Project Management migration
Field-level mapping, validation, and rollback between WorkflowMax and Asana. We move data and schema; workflows are rebuilt natively in Asana.
WorkflowMax
Source
Asana
Destination
Compatibility
10 of 12
objects map 1:1 between WorkflowMax and Asana.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from WorkflowMax to Asana is a structural migration, not a record copy. WorkflowMax uses a client-job-task hierarchy where jobs are the central entity linked to clients, staff, timesheets, costs, quotes, and invoices, all with a tight Xero accounting sync as the backbone. Asana uses a team-project-task model with no native accounting, invoicing, or billing objects. We map WorkflowMax jobs to Asana projects, tasks to Asana subtasks or sections, timesheet records to project custom fields, and client records to Asana teams or project descriptions. Quotes and invoices — which WorkflowMax pushes directly to Xero — cannot migrate as structured accounting records; they move as file attachments with metadata. The Xero integration, automations, job templates, and document attachments do not migrate; we flag each gap and deliver a written inventory for manual reconfiguration in Asana.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a WorkflowMax object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
WorkflowMax
Client
Asana
Team or Project Description
1:1WorkflowMax Clients are the root entity with name, contact details, address, and billing code. Asana has no native client or account object — we map Clients to Asana Teams (best for internal departments or multiple business units) or embed client name and key contact details in the project description and a client_name custom field on each project. Billing codes and addresses migrate as custom fields on the associated projects. Teams require manual member assignment in Asana after migration.
WorkflowMax
Client Contact
Asana
Team Member or Task Assignee
1:1WorkflowMax Contact records (separate from Client via the Generic - Contacts export) include name, email, phone, and postal address. Asana has no standalone contact database — contacts exist as project members, task assignees, or stakeholder followers. We export contacts and map them as Asana members added to the relevant project with the contact's email as the invite address. Postal addresses and billing codes migrate as task or project custom fields.
WorkflowMax
Job
Asana
Project
1:1WorkflowMax Jobs are the central entity linking clients, staff, tasks, timesheets, costs, and quotes. Each job maps to an Asana Project. Job status (Active, On Hold, Completed, Cancelled) maps to Asana project status or a custom status field. Job dates migrate to project start and target dates. Internal notes from the job description migrate to the Asana project brief. Estimated vs. actual hours migrate as custom fields on the project.
WorkflowMax
Task
Asana
Task or Subtask
1:1WorkflowMax Tasks belong to jobs and carry estimated hours, assigned staff, and cost rates. We map tasks to Asana Tasks, preserving estimated hours and assigned staff as custom fields. Where tasks have sub-tasks in WorkflowMax, these map to Asana subtasks. Tasks without sub-items map to Asana tasks within a project section. The task cost rate and billable flag migrate as custom fields so the financial context is preserved even without native invoicing.
WorkflowMax
Timesheet
Asana
Task Custom Fields or Time Entries
1:1WorkflowMax timesheet entries link a staff member to a job and task with date, hours, cost rate, and billable flag. Asana at Advanced tier has native time tracking per task; at lower tiers we preserve timesheet data as a task-level custom field (total hours logged) and a section of task comments or a linked spreadsheet attachment with the full entry history. We flag that manual time entry is a known data quality issue in WorkflowMax — timesheets may reflect estimated rather than clocked hours.
WorkflowMax
Cost
Asana
Custom Fields on Project or Task
1:1WorkflowMax Cost Admin stores products, materials, and recurring expenses used on jobs. There is no Asana equivalent — we map cost records to custom fields on the parent project (e.g., a cost breakdown custom field or a structured text field listing line items with amounts). Where a job has many cost records, we attach a CSV summary as a project file with the cost data preserved in structured rows.
WorkflowMax
Quote
Asana
Project Section with Attachment
1:1WorkflowMax Quotes are derived from jobs with line items, rates, and total values, linked one-to-many to the parent job. Asana has no quote object. We migrate quotes as project files — the quote document (exported as PDF or structured text) is attached to the Asana project, and the line-item totals, rates, and values are captured in a custom field set on the project. Quote status (Draft, Sent, Accepted, Declined) migrates as a custom field.
WorkflowMax
Invoice
Asana
Project Attachment
lossyWorkflowMax Invoices are created from jobs or quotes and pushed directly to Xero. Asana has no invoice object. We export invoice records as structured metadata (invoice number, date, amount, status, Xero reference) and store them as a custom field set on the project or as a file attachment on the project with the invoice data in the filename. We flag explicitly that Asana cannot reproduce the Xero synchronization and that the customer must handle accounts payable reconciliation in Xero or their chosen accounting platform.
WorkflowMax
Staff
Asana
Workspace Member
1:1WorkflowMax Staff records include name, role, cost rate, and billing rate. We export the staff list and map each to an Asana workspace member by email invite. Cost rate and billing rate are preserved as custom fields on the member's profile (stored as task defaults or project-level fields since Asana member profiles do not have custom properties). Staff without email addresses in WorkflowMax require manual member creation in Asana.
WorkflowMax
Custom Fields
Asana
Custom Fields
1:1WorkflowMax supports user-defined custom fields on jobs and other objects. We export the full custom field schema (field name, type, values) alongside the data. During migration we create matching Asana custom fields at the project or workspace level, using the closest Asana field type (text, number, date, dropdown, people). Multi-select picklists from WorkflowMax map to Asana enum dropdowns. Custom field values migrate alongside their parent records.
