Helpdesk migration

Migrate from ASAPP to Gorgias

Field-level mapping, validation, and rollback between ASAPP and Gorgias. We move data and schema; workflows are rebuilt natively in Gorgias.

ASAPP logo

ASAPP

Source

Gorgias

Destination

Gorgias logo

Compatibility

67%

8 of 12

objects map 1:1 between ASAPP and Gorgias.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

ASAPP and Gorgias serve different market segments and operational paradigms. ASAPP is an AI-native CCaaS platform built for Fortune 100 contact centers with autonomous GenerativeAgent capabilities and enterprise-only deployment timelines. Gorgias is a helpdesk platform optimized for eCommerce brands with deep Shopify integration, ticket-based pricing, and macros for order management. Migrating from ASAPP to Gorgias is a platform-type migration: conversation-centric CCaaS data must map to ticket-centric helpdesk records. We extract conversation threads from ASAPP's S3 batch reports and real-time event APIs, map Agents to Gorgias Users, and preserve custom structured data fields as Gorgias custom field definitions. ASAPP's AI model tuning, routing rules, workflow automations, and intent configurations are proprietary platform settings that cannot export; we document the full configuration inventory for the customer's team to rebuild in Gorgias. We do not migrate automations, macros, or rules as code.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ASAPP logo

ASAPP

What's pushing teams away

  • No public pricing or self-serve signup means procurement cycles are long and total cost of ownership is opaque until contract signature.
  • Enterprise deployment complexity leads to 4–6 week minimum implementation timelines, which frustrates teams expecting faster time-to-value.
  • High switching costs once AI models are trained on organization-specific language, intents, and structured data requirements.
  • Mid-market and smaller teams are not a fit—ASAPP explicitly targets Fortune 100 enterprises, making the platform impractical for organizations below that scale.
  • AI-centric architecture means the platform's value depends heavily on model accuracy; teams reporting accuracy issues (even at ~90%) still require significant human review overhead.

Choosing

Gorgias logo

Gorgias

What's pulling them in

  • Shopify-native integrations pull order details, shipment status, and return data directly into the ticket view, eliminating the need for agents to switch between apps.
  • Unlimited user seats mean growing support teams do not trigger billing changes; pricing scales only on billable ticket volume.
  • AI Agent automates responses to high-volume queries like order status and returns, measurably reducing the number of billable tickets each month.
  • Omnichannel inbox consolidates email, live chat, Facebook, Instagram, WhatsApp, SMS, and voice into a single threaded view.
  • SOC 2 Type II certification and GDPR-aligned data handling satisfy enterprise procurement requirements for customer support platforms.

Object mapping

How ASAPP objects map to Gorgias

Each row shows how a ASAPP object lands in Gorgias, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ASAPP

Conversation

maps to

Gorgias

Ticket

1:1
Fully supported

ASAPP Conversations (multi-message threads with AI annotations, routing metadata, and CSAT scores) map to Gorgias Tickets. We extract conversation metadata including channel type, routing assignment, resolution outcome, and timestamp from ASAPP's S3 batch exports and real-time event API, then map these to Gorgias ticket fields. The ASAPP conversation ID is preserved in a custom field asapp_conversation_id__c for audit trail. ASAPP conversation segments (structured data extracted by ASAPP's AI) map to Gorgias custom field values on the ticket.

ASAPP

Agent

maps to

Gorgias

User

1:1
Fully supported

ASAPP Agent records (including performance metrics, handle time data, and assignment metadata from S3 exports) map to Gorgias Users. Agent identity is resolved by email match. Performance metrics like average handle time and CSAT scores from ASAPP are preserved in Gorgias User-level custom fields because Gorgias does not have a native agent performance object. Any ASAPP Agent without a matching Gorgias User is placed in a reconciliation queue for the customer's admin to provision before record import resumes.

ASAPP

Customer

maps to

Gorgias

Customer

1:1
Fully supported

ASAPP Customer profiles associated with conversations map to Gorgias Customers. We preserve the association between customer records and conversation history by storing the ASAPP customer identifier in a custom field asapp_customer_id__c. Customer contact information (name, email, phone, channel handles) migrates directly to Gorgias Customer fields. If ASAPP stores customer attributes as structured data fields, we map these to Gorgias Customer custom fields.

ASAPP

Structured Data Field (custom)

maps to

Gorgias

Custom Field (ticket or customer)

1:1
Fully supported

ASAPP allows customers to define custom structured data fields via a dedicated API (structured-data-field object) to extract non-standard data from conversations. These custom field schemas are preserved in export but field names and data types must be mapped individually to Gorgias Custom Field definitions. We export the full ASAPP field schema during scoping, create equivalent Gorgias custom fields (boolean, number, text, date, or dropdown based on ASAPP data type), and populate them on the corresponding Gorgias Tickets or Customers during migration.

