CRM migration
Field-level mapping, validation, and rollback between LocaliQ and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
LocaliQ
Source
HighLevel
Destination
Compatibility
4 of 10
objects map 1:1 between LocaliQ and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
LocaliQ and GoHighLevel occupy different segments of the marketing-software stack. LocaliQ is a Gannett-owned managed-service platform that sells marketing execution alongside software, with pricing negotiated per engagement and no public API documentation for bulk exports. GoHighLevel is a self-serve all-in-one CRM, funnel, and automation platform built for agencies and SMBs, with three published pricing tiers starting at $97 per month. The structural difference means LocaliQ customers carry AI-scored lead data from Dash and multi-channel engagement history that must be preserved manually or through coordinated API access. We coordinate authenticated export access for LocaliQ, map Dash lead scores and lifecycle stages to GoHighLevel custom fields, and deliver a written workflow inventory for GoHighLevel Workflow rebuild post-migration. We do not migrate Marketing Automation Workflows, Sequences, or AI agent configurations as code.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LocaliQ object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LocaliQ
Lead (Dash)
HighLevel
Contact or Opportunity
1:manyLocaliQ Dash leads carry AI-scored attributes, engagement timestamps, and lifecycle stages that GoHighLevel represents as a combination of Contact records with custom field data. We preserve the original Dash lead score in a GoHighLevel Contact custom field dash_lead_score__c, lifecycle stage in dash_lifecycle_stage__c, and engagement source in dash_engagement_source__c. Dash pipeline stages map to GoHighLevel Opportunity stages or pipeline columns depending on whether the lead has progressed to a deal context.
LocaliQ
Contact
HighLevel
Contact
1:1LocaliQ marketing contacts with associated company references and custom fields map to GoHighLevel Contact. LocaliQ's contact schema includes standard fields plus Dash-specific AI attributes that we extract during export and re-apply as custom fields at the destination. The contact-company relationship graph is preserved via GoHighLevel Contact-Company association.
LocaliQ
Company/Account
HighLevel
Contact (Company field)
1:1LocaliQ business accounts linked to contacts and campaign associations map to GoHighLevel Contact records with the company name preserved in the Company field. We inventory any custom properties attached to the account record for custom field creation at the destination before import.
LocaliQ
Campaign
HighLevel
Campaign
1:1LocaliQ marketing campaigns across channels (search, social, display) export as Campaign records in GoHighLevel. We preserve campaign metadata, budget allocations, and status. Note that ad platform performance metrics are sourced from connected ad accounts directly rather than from LocaliQ; we document re-authentication of Google Ads and Yelp Ads integrations at the destination.
LocaliQ
Pipeline Stages
HighLevel
Opportunity Stages
lossyLocaliQ Dash pipeline stages track lead progression through named columns. We map stage names and ordering to GoHighLevel Opportunity pipeline stages, creating custom stage values where LocaliQ stages do not map to GoHighLevel defaults. Stage probabilities are preserved from LocaliQ where available.
LocaliQ
AI Agent Configuration
HighLevel
Workflow (documentation only)
lossyLocaliQ AI agent configurations (Voice, SMS, chat) with greeting scripts, routing rules, and SMS templates are stored as platform-specific settings that do not export in a portable format. We inventory the agent definitions and re-apply settings documentation at the destination; GoHighLevel's own AI tools are documented separately for the customer to configure.
LocaliQ
Marketing Automation Workflows
HighLevel
Workflow (documentation only)
lossyLocaliQ automation sequences and trigger conditions exist in the platform but have no documented export mechanism. We deliver a written inventory of every active LocaliQ automation with its trigger, conditions, actions, and a recommended GoHighLevel Workflow equivalent, mapped trigger-by-trigger. The customer's admin rebuilds these in GoHighLevel's workflow builder post-migration.
LocaliQ
Business Listings
HighLevel
Reputation Management
lossyLocaliQ directory citation data across dozens of platforms (verification status, citation URLs) exports as a listing inventory. The syndication mechanism does not transfer; listings must be re-verified at the destination. We export the full listing record set including verification status, directory URLs, and citation URLs for the customer to re-establish at GoHighLevel or another listings tool.
LocaliQ
Review
HighLevel
Reputation Inbox
1:1Review data from LocaliQ including ratings, content, dates, and response history exports from the dashboard. We import review records into GoHighLevel's Reputation Inbox so that response history is preserved. Pending response drafts are included in the export. New review monitoring requires re-connecting the review sources (Google, Facebook, Yelp) in GoHighLevel's integrations.