WorkflowMax
Job Template
Asana
Asana Template
lossyWorkflowMax custom templates define recurring job structures including task lists and default values. Asana has a Template feature for duplicating project structures. We export template definitions including task lists, default estimated hours, and default staff assignments. In Asana, we create template projects for each WorkflowMax template, including the task hierarchy and default custom field values. The customer recreates these as Asana project templates manually using Asana's Duplicate as Template function.
WorkflowMax
Tax Codes
Asana
Reference Data in Custom Fields
1:1WorkflowMax tax codes are used in quotes and invoices. Asana has no tax configuration. We export tax code definitions as reference data and store them as a static text custom field on the relevant project or as part of the quote attachment metadata. Any quote migrated to Asana retains its tax code context in the file or field, but tax calculation does not occur in Asana.
| WorkflowMax | Asana | Compatibility | |
|---|---|---|---|
| Client | Team or Project Description1:1 | Fully supported | |
| Client Contact | Team Member or Task Assignee1:1 | Fully supported | |
| Job | Project1:1 | Fully supported | |
| Task | Task or Subtask1:1 | Fully supported | |
| Timesheet | Task Custom Fields or Time Entries1:1 | Fully supported | |
| Cost | Custom Fields on Project or Task1:1 | Fully supported | |
| Quote | Project Section with Attachment1:1 | Fully supported | |
| Invoice | Project Attachmentlossy | Fully supported | |
| Staff | Workspace Member1:1 | Fully supported | |
| Custom Fields | Custom Fields1:1 | Mapping required | |
| Job Template | Asana Templatelossy | Fully supported | |
| Tax Codes | Reference Data in Custom Fields1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
WorkflowMax gotchas
WorkflowMax has no public import API
Documents and job attachments cannot be exported via API
Cancelled invoice history is hard to retrieve
No Gantt or resource scheduling view at launch of BlueRock version
Manual time entry causes inaccurate project cost tracking
Asana gotchas
Automation rules have no export representation
API rate limits cap bulk migration throughput
Portfolios are view-only objects that do not hold data
Custom field enum options cannot be updated via API
Subtasks do not appear in project views by default
Pair-specific challenges
Migration approach
Discovery and data profiling
We run the WorkflowMax built-in export wizard across all object types — Clients, Contacts, Jobs, Tasks, Timesheets, Costs, Quotes, Invoices, Staff, Custom Fields, and Tax Codes. We validate the exported CSV row counts against in-app record counts, identify any objects that returned zero records (a known issue with cancelled invoices and documents), and profile the task nesting depth (number of sub-tasks per job) to estimate Asana import complexity. We also review the Xero integration scope to determine which quote and invoice records are Xero-synced and will require the customer to reconcile accounting data in Xero after migration.
Asana workspace design and schema preparation
We design the Asana workspace structure based on the WorkflowMax client hierarchy: each WorkflowMax Client becomes an Asana Team or a top-level project with client details in the project brief and a client_name custom field. We pre-create all custom fields in Asana matching the WorkflowMax schema (estimated hours, cost rate, billable flag, quote status, invoice metadata). We map WorkflowMax job stages to Asana project status values and design the task hierarchy so that multi-level sub-tasks in WorkflowMax map correctly to Asana subtask depth.
Test migration in Asana
We run a full test migration into a clean Asana workspace using a representative data sample — typically 10-20 percent of total records — to validate CSV transformation, custom field mapping, task nesting, and attachment handling. The customer reviews migrated projects, tasks, and custom field values against the WorkflowMax source and signs off the mapping before production migration. Any custom field type mismatches or task hierarchy issues are corrected in this phase.
Staff and member provisioning
We extract every distinct WorkflowMax Staff member and match by email against the destination Asana workspace. We invite all staff with valid email addresses as Asana workspace members and assign them to the relevant teams. Staff members without email addresses in WorkflowMax are flagged for manual creation. Cost rates and billing rates are added as custom fields on the relevant tasks or as default task fields for each member.
Production migration in dependency order
We run production migration in record-dependency order: first, Clients and Staff provisioning (Teams and Members in Asana); second, Jobs as Projects with status, dates, and brief; third, Tasks as Tasks and Subtasks with estimated hours, cost rate, and billable flag as custom fields; fourth, Timesheet summaries and Cost records as custom fields or structured task comments; fifth, Quotes and Invoices as file attachments with metadata preserved. Each phase emits a row-count reconciliation report before the next begins.
Cutover, validation, and handoff
We freeze writes in WorkflowMax during cutover, run a final delta migration of any records modified during the migration window, then enable Asana as the system of record. We deliver the documented automation and template inventory to the customer for manual rebuild. We flag the document download requirement and confirm the customer's plan for accounting reconciliation in Xero or an alternative platform. We support a one-week post-migration window to resolve data reconciliation issues. We do not rebuild WorkflowMax automations or job templates as part of the migration scope.
Platform deep dives
WorkflowMax
Source
Strengths
Weaknesses
Asana
Destination
Strengths
Weaknesses
Complexity grading
Standard Project Management migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across WorkflowMax and Asana.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
WorkflowMax: Documented in the v2/v3 API docs but specific per-minute thresholds were not enumerated in the public overview pages reviewed. As a Xero-family product it generally follows Xero's published rate-limit pattern (per-org and per-day caps). We confirm current limits in the WorkflowMax API documentation before committing to a sync schedule..
Data volume sensitivity
WorkflowMax exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during WorkflowMax to Asana migration scoping. Not seeing yours? Book a call.
Walk through your WorkflowMax to Asana migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave WorkflowMax
Other ways to arrive at Asana
Same-Project Management migrations
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.