CRM migration

Migrate from Adaptix to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Adaptix and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Adaptix logo

Adaptix

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

50%

5 of 10

objects map 1:1 between Adaptix and Microsoft Dynamics 365 Sales .

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Adaptix is a lifecycle marketing automation platform built around Contacts, Companies, Audience segments, and drag-and-drop Automations. It has no native deal pipeline or opportunity object, so teams moving to Microsoft Microsoft Dynamics 365 Sales gain a full sales CRM with Accounts, Opportunities, Leads, and native Activity tracking. The migration centers on a 1:1 mapping of Adaptix Contacts to either Dynamics 365 Leads or Contacts depending on sales readiness, a parallel Company-to-Account mapping, and an explicit preservation of SMS opt-in status because consent state determines sending eligibility in Dynamics 365. Automations are not exportable from Adaptix; we deliver a written step-by-step template inventory documenting every trigger, condition, action, and delay so the destination admin can rebuild in Microsoft Dynamics 365 Sales with Power Automate or Business Rule. Landing pages export as HTML assets but lose dynamic form-to-automation connections, and AI send-time data is not portable and requires manual capture before cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Adaptix logo

Adaptix

What's pushing teams away

  • Small-team pricing ceiling — As contact volume grows beyond 10,000, costs scale rapidly with audience-based pricing, making the platform expensive relative to standalone email tools.
  • Limited advanced CRM features — No native deal pipeline management, opportunity tracking, or revenue attribution beyond basic campaign reporting, which frustrates sales-marketing alignment needs.
  • Complex automation rebuild on switch — Automation logic is not exportable as executable workflows; teams must manually reconstruct complex journeys in the new platform.
  • Enterprise governance gaps — Multi-team access and compliance controls are only available on higher tiers, limiting adoption in regulated industries without costly upgrades.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Adaptix objects map to Microsoft Dynamics 365 Sales

Each row shows how a Adaptix object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Adaptix

Contact

maps to

Microsoft Dynamics 365 Sales

Lead or Contact (split required)

1:many
Fully supported

Adaptix Contacts with a lifecycle stage of subscriber or marketing lead map to Microsoft Dynamics 365 Sales Lead. Contacts with a sales-qualified or active customer stage map to Microsoft Dynamics 365 Sales Contact tied to an Account. We read Adaptix custom property fields to determine the split and preserve the original Adaptix stage in a custom field adaptix_original_stage__c on both Lead and Contact for audit.

Adaptix

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Adaptix Company records map directly to Microsoft Dynamics 365 Sales Account. Company domain maps to Account.Website. We use the Company name as the Account dedupe key during import. Account must be created before any Contact import so that the parent AccountId lookup is satisfied at Contact insert time.

Adaptix

Lead Status

maps to

Microsoft Dynamics 365 Sales

Lead Status

lossy
Fully supported

Adaptix lifecycle stage values on Contacts routing to Lead map to a Microsoft Dynamics 365 Sales Lead Status picklist we configure during scoping. Status labels are mapped one-to-one from the Adaptix stage to a customer-approved set of Lead Status values.

Adaptix

SMS Opt-in

maps to

Microsoft Dynamics 365 Sales

msdyn_gdproptout or custom consent field

1:1
Fully supported

SMS consent is a contact-level custom property in Adaptix. We map it explicitly to a Microsoft Dynamics 365 Sales consent field because SMS sending eligibility depends on this flag. If the destination org has the Telemarketing base table enabled, we use msdyn_gdproptout; otherwise we create a custom field adaptix_sms_consent__c as a boolean.

Adaptix

Audience Segment

maps to

Microsoft Dynamics 365 Sales

Static List or Custom Field Filter

1:1
Fully supported

Adaptix Audience Segments are built from contact filter rules. We export segment definitions as a filter logic document and separately export segment membership as a contact-to-segment lookup table. The customer's Dynamics 365 admin rebuilds segments as either Static Marketing Lists or Dynamic Marketing Lists using the filter logic we document.

Adaptix

Tag

maps to

Microsoft Dynamics 365 Sales

Multi-Select Picklist or Topic

lossy
Fully supported

Adaptix tags used for contact classification migrate to Microsoft Dynamics 365 Sales custom multi-select picklist fields on Contact. If the customer licenses Dynamics 365 Marketing, tags migrate to Topics with TopicAssignment records. The tag strategy is chosen during scoping.

