CRM migration

Migrate from Smart CRM Online to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Smart CRM Online and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Smart CRM Online logo

Smart CRM Online

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

78%

7 of 9

objects map 1:1 between Smart CRM Online and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Smart CRM Online to Microsoft Microsoft Dynamics 365 Sales is a platform upgrade that trades the simplicity of a flat-file CRM for the relational depth of the Dynamics 365 data model. Smart CRM Online has no documented REST API, which means all migration paths use the platform's native CSV export. That export produces Companies and Contacts as separate flat tables without preserving the Deal-to-Contact linkage as a structured parent-child relationship. We handle this by sequencing the import to create Accounts first, then Contacts with explicit AccountId lookups, then Deals with Contact and Account associations reconstructed from identifier matching. Pipeline Stages from Smart CRM Online map to Microsoft Dynamics 365 Sales Processes and Opportunity Stage values. Custom Properties require a discovery-phase audit because Smart CRM Online publishes no field schema. Activities (calls, emails, meetings, tasks) attach to the migrated Contact and Opportunity records. Workflows, automations, and any configured integrations do not migrate because Smart CRM Online has no developer ecosystem to map them from; we deliver a written inventory of these for the customer's admin to rebuild in Dynamics 365.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Smart CRM Online logo

Smart CRM Online

What's pushing teams away

  • Self-hosted lifetime-license model puts maintenance burden on the customer — upgrades, security patches, and backups are the customer's responsibility once the license is paid, which becomes costly as the business scales.
  • Limited public review footprint and conflicting third-party information (e.g., disagreement on whether the product has an API) makes peer-reference due diligence challenging.
  • Sales-led pricing with no public tier structure complicates procurement comparisons against transparent subscription CRMs.
  • Limited integration ecosystem compared to mainstream CRMs (HubSpot, Salesforce, Pipedrive), pushing teams with custom tech stacks toward platforms with deeper third-party connectors.
  • Self-hosted positioning excludes customers wanting cloud-managed convenience; they migrate to true cloud CRMs as ops complexity outgrows internal IT capacity.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Smart CRM Online objects map to Microsoft Dynamics 365 Sales

Each row shows how a Smart CRM Online object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Smart CRM Online

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Smart CRM Online Company records map directly to Microsoft Dynamics 365 Sales Account. The company name becomes the Account Name field; any website or domain field maps to Account.Website. We import Accounts first in the migration sequence so that the AccountId reference is available when Contacts are loaded. Smart CRM Online does not enforce a parent-company hierarchy, so all companies map as top-level Accounts without a parent account reference unless the customer's data includes an explicit hierarchy field.

Smart CRM Online

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Smart CRM Online Contact records map to Microsoft Dynamics 365 Sales Contact. Name, email, phone, job title, and address fields migrate directly. The Contact.AccountId is resolved by matching the Smart CRM Online Company reference (by company name or exported company ID) to the Account record created in the previous phase. Any Contact without a matching Company is flagged in a reconciliation report for the customer's admin to review before the next phase.

Smart CRM Online

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Smart CRM Online Deals map to Microsoft Dynamics 365 Sales Opportunity. Deal name becomes Opportunity.Name, deal value maps to Amount, expected close date maps to CloseDate, and owner maps to OwnerId via email match against the Dynamics 365 User table. The Deal.Company or Deal.Contact reference is resolved to Opportunity.AccountId and Opportunity.ContactId respectively. If the Deal export includes a stage label, we map it to a Dynamics 365 StageName under the configured Sales Process.

Smart CRM Online

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage + Sales Process

lossy
Fully supported

Smart CRM Online pipeline stages are configurable per deal pipeline. We map each distinct stage label to a Microsoft Dynamics 365 Sales Process stage entry, setting the probability percentage from the source stage configuration. If the customer uses multiple deal pipelines, we create separate Record Types in Dynamics 365, each with its own Sales Process that whitelists only the relevant stage values. Stage sequence order migrates to the stage order in Microsoft Dynamics 365 Sales Process.

