CRM migration
Field-level mapping, validation, and rollback between Adaptix and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
Adaptix
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
5 of 10
objects map 1:1 between Adaptix and Microsoft Dynamics 365 Sales .
Complexity
CModerate
Timeline
2-4 weeks
Overview
Adaptix is a lifecycle marketing automation platform built around Contacts, Companies, Audience segments, and drag-and-drop Automations. It has no native deal pipeline or opportunity object, so teams moving to Microsoft Microsoft Dynamics 365 Sales gain a full sales CRM with Accounts, Opportunities, Leads, and native Activity tracking. The migration centers on a 1:1 mapping of Adaptix Contacts to either Dynamics 365 Leads or Contacts depending on sales readiness, a parallel Company-to-Account mapping, and an explicit preservation of SMS opt-in status because consent state determines sending eligibility in Dynamics 365. Automations are not exportable from Adaptix; we deliver a written step-by-step template inventory documenting every trigger, condition, action, and delay so the destination admin can rebuild in Microsoft Dynamics 365 Sales with Power Automate or Business Rule. Landing pages export as HTML assets but lose dynamic form-to-automation connections, and AI send-time data is not portable and requires manual capture before cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Adaptix platform overview
Scorecard, SWOT, gotchas, and pricing for Adaptix.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Adaptix object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Adaptix
Contact
Microsoft Dynamics 365 Sales
Lead or Contact (split required)
1:manyAdaptix Contacts with a lifecycle stage of subscriber or marketing lead map to Microsoft Dynamics 365 Sales Lead. Contacts with a sales-qualified or active customer stage map to Microsoft Dynamics 365 Sales Contact tied to an Account. We read Adaptix custom property fields to determine the split and preserve the original Adaptix stage in a custom field adaptix_original_stage__c on both Lead and Contact for audit.
Adaptix
Company
Microsoft Dynamics 365 Sales
Account
1:1Adaptix Company records map directly to Microsoft Dynamics 365 Sales Account. Company domain maps to Account.Website. We use the Company name as the Account dedupe key during import. Account must be created before any Contact import so that the parent AccountId lookup is satisfied at Contact insert time.
Adaptix
Lead Status
Microsoft Dynamics 365 Sales
Lead Status
lossyAdaptix lifecycle stage values on Contacts routing to Lead map to a Microsoft Dynamics 365 Sales Lead Status picklist we configure during scoping. Status labels are mapped one-to-one from the Adaptix stage to a customer-approved set of Lead Status values.
Adaptix
SMS Opt-in
Microsoft Dynamics 365 Sales
msdyn_gdproptout or custom consent field
1:1SMS consent is a contact-level custom property in Adaptix. We map it explicitly to a Microsoft Dynamics 365 Sales consent field because SMS sending eligibility depends on this flag. If the destination org has the Telemarketing base table enabled, we use msdyn_gdproptout; otherwise we create a custom field adaptix_sms_consent__c as a boolean.
Adaptix
Audience Segment
Microsoft Dynamics 365 Sales
Static List or Custom Field Filter
1:1Adaptix Audience Segments are built from contact filter rules. We export segment definitions as a filter logic document and separately export segment membership as a contact-to-segment lookup table. The customer's Dynamics 365 admin rebuilds segments as either Static Marketing Lists or Dynamic Marketing Lists using the filter logic we document.
Adaptix
Tag
Microsoft Dynamics 365 Sales
Multi-Select Picklist or Topic
lossyAdaptix tags used for contact classification migrate to Microsoft Dynamics 365 Sales custom multi-select picklist fields on Contact. If the customer licenses Dynamics 365 Marketing, tags migrate to Topics with TopicAssignment records. The tag strategy is chosen during scoping.
Adaptix
Custom Property (Contact)
Microsoft Dynamics 365 Sales
Custom Field on Lead or Contact
1:1Adaptix custom properties on Contacts vary per tenant and are not standardized. We flag every custom property during discovery, map each to a corresponding Microsoft Dynamics 365 Sales custom field of equivalent type (text, number, date, boolean, picklist), and include type validation before import so that Dynamics 365 validation rules do not reject records.
Adaptix
Custom Property (Company)
Microsoft Dynamics 365 Sales
Custom Field on Account
1:1Adaptix Company custom properties map to Account custom fields in Microsoft Dynamics 365 Sales . We apply the same discovery, type mapping, and validation step as for Contact custom properties.
