CRM migration
Field-level mapping, validation, and rollback between LocaliQ and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
LocaliQ
Source
Salesforce Sales Cloud
Destination
Compatibility
3 of 13
objects map 1:1 between LocaliQ and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from LocaliQ to Salesforce is a migration from a service-based marketing platform to a structured CRM. LocaliQ organizes data around AI-scored Leads in Dash, Company records, Campaign metadata, and Review history, but its undocumented bulk-export API means every export requires coordinated access through their authenticated advertising data API or structured dashboard pulls. We map LocaliQ Leads to Salesforce Lead or Contact based on qualification status, preserve Dash AI scoring attributes as custom fields, and resolve the Account-Contact relationship graph at migration time. Campaign performance metrics migrate as Opportunity records tied to the customer's Salesforce Account. Review history, Listings data, and AI agent configurations (Voice, SMS, Chat) migrate as documented inventories rather than automated records; Dash workflows and automations do not migrate as code and are delivered as written inventories for your admin to rebuild in Salesforce Flow. The LocaliQ data-transmission unencrypted API risk is mitigated by using secure dashboard exports for PII-heavy records where possible.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LocaliQ object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LocaliQ
Lead (Dash)
Salesforce Sales Cloud
Lead or Contact (split required)
1:manyLocaliQ Leads from Dash carry AI-scored attributes (lead_score, lifecycle_stage, engagement_timestamps) that have no direct Salesforce equivalent. We split at migration time: unqualified Leads map to Salesforce Lead; Leads with confirmed contact information and purchasing intent map to Salesforce Contact attached to an Account. The original Dash AI score migrates to a custom field dash_lead_score__c on Lead; lifecycle stage becomes dash_lifecycle_stage__c. We flag any Dash leads with missing email addresses for manual enrichment before Salesforce import because Salesforce requires email format on Contacts.
LocaliQ
Contact
Salesforce Sales Cloud
Contact
1:1LocaliQ marketing Contacts map to Salesforce Contact. We preserve the contact-company relationship graph using LocaliQ's company_reference field to resolve the AccountId lookup. Custom fields on LocaliQ contacts map to Salesforce custom fields with equivalent data types (text, number, date, picklist). Dash-specific AI attributes attached to Contact records are preserved in custom fields.
LocaliQ
Company
Salesforce Sales Cloud
Account
1:1LocaliQ Company records map directly to Salesforce Account. Company name becomes Account Name; address fields map to BillingAddress fields. The company-contact relationship graph is preserved by resolving the AccountId on Contact records during import. Custom properties on the Company record map to Salesforce Account custom fields.
LocaliQ
Campaign
Salesforce Sales Cloud
Campaign + Opportunity
1:manyLocaliQ Campaigns map to Salesforce Campaign for marketing campaign tracking. Campaign budget and performance metrics that represent closed or won revenue are also mapped to Salesforce Opportunity records tied to the customer's Account, allowing pipeline reporting in Salesforce to reflect campaign-attributed deals. Campaign status (active, paused, closed) maps to Campaign Status field.
LocaliQ
Pipeline Stage
Salesforce Sales Cloud
Opportunity Stage
lossyLocaliQ Dash pipeline stages (prospecting, qualified, proposal, negotiation, closed) map to Salesforce Opportunity Stage values. We configure the stage ordering and probability percentages in Salesforce before migration. Custom pipeline stages in LocaliQ become custom Opportunity Stage values in a Salesforce Sales Process configured per the customer's business process.
LocaliQ
AI Agent Configuration (Voice, SMS, Chat)
Salesforce Sales Cloud
Documentation Inventory
lossyDash AI agent configurations (greeting scripts, routing rules, SMS templates, operating hours) are exported as a structured configuration inventory document, not as migratable records. Salesforce does not have an equivalent native AI agent object; the customer uses this inventory to configure Salesforce Einstein Copilot, High Velocity Sales, or a third-party sales engagement tool. We do not migrate agent logic as executable code.
LocaliQ
Marketing Automation Workflow
Salesforce Sales Cloud
Flow Inventory Document
lossyLocaliQ Dash workflows with triggers, conditions, delays, and CRM actions are documented as a written inventory with trigger type, conditions, actions, and recommended Salesforce Flow equivalent. Workflows do not migrate as executable code. The inventory is delivered to the customer's Salesforce admin for rebuild in Flow post-migration. Sequence cadences are documented separately with cadence step and timing information.
LocaliQ
Review
Salesforce Sales Cloud
Case or Custom Object
lossyLocaliQ Review data (ratings, content, dates, response history) migrates as records in a Salesforce custom object (Review__c) or as Case records if Service Cloud is included. The migration approach is confirmed during scoping based on whether the customer wants review management to live inside Salesforce's service workflow or as a standalone reporting object. Pending response drafts migrate to the response field on the record.
LocaliQ
Business Listings
Salesforce Sales Cloud
Custom Object
lossyDirectory citation data across 100+ platforms migrates to a Salesforce custom object (Listing__c) with fields for directory name, listing URL, verification status, and citation consistency score. The syndication mechanism does not transfer; listings must be re-verified at the destination. We preserve the citation URL and verification status so the customer's admin can prioritize re-verification for high-value directories.
LocaliQ
Ad Account Connection
Salesforce Sales Cloud
Documentation Inventory
lossyReferences to connected Google Ads and Yelp Ads accounts are documented as a connectivity inventory with account ID, platform, and last-sync timestamp. The actual ad account credentials and historical ad performance data remain in the ad platform and are not migrated to Salesforce. We document the re-authentication steps needed to connect ad platforms to Salesforce Campaign influence reporting or a revenue intelligence tool post-migration.
