CRM migration

Migrate from LocaliQ to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between LocaliQ and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

LocaliQ logo

LocaliQ

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

23%

3 of 13

objects map 1:1 between LocaliQ and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from LocaliQ to Salesforce is a migration from a service-based marketing platform to a structured CRM. LocaliQ organizes data around AI-scored Leads in Dash, Company records, Campaign metadata, and Review history, but its undocumented bulk-export API means every export requires coordinated access through their authenticated advertising data API or structured dashboard pulls. We map LocaliQ Leads to Salesforce Lead or Contact based on qualification status, preserve Dash AI scoring attributes as custom fields, and resolve the Account-Contact relationship graph at migration time. Campaign performance metrics migrate as Opportunity records tied to the customer's Salesforce Account. Review history, Listings data, and AI agent configurations (Voice, SMS, Chat) migrate as documented inventories rather than automated records; Dash workflows and automations do not migrate as code and are delivered as written inventories for your admin to rebuild in Salesforce Flow. The LocaliQ data-transmission unencrypted API risk is mitigated by using secure dashboard exports for PII-heavy records where possible.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

LocaliQ logo

LocaliQ

What's pushing teams away

  • G2 reviews document lead costs far exceeding industry benchmarks, with one small business reporting $3,000 per lead versus a $100 industry average.
  • Multiple reviews cite non-responsiveness from account teams and steep learning curves with inadequate support documentation.
  • Trustpilot and G2 reviews report broken promises on delivery timelines and lead volume, with customers feeling misled on campaign performance commitments.
  • The service-based pricing model creates financial strain for SMBs, with reviews noting high costs relative to the leads actually delivered.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How LocaliQ objects map to Salesforce Sales Cloud

Each row shows how a LocaliQ object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

LocaliQ

Lead (Dash)

maps to

Salesforce Sales Cloud

Lead or Contact (split required)

1:many
Fully supported

LocaliQ Leads from Dash carry AI-scored attributes (lead_score, lifecycle_stage, engagement_timestamps) that have no direct Salesforce equivalent. We split at migration time: unqualified Leads map to Salesforce Lead; Leads with confirmed contact information and purchasing intent map to Salesforce Contact attached to an Account. The original Dash AI score migrates to a custom field dash_lead_score__c on Lead; lifecycle stage becomes dash_lifecycle_stage__c. We flag any Dash leads with missing email addresses for manual enrichment before Salesforce import because Salesforce requires email format on Contacts.

LocaliQ

Contact

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

LocaliQ marketing Contacts map to Salesforce Contact. We preserve the contact-company relationship graph using LocaliQ's company_reference field to resolve the AccountId lookup. Custom fields on LocaliQ contacts map to Salesforce custom fields with equivalent data types (text, number, date, picklist). Dash-specific AI attributes attached to Contact records are preserved in custom fields.

LocaliQ

Company

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

LocaliQ Company records map directly to Salesforce Account. Company name becomes Account Name; address fields map to BillingAddress fields. The company-contact relationship graph is preserved by resolving the AccountId on Contact records during import. Custom properties on the Company record map to Salesforce Account custom fields.

LocaliQ

Campaign

maps to

Salesforce Sales Cloud

Campaign + Opportunity

1:many
Fully supported

LocaliQ Campaigns map to Salesforce Campaign for marketing campaign tracking. Campaign budget and performance metrics that represent closed or won revenue are also mapped to Salesforce Opportunity records tied to the customer's Account, allowing pipeline reporting in Salesforce to reflect campaign-attributed deals. Campaign status (active, paused, closed) maps to Campaign Status field.

LocaliQ

Pipeline Stage

maps to

Salesforce Sales Cloud

Opportunity Stage

lossy
Fully supported

LocaliQ Dash pipeline stages (prospecting, qualified, proposal, negotiation, closed) map to Salesforce Opportunity Stage values. We configure the stage ordering and probability percentages in Salesforce before migration. Custom pipeline stages in LocaliQ become custom Opportunity Stage values in a Salesforce Sales Process configured per the customer's business process.

LocaliQ

AI Agent Configuration (Voice, SMS, Chat)

maps to

Salesforce Sales Cloud

Documentation Inventory

lossy
Fully supported

Dash AI agent configurations (greeting scripts, routing rules, SMS templates, operating hours) are exported as a structured configuration inventory document, not as migratable records. Salesforce does not have an equivalent native AI agent object; the customer uses this inventory to configure Salesforce Einstein Copilot, High Velocity Sales, or a third-party sales engagement tool. We do not migrate agent logic as executable code.

LocaliQ

Marketing Automation Workflow

maps to

Salesforce Sales Cloud

Flow Inventory Document

lossy
Fully supported

LocaliQ Dash workflows with triggers, conditions, delays, and CRM actions are documented as a written inventory with trigger type, conditions, actions, and recommended Salesforce Flow equivalent. Workflows do not migrate as executable code. The inventory is delivered to the customer's Salesforce admin for rebuild in Flow post-migration. Sequence cadences are documented separately with cadence step and timing information.