Adaptix
Automation Workflow
Microsoft Dynamics 365 Sales
Power Automate Flow or Business Rule (rebuild reference)
lossyAdaptix Automations are not exportable. We deliver a written automation inventory documenting every active workflow: trigger event, condition branches, action types, and delay durations. Each automation receives a recommended Power Automate or Dynamics 365 Business Rule equivalent. The customer's admin rebuilds these post-migration; we do not migrate automation logic as executable code.
Adaptix
Landing Page
Microsoft Dynamics 365 Sales
HTML Asset Package
lossyAdaptix Landing Pages export as static HTML with embedded form markup. Dynamic connections to Adaptix form handlers, tag assignments, and automation triggers are severed on export. We package pages as HTML assets with a form field inventory. Rebuild in Dynamics 365 requires manual reconfiguration of any dynamic triggers.
| Adaptix | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split required)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead Status | Lead Statuslossy | Fully supported | |
| SMS Opt-in | msdyn_gdproptout or custom consent field1:1 | Fully supported | |
| Audience Segment | Static List or Custom Field Filter1:1 | Fully supported | |
| Tag | Multi-Select Picklist or Topiclossy | Fully supported | |
| Custom Property (Contact) | Custom Field on Lead or Contact1:1 | Fully supported | |
| Custom Property (Company) | Custom Field on Account1:1 | Fully supported | |
| Automation Workflow | Power Automate Flow or Business Rule (rebuild reference)lossy | Fully supported | |
| Landing Page | HTML Asset Packagelossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Adaptix gotchas
Audience-based pricing means migration scoping counts every contact
Automation workflows are not exportable as executable logic
AI optimization data is not portable
Landing pages export as HTML but lose dynamic form connections
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Discovery and consent flag audit
We audit the Adaptix tenant across Contacts, Companies, Audience Segments, Tags, Custom Properties, Automation definitions, Landing Pages, and Forms. We pay particular attention to SMS opt-in status fields (which are not standardized across Adaptix accounts) and any custom properties that track lead score or lifecycle stage. The discovery output is a written migration scope, a field-level mapping matrix, and an explicit SMS consent flag inventory. We do not migrate Automations as code at this stage; we confirm the automation count and complexity to scope the documentation deliverable.
Dynamics 365 environment preparation
We review the destination Microsoft Dynamics 365 Sales environment for existing validation rules, field-level security, required field configurations, and picklist value sets that could cause import rejections. We provision any missing custom fields (adaptix_original_stage__c, adaptix_sms_consent__c, adaptix_tags__c, and any others identified during discovery) on Lead and Contact before migration begins. We also configure the Lead Status picklist to accept the Adaptix lifecycle stage values that will route to Lead records.
Sandbox migration and record reconciliation
We run a full migration into a Microsoft Dynamics 365 Sales sandbox environment using production-equivalent data volume. The customer's RevOps lead reviews record counts across Accounts, Leads, Contacts, and Lists, spot-checks 25-50 records against the Adaptix source, and validates SMS consent field values on a sample of contacts. Sign-off on the sandbox migration is required before production migration begins.
Account and Contact migration in dependency order
We migrate in strict record-dependency order: Accounts first (from Adaptix Companies), then Contacts with the Lead-or-Contact split applied using the Adaptix lifecycle stage property. AccountId lookup is resolved at Contact insert time. SMS consent flags migrate explicitly with every contact record. Tags migrate as semicolon-delimited values in adaptix_tags__c or as pre-configured multi-select picklist values.
Automation documentation and landing page asset delivery
We deliver the written automation inventory documenting every active Adaptix workflow: trigger, condition branches, action types, delays, and recommended Power Automate rebuild steps. We package Landing Page HTML files and form field definitions as a separate asset set with a rebuild guide. We do not rebuild automations, landing pages, or forms as part of the migration scope.
Cutover and post-migration validation
We freeze Adaptix writes during cutover, run a final delta migration of records modified during the migration window, and validate record counts in Microsoft Dynamics 365 Sales against the Adaptix source totals. We deliver the automation inventory and landing page rebuild guide to the customer's admin team and support a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support, training, or Power Automate rebuild as standard scope.
Platform deep dives
Adaptix
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Microsoft Dynamics 365 Sales .
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..
Data volume sensitivity
Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Adaptix to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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