CRM migration
Field-level mapping, validation, and rollback between LocaliQ and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
LocaliQ
Source
Zoho CRM
Destination
Compatibility
7 of 10
objects map 1:1 between LocaliQ and Zoho CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from LocaliQ to Zoho CRM is a structural migration from a service-based marketing execution model to a self-serve CRM with transparent per-user pricing. LocaliQ's Dash AI lead management platform stores Leads with AI-scored attributes, lifecycle stages, and engagement timestamps that must be mapped to Zoho's Leads, Contacts, Accounts, and Deals modules. LocaliQ has no publicly documented bulk-export API, so we coordinate authenticated API access or structured dashboard exports, handling their custom field taxonomy and AI-scored lead attributes during transfer. We flag unencrypted API transmissions as a security risk and recommend using secure dashboard exports for PII-heavy records. Marketing Automation Workflows, AI Agent configurations, Business Listings syndication, and Review response history do not migrate as functional objects; we deliver written inventories for Zoho equivalents to be rebuilt by your admin.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LocaliQ object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LocaliQ
Lead (Dash)
Zoho CRM
Lead
1:1LocaliQ Dash Leads with AI-scored attributes, lifecycle stages, engagement timestamps, and multi-channel agent interactions map to Zoho CRM Leads. We preserve the AI lead score as a custom numeric field, the lifecycle stage as a custom picklist field, and any Dash-specific scoring properties as additional custom fields on the Zoho Lead. Dash agent interactions (Voice, SMS, chat) are documented as notes rather than imported as activities because Zoho's activity model does not have a native equivalent for AI agent conversation logs.
LocaliQ
Contact
Zoho CRM
Contact
1:1LocaliQ marketing Contacts with associated company references and custom fields map to Zoho CRM Contacts. We preserve the contact-company relationship graph by resolving the parent Account reference during import, and any LocaliQ-specific custom properties (beyond standard name, email, phone, address) are recreated as Zoho custom fields on the Contact module. Dash AI attributes attached to contacts are preserved in custom fields rather than native Zoho properties.
LocaliQ
Company / Account
Zoho CRM
Account
1:1LocaliQ business accounts linked to contacts and campaign associations map to Zoho CRM Accounts. The Account-Contact relationship is preserved by importing Accounts first, then resolving AccountId on Contact records during import. Any custom properties on the LocaliQ company record become Zoho custom fields on the Account module.
LocaliQ
Pipeline Stages
Zoho CRM
Deal Stage (in Deals module)
lossyLocaliQ Dash pipeline stages tracking lead progression map to Zoho CRM Deal stages within the Deals module. We map stage names and ordering, noting that custom stages in LocaliQ may require manual confirmation with the customer before finalizing the Zoho stage configuration. Stage probabilities from LocaliQ are mapped to Zoho Probability fields if available.
LocaliQ
Deal / Opportunity
Zoho CRM
Deal
1:1LocaliQ Deals (if any exist beyond pipeline stage tracking) map to Zoho CRM Deals. We extract Deal values, associated contacts, and stage history. LocaliQ does not have a native deal currency field, so we standardize amounts to the customer's primary currency during import. Any deal notes or attachments migrate as Zoho Notes attached to the Deal.
LocaliQ
Campaign
Zoho CRM
Campaign
1:1LocaliQ marketing campaigns across channels (search, social, display) with budget allocations and status map to Zoho CRM Campaigns. We export campaign metadata, budget figures, and channel attribution where available from dashboard exports. Performance metrics (impressions, clicks, conversions) migrate as custom fields on the Campaign record since Zoho Campaigns focus onCRM-linked campaign attribution rather than ad performance data.
LocaliQ
Custom Fields
Zoho CRM
Custom Fields
lossyLocaliQ custom properties on leads, contacts, and companies are inventoried during discovery. We create equivalent custom fields in Zoho CRM on the corresponding modules (Lead, Contact, Account) before data import begins. Data type mapping is applied: LocaliQ text fields become Zoho single-line text or multi-line text; numeric scores become Zoho numeric fields; multi-value attributes become Zoho multi-select picklists. Picklist values are reviewed and mapped to Zoho allowed values before import.
