CRM migration

Migrate from Adaptix to Twenty CRM

Field-level mapping, validation, and rollback between Adaptix and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Adaptix logo

Adaptix

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

33%

4 of 12

objects map 1:1 between Adaptix and Twenty CRM.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Adaptix to Twenty CRM is a migration from a marketing automation platform into a relationship-centric CRM. Adaptix organizes around Contacts, Companies, Audience Segments, and lifecycle Automations; it has no native deal pipeline, opportunity, or task object. Twenty CRM uses People and Company as its primary relationship objects with full custom field support via Settings → Data Model, and it natively supports opportunity and task tracking. We extract contact and company records with all Custom Properties via CSV export from Adaptix, configure matching custom fields in Twenty's Data Model before any data loads, map tag assignments to Twenty's Labels system, and deliver an automation reference template documenting every Adaptix journey trigger, condition, delay, and action for manual rebuild in Twenty or any chosen automation layer. Landing pages export as static HTML with form markup severed from Adaptix's internal automation handlers; we package these separately and flag every page with a form-to-automation connection for manual reconstruction.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Adaptix logo

Adaptix

What's pushing teams away

  • Small-team pricing ceiling — As contact volume grows beyond 10,000, costs scale rapidly with audience-based pricing, making the platform expensive relative to standalone email tools.
  • Limited advanced CRM features — No native deal pipeline management, opportunity tracking, or revenue attribution beyond basic campaign reporting, which frustrates sales-marketing alignment needs.
  • Complex automation rebuild on switch — Automation logic is not exportable as executable workflows; teams must manually reconstruct complex journeys in the new platform.
  • Enterprise governance gaps — Multi-team access and compliance controls are only available on higher tiers, limiting adoption in regulated industries without costly upgrades.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Adaptix objects map to Twenty CRM

Each row shows how a Adaptix object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Adaptix

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Adaptix Contact records map 1:1 to Twenty Person objects. The email field on Contact becomes the email on Person and serves as the dedupe key during import. First name, last name, phone, and address fields migrate directly. All Adaptix Custom Properties on the contact record require pre-creation as typed custom fields in Twenty's Data Model before import begins.

Adaptix

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Adaptix Company records map 1:1 to Twenty Company objects. The company domain becomes the website field. Company is imported before Person so that the relationship lookup between Person and Company is satisfied at the moment of Person insert.

Adaptix

Tag

maps to

Twenty CRM

Label

lossy
Fully supported

Adaptix tags used for audience segmentation map to Twenty Labels. We export the full tag assignment table (contact ID to tag name) during discovery and reconstruct labels in Twenty's label system. Tag strategy is confirmed with the customer during scoping since Twenty's label model may require grouping or renaming to match the new taxonomy.

Adaptix

Custom Property (Contact)

maps to

Twenty CRM

Custom Field (Person)

lossy
Fully supported

Adaptix Custom Properties on contacts vary per account and are not standardized. We flag every custom property during discovery, identify its data type, and pre-create matching custom fields in Twenty's Data Model under the Person object. Field types in Twenty include text, number, date, boolean, select, multi-select, and relation; we match type to the Adaptix property type before migration begins.

Adaptix

Custom Property (Company)

maps to

Twenty CRM

Custom Field (Company)

lossy
Fully supported

Adaptix company-level Custom Properties map to Twenty Company custom fields. Same pre-creation requirement applies. We configure field order, display labels, and picklist values (for select/multi-select types) in Twenty before loading any company records.

Adaptix

Lead / Lifecycle Stage

maps to

Twenty CRM

Custom Field (Person)

1:1
Fully supported

Adaptix tracks lead status and lifecycle stage as contact-level Custom Properties (e.g., lifecyclestage or custom stage fields) rather than a distinct object. We preserve these values in a custom field on the Twenty Person record for reporting continuity. We do not map to a separate Lead object unless the customer explicitly requests it during scoping.

Adaptix

Automation

maps to

Twenty CRM

Automation Reference Template (document)

lossy
Fully supported

Adaptix automation journeys are not exportable as executable workflows. We extract every active automation as a written reference template: trigger type, trigger conditions, each step's action, conditions, and delays, total journey length, and estimated rebuild complexity. This document is delivered as part of the migration handoff for the customer's admin to rebuild in their chosen automation layer post-migration.

Adaptix

Form

maps to

Twenty CRM

Form Export (JSON + documentation)

lossy
Fully supported

Adaptix form definitions export as JSON (field names, types, consent settings). We package the JSON and flag every field that had a live automation trigger or tag-assignment action. Form field definitions require manual mapping to Twenty's form structure (or a third-party form tool) because Twenty does not include a native form builder in the base CRM.

