CRM migration
Field-level mapping, validation, and rollback between Genoo and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Genoo
Source
Odoo CRM
Destination
Compatibility
10 of 12
objects map 1:1 between Genoo and Odoo CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Genoo to Odoo CRM is a structural migration from a shallow marketing-automation data model to a richer CRM schema within a full ERP ecosystem. Genoo stores Leads, Contacts, Accounts, and Campaign membership; Odoo CRM uses a single crm.lead model that serves as both Lead and Opportunity depending on the is_customer flag, with res.partner as the contact-person record. We resolve the Genoo Contact-to-crm.lead mapping (email as dedupe key, is_customer set to true for existing customers), import Campaign membership as Odoo Tags with a campaign-association extension, and preserve Genoo landing page form submissions as note activities. We do not migrate lead scores because Genoo's scoring engine produces no export artifact, and we do not migrate binary content library assets because Genoo exposes no bulk file download API. Workflows, drip nurture sequences, and landing page HTML are documented separately for the customer's admin to rebuild in Odoo Studio or a third-party marketing tool.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Genoo object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Genoo
Lead
Odoo CRM
crm.lead (type=lead)
1:1Genoo Leads map directly to Odoo crm.lead records with type='lead' and is_customer=False. All standard Genoo lead fields (name, email, phone, company, source) migrate as crm.lead fields (partner_name for company, email_from for email, phone for phone). We use email as the dedupe key against res.partner to prevent duplicate contact-person records. Genoo's lead creation date migrates as create_date on crm.lead for activity audit.
Genoo
Contact
Odoo CRM
res.partner
1:1Genoo Contacts with known customer status map to Odoo res.partner records. Email is the dedupe key. res.partner.name maps from Genoo contact name, email from email, phone from phone. If the Genoo Contact has an associated Account, we create the corresponding res.partner as a company-type partner first (type='company') and link the contact-person partner as a child contact via parent_id.
Genoo
Account
Odoo CRM
res.partner (type=company)
1:1Genoo Accounts map to Odoo res.partner with type='company'. company_name from Genoo becomes res.partner.name; website maps to website field; industry maps to industry_id (mapped to Odoo's res.partner.industry taxonomy). Accounts without a linked Contact in Genoo still migrate as company-type partners so that any Lead-to-Account association in the destination is satisfied.
Genoo
Opportunity
Odoo CRM
crm.lead (type=opportunity)
lossyGenoo Opportunities are not first-class objects; they are derived from CRM sync where the destination CRM (e.g., Salesforce) owns the Opportunity. We do not migrate Opportunity records from Genoo because Genoo does not store Opportunity data. Instead, we create the crm.lead records in Odoo from the Genoo Contact and Account with type='opportunity', stage='new', and the customer-provided pipeline stage configuration. Revenue fields and expected close date are set based on any custom fields the customer documents during discovery.
Genoo
Campaign
Odoo CRM
crm.tag + crm.lead
lossyGenoo Campaigns (drip programs and nurture sequences) do not have a direct Odoo CRM equivalent because Odoo does not ship native drip nurture. We map Campaign records to Odoo CRM Tags by campaign name, and create a crm.lead.tag.rel association for each Lead that was enrolled in the campaign. This preserves the 'was in this campaign' membership data. The campaign start/end date and status migrate as custom fields on the tag record or as a migration manifest note.
Genoo
Campaign Membership
Odoo CRM
crm.tag.rel
1:1Genoo Campaign membership (which Leads entered which Campaigns and when) migrates as crm.tag.rel records linking the crm.lead to the corresponding crm.tag. Enrollment date and status (active, completed, bounced) migrate as custom fields on the tag-rel record. If a Lead was in multiple campaigns, all campaign tags attach to the same crm.lead record.
Genoo
Lead
Odoo CRM
crm.lead
1:1We resolve Genoo Lead-to-Account associations at migration time using email domain match and explicit account_id field. If a Genoo Lead references an Account that has not yet migrated, we queue the association for a second-pass update after Account import completes. Any Lead without an associated Account in Genoo becomes a standalone crm.lead without a partner_id link.
Genoo
Contact
Odoo CRM
crm.lead (linked to res.partner)
1:1Genoo Contacts link to Odoo crm.lead records via the partner_id field. We create the res.partner first, then create the crm.lead with partner_id pointing to the newly created res.partner record. This satisfies the Odoo foreign-key constraint and ensures the Contact's activity history attaches to the correct partner record.
Genoo
Landing Page Form Submission
Odoo CRM
crm.lead.note
1:1Genoo landing page form submissions (name, email, phone, custom fields) do not create standard CRM records in Odoo. We import them as note activities on the crm.lead record identified by the submitted email address. The note body contains the form name, submission date, and field values as structured text. This preserves the submission data without requiring custom fields to be pre-created for every unique form.
Genoo
Event Registration
Odoo CRM
crm.lead.note
1:1Genoo event registrations stored as activity records linked to Leads migrate as note activities on the corresponding Odoo crm.lead. The note records the event name, registration date, registration status (registered, attended, no-show), and any custom registration fields. Post-event attendance data from Genoo migrates as a separate note entry with a different note category.