Adaptix

Custom Property (Contact)

maps to

Microsoft Dynamics 365 Sales

Custom Field on Lead or Contact

1:1
Fully supported

Adaptix custom properties on Contacts vary per tenant and are not standardized. We flag every custom property during discovery, map each to a corresponding Microsoft Dynamics 365 Sales custom field of equivalent type (text, number, date, boolean, picklist), and include type validation before import so that Dynamics 365 validation rules do not reject records.

Adaptix

Custom Property (Company)

maps to

Microsoft Dynamics 365 Sales

Custom Field on Account

1:1
Fully supported

Adaptix Company custom properties map to Account custom fields in Microsoft Dynamics 365 Sales . We apply the same discovery, type mapping, and validation step as for Contact custom properties.

Adaptix

Automation Workflow

maps to

Microsoft Dynamics 365 Sales

Power Automate Flow or Business Rule (rebuild reference)

lossy
Fully supported

Adaptix Automations are not exportable. We deliver a written automation inventory documenting every active workflow: trigger event, condition branches, action types, and delay durations. Each automation receives a recommended Power Automate or Dynamics 365 Business Rule equivalent. The customer's admin rebuilds these post-migration; we do not migrate automation logic as executable code.

Adaptix

Landing Page

maps to

Microsoft Dynamics 365 Sales

HTML Asset Package

lossy
Fully supported

Adaptix Landing Pages export as static HTML with embedded form markup. Dynamic connections to Adaptix form handlers, tag assignments, and automation triggers are severed on export. We package pages as HTML assets with a form field inventory. Rebuild in Dynamics 365 requires manual reconfiguration of any dynamic triggers.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Adaptix logo

Adaptix gotchas

High

Audience-based pricing means migration scoping counts every contact

High

Automation workflows are not exportable as executable logic

Medium

AI optimization data is not portable

Medium

Landing pages export as HTML but lose dynamic form connections

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Adaptix Automation workflows are not exportable as executable logic

    Adaptix does not expose a machine-readable export of automation journeys. Teams with complex multi-step lifecycles — drip sequences triggered by tag changes, date-based delays, conditional branching, and CRM-action steps — must rebuild from scratch in the destination platform. We deliver a written automation inventory documenting every trigger, condition branch, action type, and delay duration for each active workflow, which serves as the rebuild brief for the customer's admin or a Dynamics 365 partner. Skipping this documentation step leaves the destination team without a reference for rebuild, which is the most time-consuming part of an Adaptix migration.

  • SMS opt-in consent flags must be explicitly preserved and mapped

    Adaptix tracks SMS consent as a contact-level property tied to billing eligibility. When migrating to Microsoft Dynamics 365 Sales , these flags do not map automatically because Dynamics 365 does not have a native SMS consent field by default. We create a custom consent field (adaptix_sms_consent__c) and map every contact's opt-in value explicitly during import. Teams that skip this step restart SMS compliance records at zero, which affects sending eligibility in Dynamics 365 and may require re-obtaining consent before sending.

  • Landing pages export as static HTML with severed form connections

    Adaptix Landing Pages export as HTML files with embedded form markup, but the dynamic connections to Adaptix's internal form handler, tag assignments, and automation triggers are broken on export. Form field definitions export separately as JSON, but the logic linking form submissions to tag application, segmentation, and automation triggers must be manually reconstructed in Dynamics 365. We package the HTML assets and form definitions during migration but flag each affected page and the severed connections so the destination team knows exactly what requires rebuild.

  • AI send-time optimization data and subject line history are not portable

    Adaptix's Send Time Optimization scores, Subject Line Helper outputs, and engagement baselines live inside the platform and are not accessible via export. Teams lose their AI-learned send-time windows at migration. We document these values at migration time for manual reference, but the new Microsoft Dynamics 365 Sales org will not inherit them. We advise teams to capture screenshots of key AI dashboard metrics before cutover and to re-enable any AI tools in Microsoft Dynamics 365 Sales (available at Enterprise and Premium tiers) post-migration.