ASAPP

Segment

maps to

Gorgias

Tag

1:1
Fully supported

ASAPP Segments define which structured data the system extracts for specific conversation types and are configurable via ASAPP's segments API. Segment definitions export as metadata; the values themselves appear as structured data field values on individual conversations. We map ASAPP segment identifiers to Gorgias Tags on the corresponding Tickets, preserving the categorization logic that ASAPP's AI used for conversation triage.

ASAPP

Conversation Metadata

maps to

Gorgias

Ticket Field (standard)

1:1
Fully supported

ASAPP conversation metadata including channel type (voice, messaging, digital), routing information, CSAT scores, and disposition codes maps to Gorgias standard ticket fields (channel, assignee, satisfaction rating) and custom fields for metadata that Gorgias does not store natively. We map ASAPP channel_type to Gorgias channel, ASAPP routing queue to Gorgias team assignment, and ASAPP csat_score to a custom field asapp_csat__c.

ASAPP

Report (S3 batch)

maps to

Gorgias

Report (manual rebuild)

lossy
Fully supported

ASAPP delivers reports via three channels: File Exporter API (programmatic), S3 batch reports (batch with delay), and real-time event API. We migrate the report data as Tickets and Ticket-level metrics rather than native report objects because Gorgias does not support report schema migration. The customer's admin rebuilds report definitions in Gorgias's reporting module using migrated ticket data as the source. Report metadata (report name, schedule, filters) is documented for rebuild guidance.

ASAPP

Report (real-time event API)

maps to

Gorgias

Ticket Field

lossy
Fully supported

ASAPP Desk/Admin and RTCI real-time event exports carry channel events and conversation updates with low latency. We map these to Gorgias Tickets and Ticket update events, preserving the real-time event sequence where Gorgias's ticket timeline supports it. Any event types that do not map to Gorgias ticket fields are documented as part of the gap analysis delivered with migration documentation.

ASAPP

Configuration and Settings

maps to

Gorgias

Not migratable

lossy
Not supported

ASAPP configuration including AI model tuning, routing rules, workflow automations, and intent configurations are proprietary platform settings that cannot be exported via API. We do not migrate these. We document the full configuration inventory during discovery (agent skills, routing logic, automation triggers, intent definitions, AI response templates) and deliver a requirements specification for rebuilding in Gorgias Rules, Macros, and Help Center. The customer or a Gorgias implementation partner rebuilds these post-migration.

ASAPP

AI Model Settings

maps to

Gorgias

Not migratable

lossy
Fully supported

ASAPP's GenerativeAgent tuning, intent training data, and AI response configurations are platform-specific and proprietary. These do not export. We document the AI model's scope (what intents it handles, what escalation rules it follows) as part of the configuration inventory so the customer's team can evaluate Gorgias AI Assist and rule-based automation as replacement options.

ASAPP

Attachment

maps to

Gorgias

Attachment

1:1
Fully supported

ASAPP conversation attachments (images, documents, audio recordings from voice channel) map to Gorgias Ticket Attachments. We extract attachments from ASAPP's S3 batch exports and upload them to Gorgias via the attachments API, linking each attachment to the corresponding ticket by asapp_conversation_id__c lookup. Audio recordings from voice channel conversations require separate handling and are documented as a media-type flag for the customer to review post-migration.

ASAPP

Macro (if defined in ASAPP)

maps to

Gorgias

Macro

1:1
Fully supported

ASAPP does not have a native macro object, but some ASAPP customers define response templates or automation rules that function as macros. We treat these as automation rules in the configuration inventory (not migratable) and document them separately. If the customer has defined response templates in a structured format that we can extract, we provide them as reference input for Gorgias Macro creation but do not create Gorgias Macros as part of migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ASAPP logo

ASAPP gotchas

High

ASAPP API rate limit of 100 req/s with daily hard cap

Medium

ASAPP exports are split across three distinct reporting channels

Medium

Custom structured data fields and segments require manual schema mapping

High

Configuration and AI model settings are not exportable

Gorgias logo

Gorgias gotchas

High

AI Agent adds outcome-based fees on top of billable ticket costs

High

Overage billing for tickets scales nonlinearly

Medium

API rate limits restrict bulk export throughput

Medium

Agent data visibility cannot be restricted by role for GDPR use cases

Low

Knowledge Base translations require separate API calls per locale

Pair-specific challenges

  • ASAPP exports are split across three distinct reporting channels

    ASAPP delivers data through File Exporter API, S3 batch reports, and real-time event API—each with different latency characteristics. S3 batch reports carry predictable time delays; Desk/Admin and RTCI reports are real-time. If migration relies on only one or two channels, historical conversation data may be incomplete, and conversations falling between batch windows will be missed. We query all three channels during scoping, reconstruct a unified timeline, and flag any gaps between the batch window close and migration start date for customer review before migration begins.

