CRM migration
Field-level mapping, validation, and rollback between PropFlo and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
PropFlo
Source
Pipedrive
Destination
Compatibility
14 of 14
objects map 1:1 between PropFlo and Pipedrive.
Complexity
BStandard
Timeline
24–72 hours
Overview
PropFlo and Pipedrive serve different market segments and their data models reflect that divergence. PropFlo is built for real estate developers and agents, with objects for Projects, Units, Leads, and Company Contacts alongside real estate-specific fields for property type, unit count, and asking price. Pipedrive is a general sales CRM organized around People, Organizations, Deals, Activities, and Custom Fields, with no native real estate object model. We migrate PropFlo's Leads to Pipedrive People, PropFlo Companies to Pipedrive Organizations, PropFlo Deals to Pipedrive Deals, and Activities (calls, meetings, notes) to Pipedrive Activities — preserving all custom fields as Pipedrive custom fields. Projects and Units have no Pipedrive equivalent; we surface them as Organization-level custom fields or note attachments so data is preserved for manual categorization. Pipedrive's API (v1 and v2) drives the migration, with batched reads to respect Pipedrive's rate limits. Workflows, approval flows, AOS generation rules, and PropFlo automation logic do not migrate — we export workflow definitions as a rebuild reference for your Pipedrive admin. A delta-pickup window captures any PropFlo records modified during cutover so Pipedrive reflects your final source state.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PropFlo object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PropFlo
Lead
Pipedrive
Person
1:1PropFlo Leads map 1:1 to Pipedrive People. All standard Lead fields (name, email, phone, address) map to corresponding Pipedrive Person fields. PropFlo's lead_score, lead_status, and lead_source migrate as Pipedrive custom fields since Pipedrive has no native scoring field. FlitStack AI pre-creates these custom fields using Pipedrive's hash-key mechanism, preserves created_at timestamps and owner assignments, and validates the mapping during the sample migration step to ensure integrity before dataset is loaded.
PropFlo
Company Contact
Pipedrive
Person
1:1PropFlo Company Contacts map to Pipedrive People. Each contact's primary PropFlo company becomes the Pipedrive Person's Organization link. Contacts with no primary company land as standalone Pipedrive People. FlitStack AI matches the primary company to the corresponding Pipedrive Organization, preserving custom fields and ownership details, and runs duplicate detection to avoid re-creating contacts that already exist in Pipedrive.
PropFlo
Company
Pipedrive
Organization
1:1PropFlo Companies map to Pipedrive Organizations. Company name, website, industry, employee count, and annual revenue map to corresponding Organization fields. PropFlo company hierarchy (parent/child) maps to Pipedrive Organization parent_id. FlitStack AI also maps PropFlo's custom fields such as company_type to Pipedrive custom fields, and validates the hierarchy during the sample migration to ensure the parent/child structure is reproduced accurately in Pipedrive.
PropFlo
Deal
Pipedrive
Deal
1:1PropFlo Deals map 1:1 to Pipedrive Deals. Deal name, value, stage, expected_close_date, and owner map to Pipedrive Deal fields. PropFlo deal pipeline maps to Pipedrive Pipeline; PropFlo deal stage values map to Pipedrive Stage values per pipeline. FlitStack AI also maps PropFlo custom fields such as asking_price to Pipedrive custom fields on Deal, preserves created_at timestamps, and resolves owners to Pipedrive users by email to ensure ownership during migration runs.
PropFlo
Activity (Call)
Pipedrive
Activity (Call)
1:1PropFlo call activities migrate as Pipedrive Activities with type=Call. Original timestamp, duration, call notes, and owner preserved. Linked Person or Deal association preserved via Pipedrive's activity sub-resources. FlitStack AI maps the call duration and notes to the appropriate Pipedrive activity fields, pre-creates any custom fields needed for call metadata, and validates that the Person or Deal link is correctly established using Pipedrive's sub-resources API during the migration.
