Migrate your Adaptix data
Marketing automation platform for small-to-mid-sized teams that unify landing pages, email, SMS, lifecycle automation, and reporting under a single audience-based pricing model.
In its favor
Why people choose Adaptix
The signal that keeps Adaptix on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Low contact-count entry price — Basic tier at $15/month offers a viable starting point for small teams to run full email and SMS campaigns without high upfront cost.
Explicit migration assistance — Adaptix markets free migration of lists, templates, and domains, reducing the perceived switching cost for teams evaluating the platform.
All-in-one lifecycle coverage — Landing pages, forms, segmentation, email, SMS, and automation in one tool appeals to teams that want to consolidate point solutions.
AI-assisted send optimization — Built-in Subject Line Helper and Send Time Optimization differentiate from basic email-only platforms, appealing to performance-focused marketers.
Template library and brand kit — Pre-built welcome, onboarding, and promotional templates with brand-locked fonts, colors, and spacing reduce setup time for small teams.
Small-team pricing ceiling — As contact volume grows beyond 10,000, costs scale rapidly with audience-based pricing, making the platform expensive relative to standalone email tools.
Limited advanced CRM features — No native deal pipeline management, opportunity tracking, or revenue attribution beyond basic campaign reporting, which frustrates sales-marketing alignment needs.
Complex automation rebuild on switch — Automation logic is not exportable as executable workflows; teams must manually reconstruct complex journeys in the new platform.
Enterprise governance gaps — Multi-team access and compliance controls are only available on higher tiers, limiting adoption in regulated industries without costly upgrades.
Reasons to switch
Why people leave Adaptix
The recurring reasons buyers give for replacing Adaptix. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Adaptix fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Adaptix pricing overview
Adaptix uses audience-based pricing tied to total contact count within each tier. Tiers range from $15/month (Basic, up to ~500 contacts) to $159/month (Pro), with additional users, storage, and sending multipliers unlocked at each tier. Annual billing offers up to 15% savings.
Basic
Tier 1 of 3
$15/month
What's included
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What gets migrated
Adaptix object support
Object-by-object support for Adaptix migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the core object in Adaptix. All contact fields (email, name, custom properties) export cleanly via list management tools. We preserve all standard fields and flag custom properties for field-level mapping at migration time.
Companies
Fully supportedCompany records associate with Contacts and carry standard firmographic fields. We map them 1:1 where the destination CRM has an equivalent Account or Company object.
Leads
Mapping requiredLead status and lifecycle stage are tracked as contact properties rather than a distinct object in most plans. We preserve these as Custom Properties on the Contact record during migration.
Activities
Mapping requiredOpens, clicks, sends, and automation events are tracked activity-level. These are typically not exported as discrete records; we flag them as reference data that may need manual reconstruction in the destination.
Automations
Mapping requiredAutomation workflows use a drag-and-drop builder. We export automation definitions as reference templates and document the trigger/condition/action logic for manual rebuild in the destination platform.
Landing Pages
Mapping requiredLanding pages are branded templates with embedded forms. We export page HTML and form configurations as assets; the destination platform must support equivalent template import or manual reconstruction.
Forms
Mapping requiredForms are standalone objects used to capture leads. We export form field definitions and consent settings as JSON; mapping to the destination's form schema requires field-level review.
Tags
Mapping requiredTags are used for audience segmentation and contact classification. We export tag assignments per contact as a mapping table; the destination may use Labels, Segments, or another tagging scheme requiring value mapping.
Custom Properties
Mapping requiredAdaptix supports custom fields on Contacts and Companies. These vary per account and are not standardized. We flag all custom properties during discovery and apply field-level mapping against the destination schema.
Audience Segments
Mapping requiredSegments are built from contact filter rules. We extract segment definitions and contact membership lists separately; the filter logic must be manually rebuilt in the destination's segmentation tool.