LocaliQ
Custom Fields
HighLevel
Custom Fields
lossyLocaliQ supports custom properties on contacts, leads, and companies. We inventory all custom fields, their data types, and populated values during the discovery phase. Custom fields are pre-created in GoHighLevel (Contact custom fields or Opportunity custom fields depending on object attachment) before record import begins.
| LocaliQ | HighLevel | Compatibility | |
|---|---|---|---|
| Lead (Dash) | Contact or Opportunity1:many | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company/Account | Contact (Company field)1:1 | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Pipeline Stages | Opportunity Stageslossy | Mapping required | |
| AI Agent Configuration | Workflow (documentation only)lossy | Fully supported | |
| Marketing Automation Workflows | Workflow (documentation only)lossy | Mapping required | |
| Business Listings | Reputation Managementlossy | Mapping required | |
| Review | Reputation Inbox1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LocaliQ gotchas
Performance guarantees excluded from termination rights
No publicly documented bulk-export API
Data transmitted unencrypted over the API
Campaign pause authority is discretionary
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and LocaliQ access coordination
We audit the LocaliQ account to inventory Dash leads, marketing contacts, companies, campaign records, pipeline stages, review history, and custom fields. Because LocaliQ lacks a documented bulk-export API, we coordinate authenticated access through Campaign Central or direct API credentials provided by the customer. We assess which data types require dashboard-based export versus API retrieval, and flag any data likely to be inaccessible. The discovery output is a written migration scope with record counts per object and a LocaliQ-specific export plan.
GoHighLevel schema pre-creation
Before any records move, we create the GoHighLevel schema to receive them. This includes creating custom fields for Dash AI attributes (lead score, lifecycle stage, engagement source), configuring Opportunity pipeline stages to match LocaliQ Dash stages, setting up custom fields for any LocaliQ contact and company properties, and configuring the Reputation Inbox for review import. GoHighLevel's custom field limits (unlimited on all plans) and Custom Objects (10 per location as of October 2025) are verified against the inventory. We build in a GoHighLevel Sandbox location first for validation.
LocaliQ data extraction via coordinated export
We execute the LocaliQ export using a combination of authenticated API access and structured dashboard exports. For Dash leads, we pull AI-scored attributes, lifecycle stages, and engagement timestamps. For contacts and companies, we export via the LocaliQ dashboard or API where available. We perform data profiling to identify duplicates, missing required fields, and formatting issues (phone number formats, date formats, custom field data types) before transformation. Review history is exported from the LocaliQ reputation dashboard. All export files are stored in an encrypted staging environment.
Data transformation and deduplication
We transform LocaliQ records into GoHighLevel import format. Dash lead scores map to custom Contact fields; lifecycle stages map to a custom picklist. Companies map to the Company field on Contact. Pipeline stages map to GoHighLevel Opportunity stage values. We run deduplication on email address as the primary key, flagging duplicates for the customer's review before import. Any records with missing required fields receive placeholder values pending admin confirmation. Ad account connection references are documented for re-authentication at the destination.
Import sequencing and verification
We import records into GoHighLevel in dependency order: Contacts first (with company associations resolved), then Opportunities (with stage and owner resolved), then Campaigns, then Reviews. Each phase emits a reconciliation report comparing import count to source count. We spot-check 25-50 records per object against the LocaliQ source data and resolve any mapping discrepancies before the next phase. GoHighLevel's API rate limits and bulk import throttling are handled with exponential backoff and batch chunking.
Cutover, review re-connection, and automation handoff
We freeze LocaliQ writes during cutover, run a final delta import of any records modified during the migration window, then enable GoHighLevel as the system of record. We document re-connection steps for Google Ads, Yelp Ads, and review monitoring sources in GoHighLevel's integrations. We deliver the automation inventory document covering every LocaliQ workflow and AI agent configuration with a step-by-step GoHighLevel Workflow equivalent. Post-migration hypercare covers one week of reconciliation support. We do not rebuild LocaliQ workflows as GoHighLevel workflows inside the migration scope; that is documented separately for the customer's admin.
Platform deep dives
LocaliQ
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and HighLevel.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LocaliQ: Not publicly documented.
Data volume sensitivity
LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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