How long does a LocaliQ to HubSpot migration take?

Most LocaliQ-to-HubSpot migrations complete in 48–72 hours for under 50,000 records, assuming LocaliQ's API returns data within rate-limit tolerances. Larger datasets exceeding 100,000 records or LocaliQ setups with heavy custom-object usage extend to 5–10 business days. The longest step is mapping LocaliQ's Dash AI enrichment fields and UTM attribution data to HubSpot custom properties before the import sequence begins. A sample migration with field-level diff typically runs within the first 24 hours of engagement.

Will my LocaliQ automations and Dash AI workflows migrate to HubSpot?

No. LocaliQ's digital agent workflows, SMS agent sequences, and campaign automation logic are marketing-automation constructs that do not have a structural equivalent in HubSpot and cannot be imported. These must be rebuilt manually in HubSpot's workflows and sequences tools. We export LocaliQ's workflow definitions as a reference document — your HubSpot admin can use this as a rebuild checklist for each automation. Any HubSpot-native automations activated post-migration will use HubSpot's behavioral criteria (page views, email replies, form submissions) rather than LocaliQ's Dash AI scoring triggers.

What happens to LocaliQ's Dash AI lead scores in HubSpot?

Dash AI's lead_score maps to HubSpot's native hubspotscore property, and engagement_score stores in a custom field (Engagement_Score__c). Both values are preserved as imported integers rather than HubSpot's live-computed scores — this keeps the Dash AI model's scoring intact on historical records. For new records, HubSpot's native lead scoring activates independently. If your team used Dash AI scores to drive routing or prioritization, we recommend rebuilding that logic in HubSpot's workflows using the imported custom field values as conditions.

Can I migrate LocaliQ custom objects to HubSpot?

Yes. LocaliQ custom objects — for example, listing_score data, agent_id records, or vertical-specific entities — map to HubSpot custom objects. Each LocaliQ custom object becomes one HubSpot custom object with the same name. Custom object associations that use a many-to-many relationship in LocaliQ require a HubSpot custom junction object to preserve the relationship graph. We surface these in the migration plan before data moves so your HubSpot admin can pre-create the junction object schema.

What happens to LocaliQ's UTM and attribution data in HubSpot?

LocaliQ stores utm_source, utm_medium, utm_campaign, and source_channel as contact properties. We import these as HubSpot custom text properties (utm_source__c, utm_medium__c, utm_campaign__c) so the attribution history is preserved and queryable in HubSpot reports. HubSpot's native source attribution uses session-based tracking rather than stored field values for new contacts, but the imported custom properties give your team the complete LocaliQ attribution picture alongside HubSpot's own source data.

Does the migration affect my LocaliQ account during cutover?

No. FlitStack AI uses scoped read access on LocaliQ — your team continues working in LocaliQ throughout the migration with no disruption to active campaigns, lead flows, or Dash AI agent operations. A delta-pickup window (24–48 hours) captures any contacts modified or new leads created during the cutover window so HubSpot reflects LocaliQ's final state at go-live. LocaliQ's API transmits data unencrypted per their terms, so we use encrypted transport and secure temporary storage for the migration staging environment.

What happens to LocaliQ's campaign budget data in HubSpot?

LocaliQ campaign records with budget_amount map to HubSpot campaign amount. However, HubSpot does not natively compare campaign spend against budget in the same way LocaliQ's reporting dashboard does. We recommend setting up HubSpot's campaign analytics to track spend against the imported budget_amount field as a custom metric. If your team tracks ROI per campaign, you'll need to populate actual spend data in HubSpot manually or via an integration with your ad platform — HubSpot's campaign cost data is not automatically populated from LocaliQ's records.

How do you handle LocaliQ leads that don't have email addresses?

HubSpot requires a unique email address or an internal HubSpot ID to create a contact. LocaliQ leads captured via phone calls or SMS may have a phone number but no email. For these records, we create HubSpot contacts using the phone number as the primary identifier and flag them in a custom property (Email_Missing__c) for your team to enrich. If a LocaliQ lead has neither email nor phone, it cannot become a HubSpot contact — we log these as skipped records and provide a CSV export for manual review.

