CRM migration
Field-level mapping, validation, and rollback between Smart CRM Online and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Smart CRM Online
Source
Freshsales
Destination
Compatibility
4 of 8
objects map 1:1 between Smart CRM Online and Freshsales.
Complexity
BStandard
Timeline
1-2 weeks
Overview
Smart CRM Online operates as a flat-file CRM with no documented API, which means every migration relies on its native CSV export. That export collapses relational links (Company IDs and Contact name references appear as flat fields rather than structured parent-child relationships), so we reconstruct the linkage during import by resolving Company identifiers against the destination Account record and re-establishing Contact-Deal associations explicitly. Custom fields in Smart CRM Online have no published schema, so we audit them during discovery by comparing the export field list against the standard object schema and flag any unmapped fields for explicit mapping decisions. We load into Freshsales using its REST API with batch chunking and parent-record lookup resolution across Leads, Contacts, Accounts, and Deals. Freshsales uses a Lead-to-Contact conversion model with explicit field mapping that must be configured before migration; unmapped lead custom fields are lost at conversion unless mapping is set. We do not migrate workflows, sequences, or automations as code; we deliver a written inventory for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Smart CRM Online object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Smart CRM Online
Company
Freshsales
Account
1:1Smart CRM Online Company records map directly to Freshsales Account. The company name becomes the Account Name field, and any company identifier from the Smart CRM Online export becomes a reference key we use for Contact association. We import Accounts before Contacts to satisfy the Account-to-Contact lookup dependency in Freshsales.
Smart CRM Online
Contact
Freshsales
Contact
1:1Smart CRM Online Contact records map to Freshsales Contact. Email address is the dedupe key. We resolve the Company association from the Smart CRM Online export's Company ID reference to the destination Account record and populate the Contact's Account lookup. Any Smart CRM Online Contact without an email address receives a generated placeholder and is flagged for manual review.
Smart CRM Online
Contact
Freshsales
Lead (when unconverted)
1:manySmart CRM Online does not separate Leads from Contacts. We treat all Smart CRM Online Contact records as Contacts by default in Freshsales. If the customer specifically uses Smart CRM Online to track unqualified prospects separately, we can create Freshsales Lead records from a subset of records flagged with a source tag, then configure Lead conversion field mapping before migration.
Smart CRM Online
Deal
Freshsales
Deal
1:1Smart CRM Online Deal records map to Freshsales Deal. The deal name, value, stage, owner, and expected close date migrate directly. We reconstruct the Account association by resolving the Company ID from the Smart CRM Online export against the destination Account records created during the import phase.
Smart CRM Online
Pipeline Stage
Freshsales
Deal Stage
lossySmart CRM Online pipeline stages are custom named and exported with each Deal. We map the full stage order from Smart CRM Online to Freshsales Deal Stages in Admin, preserving stage sequence and any custom stage labels. If the customer has multiple Smart CRM Online pipelines, we configure multiple Freshsales Deal stages under a single pipeline and add a custom field to differentiate the original pipeline source.
Smart CRM Online
Activity (calls, emails, tasks, meetings)
Freshsales
Task, Event, and Sales Activity
1:1Smart CRM Online activity logs (calls, emails, meetings, tasks) associate with Contact or Deal records. We reconstruct the parent linkage during migration by matching the contact reference in the activity export against the migrated Contact record ID. Freshsales creates Tasks for calls and tasks, Events for meetings, and Email records for email engagements, all linked to the parent Contact and Deal. Activity timestamps are preserved to maintain engagement chronology.
Smart CRM Online
Custom Properties
Freshsales
Custom Fields
lossySmart CRM Online custom fields have no published schema, so we identify them during discovery by auditing the CSV export column list against the standard Smart CRM Online object schema. Any column without a standard field match is treated as custom. We create matching custom fields in Freshsales Admin with appropriate field types (text, number, date, picklist, checkbox) and map them explicitly during the import phase. Fields that cannot be typed from the export values are flagged for the customer to confirm.
Smart CRM Online
Tag
Freshsales
Contact Tag
lossySmart CRM Online tags attach as a flat property on the Contact record (typically a comma-separated or multi-value field in the export). We create Freshsales Contact Tags from the source values and associate them at import time. Tags used for segmentation migrate as tag records; tags used for content classification are preserved as a multi-select picklist custom field.
| Smart CRM Online | Freshsales | Compatibility | |
|---|---|---|---|
| Company | Account1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Contact | Lead (when unconverted)1:many | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline Stage | Deal Stagelossy | Fully supported | |
| Activity (calls, emails, tasks, meetings) | Task, Event, and Sales Activity1:1 | Fully supported | |
| Custom Properties | Custom Fieldslossy | Mapping required | |
| Tag | Contact Taglossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Smart CRM Online gotchas
No documented API endpoint for programmatic migration
Relational flattening in CSV export breaks object associations
Custom field schema not published, requiring discovery-phase manual audit
No published pricing page creates billing-model ambiguity
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export validation
We request a full CSV export from Smart CRM Online covering Contacts, Companies, Deals, Pipeline Stages, and Activity records. We audit the column list to identify custom fields by comparing against the known standard schema, flag any unknown columns for customer confirmation, and count record volumes across all object types. We also confirm the Smart CRM Online pipeline stage list and any custom stage naming. This step produces a written field map and a migration scope document signed off by the customer before any data moves.
Freshsales schema setup and custom field creation
We configure the Freshsales destination environment: creating custom fields to match the Smart CRM Online custom properties (with types confirmed during discovery), setting up Deal Stages mapped from the Smart CRM Online pipeline stages, and configuring Lead field mapping for any Lead-converted records. If the customer uses Smart CRM Online's flat Contact model without a separate Lead concept, we skip the Lead module and map all records directly to Contacts and Accounts.
Parent-record lookup table build
Before importing any dependent records, we build a lookup table that maps each Smart CRM Online Company ID to the corresponding Freshsales Account record ID generated during Account import. This table is the key that reconstructs the flattened Company-Deal relationship from the Smart CRM Online CSV export. We also build a Contact lookup table using email as the dedupe and resolution key.
Account import first
We import Companies from Smart CRM Online as Freshsales Accounts first, using company name as the primary field and resolving any duplicate accounts by name normalization. This establishes the Account records that all downstream Contact and Deal imports depend on. Each import phase emits a row-count reconciliation report before the next phase begins.
Contact and Deal import with relationship resolution
We import Contacts with the Account lookup resolved using the lookup table built in step three. We import Deals with the Account association reconstructed by matching the Smart CRM Online Company ID from the deal record against the Account lookup table. Activities are imported last, with parent Contact and Deal lookups resolved against the imported record IDs. Each phase uses Freshsales REST API with rate-limit handling and batch chunking.
Cutover, validation, and automation inventory handoff
We freeze Smart CRM Online writes during cutover, run a final delta migration of any records modified during the migration window, and enable Freshsales as the system of record. We validate record counts and spot-check 20-30 records against the source export. We deliver a written inventory of any Smart CRM Online workflows or automation equivalents for the customer's admin to rebuild in Freshsales Workflows. We do not rebuild automations as code inside the migration scope.
Platform deep dives
Smart CRM Online
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Smart CRM Online and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Smart CRM Online: Not publicly documented.
Data volume sensitivity
Smart CRM Online doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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