LocaliQ

Review

maps to

Salesforce Sales Cloud

Case or Custom Object

lossy
Fully supported

LocaliQ Review data (ratings, content, dates, response history) migrates as records in a Salesforce custom object (Review__c) or as Case records if Service Cloud is included. The migration approach is confirmed during scoping based on whether the customer wants review management to live inside Salesforce's service workflow or as a standalone reporting object. Pending response drafts migrate to the response field on the record.

LocaliQ

Business Listings

maps to

Salesforce Sales Cloud

Custom Object

lossy
Mapping required

Directory citation data across 100+ platforms migrates to a Salesforce custom object (Listing__c) with fields for directory name, listing URL, verification status, and citation consistency score. The syndication mechanism does not transfer; listings must be re-verified at the destination. We preserve the citation URL and verification status so the customer's admin can prioritize re-verification for high-value directories.

LocaliQ

Ad Account Connection

maps to

Salesforce Sales Cloud

Documentation Inventory

lossy
Fully supported

References to connected Google Ads and Yelp Ads accounts are documented as a connectivity inventory with account ID, platform, and last-sync timestamp. The actual ad account credentials and historical ad performance data remain in the ad platform and are not migrated to Salesforce. We document the re-authentication steps needed to connect ad platforms to Salesforce Campaign influence reporting or a revenue intelligence tool post-migration.

LocaliQ

Custom Fields

maps to

Salesforce Sales Cloud

Custom Fields

lossy
Mapping required

All LocaliQ custom properties on Lead, Contact, Company, and Campaign objects are inventoried during discovery with their data type, populated values, and usage frequency. Custom fields are pre-created in Salesforce before data import, with field types matched to Salesforce's supported types (Text, Number, Currency, Date, Picklist, Checkbox, etc.). Dash AI-specific attributes are prefixed with dash_ in the Salesforce API name.

LocaliQ

Engagement (calls, emails, meetings, tasks)

maps to

Salesforce Sales Cloud

Task + Event + EmailMessage

1:1
Fully supported

LocaliQ engagement records (call logs, email activity, meeting records, task completions) migrate to Salesforce Task and Event objects. Calls map to Task with TaskSubtype=Call and CallDurationInSeconds in a custom field. Meetings map to Event with StartDateTime, EndDateTime, and Location preserved. Emails map to EmailMessage records linked to Tasks. The WhoId on Task/Event points to the resolved Lead or Contact; WhatId points to the related Account or Opportunity. We use Bulk API 2.0 with chunking for volumes over 50,000 records.

LocaliQ

Note / Attachment

maps to

Salesforce Sales Cloud

ContentDocument + Note

lossy
Fully supported

LocaliQ notes migrate to Salesforce Note records linked via ContentDocumentLink to the parent Lead, Contact, Account, or Opportunity. File attachments associated with leads or contacts are not accessible via the LocaliQ API. We advise customers to export files manually from the LocaliQ dashboard prior to migration cutoff and provide a file inventory checklist to ensure nothing is missed.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

LocaliQ logo

LocaliQ gotchas

High

Performance guarantees excluded from termination rights

High

No publicly documented bulk-export API

Medium

Data transmitted unencrypted over the API

Medium

Campaign pause authority is discretionary

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • No public bulk-export API requires dashboard coordination

    LocaliQ has no documented bulk-export API schema for Leads, Contacts, or Campaigns. The advertising data API requires two-step authentication tied to Campaign Central access controls and is not publicly documented. We coordinate authenticated API access on behalf of the customer and supplement with structured dashboard exports where API coverage gaps exist. Customers should expect manual data pulls for any objects not accessible via API and should initiate data export requests early in the migration window to avoid delays from LocaliQ's account team responsiveness patterns cited in reviews.

  • API transmits data unencrypted over networks

    LocaliQ's API terms explicitly state that information is transferred unencrypted and may involve transmissions over various networks. This applies to any data retrieved via their API during migration. We flag this risk upfront and recommend using dashboard exports for PII-heavy records (Contacts with full address, phone, and financial data) rather than API retrieval where possible. For data that must come via API, we recommend the customer review their data handling obligations under their privacy policy and GDPR or CCPA compliance requirements before authorizing API-based extraction.

  • Salesforce validation rules and field-level security block import

    Salesforce orgs commonly enforce validation rules (required formats, conditional required fields, picklist whitelists) and field-level security that block imported records if the migration user lacks bypass permissions. We coordinate with the customer's Salesforce admin to grant the migration user Modify All Data and Bulk API permissions, and we temporarily disable or extend validation rules with a migration-context check during the load window. Skipping this step results in 10-25 percent record rejection on first import attempt, requiring rework cycles that extend the timeline.

  • Dash AI-scored attributes require custom field creation before import

    LocaliQ Dash lead scoring and lifecycle stage attributes are stored as custom properties on the Lead object with no direct Salesforce standard field equivalent. We inventory these during discovery and pre-create custom fields (dash_lead_score__c, dash_lifecycle_stage__c, dash_last_engagement_date__c) in Salesforce before any Lead import begins. If custom field creation is delayed, the AI attributes are lost or must be re-imported in a second pass, doubling the migration effort for that object.