Adaptix

Landing Page

maps to

Twenty CRM

Landing Page Export (HTML + documentation)

lossy
Fully supported

Adaptix landing pages export as static HTML with embedded form markup. Dynamic connections to Adaptix's internal form handler, tag assignments, and automation triggers are severed on export. We package each page as an HTML asset with a separate documentation file listing every broken form-to-automation connection for manual reconstruction in the destination platform.

Adaptix

Audience Segment

maps to

Twenty CRM

Segment Reference Template (document)

lossy
Fully supported

Adaptix audience segments are built from contact filter rules. We extract segment definitions (filter logic, conditions, operators) and contact membership lists separately. The filter logic is documented for manual rebuild in the destination; contact membership lists are delivered as CSV for bulk re-tagging if the destination supports it.

Adaptix

SMS Contact / SMS Opt-in

maps to

Twenty CRM

Custom Field (Person)

1:1
Fully supported

SMS consent status and opt-in records are tied to Contacts in Adaptix. We flag SMS consent fields explicitly during discovery and create matching boolean custom fields on the Twenty Person record. These fields are critical for compliance if the customer intends to continue SMS sending in any downstream platform, as consent state affects sending eligibility.

Adaptix

Activity / Engagement History

maps to

Twenty CRM

Task

lossy
Fully supported

Adaptix tracks opens, clicks, sends, and automation events at the activity level. These are typically not exported as discrete records through Adaptix's standard export tools. We flag this as a known limitation during scoping and advise the customer that engagement activity history may require manual reconstruction in Twenty or a third-party engagement tool. We migrate what is available (standard contact properties with timestamps) and document the engagement history gap in the handoff report.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Adaptix logo

Adaptix gotchas

High

Audience-based pricing means migration scoping counts every contact

High

Automation workflows are not exportable as executable logic

Medium

AI optimization data is not portable

Medium

Landing pages export as HTML but lose dynamic form connections

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Adaptix Custom Properties require manual pre-creation in Twenty

    Adaptix Custom Properties are account-specific and not standardized; they include contact fields and company fields that vary per organization. Twenty CRM requires every custom field to be explicitly created via Settings → Data Model before data import. We cannot bulk-create custom fields via API without admin access to the Twenty workspace. If the migration includes 30+ Custom Properties, the schema configuration phase alone can extend the timeline by one to two weeks. We identify all Custom Properties during discovery and deliver a field creation checklist before migration begins, but the actual field creation inside Twenty requires the customer's admin to execute in the Twenty UI or via the Twenty GraphQL API with appropriate permissions.

  • Automation workflows are not transferable; rebuild is manual

    Adaptix automation journeys use a drag-and-drop builder with triggers, conditions, delays, and actions that cannot be exported in any machine-readable format. We deliver a written reference template documenting every active automation's logic (trigger, each step's conditions and actions, delay lengths, and estimated rebuild complexity), but the actual rebuild in Twenty or a chosen automation layer is a manual process for the customer's admin team. Teams with complex multi-step lifecycle journeys (10+ steps, multiple branching conditions) should budget two to four weeks of admin time for rebuilds post-migration. We do not rebuild automations as part of the migration scope.

  • Docker and Kubernetes v1.0 migrations have a known startup failure

    Twenty CRM v1.0 has a documented issue where the database migration process fails at startup when installing via Docker or Kubernetes. Teams setting up Twenty for the first time as part of this migration must use the latest stable release rather than v1.0 to avoid the migration failure at container startup. We flag this during the Twenty environment setup phase and recommend the customer verify the Twenty version against the current release notes before beginning any data migration into a new Twenty instance.

  • Landing page form connections break on export

    Adaptix landing pages export as static HTML with embedded form markup, but the dynamic connections to Adaptix's internal form handler, tag assignments, and automation triggers are severed on export. Any landing page that was configured to add a tag to a contact, trigger an automation, or update a contact property on submission will lose that behavior after migration. We package the HTML as an asset and separately document every affected page with its broken connections listed for the customer's admin to reconstruct manually in the destination platform. Form fields themselves export as JSON but require manual reconnection to whatever form handler the destination uses.

  • Activity engagement history is not a discrete exportable record

    Adaptix tracks engagement events (opens, clicks, sends, automation triggers) as activity-level data, but these are typically not accessible as discrete exportable records through Adaptix's standard CSV export. We migrate standard contact and company fields with creation and modification timestamps, but engagement activity history (email open timestamps, click streams, automation event logs) cannot be extracted as a structured dataset for import into Twenty. We document this limitation in the migration handoff and advise teams to capture screenshots of engagement dashboards before cutover if historical engagement data is needed for reporting continuity.

