CRM migration
Field-level mapping, validation, and rollback between Glaze CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Glaze CRM
Source
monday CRM
Destination
Compatibility
5 of 9
objects map 1:1 between Glaze CRM and monday CRM.
Complexity
CModerate
Timeline
4-6 weeks
Overview
Moving from Glaze CRM to Monday.com CRM is a structural migration constrained by the source platform's absence of a public API. Glaze CRM — built by Softuvo Solutions — does not publish developer documentation or a schema reference, so we begin every engagement by coordinating a full CSV or database dump directly through the vendor, typically a one-to-two-week lead time before migration work starts. Monday.com CRM stores contacts and companies as Items on boards with a column-based field model, so Glaze CRM Contacts and Companies map to Monday.com CRM Items with manual column configuration. Deals from Glaze CRM become separate Opportunity Items on a Deals board. Pipeline stages from Glaze CRM become Status column values on the corresponding Monday.com board. We sequence parent-record imports first (Companies), then child records (Contacts, Deals), and preserve Tags as Monday.com Tags or multi-select column values. We do not migrate automations, workflows, or document binaries — we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Glaze CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Glaze CRM
Contact
monday CRM
Person (People Board Item)
1:1Glaze CRM Contacts migrate to Monday.com CRM People Items. We map name, email, phone, and company association fields to the corresponding People column types. Company association becomes a link or connect board column pointing to the Company Item. Any Glaze CRM custom properties on Contact require a type-inference pass from a sample record export before we can assign the correct Monday.com column type (text, number, date, dropdown, multi-select, or checkbox). Multi-select fields become either Monday.com Tags or multi-select columns depending on the customer's preference.
Glaze CRM
Company
monday CRM
Company (People Board Item)
1:1Glaze CRM Companies migrate to Monday.com CRM Company Items on the same People board. We import Companies first so that the Company-Contact relationship can be established via the Monday.com connect boards column during Contact import. Address data, industry tags, and custom fields on Company follow the same type-inference process as Contacts. Company names serve as the deduplication key to prevent duplicate Company Items during import.
Glaze CRM
Deal
monday CRM
Opportunity Item
1:1Glaze CRM Deals migrate to Monday.com CRM Opportunity Items. The deal name, amount, stage, and associated company or contact map to the corresponding Opportunity column types. We resolve the company lookup by matching the Glaze CRM company name to the Monday.com Company Item created in the prior phase, and the contact lookup by email address match to the People Item. Pipeline stages from Glaze CRM become Status column values on the Opportunity board.
Glaze CRM
Lead
monday CRM
Lead Item or Person Item
lossyGlaze CRM Leads migrate as separate Items if the customer requires a distinction between unqualified prospects and qualified contacts in Monday.com CRM. If the customer's Glaze CRM workflow treats Leads and Contacts as the same entity type, we migrate all records as People Items and add a custom Status or Label column to indicate lead source. The customer decides during scoping whether a separate Lead Item type is needed.
Glaze CRM
Pipeline
monday CRM
Board + Status Column
lossyEach Glaze CRM pipeline becomes a separate Monday.com board. Pipeline stages become Status column values on the board, ordered to match the original Glaze CRM stage sequence. If Deals live on a pipeline in Glaze CRM, they import into the corresponding Monday.com board on the Deals group or a dedicated Opportunities group. We document the stage probability values (if any exist in Glaze CRM) as a Number column for reference even though Monday.com does not natively use stage probabilities the same way as Salesforce or HubSpot.
Glaze CRM
Task
monday CRM
Task Item (subitem or board item)
1:1Glaze CRM Tasks migrate to Monday.com Items with a Task-type column or as subitems on the related Contact, Company, or Deal Item. We map subject, due date, assignee, status (open/completed), and linked entity. Assignee resolution uses email address matching to Monday.com team members. Completed vs. open task flags map to a Status column. Task associations to Contacts, Deals, or Companies are preserved by placing the Task Item in the correct group or linking via a connect boards column.