LocaliQ
Custom Fields
Salesforce Sales Cloud
Custom Fields
lossyAll LocaliQ custom properties on Lead, Contact, Company, and Campaign objects are inventoried during discovery with their data type, populated values, and usage frequency. Custom fields are pre-created in Salesforce before data import, with field types matched to Salesforce's supported types (Text, Number, Currency, Date, Picklist, Checkbox, etc.). Dash AI-specific attributes are prefixed with dash_ in the Salesforce API name.
LocaliQ
Engagement (calls, emails, meetings, tasks)
Salesforce Sales Cloud
Task + Event + EmailMessage
1:1LocaliQ engagement records (call logs, email activity, meeting records, task completions) migrate to Salesforce Task and Event objects. Calls map to Task with TaskSubtype=Call and CallDurationInSeconds in a custom field. Meetings map to Event with StartDateTime, EndDateTime, and Location preserved. Emails map to EmailMessage records linked to Tasks. The WhoId on Task/Event points to the resolved Lead or Contact; WhatId points to the related Account or Opportunity. We use Bulk API 2.0 with chunking for volumes over 50,000 records.
LocaliQ
Note / Attachment
Salesforce Sales Cloud
ContentDocument + Note
lossyLocaliQ notes migrate to Salesforce Note records linked via ContentDocumentLink to the parent Lead, Contact, Account, or Opportunity. File attachments associated with leads or contacts are not accessible via the LocaliQ API. We advise customers to export files manually from the LocaliQ dashboard prior to migration cutoff and provide a file inventory checklist to ensure nothing is missed.
| LocaliQ | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Lead (Dash) | Lead or Contact (split required)1:many | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Campaign | Campaign + Opportunity1:many | Fully supported | |
| Pipeline Stage | Opportunity Stagelossy | Fully supported | |
| AI Agent Configuration (Voice, SMS, Chat) | Documentation Inventorylossy | Fully supported | |
| Marketing Automation Workflow | Flow Inventory Documentlossy | Fully supported | |
| Review | Case or Custom Objectlossy | Fully supported | |
| Business Listings | Custom Objectlossy | Mapping required | |
| Ad Account Connection | Documentation Inventorylossy | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Engagement (calls, emails, meetings, tasks) | Task + Event + EmailMessage1:1 | Fully supported | |
| Note / Attachment | ContentDocument + Notelossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LocaliQ gotchas
Performance guarantees excluded from termination rights
No publicly documented bulk-export API
Data transmitted unencrypted over the API
Campaign pause authority is discretionary
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and data export coordination
We audit the LocaliQ account for Leads (Dash), Contacts, Companies, Campaigns, Pipeline stages, custom field definitions, AI agent configurations, and engagement volume estimates. Because LocaliQ lacks a public bulk-export API, we initiate the export coordination process with the customer: authenticating API access where available, scheduling dashboard export pulls for objects accessible only through the UI, and capturing file attachments manually before the migration window closes. The discovery output is a written migration scope with record counts per object, export method per object, and a custom field inventory.
Salesforce schema design and custom field provisioning
We design the destination schema in Salesforce. This includes provisioning custom fields to receive Dash AI scoring attributes (dash_lead_score__c, dash_lifecycle_stage__c), configuring Opportunity Stages with names and probabilities that match the LocaliQ pipeline, creating any custom objects for Review and Listing data, and setting up Record Types and Page Layouts per the customer's business process. Schema is deployed via metadata API into a Salesforce Sandbox first for validation before production migration begins.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volume. The customer's RevOps or operations lead reconciles record counts (Leads in, Contacts in, Accounts in, Opportunities in, Activities in) against the LocaliQ export counts, spot-checks 25-50 records for field-level accuracy, and reviews the custom field values to confirm Dash AI attributes transferred correctly. The customer signs off the Sandbox results before we proceed to production migration. Any mapping corrections or custom field additions happen in this phase.
Owner reconciliation and User provisioning
We extract every distinct LocaliQ owner referenced on Lead, Contact, Company, and Engagement records and match by email against the Salesforce destination org's User table. Any LocaliQ owner without a matching Salesforce User goes to a reconciliation queue for the customer's admin to provision. Salesforce OwnerId references are required on standard objects, so this step must complete before record import resumes.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from LocaliQ Companies), Contacts (with AccountId resolved and Dash AI attributes in custom fields), Leads (with the qualification split applied), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Review and Listing data (to custom objects), Activity history (Tasks, Events, EmailMessages via Bulk API 2.0 with chunking), and AI agent configuration documentation. Each phase emits a row-count reconciliation report before the next phase begins. We freeze LocaliQ writes during final cutover and run a delta migration of any records modified during the migration window.
Cutover, validation, and handoff
We enable Salesforce as the system of record after final validation confirms record counts match. We deliver the AI agent configuration inventory, the workflow and sequence rebuild inventory, the custom field mapping document, and the file attachment export checklist. We support a one-week hypercare window for reconciliation issues raised by the customer's sales or marketing team. Workflow rebuild in Salesforce Flow, ad platform re-integration, and listings re-verification are handled by the customer's admin team or a separate engagement; these are outside standard migration scope.
Platform deep dives
LocaliQ
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and Salesforce Sales Cloud.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LocaliQ: Not publicly documented.
Data volume sensitivity
LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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