CRM migration

Migrate from Glaze CRM to monday CRM

Field-level mapping, validation, and rollback between Glaze CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Glaze CRM logo

Glaze CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

56%

5 of 9

objects map 1:1 between Glaze CRM and monday CRM.

Complexity

CModerate

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Glaze CRM to Monday.com CRM is a structural migration constrained by the source platform's absence of a public API. Glaze CRM — built by Softuvo Solutions — does not publish developer documentation or a schema reference, so we begin every engagement by coordinating a full CSV or database dump directly through the vendor, typically a one-to-two-week lead time before migration work starts. Monday.com CRM stores contacts and companies as Items on boards with a column-based field model, so Glaze CRM Contacts and Companies map to Monday.com CRM Items with manual column configuration. Deals from Glaze CRM become separate Opportunity Items on a Deals board. Pipeline stages from Glaze CRM become Status column values on the corresponding Monday.com board. We sequence parent-record imports first (Companies), then child records (Contacts, Deals), and preserve Tags as Monday.com Tags or multi-select column values. We do not migrate automations, workflows, or document binaries — we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Glaze CRM logo

Glaze CRM

What's pushing teams away

  • No published pricing or rate card — customers must engage sales for every package.
  • Very thin third-party reviewer footprint on Capterra, G2, and TrustRadius — limited validation data.
  • No public API documentation — extraction at migration time requires vendor cooperation.
  • Custom-plan pricing creates ambiguity for procurement teams that expect transparent tiers.
  • Customers needing rich third-party integrations or extensive automation typically move to HubSpot, Pipedrive, or Zoho.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Glaze CRM objects map to monday CRM

Each row shows how a Glaze CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Glaze CRM

Contact

maps to

monday CRM

Person (People Board Item)

1:1
Fully supported

Glaze CRM Contacts migrate to Monday.com CRM People Items. We map name, email, phone, and company association fields to the corresponding People column types. Company association becomes a link or connect board column pointing to the Company Item. Any Glaze CRM custom properties on Contact require a type-inference pass from a sample record export before we can assign the correct Monday.com column type (text, number, date, dropdown, multi-select, or checkbox). Multi-select fields become either Monday.com Tags or multi-select columns depending on the customer's preference.

Glaze CRM

Company

maps to

monday CRM

Company (People Board Item)

1:1
Fully supported

Glaze CRM Companies migrate to Monday.com CRM Company Items on the same People board. We import Companies first so that the Company-Contact relationship can be established via the Monday.com connect boards column during Contact import. Address data, industry tags, and custom fields on Company follow the same type-inference process as Contacts. Company names serve as the deduplication key to prevent duplicate Company Items during import.

Glaze CRM

Deal

maps to

monday CRM

Opportunity Item

1:1
Fully supported

Glaze CRM Deals migrate to Monday.com CRM Opportunity Items. The deal name, amount, stage, and associated company or contact map to the corresponding Opportunity column types. We resolve the company lookup by matching the Glaze CRM company name to the Monday.com Company Item created in the prior phase, and the contact lookup by email address match to the People Item. Pipeline stages from Glaze CRM become Status column values on the Opportunity board.

Glaze CRM

Lead

maps to

monday CRM

Lead Item or Person Item

lossy
Fully supported

Glaze CRM Leads migrate as separate Items if the customer requires a distinction between unqualified prospects and qualified contacts in Monday.com CRM. If the customer's Glaze CRM workflow treats Leads and Contacts as the same entity type, we migrate all records as People Items and add a custom Status or Label column to indicate lead source. The customer decides during scoping whether a separate Lead Item type is needed.

Glaze CRM

Pipeline

maps to

monday CRM

Board + Status Column

lossy
Fully supported

Each Glaze CRM pipeline becomes a separate Monday.com board. Pipeline stages become Status column values on the board, ordered to match the original Glaze CRM stage sequence. If Deals live on a pipeline in Glaze CRM, they import into the corresponding Monday.com board on the Deals group or a dedicated Opportunities group. We document the stage probability values (if any exist in Glaze CRM) as a Number column for reference even though Monday.com does not natively use stage probabilities the same way as Salesforce or HubSpot.

