CRM migration
Field-level mapping, validation, and rollback between Apto and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Apto
Source
Freshsales
Destination
Compatibility
11 of 12
objects map 1:1 between Apto and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
Apto and Freshsales both organize data around contacts, companies, and deals, but their underlying object models diverge in how they handle lifecycle stages, pipeline configuration, and activity logging. Apto stores contact records with a unified record model; Freshsales splits records into Leads (pre-conversion) and Contacts (post-conversion), each with different field sets and lifecycle stage tracking. Apto deal pipelines map directly to Freshsales Deal pipelines, but stage values require value-by-value mapping since each platform names stages differently. Activity records — calls, emails, meetings, and notes — translate from Apto's engagement log into Freshsales Tasks, Events, and Notes with original timestamps and owner attribution preserved. Custom fields migrate as Freshsales custom fields, though Apto's field type choices (pick-list, text, number) must be matched to Freshsales equivalents before import. Workflows, automation rules, and email templates do not migrate and must be rebuilt in Freshsales Workflows. FlitStack sequences the migration so foreign-key dependencies resolve correctly: accounts first, then contacts/leads, then deals with pipeline and stage mapping.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Apto object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Apto
Contact
Freshsales
Lead / Contact
1:manyApto contact records with no deal association or early-stage status migrate as Freshsales Leads. Apto contacts associated with a won deal or flagged as a customer route to Freshsales Contact. The split is determined by Apto's contact status field and deal association history before migration runs.
Apto
Company
Freshsales
Account
1:1Apto company records map 1:1 to Freshsales Accounts. Account Name, Website, Industry, Employee Count, and Annual Revenue translate directly. Apto parent-company hierarchy maps to Freshsales Parent Account lookup — parent records must migrate before child records to satisfy the foreign-key constraint.
Apto
Deal
Freshsales
Deal
1:1Apto deals map to Freshsales Deals preserving all core fields including Deal Name, Amount, Close Date, Owner, and associated Company (Account) lookup. Each Apto deal transfers with its original probability percentage and product line items if present. Pipeline and Stage require value mapping because each platform defines stage names independently, so we build a per-pipeline stage map during planning before data loads execute.
Apto
Pipeline
Freshsales
Pipeline
1:1Each Apto deal pipeline becomes a separate Freshsales Deal Pipeline with its own independent stage definitions. Freshsales supports multiple pipelines with different stage configurations per pipeline, so Apto pipelines with distinct stage sets map to corresponding Freshsales pipelines preserving the original stage semantics and workflow progression logic from your Apto configuration.
Apto
Stage
Freshsales
Stage
1:1Apto stage names map to Freshsales stage names per pipeline. The mapping is value-by-value: Apto 'Proposal' may map to Freshsales 'Proposal Sent' or 'Negotiation' depending on your pipeline configuration. We deliver the stage map as part of the migration plan before data loads.
Apto
Call / Email / Meeting
Freshsales
Task / Event
1:1Apto engagement records are split by type: calls and emails become Freshsales Tasks (Type field set to 'Call' or 'Email'); meetings become Freshsales Events with start time, end time, and location preserved. Owner, related Contact/Lead, and original timestamp transfer with each record.
Apto
Note
Freshsales
Note
1:1Apto notes migrate directly to Freshsales Notes with full fidelity preservation of the note body content, original owner attribution, and related record linkage to Contact, Lead, or Deal. Rich-text formatting including HTML markup, bullet points, and embedded links is preserved intact within the Note body field during the transfer process.
Apto
Product / Line Item
Freshsales
Product
1:1Apto products associated with deals migrate as Freshsales Products with Product Name, Unit Price, Description, and currency code all transferring directly. Products must exist in Freshsales before deal line items reference them during the deal migration phase, so product records are prioritized early in the migration sequence to satisfy foreign-key requirements.
Apto
User / Owner
Freshsales
User
1:1Apto user and owner records resolve by email match against Freshsales users. Unmatched owners are flagged before migration — your team assigns a fallback Freshsales user or creates the account first. No deal or contact lands without a valid Freshsales OwnerId.
