Helpdesk migration

Migrate from Atomicwork to HubSpot Service Hub

Field-level mapping, validation, and rollback between Atomicwork and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.

Atomicwork logo

Atomicwork

Source

HubSpot Service Hub

Destination

HubSpot Service Hub logo

Compatibility

75%

9 of 12

objects map 1:1 between Atomicwork and HubSpot Service Hub.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Atomicwork to HubSpot Service Hub means leaving a conversational-first ITSM platform for a CRM-native service layer embedded in the HubSpot customer platform. Atomicwork centres on the Request object with AI-resolved versus human-resolved status tracking and workspace-level isolation; HubSpot Service Hub uses Tickets with pipeline stages, SLA policies (Professional+), and a customer portal. We resolve the Request-to-Ticket mapping including status lifecycle translation, preserve AI-resolution flags in custom fields, and handle the workspace-to-inbox routing configuration. Workflow automations are not API-exportable from Atomicwork and must be rebuilt in HubSpot; we deliver a full workflow audit checklist. Asset Discovery records require a manual CSV export from Atomicwork before migration because the Discovery endpoint is not API-accessible. HubSpot Service Hub is well-suited for teams already running HubSpot Sales or Marketing Hub, where ticket context attaches directly to Contact and Deal records.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atomicwork logo

Atomicwork

What's pushing teams away

  • Workflow automation is limited to Atomicwork's own builder — there is no public API for exporting or transferring automation logic, making migrations from Atomicwork a ground-up rebuild of all automations.
  • As a newer platform (founded 2022), Atomicwork has a smaller ecosystem of third-party integrations and a shorter track record than established ITSM vendors, which concerns some enterprise procurement teams.
  • The AI agent's knowledge base must be manually maintained and kept current — if knowledge articles go stale, deflection rates drop and ticket volume spikes, creating a maintenance burden.
  • Pricing is package-based and negotiated, making it difficult to compare costs against competitors without a sales conversation, and some customers report unexpected cost increases at renewal.
  • Organizations with complex legacy ITSM configurations (custom ticket fields, approval hierarchies, SLAs) find that Atomicwork's simplified model requires them to compromise on established process structures.

Choosing

HubSpot Service Hub logo

HubSpot Service Hub

What's pulling them in

  • Unified CRM context means every support ticket links directly to the Contact and Company record without a separate integration
  • Free tier provides unlimited support seat access with basic ticketing and a shared inbox for small teams to validate fit before committing
  • Omnichannel routing consolidates email, live chat, Facebook Messenger, WhatsApp, and Instagram DM into one queue
  • Built-in customer success workspace gives health scores and portfolio views that other standalone helpdesks cannot match
  • AI-powered Breeze agent automates common resolutions and surfaces knowledge base articles without agent intervention

Object mapping

How Atomicwork objects map to HubSpot Service Hub

Each row shows how a Atomicwork object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atomicwork

Request

maps to

HubSpot Service Hub

Ticket

1:1
Fully supported

Atomicwork Requests map to HubSpot Tickets. The Request status lifecycle (Open / Triaged / Assigned / In Progress / Resolved / Closed) maps to a HubSpot pipeline with matching stage names. Atomicwork's priority (Low / Medium / High / Critical) maps to HubSpot Ticket Priority. The AI-resolved versus human-resolved flag from Atomicwork's resolution_type property is preserved in a custom Ticket field aw_resolution_type__c for audit. Request category maps to Ticket Subject or a custom field.

Atomicwork

Conversations

maps to

HubSpot Service Hub

Ticket Conversations

1:1
Fully supported

Atomicwork Conversation threads attached to a Request migrate as HubSpot Ticket conversation entries. Agent replies, requester replies, and system notes preserve their author, timestamp, and body. The chronological order of the thread is preserved by setting the conversation timestamp on each entry. Attachment URLs migrate as references; actual file attachments require the customer to export them separately and re-attach post-migration.

Atomicwork

User

maps to

HubSpot Service Hub

User

1:1
Fully supported

Atomicwork internal agents and employee requesters map to HubSpot Users. We match by email address as the dedupe key. Internal agents with ticket assignment permissions become HubSpot Users with Service Hub seat access. Employee requesters who will not handle tickets become HubSpot Contacts rather than Users, reducing unnecessary seat consumption. Deactivated or inactive Atomicwork Users are mapped to inactive HubSpot Users with tickets reassigned to active owners.

