CRM migration

Migrate from LocaliQ to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between LocaliQ and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

LocaliQ logo

LocaliQ

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

75%

6 of 8

objects map 1:1 between LocaliQ and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from LocaliQ to Microsoft Microsoft Dynamics 365 Sales is a shift from a marketing-lead-generation service model to an enterprise sales CRM platform. LocaliQ's Dash AI manages leads with automated scoring and multi-channel agents, but its undocumented API and service-based pricing model create data access and cost unpredictability challenges that Microsoft Microsoft Dynamics 365 Sales resolves through a per-user licensing structure and a publicly documented Dataverse-backed API. We extract Leads, Contacts, and Companies from LocaliQ via coordinated API access and dashboard exports, map Dash lifecycle stages to Dynamics 365 Leads and Contacts, and preserve AI-scored attributes as custom fields. We do not migrate LocaliQ's marketing automation workflows, AI agent configurations, business listings syndication, or review management as these are platform-native features without cross-platform export equivalents. We deliver a written inventory of any automation logic requiring rebuild in Microsoft Dynamics 365 Sales .

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

LocaliQ logo

LocaliQ

What's pushing teams away

  • G2 reviews document lead costs far exceeding industry benchmarks, with one small business reporting $3,000 per lead versus a $100 industry average.
  • Multiple reviews cite non-responsiveness from account teams and steep learning curves with inadequate support documentation.
  • Trustpilot and G2 reviews report broken promises on delivery timelines and lead volume, with customers feeling misled on campaign performance commitments.
  • The service-based pricing model creates financial strain for SMBs, with reviews noting high costs relative to the leads actually delivered.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How LocaliQ objects map to Microsoft Dynamics 365 Sales

Each row shows how a LocaliQ object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

LocaliQ

Leads (Dash)

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Mapping required

LocaliQ Dash Leads map directly to Microsoft Dynamics 365 Sales Lead. We preserve Dash-specific AI scoring attributes (lead_score, ai_confidence, engagement_tier) as custom fields on the Dynamics 365 Lead record. Dash lifecycle stage (new, contacted, qualified, converted) maps to Lead Status with a custom field dash_original_stage__c retained for audit. Owner resolution by email match against Dynamics 365 Users.

LocaliQ

Contacts

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Mapping required

LocaliQ Contacts map to Microsoft Dynamics 365 Sales Contact. Standard fields (name, email, phone, address) migrate directly. Custom properties on the LocaliQ Contact record map to custom fields on Dynamics 365 Contact with type mapping applied (text to single-line text, dates to date fields, picklists to option sets). Contact-Company linkage is preserved via the parent_account lookup.

LocaliQ

Companies/Accounts

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Mapping required

LocaliQ Company records map to Microsoft Dynamics 365 Sales Account. Company name, website, industry, employee count, and address fields migrate directly. Account is created before Contact import so that the parentaccountid lookup is satisfied at insert time. Custom properties on the LocaliQ Company map to custom fields on Account.

LocaliQ

Pipeline Stages

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage

lossy
Mapping required

LocaliQ Dash pipeline stages map to Microsoft Dynamics 365 Sales Opportunity StageName values. We configure the stage probability percentages in the destination Sales Process to match LocaliQ's stage-to-probability mapping. Custom pipeline stages require manual confirmation of equivalent Dynamics 365 stage values during scoping.

LocaliQ

Campaigns

maps to

Microsoft Dynamics 365 Sales

Campaign

1:1
Mapping required

LocaliQ Campaign records map to Microsoft Dynamics 365 Sales Campaign. Campaign name, budget, start and end dates, and status migrate. Performance metrics (impressions, clicks, conversions) from LocaliQ's ad integrations migrate to Campaign custom fields rather than standard Campaign fields since LocaliQ metrics originate from connected ad platforms rather than CRM tracking.