LocaliQ
Review History
Zoho CRM
Note (on Account)
1:1LocaliQ review data including ratings, content, dates, and any response history from the dashboard is exported as structured records. We attach these as Zoho Notes linked to the corresponding Account record, preserving the original rating, review source, date, and any response text. The review syndication mechanism does not transfer; listings must be managed independently at the destination platform.
LocaliQ
Ad Account Connections
Zoho CRM
Note (on Account)
1:1References to connected Google Ads and Yelp Ads accounts stored in LocaliQ are documented as notes attached to the relevant Account records in Zoho CRM. We provide a connection metadata inventory (account ID, platform, last sync date) for the customer to re-authenticate ad integrations directly within Zoho or via Zoho's advertising integrations.
LocaliQ
Marketing Automation Workflows
Zoho CRM
Workflow Rules (written inventory)
lossyLocaliQ automation sequences and trigger conditions are documented as a written workflow inventory delivered to the customer. Zoho CRM Workflow Rules use a different trigger and action model, and the automation logic cannot be migrated as code. We provide a field-by-field inventory of every active LocaliQ workflow with its trigger conditions, filters, and actions mapped to recommended Zoho Workflow Rule equivalents for the customer's admin to rebuild.
| LocaliQ | Zoho CRM | Compatibility | |
|---|---|---|---|
| Lead (Dash) | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company / Account | Account1:1 | Fully supported | |
| Pipeline Stages | Deal Stage (in Deals module)lossy | Mapping required | |
| Deal / Opportunity | Deal1:1 | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Review History | Note (on Account)1:1 | Fully supported | |
| Ad Account Connections | Note (on Account)1:1 | Mapping required | |
| Marketing Automation Workflows | Workflow Rules (written inventory)lossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LocaliQ gotchas
Performance guarantees excluded from termination rights
No publicly documented bulk-export API
Data transmitted unencrypted over the API
Campaign pause authority is discretionary
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Discovery and LocaliQ data access coordination
We audit the LocaliQ account across Dash leads, contacts, campaigns, pipeline stages, custom fields, and any available API access. Because LocaliQ has no public bulk-export API, we coordinate with the customer to obtain authenticated dashboard credentials or API tokens from LocaliQ directly. We assess the data volume, identify which records require dashboard export versus API access, and flag any PII-heavy data that should use secure channels. The discovery output is a written data inventory and an export plan that accounts for LocaliQ's access limitations.
Zoho CRM schema design and module configuration
We design the destination Zoho CRM schema based on the LocaliQ data inventory. This includes configuring the Leads module (with custom fields for AI scores and lifecycle stages from Dash), the Contacts module (with custom fields for Dash-specific attributes), the Accounts module, the Deals module (with stage configuration matching LocaliQ pipeline stages), and any Campaigns. We create custom fields on the appropriate modules before any data import begins, mapping LocaliQ data types to Zoho field types (text, numeric, picklist, multi-select, date).
LocaliQ data extraction and cleansing
We extract data from LocaliQ using a combination of authenticated API access and structured dashboard exports. All data is cleansed before import: duplicate records are identified and merged, phone numbers and addresses are standardized to consistent formats, and any records with missing required fields are flagged for customer review. AI-scored lead attributes from Dash are extracted as numeric or text fields and mapped to the corresponding Zoho custom fields. A sample of 50-100 records is spot-checked against the LocaliQ dashboard before proceeding to bulk import.
Zoho import in dependency order
We import data into Zoho CRM in record-dependency order: Accounts first (because Contacts require an Account reference), then Contacts (with AccountId resolved), then Leads (with any parent Account or Contact references), then Deals (with StageName, AccountId, and ContactId resolved), then Campaigns. Each import phase emits a row-count reconciliation report before the next phase begins. Custom fields are created in Zoho before the relevant import phase runs.
Cutover, validation, and workflow inventory handoff
We freeze LocaliQ writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts in Zoho against the extracted LocaliQ data and spot-check mapped fields for accuracy. We deliver the automation workflow inventory document to the customer's admin team for Zoho Workflow Rules rebuild. We support a one-week post-cutover window for reconciliation issues. We do not rebuild LocaliQ marketing automation workflows as Zoho Workflow Rules inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
LocaliQ
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and Zoho CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LocaliQ: Not publicly documented.
Data volume sensitivity
LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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