Migration approach

Six steps for a successful Adaptix to Microsoft Dynamics 365 Sales data migration

  1. Discovery and consent flag audit

    We audit the Adaptix tenant across Contacts, Companies, Audience Segments, Tags, Custom Properties, Automation definitions, Landing Pages, and Forms. We pay particular attention to SMS opt-in status fields (which are not standardized across Adaptix accounts) and any custom properties that track lead score or lifecycle stage. The discovery output is a written migration scope, a field-level mapping matrix, and an explicit SMS consent flag inventory. We do not migrate Automations as code at this stage; we confirm the automation count and complexity to scope the documentation deliverable.

  2. Dynamics 365 environment preparation

    We review the destination Microsoft Dynamics 365 Sales environment for existing validation rules, field-level security, required field configurations, and picklist value sets that could cause import rejections. We provision any missing custom fields (adaptix_original_stage__c, adaptix_sms_consent__c, adaptix_tags__c, and any others identified during discovery) on Lead and Contact before migration begins. We also configure the Lead Status picklist to accept the Adaptix lifecycle stage values that will route to Lead records.

  3. Sandbox migration and record reconciliation

    We run a full migration into a Microsoft Dynamics 365 Sales sandbox environment using production-equivalent data volume. The customer's RevOps lead reviews record counts across Accounts, Leads, Contacts, and Lists, spot-checks 25-50 records against the Adaptix source, and validates SMS consent field values on a sample of contacts. Sign-off on the sandbox migration is required before production migration begins.

  4. Account and Contact migration in dependency order

    We migrate in strict record-dependency order: Accounts first (from Adaptix Companies), then Contacts with the Lead-or-Contact split applied using the Adaptix lifecycle stage property. AccountId lookup is resolved at Contact insert time. SMS consent flags migrate explicitly with every contact record. Tags migrate as semicolon-delimited values in adaptix_tags__c or as pre-configured multi-select picklist values.

  5. Automation documentation and landing page asset delivery

    We deliver the written automation inventory documenting every active Adaptix workflow: trigger, condition branches, action types, delays, and recommended Power Automate rebuild steps. We package Landing Page HTML files and form field definitions as a separate asset set with a rebuild guide. We do not rebuild automations, landing pages, or forms as part of the migration scope.

  6. Cutover and post-migration validation

    We freeze Adaptix writes during cutover, run a final delta migration of records modified during the migration window, and validate record counts in Microsoft Dynamics 365 Sales against the Adaptix source totals. We deliver the automation inventory and landing page rebuild guide to the customer's admin team and support a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support, training, or Power Automate rebuild as standard scope.

Platform deep dives

Context on both ends of the pair

Adaptix logo

Adaptix

Source

Strengths

  • Audience-based pricing that starts low and scales predictably by contact tier rather than feature gating.
  • Free guided migration for lists, templates, and domains reduces initial switching friction.
  • AI send-time and subject-line tools integrated without requiring a separate AI subscription.
  • Template marketplace covering welcome, onboarding, promo, and re-engagement sequences with brand kit controls.
  • Single platform for email, SMS, landing pages, forms, and lifecycle automation reduces tool sprawl.

Weaknesses

  • No native deal pipeline or opportunity object; sales teams must rely on external CRM integration.
  • Automation workflows are not portable; teams cannot export live journeys to another platform.
  • AI optimization data (send-time scores, subject line history) is not exported, forcing a reset on performance baselines.
  • Enterprise multi-team governance and compliance guardrails are gated behind higher pricing tiers.
  • Limited public API documentation; automation and deep integration require Adaptix-specific knowledge not widely available.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Moderate CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    C

    Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..

  • Data volume sensitivity

    B

    Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Adaptix to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Adaptix to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Adaptix to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and four weeks for accounts with under 10,000 contacts, no custom objects, and straightforward tag and segment structures. Accounts with large contact volumes (50,000+), complex audience segment rebuild requirements, multiple SMS consent fields, or a parallel sandbox validation pass extend to six to ten weeks. Microsoft Dynamics 365 Sales implementation timelines cited in Microsoft's guidance range from four weeks for small deployments to twelve months for enterprise rollouts with integrations.

Adjacent paths

Related migrations to explore

Ready when you are

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Land in Microsoft Dynamics 365 Sales , intact.

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