CRM migration
Field-level mapping, validation, and rollback between Adaptix and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Adaptix
Source
Odoo CRM
Destination
Compatibility
10 of 14
objects map 1:1 between Adaptix and Odoo CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Adaptix to Odoo CRM is a shift from a marketing-automation-first platform to a pipeline-driven CRM with ERP depth. Adaptix organizes data around Contacts, Companies, Tags, and Audience Segments; Odoo CRM organizes around Leads, Opportunities, Pipeline Stages, and Activities attached to Partner records. There is no native Deal or Opportunity object in Adaptix, so any pipeline or deal data must be reconstructed as Odoo CRM Opportunities with stages and probability configured before migration. We preserve contact consent records (email and SMS opt-in timestamps), map all Adaptix Tags to Odoo CRM Tags, and recreate custom contact properties as Odoo custom fields on the crm.lead and res.partner models. Automations, landing pages, forms, and AI send-time data do not migrate; we deliver written documentation for each automation requiring rebuild in Odoo's Studio and Workflow Builder so your admin has a direct reference.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Adaptix object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Adaptix
Contact
Odoo CRM
Partner (res.partner)
1:1Adaptix Contacts map 1:1 to Odoo res.partner records. We set company_type = 'person' on every record. The Adaptix email field becomes partner email; name fields combine or split per Adaptix structure. All standard contact fields (phone, address, job title) migrate directly. Custom properties on Contact become Odoo custom fields on the res.partner model, created before migration.
Adaptix
Company
Odoo CRM
Partner (res.partner, company_type = company)
1:1Adaptix Companies map to Odoo res.partner records with company_type = 'company'. The HubSpot-style domain field becomes the partner website. Individual Contacts within a Company link to their parent Company partner via the child_ids relationship in Odoo. We create Company partners before Contact partners so the parent link resolves at insert time.
Adaptix
Lead / Lifecycle Stage
Odoo CRM
Lead (crm.lead)
1:1Adaptix lifecycle stage is stored as a contact property, not a separate object. We create Odoo CRM Leads for all Adaptix contacts that have a lifecycle stage value of lead or marketing-qualified and no associated deal history. The original Adaptix lifecycle stage value migrates to a custom field x_adaptix_lifecycle_stage__c on the crm.lead for audit.
Adaptix
Tag
Odoo CRM
CRM Tag (ir.model.data / mail.message.category)
lossyAdaptix Tags used for contact classification migrate to Odoo CRM Tags. We extract the full tag list and create them in Odoo via the CRM Tag interface before contact import. Each contact's tag assignments migrate as CRM Tag links. Odoo CRM Tags appear on both Lead and Opportunity records.
Adaptix
Custom Property (Contact)
Odoo CRM
Custom Field (ir.model.fields) on res.partner
lossyEvery Adaptix custom property on Contact varies per account. We enumerate all custom properties during discovery, map each to an Odoo custom field with the matching data type (char, selection, boolean, date, etc.), and create the field definition via Odoo's Studio or XML before any partner records are imported.
Adaptix
Custom Property (Company)
Odoo CRM
Custom Field on res.partner (company_type = company)
lossyAdaptix company-level custom properties (industry classifications, annual revenue if tracked, customer tier) map to Odoo custom fields on the res.partner model, scoped to company-type partners. We apply the same discovery, type-mapping, and schema-creation process as for contact custom properties.
Adaptix
Audience Segment
Odoo CRM
CRM Filter / Segment (action_rules or domain)
lossyAdaptix Audience Segments are filter-rule definitions applied to the contact list. We extract each segment's filter logic and recreate it as an Odoo CRM domain filter or saved filter. The member contact list also exports separately so the segment can be reviewed and rebuilt with the correct Odoo filter conditions.
Adaptix
Automation (Workflow)
Odoo CRM
Workflow Rebuild Documentation
1:1Adaptix automation definitions do not export as executable code. We document each active automation in a step-by-step format: trigger event, conditions, actions, and delays. This document maps directly to Odoo Workflow Builder actions (server actions, automated actions, on-create rules). The customer's Odoo admin uses this as a rebuild checklist.
Adaptix
Engagement: Email
Odoo CRM
CRM Activity / Note (crm.activity / mail.message)
1:1Adaptix email engagement records (sends, opens, clicks) migrate as Odoo CRM activities with activity_type = email or as mail.message records on the partner. The email subject and body migrate to the activity note or message body. Activity date preserves the original timestamp. Note that Odoo CRM does not natively track open and click events; we migrate them as informational activities rather than engagement metrics.
Adaptix
Engagement: SMS
Odoo CRM
SMS Consent Record (custom field on res.partner)
1:1Adaptix SMS consent records migrate to Odoo res.partner custom fields tracking SMS opt-in status and opt-in timestamp. The SMS message history itself is not a discrete Odoo CRM object; we document it as a reference table and recommend Odoo's SMS module (in-app SMS in Odoo 17+) as the replacement sending tool.
Adaptix
Engagement: Call
Odoo CRM
CRM Activity (crm.activity, type = call)
1:1Adaptix call engagements map to Odoo CRM activities with activity_type = Call. Duration, call notes, and disposition migrate to custom activity fields. Call recording URLs migrate as attachment links on the activity record. The activity is linked to the resolved Partner record.
