CRM migration
Field-level mapping, validation, and rollback between StrategicERP and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
StrategicERP
Source
HubSpot
Destination
Compatibility
11 of 11
objects map 1:1 between StrategicERP and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
StrategicERP is a cloud-based ERP platform built for construction, real estate, and infrastructure companies — it combines project management, financials, procurement, and CRM in a single database. HubSpot is a dedicated CRM with native marketing, sales, service, and operations hubs. The fundamental challenge of this migration is that StrategicERP blends operational and customer data, while HubSpot separates them intentionally. We extract the CRM layer from StrategicERP — contacts, companies, sales projects, activities — and map it to HubSpot's object model. Financial documents, purchase orders, and invoices have no native HubSpot equivalent; we preserve them as custom properties or file attachments. Work orders, daily logs, and change orders become custom properties on the relevant Deal or Company record. We do not migrate workflows, automations, or ERP-specific integrations — those require manual rebuild in HubSpot's automation tools. We use StrategicERP's export tools and API to pull data, validate it against HubSpot's schema requirements, and load via HubSpot's native import and API endpoints with a delta-pickup window for in-flight changes.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a StrategicERP object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
StrategicERP
Customer / Contact
HubSpot
Contact
1:1StrategicERP customer records map directly to HubSpot contacts. We extract name, email, phone, job title, and address fields. Each contact's primary company association maps to the HubSpot company record via company domain matching or explicit linkage in the export data.
StrategicERP
Company / Account
HubSpot
Company
1:1StrategicERP company entities map to HubSpot companies. We transfer company name, domain, industry, employee count, and annual revenue as standard HubSpot company properties. Parent-company hierarchies in StrategicERP map to HubSpot's parent company association field, preserving organizational structure across the migration.
StrategicERP
Sales Project
HubSpot
Deal
1:1StrategicERP projects flagged as sales-oriented become HubSpot deals. Project name maps to deal name, estimated value maps to deal amount, project phase maps to deal stage, and target completion date maps to close date. Project manager assignment becomes a custom property or deal owner resolution.
StrategicERP
Project Phase
HubSpot
Deal Stage
1:1StrategicERP project phases — Prospecting, Design, Bidding, Awarded, In Progress, Completed — map to HubSpot deal stages. Each phase receives a corresponding stage in the HubSpot pipeline with probability weighting applied based on the phase's position in the sales cycle.
StrategicERP
Work Order
HubSpot
Custom Object / Deal Property
1:1StrategicERP work orders do not have a native HubSpot equivalent. We create a 'Work Orders' custom object in HubSpot (Enterprise plans) or store work order references as custom properties on the associated Deal or Contact record. Work order number, status, and assigned subcontractor map to custom fields.
StrategicERP
Purchase Order
HubSpot
Custom Property / File Attachment
1:1StrategicERP purchase orders are financial documents with no HubSpot CRM equivalent. We preserve PO number, vendor, amount, and status as custom properties on the associated Deal. The full PO document is attached as a HubSpot file so users can reference it from the deal record without leaving HubSpot.
StrategicERP
Invoice
HubSpot
Custom Property / File Attachment
1:1Invoices in StrategicERP have no CRM counterpart in HubSpot. Invoice number, amount, status, and issue date migrate as custom properties on the associated Deal or Company. A link or attachment to the original invoice document is added so billing history is accessible from HubSpot.
StrategicERP
Change Order
HubSpot
Custom Property / File Attachment
1:1Change orders in StrategicERP represent scope or budget changes on a project. We store change order number, description, amount delta, and approval status as custom properties on the related Deal. The change order document attaches to the deal as a file for field-level reference.
StrategicERP
Daily Log
HubSpot
Custom Property / Note
1:1StrategicERP daily logs track site activity and labor — a construction-specific record type. These do not map to any HubSpot object. We preserve daily log summaries as custom multi-line text properties on the associated Deal, with links to any attached documents.
