CRM migration
Field-level mapping, validation, and rollback between PropFlo and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
PropFlo
Source
HighLevel
Destination
Compatibility
12 of 12
objects map 1:1 between PropFlo and HighLevel.
Complexity
BStandard
Timeline
3–5 business days
Overview
PropFlo is a real estate-specific CRM built for developers and channel agents, with native objects for property units, Agreement of Sale (AOS) agreements, demand notes, and WhatsApp-integrated lead tracking. Its data model centers on the property inventory and the sales agreements attached to it. HighLevel is a general-purpose all-in-one CRM and marketing automation platform built for agencies, consultants, and service businesses — its data model centers on contacts, companies, pipelines, and opportunities without any real estate-specific native objects. FlitStack AI maps PropFlo's contacts to HighLevel contacts, PropFlo companies to HighLevel companies, and PropFlo deals to HighLevel opportunities. The translation work concentrates on PropFlo's real estate-specific objects: AOS agreements (Agreement of Sale) and property unit records have no direct HighLevel equivalent, so we create HighLevel custom objects and custom fields to carry the data. Demand note records become custom fields or notes on the related opportunity. WhatsApp conversation logs are exported and attached as files; the structured message history cannot be rendered in HighLevel's conversation model. PropFlo workflows — including approval chains for demand note generation and stage-triggered notifications — do not migrate and must be rebuilt in HighLevel's workflow builder. We export PropFlo workflow definitions as a rebuild reference. We use PropFlo's API to extract records and HighLevel's bulk import API and Contacts API to load data. A delta-pickup window (24–48 hours) captures in-flight changes during cutover. All records are audited with source-system IDs for rollback if reconciliation fails.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PropFlo object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PropFlo
Contact
HighLevel
Contact
1:1PropFlo contacts migrate directly to HighLevel contacts in a one-to-one mapping. The HighLevel contact record accommodates the contact's name, email address, phone number, physical address, and any custom fields configured in the destination system. No intermediate staging object or transformation layer is required for this mapping. Owner assignment is resolved by matching the contact's owner email address against existing HighLevel user accounts, with unmatched owners flagged for resolution before migration commits the full dataset.
PropFlo
Company
HighLevel
Company
1:1PropFlo company records — including developer firms, real estate brokerages, and channel partner organizations — map to HighLevel company objects. The primary contact association from PropFlo is preserved during migration by establishing the link between each migrated contact record and its corresponding migrated company using HighLevel's native contact-company relationship model, ensuring referential integrity across the CRM.
PropFlo
Deal
HighLevel
Opportunity
1:1PropFlo deals translate directly to HighLevel opportunities. The deal name becomes the opportunity name, the deal amount maps to the opportunity amount, the close date transfers unchanged, and the owner is resolved by email match to HighLevel users. PropFlo's deal stage values — Booking, Agreement, Registration, and Handover — do not map directly to HighLevel's generic opportunity stages, so these values are stored in a custom pick-list field created specifically to preserve PropFlo's real estate-specific stage semantics.
PropFlo
Pipeline
HighLevel
Pipeline (HighLevel CRM)
1:1PropFlo's deal pipelines map to HighLevel's pipeline infrastructure, with stage names and their associated probability percentages transferred value-by-value into HighLevel stage entries. When PropFlo uses multiple distinct pipelines to organize different deal types or sales channels, each pipeline creates a corresponding separate pipeline configuration within HighLevel under CRM > Opportunities, preserving the organizational structure across systems.
PropFlo
AOS (Agreement of Sale) — custom object
HighLevel
Custom Object: AOS Agreement
1:1PropFlo's AOS object holds the Agreement of Sale data: agreement number, stage (Booking Confirmed, Agreement Signed, Registered, Handed Over), buyer details, unit reference, total consideration, payment plan, and dates. We create a HighLevel custom object called AOS Agreement with corresponding custom fields for each PropFlo AOS attribute. The PropFlo relationship between AOS and the deal (opportunity) is re-established in HighLevel via the custom object's association to the contact and opportunity.
PropFlo
Unit (property inventory) — custom object
HighLevel
Custom Object: Property Unit
1:1PropFlo's Unit object tracks individual property details: unit number, tower/block, property type, floor, carpet area, built-up area, parking count, base price, and PLC charges. These migrate as custom fields on a HighLevel Property Unit custom object. The unit-to-AOS relationship in PropFlo translates to a custom object relationship in HighLevel.
PropFlo
Demand Note
HighLevel
Custom fields on Opportunity / Note attachment
1:1PropFlo demand notes are billing documents generated against an AOS or unit booking with amounts, due dates, and payment status. We migrate the key fields (demand note number, amount, due date, status) as custom fields on the related HighLevel opportunity and attach the exported demand note PDF as a file. PropFlo's demand note approval workflows do not migrate.
PropFlo
WhatsApp Conversation
HighLevel
File attachment on Contact
1:1PropFlo stores WhatsApp message threads linked to contacts and deals. HighLevel has its own conversation model and does not ingest external WhatsApp logs as structured records. We export PropFlo WhatsApp logs and attach them as CSV or PDF files to the corresponding HighLevel contact record. The opt-in flag migrates as a custom contact field.
PropFlo
Attachment / File
HighLevel
HighLevel Files
1:1PropFlo file attachments associated with contacts, companies, and deals — including sales agreements, identification documents, payment receipts, property brochures, and correspondence files — are downloaded from PropFlo's storage system and re-uploaded to HighLevel's file management area. Each file is then linked to its corresponding contact or opportunity record in HighLevel, preserving the original file name and attachment context so users can access the documents within the relevant record's activity timeline or file section.