Adaptix
Engagement: Meeting
Odoo CRM
CRM Calendar Event (calendar.event)
1:1Adaptix meeting engagements map to Odoo calendar.event records. Start datetime, end datetime, location, and attendee list migrate. The event links to the Partner record via the Odoo calendar/event partner relationship. Meeting notes migrate as event description or as an attached note.
Adaptix
Engagement: Note / Task
Odoo CRM
CRM Note or Task (mail.message / crm.activity)
1:1Adaptix notes and tasks migrate to Odoo CRM notes (mail.message with subtype = comment) or tasks (crm.activity with type = Task). Status, priority, and due date from Adaptix task engagements map to the corresponding Odoo activity fields. Assignment resolves to the Partner owner via the Owner-to-User mapping table.
Adaptix
Form
Odoo CRM
Form Documentation
1:1Adaptix Form definitions export as JSON schema (field names, types, consent checkboxes, and submission routing). There is no Odoo native form import equivalent; we deliver the form schema and recommend Odoo Website Form Builder or Survey module as the rebuild target. Each form's submission routing (automation trigger) is captured in the automation rebuild document.
| Adaptix | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | Partner (res.partner)1:1 | Fully supported | |
| Company | Partner (res.partner, company_type = company)1:1 | Fully supported | |
| Lead / Lifecycle Stage | Lead (crm.lead)1:1 | Fully supported | |
| Tag | CRM Tag (ir.model.data / mail.message.category)lossy | Fully supported | |
| Custom Property (Contact) | Custom Field (ir.model.fields) on res.partnerlossy | Fully supported | |
| Custom Property (Company) | Custom Field on res.partner (company_type = company)lossy | Fully supported | |
| Audience Segment | CRM Filter / Segment (action_rules or domain)lossy | Fully supported | |
| Automation (Workflow) | Workflow Rebuild Documentation1:1 | Fully supported | |
| Engagement: Email | CRM Activity / Note (crm.activity / mail.message)1:1 | Fully supported | |
| Engagement: SMS | SMS Consent Record (custom field on res.partner)1:1 | Fully supported | |
| Engagement: Call | CRM Activity (crm.activity, type = call)1:1 | Fully supported | |
| Engagement: Meeting | CRM Calendar Event (calendar.event)1:1 | Fully supported | |
| Engagement: Note / Task | CRM Note or Task (mail.message / crm.activity)1:1 | Fully supported | |
| Form | Form Documentation1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Adaptix gotchas
Audience-based pricing means migration scoping counts every contact
Automation workflows are not exportable as executable logic
AI optimization data is not portable
Landing pages export as HTML but lose dynamic form connections
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Adaptix account across contacts, companies, custom properties, tags, audience segments, active automations, engagement history volume, and SMS/email consent records. We identify any data resembling pipeline or deal records (custom fields that track revenue, stage, or probability) and flag them for Odoo pipeline stage design. We determine whether the destination is Odoo Community (free, self-hosted) or Odoo Online/SaaS with CRM apps. The discovery output is a written migration scope, an Adaptix automation inventory document, and a recommendation on whether to use Odoo CRM Leads or Opportunities for the initial record type.
Field mapping and custom field creation
We produce a full field mapping document for every Adaptix standard and custom field, mapping each to the corresponding Odoo res.partner, crm.lead, or custom field. Custom fields are created in the destination Odoo database via Studio or direct XML before any data is imported. We configure the CRM pipeline stages (Lead, Qualified, Proposal, Negotiation, Won, Lost) to match any deal data found in Adaptix. CRM Tags are created in bulk before partner import.
Test migration and data cleanup
We run a full test migration into a staging Odoo environment using production-like data volume. The customer reviews migrated records, validates field mappings, confirms that tags and segments are correctly assigned, and approves the mapping before production migration begins. During this phase we also flag duplicate records, invalid email formats, missing required fields, and consent record gaps for the customer to clean pre-import.
User reconciliation
We extract every distinct Adaptix Owner (contact owner, company owner) referenced on records and match by email against the destination Odoo instance's res.users table. Any Owner without a matching Odoo user is placed in a reconciliation queue. The customer's Odoo administrator provisions the missing users (active or inactive based on whether the original owner is still engaged) before production migration begins, because OwnerId references are required on most CRM records.
Production migration in dependency order
We run production migration in record-dependency order: CRM pipeline stages and tags (configuration), company-type Partners (from Adaptix Companies), person-type Partners (from Adaptix Contacts with parent link to Company), CRM Leads (from contact property lifecycle stage), engagement history (activities, notes, calendar events via Odoo RPC or csv import), and custom field data. Each phase emits a row-count reconciliation report before the next phase begins. SMS consent and email opt-in fields migrate with the contact records.
Cutover, validation, and automation rebuild handoff
We freeze writes to Adaptix during cutover, run a final delta migration for any records modified during the migration window, then set Odoo CRM as the system of record. We deliver the automation rebuild inventory document with step-by-step instructions mapped to Odoo Workflow Builder. We support a one-week hypercare window for reconciliation issues. We do not rebuild Adaptix automations as Odoo Workflow Builder actions inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Adaptix
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Odoo CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..
Data volume sensitivity
Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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