StrategicERP
Notes / Attachments
HubSpot
Notes / Files
1:1Notes and file attachments from the source system migrate as HubSpot engagement notes and files on the corresponding contact, deal, or company record. Notes retain their original timestamps and attach directly to the target record. File attachments download from the source, upload to HubSpot Files, and associate to the appropriate record by type and ID — preserving full context from the original system.
StrategicERP
Activity History
HubSpot
Emails / Calls / Meetings
1:1StrategicERP records calls, emails, and meetings linked to customer records. These map to HubSpot's email, call, and meeting engagement records, preserving original timestamps, owners, and the contact or deal they were logged against.
| StrategicERP | HubSpot | Compatibility | |
|---|---|---|---|
| Customer / Contact | Contact1:1 | Fully supported | |
| Company / Account | Company1:1 | Fully supported | |
| Sales Project | Deal1:1 | Fully supported | |
| Project Phase | Deal Stage1:1 | Fully supported | |
| Work Order | Custom Object / Deal Property1:1 | Fully supported | |
| Purchase Order | Custom Property / File Attachment1:1 | Fully supported | |
| Invoice | Custom Property / File Attachment1:1 | Fully supported | |
| Change Order | Custom Property / File Attachment1:1 | Fully supported | |
| Daily Log | Custom Property / Note1:1 | Fully supported | |
| Notes / Attachments | Notes / Files1:1 | Fully supported | |
| Activity History | Emails / Calls / Meetings1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
StrategicERP gotchas
Module gating by tier affects data availability
Dynamic Data Exporter is an add-on, not core
Custom field proliferation increases mapping complexity
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract and audit StrategicERP CRM-layer data
We use StrategicERP's Dynamic Data Exporter and API to pull all customer records, company records, sales projects, work orders, purchase orders, invoices, and activity history. We profile the export for data quality issues — duplicate records, missing required fields, inconsistent date formats, and records with no email address — and produce a data quality report before building the mapping plan. This step determines which objects have clean CRM data suitable for direct migration and which require custom field handling.
Create HubSpot custom properties and pipeline structure
Before data lands, we create all required HubSpot custom properties for StrategicERP fields that have no native equivalent — project IDs, work order numbers and status, PO and invoice numbers, change order deltas, and daily log summaries. We also configure the HubSpot pipeline with stages that correspond to your StrategicERP project phases, with probability weights applied per stage. If you are on a HubSpot Enterprise plan, we create a Work Orders custom object with a relationship to Deals for structured work order tracking.
Migrate companies first, then contacts, then deals
HubSpot requires company records to exist before contacts can associate to them, and contact records before deals can use Contact Roles. We sequence the migration accordingly: companies first, contacts with their company associations second, sales projects mapped to deals third, and financial document references last. Activities (emails, calls, meetings, notes) migrate after their parent records are in place. This sequencing ensures foreign keys resolve correctly and association links hold across the full dataset.
Run a sample migration with field-level diff
We run a representative sample migration — typically 100 to 500 records spanning contacts, companies, deals, work orders, and a few activity records — before committing the full dataset. We generate a field-level diff between the StrategicERP source values and the HubSpot destination values so you can verify that project phase mapping, work order number storage, financial document property population, and owner resolution are all correct. You approve the sample before the full run proceeds.
Execute full migration with delta-pickup and rollback plan
The full migration runs against HubSpot using the approved mapping. We monitor for API errors, failed record creates, and mapping exceptions during the run. After the full migration completes, we open a delta-pickup window — typically 24 to 48 hours — to capture any records created or modified in StrategicERP during the cutover period. An audit log records every operation. If reconciliation identifies critical mismatches, one-click rollback reverts the HubSpot data to the pre-migration state. We deliver an export of the StrategicERP workflow definitions as a reference for your HubSpot admin to rebuild automations.
Platform deep dives
StrategicERP
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across StrategicERP and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
StrategicERP: Not publicly documented.
Data volume sensitivity
StrategicERP doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during StrategicERP to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your StrategicERP to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave StrategicERP
Other ways to arrive at HubSpot
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.