Helpdesk migration
Field-level mapping, validation, and rollback between Atomicwork and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.
Atomicwork
Source
HubSpot Service Hub
Destination
Compatibility
9 of 12
objects map 1:1 between Atomicwork and HubSpot Service Hub.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Atomicwork to HubSpot Service Hub means leaving a conversational-first ITSM platform for a CRM-native service layer embedded in the HubSpot customer platform. Atomicwork centres on the Request object with AI-resolved versus human-resolved status tracking and workspace-level isolation; HubSpot Service Hub uses Tickets with pipeline stages, SLA policies (Professional+), and a customer portal. We resolve the Request-to-Ticket mapping including status lifecycle translation, preserve AI-resolution flags in custom fields, and handle the workspace-to-inbox routing configuration. Workflow automations are not API-exportable from Atomicwork and must be rebuilt in HubSpot; we deliver a full workflow audit checklist. Asset Discovery records require a manual CSV export from Atomicwork before migration because the Discovery endpoint is not API-accessible. HubSpot Service Hub is well-suited for teams already running HubSpot Sales or Marketing Hub, where ticket context attaches directly to Contact and Deal records.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Atomicwork platform overview
Scorecard, SWOT, gotchas, and pricing for Atomicwork.
Destination platform
HubSpot Service Hub platform overview
Scorecard, SWOT, gotchas, and pricing for HubSpot Service Hub.
Data migration guide
The complete HubSpot Service Hub migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
HubSpot Service Hub migration checklist
Pre- and post-cutover tasks for moving onto HubSpot Service Hub.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Atomicwork object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Atomicwork
Request
HubSpot Service Hub
Ticket
1:1Atomicwork Requests map to HubSpot Tickets. The Request status lifecycle (Open / Triaged / Assigned / In Progress / Resolved / Closed) maps to a HubSpot pipeline with matching stage names. Atomicwork's priority (Low / Medium / High / Critical) maps to HubSpot Ticket Priority. The AI-resolved versus human-resolved flag from Atomicwork's resolution_type property is preserved in a custom Ticket field aw_resolution_type__c for audit. Request category maps to Ticket Subject or a custom field.
Atomicwork
Conversations
HubSpot Service Hub
Ticket Conversations
1:1Atomicwork Conversation threads attached to a Request migrate as HubSpot Ticket conversation entries. Agent replies, requester replies, and system notes preserve their author, timestamp, and body. The chronological order of the thread is preserved by setting the conversation timestamp on each entry. Attachment URLs migrate as references; actual file attachments require the customer to export them separately and re-attach post-migration.
Atomicwork
User
HubSpot Service Hub
User
1:1Atomicwork internal agents and employee requesters map to HubSpot Users. We match by email address as the dedupe key. Internal agents with ticket assignment permissions become HubSpot Users with Service Hub seat access. Employee requesters who will not handle tickets become HubSpot Contacts rather than Users, reducing unnecessary seat consumption. Deactivated or inactive Atomicwork Users are mapped to inactive HubSpot Users with tickets reassigned to active owners.
Atomicwork
Asset
HubSpot Service Hub
Custom Object: CMDB Asset
1:1Atomicwork CI items (Assets) migrate to a HubSpot Custom Object named CMDB_Asset__c. Asset name, type, owner, location, and relationship to Request migrate as custom fields. We pre-create the Custom Object schema including all fields before migration because HubSpot Custom Objects require Enterprise tier and schema must exist before records import. Asset Discovery scan results are NOT API-accessible from Atomicwork and must be exported manually as CSV before migration begins; we include this step in the pre-migration checklist.
Atomicwork
Forms
HubSpot Service Hub
HubSpot Forms
lossyAtomicwork intake forms migrate as form definitions. We export field labels, field types, and required rules via API. Form logic including conditional branching and auto-assignment rules are not fully exposed via API and must be reconstructed in HubSpot Forms manually. We deliver a Form Rebuild Checklist mapping each Atomicwork form to its HubSpot Forms equivalent with the customer completing the visual rebuild.
Atomicwork
Changes
HubSpot Service Hub
Custom Object: Change Request
1:1Atomicwork RFC (Request for Change) records with status, priority, risk level, and linked CAB approvers migrate to a HubSpot Custom Object named Change_Request__c. Approval chain and associated Request linkage migrate as custom fields and lookups. If the customer has Service Cloud Cases enabled alongside Tickets, Change Requests can alternatively be modelled as Cases with a Record Type for Change. We recommend the Custom Object approach for ITSM-specific Change workflows.
Atomicwork
Knowledge Articles
HubSpot Service Hub
Knowledge Base Article
1:1Atomicwork KB articles (title, body, category, status, tags) migrate to HubSpot Knowledge Base articles. The destination Knowledge Base must be enabled in HubSpot and a knowledge base slug created before migration. Article categories map to HubSpot article sections. Tag relationships migrate as HubSpot article topic assignments. HTML content in Atomicwork articles may require reformatting to HubSpot's article editor constraints. We preserve the original article slug in a custom field aw_article_slug__c for redirect mapping if URLs are published externally.
Atomicwork
Tags
HubSpot Service Hub
Ticket Tags
lossyLabels applied to Atomicwork Requests export as a flat tag list. We map each tag to a HubSpot Ticket tag. Where tags represent categories or taxonomies used for reporting rather than simple labelling, we recommend migrating them as a multi-select picklist custom field on Ticket to support filtering and reporting in HubSpot without tag proliferation.
Atomicwork
Workspace
HubSpot Service Hub
Team or Inbox
lossyAtomicwork workspaces are top-level organisational containers that do not have a direct HubSpot equivalent. We map each live Atomicwork workspace to a HubSpot Team (Service Hub Professional+) or to a named Inbox for routing. Sandbox or archived workspaces are excluded from migration scope during discovery. Multi-workspace accounts with different data isolation requirements are handled as separate migration batches each targeting the corresponding HubSpot Team.