Atomicwork

Asset

maps to

HubSpot Service Hub

Custom Object: CMDB Asset

1:1
Fully supported

Atomicwork CI items (Assets) migrate to a HubSpot Custom Object named CMDB_Asset__c. Asset name, type, owner, location, and relationship to Request migrate as custom fields. We pre-create the Custom Object schema including all fields before migration because HubSpot Custom Objects require Enterprise tier and schema must exist before records import. Asset Discovery scan results are NOT API-accessible from Atomicwork and must be exported manually as CSV before migration begins; we include this step in the pre-migration checklist.

Atomicwork

Forms

maps to

HubSpot Service Hub

HubSpot Forms

lossy
Mapping required

Atomicwork intake forms migrate as form definitions. We export field labels, field types, and required rules via API. Form logic including conditional branching and auto-assignment rules are not fully exposed via API and must be reconstructed in HubSpot Forms manually. We deliver a Form Rebuild Checklist mapping each Atomicwork form to its HubSpot Forms equivalent with the customer completing the visual rebuild.

Atomicwork

Changes

maps to

HubSpot Service Hub

Custom Object: Change Request

1:1
Fully supported

Atomicwork RFC (Request for Change) records with status, priority, risk level, and linked CAB approvers migrate to a HubSpot Custom Object named Change_Request__c. Approval chain and associated Request linkage migrate as custom fields and lookups. If the customer has Service Cloud Cases enabled alongside Tickets, Change Requests can alternatively be modelled as Cases with a Record Type for Change. We recommend the Custom Object approach for ITSM-specific Change workflows.

Atomicwork

Knowledge Articles

maps to

HubSpot Service Hub

Knowledge Base Article

1:1
Mapping required

Atomicwork KB articles (title, body, category, status, tags) migrate to HubSpot Knowledge Base articles. The destination Knowledge Base must be enabled in HubSpot and a knowledge base slug created before migration. Article categories map to HubSpot article sections. Tag relationships migrate as HubSpot article topic assignments. HTML content in Atomicwork articles may require reformatting to HubSpot's article editor constraints. We preserve the original article slug in a custom field aw_article_slug__c for redirect mapping if URLs are published externally.

Atomicwork

Tags

maps to

HubSpot Service Hub

Ticket Tags

lossy
Mapping required

Labels applied to Atomicwork Requests export as a flat tag list. We map each tag to a HubSpot Ticket tag. Where tags represent categories or taxonomies used for reporting rather than simple labelling, we recommend migrating them as a multi-select picklist custom field on Ticket to support filtering and reporting in HubSpot without tag proliferation.

Atomicwork

Workspace

maps to

HubSpot Service Hub

Team or Inbox

lossy
Fully supported

Atomicwork workspaces are top-level organisational containers that do not have a direct HubSpot equivalent. We map each live Atomicwork workspace to a HubSpot Team (Service Hub Professional+) or to a named Inbox for routing. Sandbox or archived workspaces are excluded from migration scope during discovery. Multi-workspace accounts with different data isolation requirements are handled as separate migration batches each targeting the corresponding HubSpot Team.

Atomicwork

Integrations

maps to

HubSpot Service Hub

Integration documentation

1:1
Not supported

Native Atomicwork integrations with Slack, Microsoft Teams, Jira, GitHub, and other tools are configured per-account and are not API-exportable. We document every active integration connection during discovery: integration name, authentication method, trigger events, and target system. The customer's admin uses this Integration Audit document to reconfigure equivalent HubSpot integrations or third-party connectors post-migration.

Atomicwork

Workflows

maps to

HubSpot Service Hub

HubSpot Workflows (rebuild required)

1:1
Not supported

Atomicwork workflow automations are not API-exportable. We document every active workflow during discovery: trigger type, conditions, and actions. This Workflow Audit document lists each automation with its recommended HubSpot Workflow equivalent (trigger type, filter criteria, enrollment action). The customer's admin rebuilds them post-migration. Workflows are out of migration scope and do not appear as migrated records.