LocaliQ

AI Agents (Voice, SMS, Chat)

maps to

Microsoft Dynamics 365 Sales

Configuration inventory only

1:1
Mapping required

LocaliQ AI agent configurations (greeting scripts, routing rules, SMS templates) are stored as platform-specific settings. We export the agent definitions as a written configuration inventory document. Microsoft Dynamics 365 Sales does not have a native AI agent feature equivalent to LocaliQ's Dash Voice, SMS, and Chat agents; the customer rebuilds these in Dynamics 365 Chatbot (Power Virtual Agents) or a third-party solution post-migration.

LocaliQ

Marketing Automation Workflows

maps to

Microsoft Dynamics 365 Sales

Flow inventory only

1:1
Mapping required

LocaliQ automation sequences and trigger conditions are exported as a written inventory documenting trigger logic, conditions, delays, and CRM actions. Microsoft Dynamics 365 Sales uses Power Automate and Salesforce Flow for automation, which are architecturally different from LocaliQ's workflow builder. The customer's admin or a Dynamics partner rebuilds automations post-migration.

LocaliQ

Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Field

lossy
Mapping required

LocaliQ custom properties on Leads, Contacts, and Companies are inventoried during scoping with data types, populated values, and usage frequency. We pre-create corresponding custom fields on the Dynamics 365 destination before any data import using the appropriate Dataverse field types. Validation rules and required-field constraints are noted for admin review before activation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

LocaliQ logo

LocaliQ gotchas

High

Performance guarantees excluded from termination rights

High

No publicly documented bulk-export API

Medium

Data transmitted unencrypted over the API

Medium

Campaign pause authority is discretionary

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • LocaliQ has no documented bulk-export API

    LocaliQ does not publish a bulk-export API schema for Leads, Contacts, or Campaigns. The advertising data API requires two-step authentication tied to Campaign Central access controls. We coordinate authenticated API access on the customer's behalf and supplement with structured dashboard exports where API coverage gaps exist. Customers should expect manual data preparation steps and potential exports of specific record types that cannot be retrieved programmatically. We flag this constraint during scoping and budget additional time for data extraction coordination.

  • AI agent and workflow logic does not migrate between platforms

    LocaliQ's Dash AI agents (Voice, SMS, chat) and marketing automation workflows are platform-native features with no cross-platform export path. We document the agent configurations and workflow logic as written inventories for the customer's admin to rebuild in Dynamics 365 using Power Virtual Agents (for AI agents) and Power Automate or Microsoft Dynamics 365 Sales automation tools. This rebuild work is outside the standard migration scope and requires separate planning.

  • Data transmitted unencrypted during LocaliQ API extraction

    LocaliQ's API terms explicitly state that information is transferred unencrypted and may involve transmissions over various networks. This applies to any data retrieved via their API during migration. We flag this risk upfront and recommend using dashboard exports for PII-heavy records (contacts with full addresses, phone numbers, email addresses) rather than API retrieval where possible. For sensitive data that must be retrieved via API, we recommend migrating during off-peak hours and flagging the transmission constraint in the migration report.

  • Campaign performance data requires manual reconciliation from ad platforms

    LocaliQ's campaign performance metrics (impressions, clicks, conversions) originate from connected Google Ads, Yelp Ads, and other ad platform integrations rather than from CRM tracking. We export campaign metadata and budget allocations, but performance metrics require pulling from the connected ad platform directly. We document which ad accounts are connected and advise re-authenticating those integrations in Dynamics 365 after migration to ensure continued performance data flows into the CRM.

  • Business listings and review management do not transfer

    LocaliQ's multi-directory listings syndication and review management are platform-native features tied to LocaliQ's citation infrastructure. We export listing details, verification status, and citation URLs as a written record. The syndication mechanism does not transfer, and listings must be re-verified at the destination citation platform (Google Business Profile, Yelp, Apple Maps, etc.) post-migration. Review history and response drafts export as records but the review monitoring and response workflow requires rebuilding in a dedicated reputation management tool.