LocaliQ to HubSpot Migration — Field-Level Mapping & Rollback

Overview

What this migration involves

LocaliQ is a Gannett-owned marketing platform whose core data model centers on leads enriched by Dash AI, campaign attribution, and lead category scoring. HubSpot separates contacts, companies, and deals into distinct CRM objects with a lifecycle stage model and deal pipelines keyed by stage values. The migration challenge is translating LocaliQ's enriched lead records — which carry Dash AI scoring, lead category, engagement score, and UTM attribution — into HubSpot's lifecycle_stage on contacts and custom properties, while mapping LocaliQ's pipeline stages directly to HubSpot deal stage values. LocaliQ's automations and digital agent workflows are marketing-automation constructs that do not have a structural equivalent in HubSpot and must be rebuilt manually. We export LocaliQ data via their REST API using scoped read access, transform enriched lead properties into HubSpot custom properties, import contacts and companies first to resolve foreign keys, then load deals with pipeline and stage mapping. A delta-pickup window captures in-flight lead updates during cutover. The approach uses HubSpot's API in batched requests with field-level validation before the full run commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Object mapping

How LocaliQ objects map to HubSpot

Each row shows how a LocaliQ object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

LocaliQ

Contact / Lead

maps to

HubSpot

Contact

1:1

Fully supported

LocaliQ contact records — name, email, phone, address, jobtitle, company — map directly to HubSpot contact properties. The contact's primary company resolves via the companies import. Original create dates are preserved as a custom property since HubSpot's CreatedDate reflects the migration timestamp.

LocaliQ

Lead Category

maps to

HubSpot

lifecycle_stage

1:1

Fully supported

LocaliQ's lead_category field (subscriber, lead, MQL, SQL, customer) maps to HubSpot lifecycle_stage using value-by-value matching. This is a direct label match — both platforms use identical pick-list values for most states. Any custom LocaliQ category values require a custom HubSpot pick-list.

LocaliQ

Dash AI Scoring

maps to

HubSpot

hubspotscore + custom enrichment properties

1:1

Fully supported

LocaliQ's lead_score and engagement_score are integer values generated by Dash AI. These map to HubSpot's native hubspotscore property plus custom enrichment fields (Dash_Score__c, Engagement_Score__c). The AI-generated values are preserved separately from HubSpot's native scoring so the enrichment history remains visible after migration, giving your team full transparency into how Dash AI originally scored each lead.

LocaliQ

Company / Business Account

maps to

HubSpot

Company

1:1

Fully supported

LocaliQ company records — business_name, website, industry, phone, address, number_of_employees — map to HubSpot company properties. Company hierarchies (parent/child) in LocaliQ map to HubSpot's parent company association. Multi-contact accounts are handled via HubSpot's company-contact association model. All company identifiers are preserved to maintain account continuity.

LocaliQ

Deal / Opportunity

maps to

HubSpot

Deal

1:1

Fully supported

LocaliQ deals with deal_name, deal_value, pipeline_stage, close_date, and owner map to HubSpot deals with direct property equivalents. Pipeline stage values in LocaliQ map to HubSpot deal stage pick-list values on a per-pipeline basis using value_mapping. This ensures each deal lands in the correct stage with proper probability and forecast category applied.

LocaliQ

Pipeline

maps to

HubSpot

Deal Pipeline

1:1

Fully supported

LocaliQ pipeline objects map to HubSpot deal pipelines 1:1. Each LocaliQ pipeline becomes one HubSpot deal pipeline with the same name. HubSpot pipeline stage values are created to match LocaliQ stage names so deal history continuity is preserved across the migration and historical pipeline data remains meaningful in reports.

LocaliQ

Campaign

maps to

HubSpot

Campaign + custom deal properties

1:1

Fully supported

LocaliQ campaign records — campaign_name, campaign_channel, budget_amount, start/end dates — map to HubSpot campaigns. Since HubSpot does not natively associate deals with campaigns, campaign identifiers are preserved as custom properties on contacts and deals for attribution reference. This allows your team to trace which campaign influenced each deal without native linking.

