CRM migration
Field-level mapping, validation, and rollback between LocaliQ and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
LocaliQ
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
6 of 8
objects map 1:1 between LocaliQ and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from LocaliQ to Microsoft Microsoft Dynamics 365 Sales is a shift from a marketing-lead-generation service model to an enterprise sales CRM platform. LocaliQ's Dash AI manages leads with automated scoring and multi-channel agents, but its undocumented API and service-based pricing model create data access and cost unpredictability challenges that Microsoft Microsoft Dynamics 365 Sales resolves through a per-user licensing structure and a publicly documented Dataverse-backed API. We extract Leads, Contacts, and Companies from LocaliQ via coordinated API access and dashboard exports, map Dash lifecycle stages to Dynamics 365 Leads and Contacts, and preserve AI-scored attributes as custom fields. We do not migrate LocaliQ's marketing automation workflows, AI agent configurations, business listings syndication, or review management as these are platform-native features without cross-platform export equivalents. We deliver a written inventory of any automation logic requiring rebuild in Microsoft Dynamics 365 Sales .
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
LocaliQ platform overview
Scorecard, SWOT, gotchas, and pricing for LocaliQ.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LocaliQ object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LocaliQ
Leads (Dash)
Microsoft Dynamics 365 Sales
Lead
1:1LocaliQ Dash Leads map directly to Microsoft Dynamics 365 Sales Lead. We preserve Dash-specific AI scoring attributes (lead_score, ai_confidence, engagement_tier) as custom fields on the Dynamics 365 Lead record. Dash lifecycle stage (new, contacted, qualified, converted) maps to Lead Status with a custom field dash_original_stage__c retained for audit. Owner resolution by email match against Dynamics 365 Users.
LocaliQ
Contacts
Microsoft Dynamics 365 Sales
Contact
1:1LocaliQ Contacts map to Microsoft Dynamics 365 Sales Contact. Standard fields (name, email, phone, address) migrate directly. Custom properties on the LocaliQ Contact record map to custom fields on Dynamics 365 Contact with type mapping applied (text to single-line text, dates to date fields, picklists to option sets). Contact-Company linkage is preserved via the parent_account lookup.
LocaliQ
Companies/Accounts
Microsoft Dynamics 365 Sales
Account
1:1LocaliQ Company records map to Microsoft Dynamics 365 Sales Account. Company name, website, industry, employee count, and address fields migrate directly. Account is created before Contact import so that the parentaccountid lookup is satisfied at insert time. Custom properties on the LocaliQ Company map to custom fields on Account.
LocaliQ
Pipeline Stages
Microsoft Dynamics 365 Sales
Opportunity Stage
lossyLocaliQ Dash pipeline stages map to Microsoft Dynamics 365 Sales Opportunity StageName values. We configure the stage probability percentages in the destination Sales Process to match LocaliQ's stage-to-probability mapping. Custom pipeline stages require manual confirmation of equivalent Dynamics 365 stage values during scoping.
LocaliQ
Campaigns
Microsoft Dynamics 365 Sales
Campaign
1:1LocaliQ Campaign records map to Microsoft Dynamics 365 Sales Campaign. Campaign name, budget, start and end dates, and status migrate. Performance metrics (impressions, clicks, conversions) from LocaliQ's ad integrations migrate to Campaign custom fields rather than standard Campaign fields since LocaliQ metrics originate from connected ad platforms rather than CRM tracking.
LocaliQ
AI Agents (Voice, SMS, Chat)
Microsoft Dynamics 365 Sales
Configuration inventory only
1:1LocaliQ AI agent configurations (greeting scripts, routing rules, SMS templates) are stored as platform-specific settings. We export the agent definitions as a written configuration inventory document. Microsoft Dynamics 365 Sales does not have a native AI agent feature equivalent to LocaliQ's Dash Voice, SMS, and Chat agents; the customer rebuilds these in Dynamics 365 Chatbot (Power Virtual Agents) or a third-party solution post-migration.
