a lookup proxy.

Groundhogg tags migrate as GoHighLevel native tags on the Contact record. Tags are flat—no hierarchy information is available from Groundhogg's API. Contacts with fewer than 20 distinct tags migrate cleanly as GoHighLevel tags. Accounts with 50+ distinct tag values per contact require a custom field strategy: we recommend mapping the most-used tags to GoHighLevel tags and secondary tags to a multi-select custom field. The customer chooses the tag density strategy during scoping.

Groundhogg Deals (Pro and Agency tiers) map to GoHighLevel Opportunities. Deal name, value, stage, and close date transfer directly. The Groundhogg pipeline stage names map to GoHighLevel pipeline stages; the pipeline visual layout does not migrate. We document the stage names and order for manual GoHighLevel pipeline configuration before migration.

Groundhogg Pipeline Stages migrate as documentation and are configured manually in GoHighLevel before data import. We export stage names, relative order, and any associated deal values for the admin to re-create in GoHighLevel's pipeline builder. Stage probability mapping is optional and documented.

Groundhogg Flows cannot be exported as automation logic via the REST API. We extract the trigger type, step count, step names, and conditional logic at a block level and deliver a written Flow Audit document. The admin rebuilds the automation in GoHighLevel's Workflow Builder. We do not migrate Flows as executable code. Flows with fewer than 10 steps and simple time-delay triggers are documented with a GoHighLevel workflow template structure for faster rebuild.

Groundhogg Tracks (Agency tier only) are a visual funnel-building interface with no API export capability. We document the funnel steps, entry points, exit conditions, and step names during scoping and deliver a written Track Audit. The admin rebuilds funnels in GoHighLevel's funnel builder or pipeline view. Tracks with fewer than 5 steps and simple branching documented in the audit serve as a rebuild checklist.

Groundhogg Broadcast metadata (subject, send date, recipient count) migrates as documentation attached to the Contact record or as a GoHighLevel Campaign record with no content. Broadcast email content does not migrate. Contacts who received a broadcast are flagged in their activity history rather than as individual broadcast records.

Groundhogg activity logs (email opens, link clicks, form submissions, tag applied/removed) migrate as timestamped notes or tasks on the Contact record in GoHighLevel. Opens and clicks from Groundhogg's email tracking become Note records with the event type and timestamp. Form submissions and tag events become Task records. Activity ordering is preserved by setting the GoHighLevel note or task date to the original Groundhogg timestamp.

Groundhogg Contact-level notes migrate as GoHighLevel notes attached to the Contact record. Author attribution migrates by resolving the Groundhogg WP user ID to a GoHighLevel User by email. Note body text transfers directly. Notes with attachments require separate handling: we export attachments as files and link them to the Contact record in GoHighLevel via the media library.