PropFlo
Activity (call, email, meeting, note)
HighLevel
Task / Note / Calendar Event
1:1PropFlo activity logs capturing sales calls, email communications, scheduled site visit meetings, and general notes are migrated as HighLevel tasks and note entries with original creation timestamps and assigned owner preserved for audit continuity. Calendar-based events such as site visits, developer presentations, and follow-up meetings transfer as HighLevel calendar entries linked to the associated contact or opportunity record, maintaining the scheduling context across systems.
PropFlo
User / Owner
HighLevel
User (HighLevel)
1:1PropFlo owner records representing sales agents, channel partners, and team administrators are matched to HighLevel user accounts using email address as the primary identifier. Any PropFlo owner record that does not have a corresponding HighLevel user account is flagged during the pre-migration validation phase, allowing your team to create the necessary HighLevel user account or reassign those records to an existing HighLevel user before the migration executes.
PropFlo
Tag / Label
HighLevel
Tag (HighLevel)
1:1PropFlo tags applied to contacts and company records are transferred to HighLevel tags, which support application across contacts, companies, and opportunities for consistent segmentation and filtering. Tags originally used for lead-source tracking — such as Portal Lead, Referral, or Channel Partner — map directly without transformation. Tags configured as workflow triggers within PropFlo's automation engine do not automatically rebuild in HighLevel's workflow system and will require manual reconfiguration by your HighLevel admin using the exported workflow definitions.
| PropFlo | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipeline (HighLevel CRM)1:1 | Fully supported | |
| AOS (Agreement of Sale) — custom object | Custom Object: AOS Agreement1:1 | Fully supported | |
| Unit (property inventory) — custom object | Custom Object: Property Unit1:1 | Fully supported | |
| Demand Note | Custom fields on Opportunity / Note attachment1:1 | Fully supported | |
| WhatsApp Conversation | File attachment on Contact1:1 | Fully supported | |
| Attachment / File | HighLevel Files1:1 | Fully supported | |
| Activity (call, email, meeting, note) | Task / Note / Calendar Event1:1 | Fully supported | |
| User / Owner | User (HighLevel)1:1 | Fully supported | |
| Tag / Label | Tag (HighLevel)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PropFlo gotchas
No documented REST API constrains migration approach
AOS and Demand Note document files require separate handling
WhatsApp conversation media attachments not included in standard export
Workflow automations cannot be exported and must be rebuilt
Dashboard and report definitions are not exportable
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Map PropFlo custom fields and create HighLevel custom objects
Before any data moves, we audit PropFlo's full field inventory including AOS, Unit, and Demand Note custom fields. We create the HighLevel custom objects (AOS Agreement and Property Unit) and all required custom fields — including the AOS Stage pick-list with PropFlo's exact values, the WhatsApp opt-in field on contacts, and PropFlo-specific company fields. We deliver a schema setup checklist so your HighLevel admin can pre-configure the pipeline stages and contact custom fields before the migration loads data.
Export PropFlo data via API and validate record counts
We connect to PropFlo's API with read-only credentials and export all standard objects (contacts, companies, deals, pipelines, tags) and custom objects (AOS agreements, property units, demand notes). We also export WhatsApp conversation logs as CSV files. During export, we validate record counts against PropFlo's internal counts, flag duplicate records, and identify any PropFlo owner emails that do not have a corresponding HighLevel user account so those can be resolved before migration.
Migrate contacts, companies, and owner assignments first
We sequence the migration to satisfy HighLevel's foreign-key requirements: companies load first, then contacts with their company links and owner assignments, then opportunities. Owner assignment is resolved by email match to HighLevel users — any unmatched owner email is flagged and assigned to a designated fallback user so no record lands without an owner. Tags from PropFlo are applied to the migrated contacts and companies. We run a quick validation pass comparing contact and company counts to the PropFlo export totals before proceeding to deals and custom objects.
Migrate deals, AOS agreements, and property units
With contacts and companies in HighLevel, we migrate PropFlo deals as HighLevel opportunities with stage mapping to the custom AOS Stage pick-list field. AOS agreements load as records in the AOS Agreement custom object linked to the migrated contact and opportunity. Property unit records load into the Property Unit custom object with all area, floor, and pricing fields. Demand note PDFs are exported from PropFlo and attached to the related HighLevel opportunity as files. WhatsApp opt-in flags land on contacts; WhatsApp conversation CSV files are attached to the corresponding contact records.
Run sample migration and validate field-level accuracy
A representative sample — typically 200–500 records spanning contacts, companies, deals, and AOS agreements — is migrated first. We generate a field-level diff comparing PropFlo source values to HighLevel destination values so you can verify AOS stage mapping, unit area values, owner resolution, and WhatsApp attachment presence before the full run commits. Any field mapping errors are corrected in the plan before the full migration executes.
Full migration with delta-pickup and audit log
The full dataset migrates to HighLevel. During the cutover window, FlitStack maintains read-only access to PropFlo. A delta-pickup run (typically 24–48 hours) captures any PropFlo records modified or created during the cutover — new contacts, updated deal stages, or fresh AOS records — and syncs them to HighLevel. We provide a full audit log listing every migrated record, its source PropFlo ID, and the timestamp of migration. If reconciliation finds discrepancies, one-click rollback reverts the HighLevel environment to its pre-migration state.
Platform deep dives
PropFlo
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PropFlo and HighLevel.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PropFlo: Not publicly documented.
Data volume sensitivity
PropFlo doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during PropFlo to HighLevel migration scoping. Not seeing yours? Book a call.
Walk through your PropFlo to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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