Atomicwork
Integrations
HubSpot Service Hub
Integration documentation
1:1Native Atomicwork integrations with Slack, Microsoft Teams, Jira, GitHub, and other tools are configured per-account and are not API-exportable. We document every active integration connection during discovery: integration name, authentication method, trigger events, and target system. The customer's admin uses this Integration Audit document to reconfigure equivalent HubSpot integrations or third-party connectors post-migration.
Atomicwork
Workflows
HubSpot Service Hub
HubSpot Workflows (rebuild required)
1:1Atomicwork workflow automations are not API-exportable. We document every active workflow during discovery: trigger type, conditions, and actions. This Workflow Audit document lists each automation with its recommended HubSpot Workflow equivalent (trigger type, filter criteria, enrollment action). The customer's admin rebuilds them post-migration. Workflows are out of migration scope and do not appear as migrated records.
Atomicwork
Reports
HubSpot Service Hub
Report documentation
1:1Atomicwork dashboards and SLA analytics reports are stored as user-specific configurations and are not API-exportable. We advise the customer to document critical SLA metrics, ticket volume dashboards, and CSAT trends before migration. We do not migrate reports as data or configurations; the customer rebuilds them in HubSpot using Service Hub Analytics or exports them to a BI tool. Reports are out of migration scope.
| Atomicwork | HubSpot Service Hub | Compatibility | |
|---|---|---|---|
| Request | Ticket1:1 | Fully supported | |
| Conversations | Ticket Conversations1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Asset | Custom Object: CMDB Asset1:1 | Fully supported | |
| Forms | HubSpot Formslossy | Mapping required | |
| Changes | Custom Object: Change Request1:1 | Fully supported | |
| Knowledge Articles | Knowledge Base Article1:1 | Mapping required | |
| Tags | Ticket Tagslossy | Mapping required | |
| Workspace | Team or Inboxlossy | Fully supported | |
| Integrations | Integration documentation1:1 | Not supported | |
| Workflows | HubSpot Workflows (rebuild required)1:1 | Not supported | |
| Reports | Report documentation1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Atomicwork gotchas
Workflow automations are not API-exportable
Asset Discovery data requires a manual export
API rate limits are not publicly documented
Workspace scoping must be validated before migration
HubSpot Service Hub gotchas
Rate limits throttle large migration API calls
Side conversations and Zendesk macros have no HubSpot equivalent
HubSpot stores ticket history as fragmented engagement objects
Custom Objects require Enterprise tier in HubSpot
Ticket pipeline stage probability values do not export cleanly
Pair-specific challenges
Migration approach
Discovery and tier selection
We audit the source Atomicwork account across workspaces, active Requests (open, closed, resolved), User count, Asset inventory, form definitions, Knowledge Articles, and active workflow count. We pair this with a HubSpot Service Hub tier recommendation: Starter ($9/seat) covers basic ticketing; Professional ($90/seat + $1,500 onboarding) adds SLA policies, multiple inboxes, and custom reporting; Enterprise ($150/seat + $3,500 onboarding, 10-seat minimum) adds AI-powered support, advanced reporting, and higher API quotas. The discovery output is a written migration scope, data volume estimate, and Service Hub tier recommendation.
Pre-migration data collection
We collect the items that require manual action before migration begins: an Atomicwork Discovery export CSV for CMDB records, screenshots or exports of workflow configurations for the audit checklist, integration configuration details for the Integration Audit document, SLA metric definitions for the Report Rebuild Checklist, and any critical SLA deadline values to preserve in custom fields. We cannot begin migration until all pre-migration data collection items are confirmed complete.
Schema design and pipeline configuration
We configure the HubSpot Service Hub destination: Ticket pipeline stages mapped to the Atomicwork Request lifecycle, Priority values, Team or Inbox routing per workspace, Knowledge Base creation with article sections, and Custom Object schema (CMDB_Asset__c, Change_Request__c) pre-deployed. Schema is validated in a HubSpot Sandbox before production migration begins. We present the Priority and Status Mapping Matrix for customer sign-off before any record import.
Sandbox migration and reconciliation
We run a full migration into a HubSpot Sandbox using production-like data volume. The customer's service desk lead reconciles record counts (Requests in, Users in, Assets in, Conversations in), spot-checks 25-50 random tickets against the Atomicwork source, and validates the pipeline stage mapping. Any corrections to field mapping, routing logic, or custom object schema happen in Sandbox before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Knowledge Articles (articles must exist before tickets reference them), Users (active and inactive), Teams (routing configuration), Assets as Custom Object records, Change Requests as Custom Object records, Requests as Tickets (with pipeline stage, Priority, owner, and AI-resolution flag mapped), and Conversation threads. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and rebuild handoff
We freeze Atomicwork writes during cutover, run a final delta migration of any Requests modified during the migration window, then enable HubSpot Service Hub as the system of record. We deliver the Workflow Audit Checklist, Form Rebuild Checklist, Integration Audit document, and Report Rebuild Checklist to the customer's admin team. We support a one-week hypercare window where we resolve reconciliation issues raised by the service desk team. We do not rebuild Atomicwork workflows as HubSpot Workflows inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Atomicwork
Source
Strengths
Weaknesses
HubSpot Service Hub
Destination
Strengths
Weaknesses
Complexity grading
Standard Helpdesk migration. 2 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Atomicwork and HubSpot Service Hub.
Object compatibility
2 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Atomicwork: Not publicly documented.
Data volume sensitivity
Atomicwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
Answers to the questions buyers ask most during Atomicwork to HubSpot Service Hub migration scoping. Not seeing yours? Book a call.
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