LocaliQ

Activity Log (calls, emails, meetings)

maps to

HubSpot

Engagement (calls, emails, meetings)

1:1

Fully supported

LocaliQ engagement records map to HubSpot engagements using direct equivalents. Call logs become HubSpot calls, email records become HubSpot emails, and meeting records become HubSpot meetings. All original timestamps, owner assignments, and parent-record links are preserved to maintain complete activity history for each contact.

LocaliQ

UTM / Attribution Data

maps to

HubSpot

Contact custom properties

1:1

Fully supported

LocaliQ stores utm_source, utm_medium, utm_campaign, and source_channel on leads. These map to HubSpot custom contact properties since HubSpot's native UTM association works via session tracking rather than stored field values. Preserving these as custom properties keeps attribution history accessible in reports.

LocaliQ

LocaliQ Custom Objects

maps to

HubSpot

HubSpot custom objects

1:1

Fully supported

Any LocaliQ custom objects beyond the standard set (for example, verticals-specific data like listing_score or agent_id) map to HubSpot custom objects. Custom object associations in LocaliQ that use N:N relationships need HubSpot custom junction objects to preserve the relationship graph.

LocaliQ

Listing / Directory Data

maps to

HubSpot

Company custom properties

1:1

Fully supported

LocaliQ's business listings management tracks directory citation counts and listing_score. These are company-level attributes that migrate as custom properties on the HubSpot company record. Listing-specific data like Google My Business score, Yelp rating, and directory presence are stored as text or number custom fields.

LocaliQ

Voice AI / SMS Agent Data

maps to

HubSpot

Activity log + custom properties

1:1

Fully supported

LocaliQ's Dash Voice AI agent and SMS agent interaction records have no direct HubSpot equivalent. We import agent interaction timestamps and outcomes as activity records linked to the contact. The specific agent conversation content is preserved as a custom long-text property for reference and compliance purposes.

LocaliQ	HubSpot	Compatibility
Contact / Lead	Contact1:1	Fully supported
Lead Category	lifecycle_stage1:1	Fully supported
Dash AI Scoring	hubspotscore + custom enrichment properties1:1	Fully supported
Company / Business Account	Company1:1	Fully supported
Deal / Opportunity	Deal1:1	Fully supported
Pipeline	Deal Pipeline1:1	Fully supported
Campaign	Campaign + custom deal properties1:1	Fully supported
Activity Log (calls, emails, meetings)	Engagement (calls, emails, meetings)1:1	Fully supported
UTM / Attribution Data	Contact custom properties1:1	Fully supported
LocaliQ Custom Objects	HubSpot custom objects1:1	Fully supported
Listing / Directory Data	Company custom properties1:1	Fully supported
Voice AI / SMS Agent Data	Activity log + custom properties1:1	Fully supported

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

LocaliQ gotchas

High

Performance guarantees excluded from termination rights

High

No publicly documented bulk-export API

Medium

Data transmitted unencrypted over the API

Medium

Campaign pause authority is discretionary

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

LocaliQ gotchas		HubSpot gotchas
Severity	Issue	Severity	Issue
High	Performance guarantees excluded from termination rights	High	Marketing Contacts billing model is migration-critical
High	No publicly documented bulk-export API	High	Feature tier gating is not visible until onboarding
Medium	Data transmitted unencrypted over the API	Medium	Mandatory onboarding fees inflate year-one cost
Medium	Campaign pause authority is discretionary	Medium	HubSpot CSV importer cannot migrate engagements or attachments
		Medium	Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

Dash AI enrichment data has no native HubSpot equivalent and requires custom properties

LocaliQ's Dash AI assigns lead_category, lead_score, and engagement_score from proprietary models — these do not exist in HubSpot's native schema. We preserve Dash lead_score as hubspotscore and engagement_score in a custom field, but HubSpot's native scoring models (if activated) operate independently from the imported Dash values. The enrichment context — what Dash used to score the lead — is stored as a custom property so reps understand the provenance of the score without needing the LocaliQ interface.
LocaliQ lead_category to HubSpot lifecycle_stage mapping requires pick-list alignment