Glaze CRM

Task

maps to

monday CRM

Task Item (subitem or board item)

1:1
Fully supported

Glaze CRM Tasks migrate to Monday.com Items with a Task-type column or as subitems on the related Contact, Company, or Deal Item. We map subject, due date, assignee, status (open/completed), and linked entity. Assignee resolution uses email address matching to Monday.com team members. Completed vs. open task flags map to a Status column. Task associations to Contacts, Deals, or Companies are preserved by placing the Task Item in the correct group or linking via a connect boards column.

Glaze CRM

Custom Fields

maps to

monday CRM

Column configuration

lossy
Mapping required

Glaze CRM custom fields on Contacts, Companies, and Deals do not have a documented type schema, so we request a full sample export showing all populated custom field values before migration. From this sample we infer field types: text values become text columns, numeric values become number columns, date strings become date columns, and comma-separated multi-values become multi-select columns. We build the Monday.com column schema in a staging board first, validate types with the customer, then deploy to production boards before data import begins.

Glaze CRM

User / Owner

maps to

monday CRM

Team Member

1:1
Fully supported

Glaze CRM Users referenced as deal owners or task assignees are mapped by email address to Monday.com team members. We require the customer to provide a list of active Monday.com team members before migration, and any Glaze CRM owner without a match goes to a reconciliation queue for the customer to resolve. Inactive Glaze CRM users with no history in the migration scope are archived without transfer.

Glaze CRM

Tags / Labels

maps to

monday CRM

Tags or Multi-Select Column

lossy
Mapping required

Glaze CRM tags migrate as flat string values and are reapplied in Monday.com CRM either as native Tags on Items or as multi-select column values depending on the customer's reporting needs. Tags used for segmentation map to multi-select columns so they can be filtered in board views; tags used for informal labeling map to Monday.com Tags.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Glaze CRM logo

Glaze CRM gotchas

High

No public API schema means no automated export

Medium

White-label deployments create non-standard instance configurations

Medium

Custom field types are not documented in public-facing materials

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • No public API means Glaze CRM data extraction requires vendor coordination first

    Glaze CRM does not publish API documentation or a developer portal. We cannot initiate a programmatic data pull from Glaze CRM without first coordinating a full CSV export or database dump through Softuvo Solutions' support or sales channel. This adds one to two weeks of lead time before migration scoping begins. We build this vendor coordination into the project timeline and do not begin field mapping or schema design until the customer has confirmed access to a data extract from Glaze CRM. Teams should request the export in the first conversation with their Glaze CRM account manager.

  • White-label Glaze CRM deployments have non-standard schemas that require manual schema audit

    Glaze CRM's white-label feature means each customer instance may have a different field set, pipeline configuration, and custom field inventory depending on how Softuvo configured the original deployment. We cannot assume a standard schema across Glaze CRM customers. We request a full schema inventory from the customer — ideally exported from within Glaze CRM's admin panel — before we produce a field mapping spreadsheet. The schema audit phase adds three to five days to scoping and must be completed before we can finalize column types in Monday.com.

  • Monday.com CRM column types must be configured before data import, not during

    Monday.com requires that column types are set before data is imported into a board. There is no bulk column-type change after records exist. We create the Monday.com board structure — including all custom columns with correct types — in a staging board, validate with the customer, then deploy to the production board before any data load. If Glaze CRM custom field types are not confirmed before this phase, the wrong column type may be selected and require a board rebuild to correct, which destroys any imported records.

  • Document binaries require a separate file export and re-upload; they do not migrate via API

    Glaze CRM stores document attachments per record but does not expose a documented file export API. Monday.com CRM accepts file attachments via the file column type or via the API, but the source files must first be extracted from Glaze CRM through whatever file export mechanism the vendor provides (typically a manual zip download from the admin panel). We migrate document metadata — filename, upload date, linked record — and flag that actual file binaries require a manual export-and-re-upload step outside the automated migration scope. The customer's admin handles the file re-upload in Monday.com after migration.