Smart CRM Online

Activity: Call

maps to

Microsoft Dynamics 365 Sales

Task (TaskSubtype = Call)

1:1
Fully supported

Smart CRM Online call logs migrate to Microsoft Dynamics 365 Sales Task records with TaskSubtype set to Call. Call duration, disposition, and any notes attach to custom Task fields. The Task.WhoId links to the migrated Contact by email match; Task.WhatId links to the related Opportunity or Account if the source export includes those references. Activity timestamps preserve the original Smart CRM Online creation date for timeline ordering.

Smart CRM Online

Activity: Email

maps to

Microsoft Dynamics 365 Sales

EmailMessage + Task

1:1
Fully supported

Smart CRM Online email engagement records migrate to Microsoft Dynamics 365 Sales EmailMessage (the message content and headers) linked to a Task record (the activity timeline entry). EmailMessage.ParentId links to the Contact; Task.ActivityDate preserves the original timestamp. Subject, body, sender, and recipient fields transfer directly. If Smart CRM Online tracks email open or click events as separate records, those migrate as Task notes.

Smart CRM Online

Activity: Meeting

maps to

Microsoft Dynamics 365 Sales

Event

1:1
Fully supported

Smart CRM Online meeting records migrate to Microsoft Dynamics 365 Sales Event. Start time, end time, location, and meeting title transfer directly. Attendee resolution matches invitee email addresses to migrated Contact records via EventRelation. The Event.WhatId links to the related Opportunity or Account if the source export includes that reference.

Smart CRM Online

Activity: Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

Smart CRM Online task records (follow-up items, to-dos) migrate to Microsoft Dynamics 365 Sales Task. Status, priority, due date, and description transfer. Task assignment resolves by matching the Smart CRM Online owner email to the Dynamics 365 User record. If the task has a linked Contact or Deal reference, Task.WhoId and Task.WhatId are resolved accordingly.

Smart CRM Online

Custom Property

maps to

Microsoft Dynamics 365 Sales

Custom Field

lossy
Fully supported

Smart CRM Online custom fields are identified during the discovery-phase audit of the CSV export. We compare all exported column headers against the standard Smart CRM Online object schema to identify which fields are custom. Custom fields are then mapped to Dynamics 365 custom fields (Custom_x field names) with type inference from the source data (text becomes Text, numeric values become Number, dates become Date). The customer confirms field mapping during scoping before the import run. Dynamics 365 validates field types at insert time, so type mismatches require transform rules before loading.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Smart CRM Online logo

Smart CRM Online gotchas

High

No documented API endpoint for programmatic migration

High

Relational flattening in CSV export breaks object associations

Medium

Custom field schema not published, requiring discovery-phase manual audit

Medium

No published pricing page creates billing-model ambiguity

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • No source API forces CSV-only migration with association loss

    Smart CRM Online has no documented REST API, GraphQL endpoint, or developer portal. All migration paths rely on the platform's native CSV export. That export produces Deals with a Company ID or Contact name reference rather than a structured parent-child relationship. A naive CSV import into Dynamics 365 orphans Deals from their Contacts unless we reconstruct the linkage by matching Contact identifiers against the exported reference fields. We handle this by sequencing the import (Accounts first, Contacts second, Opportunities last), resolving AccountId and ContactId via identifier matching before Opportunity insert, and flagging any unmatched references in a reconciliation report. Without an API, we cannot perform incremental or delta syncs post-go-live.

  • Custom field schema requires manual discovery audit

    Smart CRM Online permits custom fields per object, but no public schema documentation exists. During scoping, we request a full data export and compare every exported column header against the standard object schema to identify which fields are custom. Any unmapped fields are flagged and presented to the customer for explicit mapping decisions before the import run. Dynamics 365 enforces typed custom fields at insert time, so text values in a numeric custom field will reject. We build transform rules for each type mismatch before the import run rather than during it.

  • Dynamics 365 validation rules and field-level security can block CSV loads

    Microsoft Dynamics 365 Sales orgs commonly enforce required field formats, conditional requireds, and picklist whitelists via validation rules, and field-level security that restricts write access by profile. When loading data via the Dynamics 365 bulk import or Data Management API, records that violate validation rules reject silently or partially. We coordinate with the customer's Dynamics 365 admin to temporarily disable blocking validation rules during the migration window, or to extend them with a migration-context bypass condition. The admin's involvement is required because only org admins can modify validation rules.