LocaliQ
Marketing Automation Workflows
Microsoft Dynamics 365 Sales
Flow inventory only
1:1LocaliQ automation sequences and trigger conditions are exported as a written inventory documenting trigger logic, conditions, delays, and CRM actions. Microsoft Dynamics 365 Sales uses Power Automate and Salesforce Flow for automation, which are architecturally different from LocaliQ's workflow builder. The customer's admin or a Dynamics partner rebuilds automations post-migration.
LocaliQ
Custom Fields
Microsoft Dynamics 365 Sales
Custom Field
lossyLocaliQ custom properties on Leads, Contacts, and Companies are inventoried during scoping with data types, populated values, and usage frequency. We pre-create corresponding custom fields on the Dynamics 365 destination before any data import using the appropriate Dataverse field types. Validation rules and required-field constraints are noted for admin review before activation.
| LocaliQ | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Leads (Dash) | Lead1:1 | Mapping required | |
| Contacts | Contact1:1 | Mapping required | |
| Companies/Accounts | Account1:1 | Mapping required | |
| Pipeline Stages | Opportunity Stagelossy | Mapping required | |
| Campaigns | Campaign1:1 | Mapping required | |
| AI Agents (Voice, SMS, Chat) | Configuration inventory only1:1 | Mapping required | |
| Marketing Automation Workflows | Flow inventory only1:1 | Mapping required | |
| Custom Fields | Custom Fieldlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LocaliQ gotchas
Performance guarantees excluded from termination rights
No publicly documented bulk-export API
Data transmitted unencrypted over the API
Campaign pause authority is discretionary
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Discovery and LocaliQ data access coordination
We audit the LocaliQ account across Dash Leads, Contacts, Companies, Campaigns, custom properties, pipeline stages, and any connected ad accounts. Because LocaliQ has no documented bulk-export API, we coordinate authenticated API access with the customer's LocaliQ credentials and identify which record types require dashboard export. We inventory all custom fields, their data types, and usage frequency. The discovery output is a written migration scope specifying exact LocaliQ record types, extraction method per object, and Microsoft Dynamics 365 Sales edition recommendation based on record volume.
Microsoft Dynamics 365 Sales schema design
We design the destination schema in Microsoft Dynamics 365 Sales including custom fields on Lead, Contact, and Account (mapped from LocaliQ custom properties), Opportunity stages configured to match LocaliQ pipeline stages, and any custom entities if the customer requires them. We configure field-level security and validation rules. Schema is deployed to a Dynamics 365 Sandbox for validation before production migration. We also configure the Outlook integration, Teams collaboration settings, and SharePoint document management location during this phase.
Data extraction and quality cleansing
We extract Leads, Contacts, and Companies from LocaliQ using the coordinated API access and dashboard exports. Because LocaliQ has no bulk-export API, this step involves structured exports per object type. We run data quality checks: deduplication on email address, validation of required fields (name, email, phone), and flagging of records with missing owner assignments. Any records without an assignable owner are held in a reconciliation queue for the customer's admin to resolve.
Sandbox migration and reconciliation
We run a full migration into the Dynamics 365 Sandbox using production-like data volume. The customer's sales operations lead reconciles record counts (Leads in, Contacts in, Accounts in), spot-checks 20-40 random records against the LocaliQ source data, and signs off the schema and mapping before production migration begins. Any mapping corrections and field type adjustments happen in Sandbox, not production.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from LocaliQ Companies), Contacts (with parentaccountid resolved), Leads (with Dash AI-scored attributes preserved as custom fields), Campaigns (with budget and status metadata), and finally custom field data. We use Microsoft Dynamics 365 Sales Dataverse API with batch chunking and exponential backoff on rate limit responses. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and handoff
We freeze LocaliQ data writes during cutover, run a final delta migration of any records modified during the migration window, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the AI agent configuration inventory and automation workflow inventory to the customer's admin team for rebuild planning. We do not rebuild LocaliQ workflows as Power Automate flows inside the migration scope; that is a separate engagement. We support a five-day hypercare window where we resolve any reconciliation issues raised by the customer's sales team.
Platform deep dives
LocaliQ
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LocaliQ and Microsoft Dynamics 365 Sales .
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LocaliQ: Not publicly documented.
Data volume sensitivity
LocaliQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during LocaliQ to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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