Apto
Custom Field
Freshsales
Custom Field
1:1Apto custom fields on Contact, Company, and Deal objects migrate as Freshsales custom fields. Field type matching (text, number, pick-list, date, checkbox) is required — pick-list fields need value mapping if Apto and Freshsales define different option sets. Custom field creation must complete before data loads.
Apto
Attachment / File
Freshsales
Attachment
1:1Apto file attachments on contacts, companies, and deals are downloaded from Apto storage and re-uploaded to Freshsales Attachments during migration. File size limits apply — Freshsales caps individual attachments at 25MB per file. Files linked to notes are extracted from the note body, downloaded, and rehosted to Freshsales storage with the note re-linked to the new attachment.
Apto
Workflow / Automation
Freshsales
Workflow
1:1Apto workflows, automation rules, conditional logic, and notification triggers do not transfer automatically because Freshsales Workflows use different trigger syntax, conditional operators, and action types than Apto. We export Apto workflow definitions as a structured JSON reference document listing each rule's trigger conditions and actions, which your Freshsales admin uses as a blueprint to manually rebuild rules in Freshsales Workflows under Admin Settings > Workflow.
| Apto | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Lead / Contact1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Stage | Stage1:1 | Fully supported | |
| Call / Email / Meeting | Task / Event1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Product / Line Item | Product1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Field | Custom Field1:1 | Fully supported | |
| Attachment / File | Attachment1:1 | Fully supported | |
| Workflow / Automation | Workflow1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Apto gotchas
No documented public API for automated export
Custom fields require manual discovery
Pipeline stage names are brokerage-specific
Attachment files are not included in standard exports
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit Apto data model and export structure
We connect to your Apto account via API (read-only scope) and pull a full export of all objects: contacts, companies, deals, pipelines, stages, engagement records, notes, users, and custom field definitions. We validate record counts, identify null or malformed fields, and check for data-quality issues (duplicate emails, orphaned foreign keys, missing owners) before building the mapping plan. This audit typically takes 4–8 hours and produces a data-quality report your team reviews before migration begins.
Map objects and design Freshsales schema
Based on the audit, we produce an object-mapping plan: which Apto objects become which Freshsales objects, which records route to Lead versus Contact, and which Apto pipelines map to which Freshsales Deal Pipelines. We also design the Freshsales custom field schema — field names, types, and pick-list values — so your Freshsales admin can pre-create fields before data loads. This plan is a shared document your team approves before any data moves.
Resolve owners and validate user accounts
We match Apto owner records to Freshsales users by performing an email address lookup against your Freshsales user directory. Unmatched owners are compiled into a pre-migration report listing their names and associated record counts in Apto — your team then either creates corresponding Freshsales user accounts for them or assigns a fallback owner before the migration run begins. No record loads without a valid Freshsales OwnerId field populated, which prevents orphaned records that have no assigned rep in the destination system.
Run sample migration with field-level diff
A representative slice of 100–500 records migrates first: contacts/leads, accounts, deals across pipelines, and a sample of activity records. We generate a field-level diff report comparing source values to destination field values for every mapped field. Your team reviews the diff, confirms stage mapping, lifecycle routing, and owner resolution, and approves the full run. This step catches mapping errors before they affect your entire dataset.
Execute full migration with delta-pickup window
The full dataset loads into Freshsales using API calls managed against your plan's rate limits. After the initial load completes, a delta-pickup window (24–48 hours) captures any records created or modified in Apto during the cutover period — this prevents the common issue of records changing between the export snapshot and go-live. FlitStack logs every operation in an audit trail, and one-click rollback reverts all records if reconciliation finds unexpected discrepancies.
Reconcile record counts and deliver migration report
We run a reconciliation check comparing Apto source record counts (at migration time) against Freshsales destination record counts per object and pipeline. Discrepancies are investigated and corrected. The final delivery includes a migration summary: record counts by object, list of custom fields created in Freshsales, stage and pipeline mapping used, list of unmatched owners with fallback assignments, and a workflow export file for rebuilding automations in Freshsales Workflows.
Platform deep dives
Apto
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Apto and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Apto: Inherited from the Salesforce org's API limits (e.g., 15,000 calls/24h for Enterprise; varies by Salesforce edition)..
Data volume sensitivity
Apto exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Apto to Freshsales migration scoping. Not seeing yours? Book a call.
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