SMS Contacts
Mapping requiredSMS opt-in status and consent records are tied to Contacts. We flag SMS consent fields explicitly because consent state affects sending eligibility and compliance in the destination.
AI Tools Data
Not in this platformSend Time Optimization scores, Subject Line Helper outputs, and Spintax configurations are internal to Adaptix and not exported. These are not migrated; teams should re-enable AI tools in the destination platform post-migration.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the core object in Adaptix. All contact fields (email, name, custom properties) export cleanly via list management tools. We preserve all standard fields and flag custom properties for field-level mapping at migration time. |
| Companies | Fully supported | Company records associate with Contacts and carry standard firmographic fields. We map them 1:1 where the destination CRM has an equivalent Account or Company object. |
| Leads | Mapping required | Lead status and lifecycle stage are tracked as contact properties rather than a distinct object in most plans. We preserve these as Custom Properties on the Contact record during migration. |
| Activities | Mapping required | Opens, clicks, sends, and automation events are tracked activity-level. These are typically not exported as discrete records; we flag them as reference data that may need manual reconstruction in the destination. |
| Automations | Mapping required | Automation workflows use a drag-and-drop builder. We export automation definitions as reference templates and document the trigger/condition/action logic for manual rebuild in the destination platform. |
| Landing Pages | Mapping required | Landing pages are branded templates with embedded forms. We export page HTML and form configurations as assets; the destination platform must support equivalent template import or manual reconstruction. |
| Forms | Mapping required | Forms are standalone objects used to capture leads. We export form field definitions and consent settings as JSON; mapping to the destination's form schema requires field-level review. |
| Tags | Mapping required | Tags are used for audience segmentation and contact classification. We export tag assignments per contact as a mapping table; the destination may use Labels, Segments, or another tagging scheme requiring value mapping. |
| Custom Properties | Mapping required | Adaptix supports custom fields on Contacts and Companies. These vary per account and are not standardized. We flag all custom properties during discovery and apply field-level mapping against the destination schema. |
| Audience Segments | Mapping required | Segments are built from contact filter rules. We extract segment definitions and contact membership lists separately; the filter logic must be manually rebuilt in the destination's segmentation tool. |
| SMS Contacts | Mapping required | SMS opt-in status and consent records are tied to Contacts. We flag SMS consent fields explicitly because consent state affects sending eligibility and compliance in the destination. |
| AI Tools Data | Not in this platform | Send Time Optimization scores, Subject Line Helper outputs, and Spintax configurations are internal to Adaptix and not exported. These are not migrated; teams should re-enable AI tools in the destination platform post-migration. |
Gotchas
What to watch for in Adaptix migrations
Issues we've hit on past Adaptix migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Audience-based pricing means migration scoping counts every contact
Automation workflows are not exportable as executable logic
AI optimization data is not portable
Landing pages export as HTML but lose dynamic form connections
| Severity | Issue |
|---|---|
| High | Audience-based pricing means migration scoping counts every contact |
| High | Automation workflows are not exportable as executable logic |
| Medium | AI optimization data is not portable |
| Medium | Landing pages export as HTML but lose dynamic form connections |
Leaving Adaptix?
Where Adaptix customers move next
12 destinations Adaptix can migrate to.
How a Adaptix migration works
Four steps, Adaptix-specific
Connect
REST API with three supported schemes: OAuth 1a (signed requests), OAuth 2 (bearer access tokens), and Basic Authentication. Per Adaptix docs, 'All Adaptix API endpoints require an OAuth1a signature or OAuth2 access token,' with Basic Auth available for limited use cases. into Adaptix. Scopes limited to read-only on the data we move.
Map
We translate Adaptix-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Adaptix quirks before production.
Migrate
Full migration with Adaptix rate-limit handling. Rollback available throughout.
FAQ
Adaptix migration FAQ
Answers to the questions buyers ask most during Adaptix migration scoping. Not seeing yours? Book a call.
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Migrate Adaptix.
Without the rebuild.
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