Migration approach

Six steps for a successful Adaptix to Twenty CRM data migration

  1. Discovery and Adaptix environment audit

    We audit the source Adaptix account across contacts, companies, tags, Custom Properties, active Automations, forms, landing pages, and audience segments. We extract the full contact and company list including all Custom Property columns via Adaptix's list export. We inventory every active automation (name, trigger type, step count, and action types) and document each as a reference template. We confirm the Adaptix tier and total contact count to establish baseline pricing exit impact. The discovery output is a written scope confirming every object, custom property, tag, form, landing page, and automation that will be handled during migration.

  2. Twenty workspace provisioning and custom field configuration

    We assist with Twenty environment setup if the customer does not already have a running instance. This includes verifying the Docker or Kubernetes deployment uses a stable Twenty release (avoiding the v1.0 migration failure documented in Twenty's GitHub issues). We then configure the Twenty Data Model: every Adaptix Custom Property discovered in Step 1 is pre-created as a typed custom field on the Person or Company object before any data import begins. We also create any label taxonomy matching the Adaptix tag structure. The customer's admin grants FlitStack AI the necessary access to the Twenty workspace for this phase.

  3. Company and Person migration in dependency order

    We import Companies first using the company name as the dedupe key, resolving the domain where available. Persons import second, with email as the dedupe key and Company relationship resolved via the company domain lookup. Custom Property values for each Person and Company record are included in the same import row. Any unmapped Custom Properties discovered during import are flagged for a second pass after the Twenty Data Model is updated to accommodate them. Tag assignments import as a separate step using Twenty's label API or bulk label assignment, cross-referenced against the contact email dedupe key.

  4. Form and landing page export packaging

    We export form field definitions as JSON and landing pages as static HTML, then deliver a separate documentation file listing every form with a broken automation connection and every landing page with a severed form-to-automation trigger. This documentation allows the customer's marketing team to manually reconnect forms to their chosen form handler and rebuild landing page logic post-migration. We do not configure forms or landing pages inside Twenty as part of the migration scope.

  5. Automation reference template delivery

    We deliver the written automation reference template documenting every active Adaptix automation: trigger type, trigger conditions, each step's action and delay, total journey steps, and estimated rebuild complexity rated Low, Medium, or High. This document is formatted for the customer's admin to use as a checklist when rebuilding journeys in their chosen automation layer (Twenty's native capabilities, a third-party tool like n8n, Make, or Zapier, or a dedicated sales engagement platform for sequences). We do not rebuild automations inside Twenty or any other platform as part of the migration scope.

  6. Sandbox validation and cutover

    We run a trial import into a Twenty sandbox or staging environment with the same data volume as production. The customer reconciles a random sample of Person and Company records against the Adaptix source and confirms tag assignments are correct. Any mapping corrections are applied before the production migration. During cutover, we freeze Adaptix writes, run a final delta migration of any records modified since the initial export, and deliver the final handoff report including the automation reference templates, form documentation, and a post-migration data reconciliation summary showing record counts by object.

Platform deep dives

Context on both ends of the pair

Adaptix logo

Adaptix

Source

Strengths

  • Audience-based pricing that starts low and scales predictably by contact tier rather than feature gating.
  • Free guided migration for lists, templates, and domains reduces initial switching friction.
  • AI send-time and subject-line tools integrated without requiring a separate AI subscription.
  • Template marketplace covering welcome, onboarding, promo, and re-engagement sequences with brand kit controls.
  • Single platform for email, SMS, landing pages, forms, and lifecycle automation reduces tool sprawl.

Weaknesses

  • No native deal pipeline or opportunity object; sales teams must rely on external CRM integration.
  • Automation workflows are not portable; teams cannot export live journeys to another platform.
  • AI optimization data (send-time scores, subject line history) is not exported, forcing a reset on performance baselines.
  • Enterprise multi-team governance and compliance guardrails are gated behind higher pricing tiers.
  • Limited public API documentation; automation and deep integration require Adaptix-specific knowledge not widely available.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Twenty CRM.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    C

    Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..

  • Data volume sensitivity

    B

    Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Adaptix to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Adaptix to Twenty CRM data migrations

Answers to the questions buyers ask most during Adaptix to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between three and five weeks for accounts under 5,000 contacts and fewer than 20 Custom Properties. Migrations with higher contact volumes, extensive Custom Property sets, numerous audience segments, or complex tag taxonomy extend to six to ten weeks, primarily because of the field-by-field schema configuration required in Twenty's Data Model. Post-migration admin tasks like automation rebuilds and form reconnection run in parallel and are not counted against the migration timeline.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Adaptix.
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