LocaliQ's lead_category uses a fixed pick-list (subscriber, lead, MQL, SQL, customer) that nominally matches HubSpot's lifecycle_stage labels. The gotcha is that HubSpot's lifecycle_stage drives automated workflow triggers and marketing contact billing — importing a contact as 'MQL' activates MQL-specific automation logic immediately. If LocaliQ's category was assigned by Dash AI rather than behavioral criteria, the imported HubSpot lifecycle_stage may fire workflows your team did not intend. We flag every record where LocaliQ's category source differs from HubSpot's behavioral criteria before committing.
UTM and attribution data is stored field-level in LocaliQ but relies on session tracking in HubSpot

LocaliQ stores utm_source, utm_medium, utm_campaign, and source_channel as properties on the contact record — this is explicit attribution data tied to the original conversion. HubSpot captures UTM data through its tracking code (hs-analytics) during session rather than storing them as contact properties by default. We import these as custom contact properties to preserve the attribution history, but HubSpot's native reporting will use its own session-based source attribution over the stored custom fields for new sessions.
Voice AI agent and SMS agent interaction logs require custom property storage

LocaliQ's Dash platform runs Voice AI agents and SMS agents that generate interaction records — timestamps, outcomes, call summaries, and agent transcripts. HubSpot's engagement model supports calls and emails but has no native construct for AI agent conversation logs. We import agent interaction outcomes (answered, voicemail, no_answer, scheduled) as engagement records, and agent transcripts or summaries as custom long-text properties on the associated contact. This preserves the interaction record but requires custom properties to store the full context.
LocaliQ's service-based pricing and campaign budgets do not map to HubSpot licensing

LocaliQ bundles marketing services with technology fees in a single service contract. HubSpot separates platform licensing (per-seat) from service costs (professional services or agency fees are additional). When migrating from LocaliQ's bundled model, the cost comparison is not 1:1 — HubSpot's per-seat cost may be lower or higher depending on team size and which HubSpot hubs are activated. We provide a HubSpot licensing estimate during scoping based on the number of active HubSpot users post-migration.

Migration approach

Six steps for a successful LocaliQ to HubSpot data migration

Inventory LocaliQ data and map to HubSpot properties

We start by connecting to LocaliQ's API under scoped read access to enumerate every contact, company, deal, campaign, and engagement record. We document all LocaliQ custom properties — especially Dash AI fields (lead_score, engagement_score, lead_category), UTM attribution fields, and listing data — and map each to a HubSpot native property or custom field. This produces a migration field map that we share with your team before any data moves, so you can flag any enrichment logic that should be rebuilt in HubSpot rather than imported as a static value.
Configure HubSpot pipelines, lifecycle stages, and custom properties

Before data lands, we set up the HubSpot side: deal pipelines matching LocaliQ's pipeline names, stage values mapped value-by-value, lifecycle stage pick-list options aligned with LocaliQ's lead_category values, and custom properties for Dash AI enrichment fields, UTM attribution, and listing data. We create all custom properties as text, number, date, or pick-list types matching the source data type. If LocaliQ uses a pick-list value that HubSpot's lifecycle_stage does not support, we create a custom field to hold it.
Import companies, then contacts, then deals in dependency order

HubSpot requires company records to exist before contacts can associate to them (associatedcompanyid), and contacts to exist before deals can link via contact associations. We sequence the migration: companies first, then contacts with lifecycle_stage and enrichment mapping applied, then deals with pipeline and stage mapping, then campaigns. This ordering resolves foreign keys without orphaned records. Engagement records (calls, emails, meetings) are imported last, linked to their parent contact or deal by ID.
Run a sample migration with field-level diff

A representative slice — typically 100–500 records spanning contacts with different lead_category values, enriched vs. non-enriched records, deals across multiple pipelines, and a few campaigns — migrates first. We generate a field-level diff showing every source field value alongside the destination value so you can verify lifecycle_stage mapping, Dash AI score preservation, UTM attribution storage, and owner resolution. This validation runs in a HubSpot staging environment before the full run commits.
Cut over with delta-pickup for in-flight records

The full migration runs with your team still active in LocaliQ — scoped read access means no disruption to LocaliQ operations. A delta-pickup window (typically 24–48 hours) captures any contacts modified, new leads created, or deal stage changes made during the cutover. Audit log captures every operation. If reconciliation fails — a missing association, a duplicate contact, a mismatched stage value — one-click rollback reverts the HubSpot state so the migration can be re-run without data corruption.