Glaze CRM
Custom Fields
monday CRM
Column configuration
lossyGlaze CRM custom fields on Contacts, Companies, and Deals do not have a documented type schema, so we request a full sample export showing all populated custom field values before migration. From this sample we infer field types: text values become text columns, numeric values become number columns, date strings become date columns, and comma-separated multi-values become multi-select columns. We build the Monday.com column schema in a staging board first, validate types with the customer, then deploy to production boards before data import begins.
Glaze CRM
User / Owner
monday CRM
Team Member
1:1Glaze CRM Users referenced as deal owners or task assignees are mapped by email address to Monday.com team members. We require the customer to provide a list of active Monday.com team members before migration, and any Glaze CRM owner without a match goes to a reconciliation queue for the customer to resolve. Inactive Glaze CRM users with no history in the migration scope are archived without transfer.
Glaze CRM
Tags / Labels
monday CRM
Tags or Multi-Select Column
lossyGlaze CRM tags migrate as flat string values and are reapplied in Monday.com CRM either as native Tags on Items or as multi-select column values depending on the customer's reporting needs. Tags used for segmentation map to multi-select columns so they can be filtered in board views; tags used for informal labeling map to Monday.com Tags.
| Glaze CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Person (People Board Item)1:1 | Fully supported | |
| Company | Company (People Board Item)1:1 | Fully supported | |
| Deal | Opportunity Item1:1 | Fully supported | |
| Lead | Lead Item or Person Itemlossy | Fully supported | |
| Pipeline | Board + Status Columnlossy | Fully supported | |
| Task | Task Item (subitem or board item)1:1 | Fully supported | |
| Custom Fields | Column configurationlossy | Mapping required | |
| User / Owner | Team Member1:1 | Fully supported | |
| Tags / Labels | Tags or Multi-Select Columnlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Glaze CRM gotchas
No public API schema means no automated export
White-label deployments create non-standard instance configurations
Custom field types are not documented in public-facing materials
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Data extract coordination with Glaze CRM
We begin every Glaze CRM migration by working with the customer to request a full data export from Softuvo Solutions. This is typically a CSV export or database dump covering Contacts, Companies, Deals, Leads, Pipelines, Tasks, and any custom field values. We provide the customer with a written request template specifying the exact objects and fields needed. This phase takes one to two weeks and must complete before field mapping begins. We do not begin any migration work — including schema design — until the data extract is confirmed available.
Schema audit and type inference
Once the data extract is available, we perform a schema audit. For every Glaze CRM object we identify the fields present, the data types observed in the sample records, and any custom field definitions. Where Glaze CRM custom field types are not documented, we infer them from the data values: numeric strings become number columns, date-formatted strings become date columns, and comma-separated lists become multi-select columns. We produce a field mapping spreadsheet and a Monday.com board design document showing the target column schema for each board.
Monday.com board and column setup
We create the Monday.com boards — People (Contacts and Companies), Opportunities (Deals), and a Tasks board — with all columns configured to the correct types before any data import. Custom columns are added with their types locked. We build this in a staging environment first, validate column types and board structure with the customer's admin, and confirm the setup before data loading begins. This step is critical because column types cannot be changed after records are imported.
Record import in dependency order
We import records in dependency order: Companies first (to establish the company catalog for deduplication), then People Items for Contacts and Companies (with company links resolved), then Leads (if applicable), then Deals with company and contact links resolved, then Tasks with assignee resolution by email match. Each phase produces a row-count reconciliation report comparing the import count to the Glaze CRM export count. Multi-select Glaze CRM fields are loaded as comma-separated values and converted to Monday.com multi-select format during the transform phase.
Cutover, validation, and automation inventory handoff
We freeze Glaze CRM writes during cutover, run a final delta migration of any records modified during the migration window, then mark Monday.com as the system of record. We validate record counts, run spot checks on 20-30 records per object against the Glaze CRM source, and confirm that linked records (contact-to-company, deal-to-contact) resolved correctly. We deliver the automation inventory document — listing every Glaze CRM automation rule and its recommended Monday.com equivalent — to the customer's admin team. We support a 72-hour hypercare window for reconciliation issues; workflow rebuild in Monday.com's automation builder is outside migration scope.
Platform deep dives
Glaze CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and monday CRM.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Glaze CRM: Not publicly documented.
Data volume sensitivity
Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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