PropFlo
Activity (Meeting)
Pipedrive
Activity (Meeting)
1:1PropFlo meetings migrate as Pipedrive Activities with type=Meeting. Start/end times, location, agenda notes, and attendees (linked People) preserved. Recurring meeting series are not natively supported in Pipedrive and are imported as individual activity records. FlitStack AI transfers meeting details including start/end times, location, agenda, and attendee links, pre-creates custom fields for any meeting-specific metadata, and handles recurring series by creating individual activity records to match Pipedrive's structure.
PropFlo
Activity (Email)
Pipedrive
Activity (Email)
1:1PropFlo email activities migrate as Pipedrive Activities with type=Email. Subject, body content, direction (sent/received), timestamp, and linked Person or Deal preserved. Full email threading preserved via activity sub-resource links where available. FlitStack AI transfers the email subject, body, direction, and timestamp, pre-creates any custom fields for email-specific metadata, and ensures the thread link to the Person or Deal is correctly set using Pipedrive's activity sub-resources during migration.
PropFlo
Note
Pipedrive
Note
1:1PropFlo notes migrate as Pipedrive Notes. Original note content, create timestamp, and owner preserved. Notes attached to a specific PropFlo entity (Lead, Contact, Deal) are linked to the corresponding Pipedrive Person or Deal during migration. FlitStack AI also maps any note-specific custom fields, verifies that the note's owner matches the corresponding Pipedrive user, and retains the original creation timestamp as a custom field to preserve audit history.
PropFlo
Project
Pipedrive
Organization
1:1PropFlo Projects have no Pipedrive equivalent. We migrate Project name, project_status, and project_type as custom fields on the Pipedrive Organization representing the developer/client. Project-level data is preserved for manual segmentation in Pipedrive. FlitStack AI pre-creates project custom fields in Pipedrive, maps each project's name, status, and type to the fields on the Organization, and validates the mapping during the sample migration to ensure project data is accurately represented for segmentation and reporting.
PropFlo
Unit
Pipedrive
Organization or Note
1:1PropFlo Units (properties within a Project) have no Pipedrive native equivalent. Unit details — unit_number, floor, bedrooms, area_sqft, facing, unit_type, status — migrate as custom fields on the parent Organization or as a structured Note attachment. Your Pipedrive admin chooses the preferred display approach.
PropFlo
Property
Pipedrive
Custom Field (Organization/Deal)
1:1PropFlo Property records (asking_price, property_type, listing_type, days_on_market) map to Pipedrive custom fields on Organization or Deal depending on where the property context is stored in PropFlo. FlitStack AI creates the custom fields for asking_price, property_type, listing_type, and days_on_market in Pipedrive, maps them to the appropriate Organization or Deal based on the source context, and runs a diff during the sample migration to confirm accuracy before import.
PropFlo
Assignment Rule
Pipedrive
Pipedrive Automation
1:1PropFlo assignment rules (auto-assigning leads to agents by territory or property) do not migrate. We export the rule definitions as a reference document your Pipedrive admin uses to rebuild them as Pipedrive Automations triggered by Lead creation or field-change events.
PropFlo
Workflow / Approval Flow
Pipedrive
Pipedrive Automation or Sequence
1:1PropFlo workflows including AOS generation, demand note approval flows, and chatbot automation have no Pipedrive equivalent. We export workflow definitions as a rebuild reference for Pipedrive Automations (triggers and actions) or Pipedrive Sequences (email drip with tasks). FlitStack AI captures each workflow's trigger events, conditions, actions, and approvers in a structured format, enabling your Pipedrive admin to rebuild the logic as Pipedrive Automations or Sequences with minimal manual effort.