Platform deep dives

Context on both ends of the pair

LocaliQ

Source

Strengths

Gannett ownership provides access to local media inventory and market relationships that standalone platforms cannot match.
Dash AI lead management with automated scoring and multi-channel agents reduces manual follow-up overhead.
Multi-directory listings syndication with duplicate detection and citation consistency management across 100+ directories.
Industry-specific campaign templates and expertise across 1,100+ verticals reduce setup time for SMBs.

Weaknesses

No public API schema documentation makes programmatic export planning difficult without direct LocaliQ coordination.
Service-based pricing model with no published tiers creates unpredictable costs and long-term commitment expectations.
Terminated campaigns can be reinstated within 30 days per the terms, complicating migration timing and requiring explicit cancellation confirmation.
Data transmitted via the API is explicitly stated as unencrypted, raising security considerations for contact records.

HubSpot

Destination

Strengths

Genuinely useful free CRM tier with no seat limit on contact records.
All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
Workflow automation triggers across contacts, deals, and tickets with a visual builder.
API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

	LocaliQ Source	HubSpot Destination
Strengths	Gannett ownership provides access to local media inventory and market relationships that standalone platforms cannot match. Dash AI lead management with automated scoring and multi-channel agents reduces manual follow-up overhead. Multi-directory listings syndication with duplicate detection and citation consistency management across 100+ directories. Industry-specific campaign templates and expertise across 1,100+ verticals reduce setup time for SMBs.	Genuinely useful free CRM tier with no seat limit on contact records. All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration. Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews. Workflow automation triggers across contacts, deals, and tickets with a visual builder. API coverage for all standard objects including custom objects at Enterprise tier.
Weaknesses	No public API schema documentation makes programmatic export planning difficult without direct LocaliQ coordination. Service-based pricing model with no published tiers creates unpredictable costs and long-term commitment expectations. Terminated campaigns can be reinstated within 30 days per the terms, complicating migration timing and requiring explicit cancellation confirmation. Data transmitted via the API is explicitly stated as unencrypted, raising security considerations for contact records.	Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×. Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation. Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page. API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing. Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

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Migrate from LocaliQ to HubSpot

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

LocaliQ

HubSpot

How LocaliQ objects map to HubSpot

What specifically takes care here

Six steps for a successful LocaliQ to HubSpot data migration

Context on both ends of the pair

How hard is this migration?

Estimate your LocaliQ to HubSpot migration cost

What are you migrating?

Frequently asked questions about LocaliQ to HubSpot data migrations

Can't find your answer?

Related migrations to explore

Move from LocaliQ.
Land in HubSpot, intact.

Migrate from LocaliQ to HubSpot

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

LocaliQ

HubSpot

How LocaliQ objects map to HubSpot

What specifically takes care here

Six steps for a successful LocaliQ to HubSpot data migration

Context on both ends of the pair

How hard is this migration?

Estimate your LocaliQ to HubSpot migration cost

Frequently asked questions about LocaliQ to HubSpot data migrations

Can't find your answer?

How long does a LocaliQ to HubSpot migration take?

Will my LocaliQ automations and Dash AI workflows migrate to HubSpot?

What happens to LocaliQ's Dash AI lead scores in HubSpot?

Can I migrate LocaliQ custom objects to HubSpot?

What happens to LocaliQ's UTM and attribution data in HubSpot?

Does the migration affect my LocaliQ account during cutover?

What happens to LocaliQ's campaign budget data in HubSpot?

How do you handle LocaliQ leads that don't have email addresses?

Related migrations to explore

Move from LocaliQ. Land in HubSpot, intact.

Move from LocaliQ.
Land in HubSpot, intact.