Migrate your Groundhogg data
WordPress-native CRM and marketing automation plugin with flat-rate pricing and unlimited contacts. Built for agencies and growing businesses who want HubSpot-class automation without a per-contact SaaS bill.
In its favor
Why people choose Groundhogg
The signal that keeps Groundhogg on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Unlimited contacts and emails at a fixed monthly price — Groundhogg never bills per contact, making it dramatically cheaper than HubSpot or ActiveCampaign at scale.
WordPress-native architecture means CRM and marketing automation live inside the same site as the website, eliminating a separate SaaS login and sync overhead for WordPress shops.
Flat-rate pricing is locked in at purchase — existing customers are grandfathered at their rate even when prices increase for new buyers.
Agency tier includes white-labeling, template libraries, and client-ready extensions, making it viable for web agencies to resell as a managed service.
Open-source foundation with hundreds of hooks and filters and full WP-CLI support gives developers the extensibility to build custom integrations.
Email deliverability depends entirely on the WordPress hosting environment — shared hosting with poor IP reputation can tank inbox rates with no ability to route through Groundhogg's own infrastructure.
Performance is hosting-bound — large contact lists and complex flows run on the same server as the WordPress site, so underpowered hosting creates slow automations and timeouts.
Workflow rebuild effort is significant — Flows and Tracks cannot be exported as logic and must be manually reconstructed in the new platform, making migrations time-consuming for automation-heavy accounts.
Support quality varies and documentation can lag behind new feature releases, leaving users without guidance on edge cases or API quirks.
Feature tier gating means Companies, Opportunities, and Tracks are locked behind paid upgrades, creating sticker shock when teams discover what they need costs more than the base plan.
Reasons to switch
Why people leave Groundhogg
The recurring reasons buyers give for replacing Groundhogg. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Groundhogg fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Groundhogg pricing overview
Groundhogg uses a flat-rate, features-based pricing model — there is no per-contact or per-email billing at any tier. Prices are locked in at purchase and grandfathered for existing customers even when the vendor raises prices for new buyers. The Agency plan at $100/month includes white-labeling and template libraries, making it the only tier suited for client-facing deployments.
Basic
Tier 1 of 4
~$20-30/mo (self-hosted license, annual)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Groundhogg's schedule — see our quote-based pricing →
What gets migrated
Groundhogg object support
Object-by-object support for Groundhogg migrations. Per-pair details surface during scoping.
Contacts
Fully supportedGroundhogg's primary object. All standard contact properties (email, first/last name, phone, address) are fully supported via REST API export. Custom fields are migrated as-is; we preserve the field name and data type at import.
Companies
Fully supportedAvailable in Plus and above tiers. Company records carry name, address, and phone. We export Companies and link them to their associated Contacts by matching company name or a dedicated company_id property. Not available on Basic tier.
Tags
Fully supportedGroundhogg uses a tag-based taxonomy for contact classification. Tags are exported as a flat list and applied to each contact record at import. Tags do not carry hierarchy information.
Custom Fields
Mapping requiredGroundhogg supports custom properties on contact records. We export the full custom field schema and map each to a corresponding property in the destination CRM. Fields with choice/dropdown types require value mapping when the destination uses different option labels.
Flows (Automation Sequences)
Mapping requiredFlows are Groundhogg's multi-step automation engine (trigger → conditions → actions). We export the trigger type and step count, then document the automation logic so it can be rebuilt in the destination. The automation logic itself does not migrate directly; it requires manual reconstruction or developer work.
Tracks (Visual Funnels)
Not in this platformTracks are a visual funnel-building interface available in Agency tier. We do not migrate Tracks as discrete objects. The funnel logic is documented during scoping so it can inform workflow rebuild in the destination platform.
Broadcasts
Mapping requiredBroadcast emails are exported with subject, send date, and recipient count metadata. We do not migrate broadcast content or recipient lists as discrete objects; contacts who received broadcasts are flagged via activity history.
Activity History
Mapping requiredGroundhogg logs contact activities (email opens, link clicks, form submissions, tag applied/removed). We export the activity log per contact and create timestamped activity records in the destination to preserve engagement history.