Atomicwork

Reports

maps to

HubSpot Service Hub

Report documentation

1:1
Not supported

Atomicwork dashboards and SLA analytics reports are stored as user-specific configurations and are not API-exportable. We advise the customer to document critical SLA metrics, ticket volume dashboards, and CSAT trends before migration. We do not migrate reports as data or configurations; the customer rebuilds them in HubSpot using Service Hub Analytics or exports them to a BI tool. Reports are out of migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atomicwork logo

Atomicwork gotchas

High

Workflow automations are not API-exportable

High

Asset Discovery data requires a manual export

Medium

API rate limits are not publicly documented

Medium

Workspace scoping must be validated before migration

HubSpot Service Hub logo

HubSpot Service Hub gotchas

High

Rate limits throttle large migration API calls

High

Side conversations and Zendesk macros have no HubSpot equivalent

High

HubSpot stores ticket history as fragmented engagement objects

Medium

Custom Objects require Enterprise tier in HubSpot

Medium

Ticket pipeline stage probability values do not export cleanly

Pair-specific challenges

  • Workflow automations are not API-exportable from Atomicwork

    Atomicwork's workflow builder creates automation logic that is stored server-side and not exposed via any API endpoint. Every trigger, condition, and action must be manually documented during discovery and rebuilt on the destination. We run a full workflow audit across all workspaces during scoping, documenting every active automation with its configuration. This inventory is handed to the customer as a rebuild checklist for HubSpot Workflows or a third-party automation tool. There is no shortcut: approval routing rules, SLA escalation timers, auto-assignment flows, and notification triggers all require manual reconstruction.

  • Asset Discovery records require a manual CSV export

    Atomicwork's API exposes the Assets endpoint but not the Asset Discovery scan results that populate the CMDB. Discovery runs produce records about network-connected devices, software versions, and configuration items that are not retrievable via the documented API. We request a Discovery export CSV from the customer's Atomicwork instance before migration begins and include it in the pre-migration data collection checklist. Without this export, the CMDB will be migrated with only manually entered Asset records, missing the full device inventory populated by Discovery scans.

  • Request priority and status mapping must be agreed before migration

    Atomicwork uses a fixed priority scale (Low / Medium / High / Critical) and a set status lifecycle. HubSpot Tickets use pipeline stages and a separate Priority property. The mapping between these two models must be agreed with the customer's service desk lead before migration begins. Inconsistent mapping causes tickets to land in the wrong queue and SLA policies to apply incorrectly. We present a Priority and Status Mapping Matrix for customer sign-off before the first ticket is imported.

  • Workspace-to-inbox routing must be configured in HubSpot before cutover

    Atomicwork workspaces are isolated environments for different business units or departments. HubSpot has no direct workspace equivalent; routing is handled via Teams, Inboxes, or pipeline assignments. Multi-workspace Atomicwork accounts require us to map each workspace to a specific HubSpot Team or Inbox before migration, and ticket ownership must be resolved at that point. If the mapping is not configured before migration, tickets land in the default inbox with no routing logic applied.

  • HubSpot SLA policies require Professional tier or above

    HubSpot SLA policies (time-based escalation rules attached to Ticket pipelines) are only available on Service Hub Professional ($90/seat) and Enterprise ($150/seat). Atomicwork tracks SLA state natively at all tiers. If the customer is migrating to HubSpot Starter ($9/seat), SLA state from Atomicwork cannot be enforced in HubSpot and must be preserved in a custom field aw_sla_deadline__c for manual tracking or reporting purposes. We confirm the destination Service Hub tier during scoping to avoid discovering this constraint during migration execution.

Migration approach

Six steps for a successful Atomicwork to HubSpot Service Hub data migration

  1. Discovery and tier selection

    We audit the source Atomicwork account across workspaces, active Requests (open, closed, resolved), User count, Asset inventory, form definitions, Knowledge Articles, and active workflow count. We pair this with a HubSpot Service Hub tier recommendation: Starter ($9/seat) covers basic ticketing; Professional ($90/seat + $1,500 onboarding) adds SLA policies, multiple inboxes, and custom reporting; Enterprise ($150/seat + $3,500 onboarding, 10-seat minimum) adds AI-powered support, advanced reporting, and higher API quotas. The discovery output is a written migration scope, data volume estimate, and Service Hub tier recommendation.

  2. Pre-migration data collection

    We collect the items that require manual action before migration begins: an Atomicwork Discovery export CSV for CMDB records, screenshots or exports of workflow configurations for the audit checklist, integration configuration details for the Integration Audit document, SLA metric definitions for the Report Rebuild Checklist, and any critical SLA deadline values to preserve in custom fields. We cannot begin migration until all pre-migration data collection items are confirmed complete.