Migration approach

Six steps for a successful LocaliQ to Microsoft Dynamics 365 Sales data migration

  1. Discovery and LocaliQ data access coordination

    We audit the LocaliQ account across Dash Leads, Contacts, Companies, Campaigns, custom properties, pipeline stages, and any connected ad accounts. Because LocaliQ has no documented bulk-export API, we coordinate authenticated API access with the customer's LocaliQ credentials and identify which record types require dashboard export. We inventory all custom fields, their data types, and usage frequency. The discovery output is a written migration scope specifying exact LocaliQ record types, extraction method per object, and Microsoft Dynamics 365 Sales edition recommendation based on record volume.

  2. Microsoft Dynamics 365 Sales schema design

    We design the destination schema in Microsoft Dynamics 365 Sales including custom fields on Lead, Contact, and Account (mapped from LocaliQ custom properties), Opportunity stages configured to match LocaliQ pipeline stages, and any custom entities if the customer requires them. We configure field-level security and validation rules. Schema is deployed to a Dynamics 365 Sandbox for validation before production migration. We also configure the Outlook integration, Teams collaboration settings, and SharePoint document management location during this phase.

  3. Data extraction and quality cleansing

    We extract Leads, Contacts, and Companies from LocaliQ using the coordinated API access and dashboard exports. Because LocaliQ has no bulk-export API, this step involves structured exports per object type. We run data quality checks: deduplication on email address, validation of required fields (name, email, phone), and flagging of records with missing owner assignments. Any records without an assignable owner are held in a reconciliation queue for the customer's admin to resolve.

  4. Sandbox migration and reconciliation

    We run a full migration into the Dynamics 365 Sandbox using production-like data volume. The customer's sales operations lead reconciles record counts (Leads in, Contacts in, Accounts in), spot-checks 20-40 random records against the LocaliQ source data, and signs off the schema and mapping before production migration begins. Any mapping corrections and field type adjustments happen in Sandbox, not production.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from LocaliQ Companies), Contacts (with parentaccountid resolved), Leads (with Dash AI-scored attributes preserved as custom fields), Campaigns (with budget and status metadata), and finally custom field data. We use Microsoft Dynamics 365 Sales Dataverse API with batch chunking and exponential backoff on rate limit responses. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and handoff

    We freeze LocaliQ data writes during cutover, run a final delta migration of any records modified during the migration window, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the AI agent configuration inventory and automation workflow inventory to the customer's admin team for rebuild planning. We do not rebuild LocaliQ workflows as Power Automate flows inside the migration scope; that is a separate engagement. We support a five-day hypercare window where we resolve any reconciliation issues raised by the customer's sales team.

Platform deep dives

Context on both ends of the pair

LocaliQ logo

LocaliQ

Source

Strengths

  • Gannett ownership provides access to local media inventory and market relationships that standalone platforms cannot match.
  • Dash AI lead management with automated scoring and multi-channel agents reduces manual follow-up overhead.
  • Multi-directory listings syndication with duplicate detection and citation consistency management across 100+ directories.
  • Industry-specific campaign templates and expertise across 1,100+ verticals reduce setup time for SMBs.

Weaknesses

  • No public API schema documentation makes programmatic export planning difficult without direct LocaliQ coordination.
  • Service-based pricing model with no published tiers creates unpredictable costs and long-term commitment expectations.
  • Terminated campaigns can be reinstated within 30 days per the terms, complicating migration timing and requiring explicit cancellation confirmation.
  • Data transmitted via the API is explicitly stated as unencrypted, raising security considerations for contact records.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    LocaliQ: Not publicly documented.

  • Data volume sensitivity

    B

    LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your LocaliQ to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about LocaliQ to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during LocaliQ to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 10,000 Leads and 3,000 Contacts with straightforward custom field mapping. Migrations with large engagement histories, extensive custom properties on both Leads and Companies, or AI-scored Dash attributes requiring preservation as custom fields move to six to ten weeks. LocaliQ's lack of a documented bulk-export API adds scoping time compared to platforms with published API schemas.

Adjacent paths

Related migrations to explore

Ready when you are

Move from LocaliQ.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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