  • Workflows and automations do not migrate and have no source equivalent

    Smart CRM Online has limited workflow and automation capabilities, and the platform does not expose a structured automation export or API. Any workflows or configured integrations the customer has built in Smart CRM Online will not appear in the migration export and cannot be reconstructed from the data. We do not migrate Smart CRM Online workflows or automations as code. We deliver a written inventory of any configured automations (from the customer's description or a manual audit of the Smart CRM Online settings) with a recommended Dynamics 365 equivalent for the admin to rebuild in Power Automate or Microsoft Dynamics 365 Sales Automation.

Migration approach

Six steps for a successful Smart CRM Online to Microsoft Dynamics 365 Sales data migration

  1. Discovery and export proof-of-concept

    We request a full data export from Smart CRM Online covering Contacts, Companies, Deals, Pipeline Stages, and Activities. We audit the column headers to identify standard versus custom fields, count record volumes per object, and assess the Deal-to-Contact linkage fields in the export to understand how associations are stored. We flag any data quality issues (duplicate emails, missing required fields, orphaned Deal references) in a pre-migration data quality report. We confirm the customer's Dynamics 365 tenant access, edition (Professional or Enterprise), and admin contact for validation rule handling.

  2. Schema design and field mapping

    We design the destination Dynamics 365 schema: provisioning any missing custom fields (with type mapping from Smart CRM Online), configuring Sales Processes for each source pipeline, creating Record Types if the customer uses multiple deal pipelines, and mapping Smart CRM Online custom field names to Dynamics 365 custom field API names. The mapping document is reviewed by the customer's Dynamics 365 admin before deployment into the target environment.

  3. Sandbox migration and reconciliation (optional)

    For migrations exceeding 10,000 records or those with complex custom field sets, we run a full migration into the customer's Dynamics 365 Sandbox first. The customer's RevOps lead reconciles record counts, spot-checks 20-30 records against the Smart CRM Online source, and confirms the Deal-to-Contact linkage is intact before we proceed to production. Any mapping corrections happen in the sandbox phase.

  4. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Smart CRM Online Companies), Contacts (with AccountId resolved by company identifier matching), Opportunities (with AccountId and ContactId resolved, owner matched by email to Dynamics 365 User), then Activity history (Tasks, Events, EmailMessages via Dynamics 365 Data Management API with chunking and exponential backoff). Each phase emits a row-count reconciliation report. Custom fields load in the same phase as their parent object.

  5. Cutover, validation, and automation inventory delivery

    We freeze Smart CRM Online write access during cutover, run a final delta migration of any records modified during the migration window, then enable Dynamics 365 as the system of record. We validate 50 randomly sampled records in Dynamics 365 against the Smart CRM Online source for field accuracy and linkage integrity. We deliver the automation and integration inventory document to the customer's admin team with recommended Dynamics 365 equivalents. We support a 72-hour hypercare window for reconciliation issues raised by the customer's sales team.

Platform deep dives

Context on both ends of the pair

Smart CRM Online logo

Smart CRM Online

Source

Strengths

  • Minimal-configuration interface reduces time to first deal logged
  • Unlimited or high-volume contact storage on most plans
  • Per-user pricing keeps costs predictable for small teams
  • Clean CSV exports for basic data portability
  • Native integrations with email and calendar tools

Weaknesses

  • No publicly documented API or developer portal
  • Limited advanced automation or workflow capabilities
  • No published pricing page makes vendor evaluation harder
  • Small user community limits peer support and review depth
  • Sparse documentation for custom field and object configuration
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Smart CRM Online and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Smart CRM Online and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Smart CRM Online and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Smart CRM Online: Not publicly documented.

  • Data volume sensitivity

    B

    Smart CRM Online doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Smart CRM Online to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Smart CRM Online to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Smart CRM Online to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 15,000 Contacts, 3,000 Deals, and fewer than 20 custom fields. Migrations with large activity histories (over 200,000 activity records), complex custom field sets, multiple pipeline structures, or a required sandbox phase move to four to eight weeks. Timeline is driven primarily by data volume, custom field discovery complexity, and the customer's availability for validation sign-off.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Smart CRM Online.
Land in Microsoft Dynamics 365 Sales , intact.

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