  • Workflows and sequences do not migrate as executable code

    LocaliQ Dash workflows and sales engagement sequences are platform-specific automation constructs that have no direct Salesforce equivalent. We deliver a written inventory of every active workflow and sequence with its trigger, conditions, actions, and recommended Salesforce Flow equivalent or Sales Engagement cadence rebuild. The customer's Salesforce admin rebuilds these post-migration. We do not offer post-migration admin support or Flow rebuild as standard scope; these are separate engagements.

Migration approach

Six steps for a successful LocaliQ to Salesforce Sales Cloud data migration

  1. Discovery and data export coordination

    We audit the LocaliQ account for Leads (Dash), Contacts, Companies, Campaigns, Pipeline stages, custom field definitions, AI agent configurations, and engagement volume estimates. Because LocaliQ lacks a public bulk-export API, we initiate the export coordination process with the customer: authenticating API access where available, scheduling dashboard export pulls for objects accessible only through the UI, and capturing file attachments manually before the migration window closes. The discovery output is a written migration scope with record counts per object, export method per object, and a custom field inventory.

  2. Salesforce schema design and custom field provisioning

    We design the destination schema in Salesforce. This includes provisioning custom fields to receive Dash AI scoring attributes (dash_lead_score__c, dash_lifecycle_stage__c), configuring Opportunity Stages with names and probabilities that match the LocaliQ pipeline, creating any custom objects for Review and Listing data, and setting up Record Types and Page Layouts per the customer's business process. Schema is deployed via metadata API into a Salesforce Sandbox first for validation before production migration begins.

  3. Sandbox migration and reconciliation

    We run a full migration into a Salesforce Sandbox using production-like data volume. The customer's RevOps or operations lead reconciles record counts (Leads in, Contacts in, Accounts in, Opportunities in, Activities in) against the LocaliQ export counts, spot-checks 25-50 records for field-level accuracy, and reviews the custom field values to confirm Dash AI attributes transferred correctly. The customer signs off the Sandbox results before we proceed to production migration. Any mapping corrections or custom field additions happen in this phase.

  4. Owner reconciliation and User provisioning

    We extract every distinct LocaliQ owner referenced on Lead, Contact, Company, and Engagement records and match by email against the Salesforce destination org's User table. Any LocaliQ owner without a matching Salesforce User goes to a reconciliation queue for the customer's admin to provision. Salesforce OwnerId references are required on standard objects, so this step must complete before record import resumes.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from LocaliQ Companies), Contacts (with AccountId resolved and Dash AI attributes in custom fields), Leads (with the qualification split applied), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Review and Listing data (to custom objects), Activity history (Tasks, Events, EmailMessages via Bulk API 2.0 with chunking), and AI agent configuration documentation. Each phase emits a row-count reconciliation report before the next phase begins. We freeze LocaliQ writes during final cutover and run a delta migration of any records modified during the migration window.

  6. Cutover, validation, and handoff

    We enable Salesforce as the system of record after final validation confirms record counts match. We deliver the AI agent configuration inventory, the workflow and sequence rebuild inventory, the custom field mapping document, and the file attachment export checklist. We support a one-week hypercare window for reconciliation issues raised by the customer's sales or marketing team. Workflow rebuild in Salesforce Flow, ad platform re-integration, and listings re-verification are handled by the customer's admin team or a separate engagement; these are outside standard migration scope.

Platform deep dives

Context on both ends of the pair

LocaliQ logo

LocaliQ

Source

Strengths

  • Gannett ownership provides access to local media inventory and market relationships that standalone platforms cannot match.
  • Dash AI lead management with automated scoring and multi-channel agents reduces manual follow-up overhead.
  • Multi-directory listings syndication with duplicate detection and citation consistency management across 100+ directories.
  • Industry-specific campaign templates and expertise across 1,100+ verticals reduce setup time for SMBs.

Weaknesses

  • No public API schema documentation makes programmatic export planning difficult without direct LocaliQ coordination.
  • Service-based pricing model with no published tiers creates unpredictable costs and long-term commitment expectations.
  • Terminated campaigns can be reinstated within 30 days per the terms, complicating migration timing and requiring explicit cancellation confirmation.
  • Data transmitted via the API is explicitly stated as unencrypted, raising security considerations for contact records.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and Salesforce Sales Cloud.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    LocaliQ: Not publicly documented.

  • Data volume sensitivity

    B

    LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your LocaliQ to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about LocaliQ to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during LocaliQ to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between four and six weeks for accounts under 20,000 Leads and 5,000 Company records with straightforward custom field inventories and no complex AI agent configurations. Migrations with large engagement histories (over 300,000 activity records), complex Dash AI attribute taxonomies, multi-division Account structures, or custom object dependencies for Review and Listing data move to eight to fourteen weeks because of dashboard export coordination, custom field provisioning, and the workflow inventory deliverable.

Adjacent paths

Related migrations to explore

Ready when you are

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