  3. Schema design and pipeline configuration

    We configure the HubSpot Service Hub destination: Ticket pipeline stages mapped to the Atomicwork Request lifecycle, Priority values, Team or Inbox routing per workspace, Knowledge Base creation with article sections, and Custom Object schema (CMDB_Asset__c, Change_Request__c) pre-deployed. Schema is validated in a HubSpot Sandbox before production migration begins. We present the Priority and Status Mapping Matrix for customer sign-off before any record import.

  4. Sandbox migration and reconciliation

    We run a full migration into a HubSpot Sandbox using production-like data volume. The customer's service desk lead reconciles record counts (Requests in, Users in, Assets in, Conversations in), spot-checks 25-50 random tickets against the Atomicwork source, and validates the pipeline stage mapping. Any corrections to field mapping, routing logic, or custom object schema happen in Sandbox before production migration begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Knowledge Articles (articles must exist before tickets reference them), Users (active and inactive), Teams (routing configuration), Assets as Custom Object records, Change Requests as Custom Object records, Requests as Tickets (with pipeline stage, Priority, owner, and AI-resolution flag mapped), and Conversation threads. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and rebuild handoff

    We freeze Atomicwork writes during cutover, run a final delta migration of any Requests modified during the migration window, then enable HubSpot Service Hub as the system of record. We deliver the Workflow Audit Checklist, Form Rebuild Checklist, Integration Audit document, and Report Rebuild Checklist to the customer's admin team. We support a one-week hypercare window where we resolve reconciliation issues raised by the service desk team. We do not rebuild Atomicwork workflows as HubSpot Workflows inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Atomicwork logo

Atomicwork

Source

Strengths

  • Agentic AI resolves routine requests autonomously without human intervention or ticket creation.
  • Unified conversational interface across Slack, Teams, and web portal with consistent UX.
  • Single platform covering ITSM, HR automation, and Finance operations with shared data model.
  • No-code workflow builder with conditional logic, webhooks, and external AI agent triggers.
  • Enterprise-grade SLA with 24/7 support and dedicated account management on top tier.

Weaknesses

  • Workflow automations cannot be exported via API — all automations must be manually rebuilt on the destination.
  • No public documentation for API rate limits, making bulk migration planning speculative.
  • Asset Discovery records are not accessible via API, requiring manual CSV exports for CMDB migration.
  • Reports and dashboards are not API-exportable; customers must document and manually recreate analytics configurations.
  • Smaller third-party integration ecosystem compared to ServiceNow or Jira Service Management.
HubSpot Service Hub logo

HubSpot Service Hub

Destination

Strengths

  • Unified CRM object model means support context is always linked to sales and marketing data
  • Generous free tier with unlimited tickets and a shared inbox for small teams
  • Omnichannel inbox consolidates email, live chat, and major messaging platforms natively
  • Customer Success Workspace provides portfolio-level health scores without a separate tool
  • AI agent (Breeze) handles Tier-1 resolutions and knowledge base deflection automatically

Weaknesses

  • Per-seat pricing with mandatory onboarding fees inflates year-one cost significantly
  • Ticket history stored as fragmented engagement objects across APIs complicates export and migration
  • Custom Objects locked behind Enterprise tier limits portability for mid-market teams
  • Help desk depth—routing rules, SLA management, advanced reporting—trails dedicated tools like Zendesk
  • Setup and configuration requires real time investment; out-of-box defaults rarely fit existing workflows

Complexity grading

How hard is this migration?

Standard Helpdesk migration. 2 of 7 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atomicwork and HubSpot Service Hub.

  • Object compatibility

    B

    2 of 7 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atomicwork: Not publicly documented.

  • Data volume sensitivity

    B

    Atomicwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Atomicwork to HubSpot Service Hub migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atomicwork to HubSpot Service Hub data migrations

Answers to the questions buyers ask most during Atomicwork to HubSpot Service Hub migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 5,000 Requests and 500 Users with no custom objects. Migrations with Asset records, large conversation histories, multi-workspace Atomicwork accounts, or knowledge base rebuild scope move to eight to fourteen weeks because of manual Discovery CSV handling, workspace-to-inbox routing configuration, and knowledge base reformatting work.

Adjacent paths

Related migrations to explore

Ready when you are

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