Notes
Fully supportedContact-level notes are exported with timestamp and author attribution. Notes are mapped to the destination's notes or activity feed.
Opportunities/Pipeline Stages
Mapping requiredGroundhogg's Deals and Pipeline Stages are available on Pro and above. We export stage names and deal values. Pipeline visual layout does not migrate; we document the stage names and order for manual reconstruction.
Users (Owners)
Mapping requiredGroundhogg maps owners via WordPress user IDs. We export WP user email addresses and map them to Owner records in the destination CRM. Users must exist in the destination system first.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Groundhogg's primary object. All standard contact properties (email, first/last name, phone, address) are fully supported via REST API export. Custom fields are migrated as-is; we preserve the field name and data type at import. |
| Companies | Fully supported | Available in Plus and above tiers. Company records carry name, address, and phone. We export Companies and link them to their associated Contacts by matching company name or a dedicated company_id property. Not available on Basic tier. |
| Tags | Fully supported | Groundhogg uses a tag-based taxonomy for contact classification. Tags are exported as a flat list and applied to each contact record at import. Tags do not carry hierarchy information. |
| Custom Fields | Mapping required | Groundhogg supports custom properties on contact records. We export the full custom field schema and map each to a corresponding property in the destination CRM. Fields with choice/dropdown types require value mapping when the destination uses different option labels. |
| Flows (Automation Sequences) | Mapping required | Flows are Groundhogg's multi-step automation engine (trigger → conditions → actions). We export the trigger type and step count, then document the automation logic so it can be rebuilt in the destination. The automation logic itself does not migrate directly; it requires manual reconstruction or developer work. |
| Tracks (Visual Funnels) | Not in this platform | Tracks are a visual funnel-building interface available in Agency tier. We do not migrate Tracks as discrete objects. The funnel logic is documented during scoping so it can inform workflow rebuild in the destination platform. |
| Broadcasts | Mapping required | Broadcast emails are exported with subject, send date, and recipient count metadata. We do not migrate broadcast content or recipient lists as discrete objects; contacts who received broadcasts are flagged via activity history. |
| Activity History | Mapping required | Groundhogg logs contact activities (email opens, link clicks, form submissions, tag applied/removed). We export the activity log per contact and create timestamped activity records in the destination to preserve engagement history. |
| Notes | Fully supported | Contact-level notes are exported with timestamp and author attribution. Notes are mapped to the destination's notes or activity feed. |
| Opportunities/Pipeline Stages | Mapping required | Groundhogg's Deals and Pipeline Stages are available on Pro and above. We export stage names and deal values. Pipeline visual layout does not migrate; we document the stage names and order for manual reconstruction. |
| Users (Owners) | Mapping required | Groundhogg maps owners via WordPress user IDs. We export WP user email addresses and map them to Owner records in the destination CRM. Users must exist in the destination system first. |
Gotchas
What to watch for in Groundhogg migrations
Issues we've hit on past Groundhogg migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Email deliverability is fully self-hosted
Automation flows do not export as logic
API rate limits are host-dependent, not Groundhogg-enforced
Feature availability is tier-dependent and affects what we export
| Severity | Issue |
|---|---|
| High | Email deliverability is fully self-hosted |
| High | Automation flows do not export as logic |
| Medium | API rate limits are host-dependent, not Groundhogg-enforced |
| Medium | Feature availability is tier-dependent and affects what we export |
Leaving Groundhogg?
Where Groundhogg customers move next
12 destinations Groundhogg can migrate to.
How a Groundhogg migration works
Four steps, Groundhogg-specific
Connect
API key (per-site, generated in Groundhogg settings) into Groundhogg. Scopes limited to read-only on the data we move.
Map
We translate Groundhogg-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Groundhogg quirks before production.
Migrate
Full migration with Groundhogg rate-limit handling. Rollback available throughout.
FAQ
Groundhogg migration FAQ
Answers to the questions buyers ask most during Groundhogg migration scoping. Not seeing yours? Book a call.
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