Genoo
Email Template
Odoo CRM
mail.template
1:1Genoo HTML email templates are extracted as structured data (subject, body HTML, styling). We preserve them as a migration manifest with template body and subject for the customer to rebuild in Odoo email marketing or a third-party tool. Odoo does not ship a native email campaign builder in the base CRM module; email template rebuild in Odoo Studio or a dedicated email marketing app is a separate step documented in the handoff.
Genoo
Owner
Odoo CRM
res.users
1:1Genoo Lead and Contact owner assignments map to Odoo res.users by email match. We extract every distinct owner referenced in Genoo and match against the destination Odoo instance's user list. Any Genoo owner without a matching Odoo user is held in a reconciliation queue for the customer's admin to provision before record import. Owner resolution must complete before crm.lead import to satisfy the user_id foreign key.
| Genoo | Odoo CRM | Compatibility | |
|---|---|---|---|
| Lead | crm.lead (type=lead)1:1 | Fully supported | |
| Contact | res.partner1:1 | Fully supported | |
| Account | res.partner (type=company)1:1 | Fully supported | |
| Opportunity | crm.lead (type=opportunity)lossy | Fully supported | |
| Campaign | crm.tag + crm.leadlossy | Fully supported | |
| Campaign Membership | crm.tag.rel1:1 | Fully supported | |
| Lead | crm.lead1:1 | Fully supported | |
| Contact | crm.lead (linked to res.partner)1:1 | Fully supported | |
| Landing Page Form Submission | crm.lead.note1:1 | Fully supported | |
| Event Registration | crm.lead.note1:1 | Fully supported | |
| Email Template | mail.template1:1 | Fully supported | |
| Owner | res.users1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Genoo gotchas
No public bulk export API documented
Per-feature pricing model inflates costs during migration scoping
Lead scores are platform-native and not exportable
Content library assets require manual download before account closure
CRM sync via Zapier only for non-Salesforce destinations
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and feature audit
We extract the complete list of Genoo features active on the account (Marketing Automation, Lead Scoring, Landing Pages, Event Marketing, CRM Sync) by reviewing the subscription tier and querying the UI for active Campaigns, Forms, and lead scoring rules. We document the total record count per object (Leads, Contacts, Accounts, Campaign members, Form submissions, Event registrations) and flag any features the customer has never used. We also confirm the Odoo edition (Team at $37.40/user, Studio with custom fields, or Odoo.sh cloud) and whether the destination Odoo instance is a new setup or an existing database with pre-existing data that requires deduplication rules.
Multi-feature export sequencing
Since Genoo has no bulk API, we coordinate with the customer to run sequential manual exports from the Genoo UI: Leads export, Contacts export, Accounts export, Campaign list export, Campaign member export (separate from Campaign list), Landing page form submissions, and Event registrations. Each export is saved as a separate CSV file with a consistent email column for reconciliation. We deduplicate records across files using email as the join key and flag any record appearing in both a Leads and a Contacts export for the customer to clarify record type intent.
Odoo schema setup and stage design
We configure the destination Odoo CRM schema before any data loads. This includes creating pipeline stages that map to Genoo Campaign statuses (or mapping Genoo Campaigns to Odoo CRM Tags if the customer prefers tag-based campaign tracking), creating custom fields on crm.lead and res.partner to capture Genoo-specific properties (lead source, original capture date, campaign enrollment date), setting up res.partner as company-type for Accounts and contact-type for Contacts, and provisioning the res.users records that will serve as owners for migrating crm.lead records. All schema changes deploy to a staging Odoo database first for validation.
Sandbox migration and reconciliation
We run a full migration into an Odoo staging or test database using the exported Genoo CSV files. We validate record counts per object, spot-check 25-50 random crm.lead records against the Genoo source data (name, email, company, campaign tags, owner), and verify that partner_id lookups resolved correctly for all Contact-derived records. Any email-to-partner deduplication issues, missing owner mappings, or stage configuration gaps surface here and are corrected before production migration begins. The customer reviews the sandbox and approves the mapping logic before we proceed.
Production migration in dependency order
We run the production migration in strict dependency order: res.partner company records (from Genoo Accounts) first, then res.partner contact-person records (from Genoo Contacts), then crm.lead records (from Genoo Leads, with Contact-derived Leads linked to their res.partner). Campaign Tags are created before crm.lead-tag associations are loaded. Note activities (form submissions, event registrations) load last, linked to the resolved crm.lead record by email match. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, delta sync, and handoff
We freeze writes to Genoo during the cutover window, run a final delta migration of any records created or modified since the initial export, and switch the customer to Odoo CRM as the system of record. We deliver the migration manifest documenting every object migrated, every record count, every feature not migrated (lead scores, content library assets, drip sequences, landing page HTML), and a rebuild checklist for the customer's admin team. We support a three-day hypercare window for reconciliation issues. Workflow rebuild, drip sequence setup, and landing page reconstruction are outside standard scope and are documented as separate recommendations.
Platform deep dives
Genoo
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Genoo and Odoo CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Genoo and Odoo CRM.
Object compatibility
All 8 core objects map 1:1 between Genoo and Odoo CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Genoo: Not publicly documented.
Data volume sensitivity
Genoo doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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