  • Monday.com automations are plan-tier gated and do not migrate as code from Glaze CRM

    Monday.com CRM limits automation actions per month based on the plan tier. Standard includes 250 actions per month, Pro includes 5,000, and Enterprise includes 25,000 or unlimited depending on the contract. Glaze CRM's automation rules — if any were configured — do not migrate to Monday.com because the automation models are structurally different and there is no importable format. We deliver a written inventory of every Glaze CRM automation rule (as documented in the customer-provided schema) with a recommended Monday.com automation equivalent, and the customer's admin rebuilds them within their plan's action quota post-migration.

Migration approach

Six steps for a successful Glaze CRM to monday CRM data migration

  1. Data extract coordination with Glaze CRM

    We begin every Glaze CRM migration by working with the customer to request a full data export from Softuvo Solutions. This is typically a CSV export or database dump covering Contacts, Companies, Deals, Leads, Pipelines, Tasks, and any custom field values. We provide the customer with a written request template specifying the exact objects and fields needed. This phase takes one to two weeks and must complete before field mapping begins. We do not begin any migration work — including schema design — until the data extract is confirmed available.

  2. Schema audit and type inference

    Once the data extract is available, we perform a schema audit. For every Glaze CRM object we identify the fields present, the data types observed in the sample records, and any custom field definitions. Where Glaze CRM custom field types are not documented, we infer them from the data values: numeric strings become number columns, date-formatted strings become date columns, and comma-separated lists become multi-select columns. We produce a field mapping spreadsheet and a Monday.com board design document showing the target column schema for each board.

  3. Monday.com board and column setup

    We create the Monday.com boards — People (Contacts and Companies), Opportunities (Deals), and a Tasks board — with all columns configured to the correct types before any data import. Custom columns are added with their types locked. We build this in a staging environment first, validate column types and board structure with the customer's admin, and confirm the setup before data loading begins. This step is critical because column types cannot be changed after records are imported.

  4. Record import in dependency order

    We import records in dependency order: Companies first (to establish the company catalog for deduplication), then People Items for Contacts and Companies (with company links resolved), then Leads (if applicable), then Deals with company and contact links resolved, then Tasks with assignee resolution by email match. Each phase produces a row-count reconciliation report comparing the import count to the Glaze CRM export count. Multi-select Glaze CRM fields are loaded as comma-separated values and converted to Monday.com multi-select format during the transform phase.

  5. Cutover, validation, and automation inventory handoff

    We freeze Glaze CRM writes during cutover, run a final delta migration of any records modified during the migration window, then mark Monday.com as the system of record. We validate record counts, run spot checks on 20-30 records per object against the Glaze CRM source, and confirm that linked records (contact-to-company, deal-to-contact) resolved correctly. We deliver the automation inventory document — listing every Glaze CRM automation rule and its recommended Monday.com equivalent — to the customer's admin team. We support a 72-hour hypercare window for reconciliation issues; workflow rebuild in Monday.com's automation builder is outside migration scope.

Platform deep dives

Context on both ends of the pair

Glaze CRM logo

Glaze CRM

Source

Strengths

  • Self-hosted or cloud deployment — data remains on your own infrastructure
  • White-label customization lets agencies resell under their own brand
  • Data security focus for regulated industries like healthcare and finance
  • One-time setup fee model rather than perpetual per-seat licensing
  • Built-in email templates and tracking without requiring third-party integrations

Weaknesses

  • No publicly documented API — migration requires manual data extraction and direct vendor coordination
  • No published pricing on the website — all quotes are handled via sales contact
  • Zero reviews on TrustRadius and minimal presence on G2 or Capterra makes independent evaluation difficult
  • Limited documentation for technical implementers and developers
  • Vendor (Softuvo Solutions) is a relatively small India-based firm with fewer public case studies than established CRM players
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and monday CRM.

  • Object compatibility

    C

    5 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Glaze CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Glaze CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Glaze CRM to monday CRM data migrations

Answers to the questions buyers ask most during Glaze CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between four and six weeks for accounts under 10,000 records with no custom objects and a confirmed Glaze CRM data extract available within one week of request. Migrations with extensive custom fields, multi-select type inference, non-standard white-label configurations, or more than 25,000 records move to eight to twelve weeks because of the added schema audit time and the iterative column-type validation process. The Glaze CRM data extraction phase — coordinating with Softuvo Solutions for the export — adds one to two weeks before migration work begins and must be accounted for in the project timeline.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Glaze CRM.
Land in monday CRM, intact.

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