PropFlo
Attachment / File
Pipedrive
Pipedrive File Attachment
1:1PropFlo file attachments (AOS PDFs, demand notes, property brochures) re-upload to Pipedrive as file attachments on the linked Person, Organization, or Deal. File size limits per Pipedrive plan apply; large files are chunked or linked via URL reference. FlitStack AI copies each file's metadata (filename, creation date) and uploads it via Pipedrive's API, splitting any file that exceeds the plan limit into chunks or storing a URL link for accessibility.
| PropFlo | Pipedrive | Compatibility | |
|---|---|---|---|
| Lead | Person1:1 | Fully supported | |
| Company Contact | Person1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Activity (Call) | Activity (Call)1:1 | Fully supported | |
| Activity (Meeting) | Activity (Meeting)1:1 | Fully supported | |
| Activity (Email) | Activity (Email)1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Project | Organization1:1 | Fully supported | |
| Unit | Organization or Note1:1 | Fully supported | |
| Property | Custom Field (Organization/Deal)1:1 | Fully supported | |
| Assignment Rule | Pipedrive Automation1:1 | Fully supported | |
| Workflow / Approval Flow | Pipedrive Automation or Sequence1:1 | Fully supported | |
| Attachment / File | Pipedrive File Attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PropFlo gotchas
No documented REST API constrains migration approach
AOS and Demand Note document files require separate handling
WhatsApp conversation media attachments not included in standard export
Workflow automations cannot be exported and must be rebuilt
Dashboard and report definitions are not exportable
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Audit PropFlo data and build the migration map
FlitStack exports your full PropFlo dataset via the PropFlo API — Leads, Company Contacts, Companies, Deals, Activities (calls, meetings, emails), Notes, and Attachments. We run a data-quality audit: identifying duplicate contacts, orphaned records, missing owner assignments, and PropFlo-specific fields (lead_score, project_name, unit_number, asking_price, property_type) that need Pipedrive custom field creation. You receive a written audit report and field-mapping document before any Pipedrive schema is touched. Projects and Units are flagged as requiring custom field workarounds at this stage.
Pre-create Pipedrive custom fields and pipelines
Before data moves, your Pipedrive admin (or FlitStack acting as admin) creates every Pipedrive custom field corresponding to PropFlo's custom properties — Lead_Score__c, Asking_Price__c, Project_Name__c, Unit_Number__c, Property_Type__c, and others identified in the audit. Pipedrive's hash-key mechanism means custom fields must exist before the import payload can reference them. FlitStack also creates the Pipedrive pipelines and stages that mirror PropFlo's deal pipelines, so stage values map correctly during import. Pipedrive's per-seat plan and automation limits are confirmed at this step.
Resolve PropFlo owners to Pipedrive users
PropFlo owner assignments (sales agents, channel partners) are resolved by email match against Pipedrive user accounts. Unmatched PropFlo owners are flagged before migration — your team either invites them to Pipedrive first or assigns their PropFlo records to a designated fallback Pipedrive user. No record lands in Pipedrive without a valid OwnerId. This step is critical for PropFlo setups where channel partner accounts have been used as record owners but do not yet have Pipedrive user accounts.
Run sample migration with field-level diff
A representative slice of PropFlo data — typically 100–500 records spanning Leads, Companies, Deals, and Activities — migrates first into your Pipedrive account. FlitStack generates a field-level diff comparing source values against destination field values, so you can verify custom field mapping (lead_score, project_name, unit_number), stage mapping, and owner resolution before the full run. Issues caught in the sample migration are corrected in the mapping document before the full dataset is committed.
Full migration with delta-pickup window
The complete PropFlo dataset migrates into Pipedrive using batched API writes to respect Pipedrive's rate limits. A delta-pickup window (24–48 hours after the full migration starts) captures any PropFlo records created or modified during the cutover period, ensuring Pipedrive reflects PropFlo's final state at go-live. FlitStack's audit log records every import operation, and one-click rollback is available if reconciliation against the audit report shows discrepancies.
Platform deep dives
PropFlo
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PropFlo and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PropFlo: Not publicly documented.
Data volume sensitivity
PropFlo doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during PropFlo to Pipedrive migration scoping. Not seeing yours? Book a call.
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