  • ASAPP API rate limit of 100 req/s with daily hard cap

    ASAPP enforces a spike arrest of 100 requests per second and a daily API quota. When the daily limit is reached, all calls return HTTP 429 for the remainder of the day, and suspected abuse can trigger token revocation. We handle this by implementing exponential backoff retry logic (1s, 2s, 4s on 429s) and by chunking large export jobs across multiple days. We scope the export volume upfront to avoid mid-migration throttling that would leave conversation history incomplete. Large-volume migrations require a multi-day export schedule coordinated with the customer's ASAPP account team.

  • Custom structured data fields require manual schema mapping

    ASAPP allows customers to define custom structured data fields via API to extract non-standard data from conversations. These custom schemas are preserved in export but field names and data types may not match Gorgias's custom field model. We export the full field schema from ASAPP before migration and map each field individually to a Gorgias custom field, flagging type mismatches (e.g., ASAPP array-type fields requiring conversion to Gorgias multi-select dropdowns) for customer review. If ASAPP structured data fields reference entity IDs not present in the export, we document the lookup gap.

  • Configuration and AI model settings cannot be exported

    ASAPP's AI model tuning, routing rules, workflow automations, and intent configurations are proprietary platform settings that do not export. When migrating away from ASAPP, these must be rebuilt in Gorgias from scratch. We document the full configuration inventory during the discovery phase and provide a requirements spec for the Gorgias team, but we do not create Gorgias Rules, Macros, or Help Center content as part of the migration scope. The customer's admin or a Gorgias implementation partner handles post-migration rebuild.

  • ASAPP voice channel data requires media-type handling in Gorgias

    ASAPP handles voice channel conversations (calls, call recordings, disposition codes, hold times, transfer records) as part of its CCaaS data model. Gorgias treats voice as an add-on channel with a different data model. Call disposition codes, hold times, and transfer records from ASAPP do not map directly to any native Gorgias field. We store these as custom fields on the Gorgias Ticket and flag the media-type gap in the migration documentation so the customer's team can evaluate whether Gorgias Voice meets their call-handling needs.

Migration approach

Six steps for a successful ASAPP to Gorgias data migration

  1. Discovery and ASAPP export audit

    We audit the ASAPP environment across export channels (S3 batch, File Exporter API, real-time event API), custom structured data field schemas, segment definitions, agent records, and conversation volume. We identify the data present in each of the three export channels and determine whether any conversations fall in the gap between the batch window close and migration start. We also extract the full configuration inventory (routing rules, AI model settings, automation triggers, intent definitions) for documentation. The discovery output is a written migration scope specifying which records migrate from which channel and a list of non-migratable configuration items for the customer to review.

  2. Gorgias environment setup and custom field creation

    We configure the Gorgias destination environment before data migration begins. This includes creating custom fields that map from ASAPP structured data field schemas (boolean, number, text, date, or dropdown based on ASAPP data type), setting up Tags for ASAPP segment mappings, and creating any custom fields needed for ASAPP conversation metadata that Gorgias does not store natively. We also configure the Gorgias channel settings for the channels being migrated (email, chat, social). Schema setup is validated in Gorgias before any records are loaded.

  3. Three-channel export reconciliation and unified timeline construction

    We extract data from all three ASAPP export channels (S3 batch, File Exporter API, real-time event API) and reconcile them into a unified dataset. The primary reconciliation challenge is that S3 batch exports carry historical data with delay, while real-time event exports carry recent data. We identify the gap window, extract any missing records from the real-time channel to fill the gap, and produce a reconciled dataset with no duplicate conversations and no gaps in the timeline. This step is complete only when the unified dataset passes a row-count and timestamp-continuity check.

  4. Agent-to-User mapping and provisioning queue

    We extract every distinct ASAPP Agent referenced on Conversation records and match by email against the Gorgias destination User table. Agents without a matching Gorgias User are placed in a provisioning queue. The customer's Gorgias admin creates the missing User accounts before the conversation migration phase begins. Migration cannot proceed past this step because Ticket assignee references in Gorgias require a valid User ID.

  5. Conversation-to-Ticket migration in dependency order

    We run the production migration in record-dependency order: Customers first (to establish the customer record), then Tickets (with Customer ID resolved, Agent ID resolved, custom fields populated from ASAPP structured data, Tags applied from ASAPP segments, and conversation metadata stored in custom fields). Attachments are migrated after Tickets, linked via the asapp_conversation_id__c custom field. Each phase emits a row-count reconciliation report before the next phase begins. We use Gorgias's REST API with rate-limit handling and exponential backoff to avoid triggering Gorgias API limits during high-volume load.

  6. Cutover, validation, and configuration rebuild handoff

    We freeze ASAPP writes during cutover, run a final delta migration of any records modified during the migration window, then enable Gorgias as the system of record. We validate ticket count, customer count, and attachment integrity against the reconciled source dataset. We deliver the configuration inventory document (routing rules, AI model settings, automation triggers, intent definitions) to the customer's team with a requirements spec for rebuilding in Gorgias Rules, Macros, and Help Center. We support a one-week hypercare window where we resolve any data quality issues raised by the customer's team. We do not rebuild ASAPP configuration as Gorgias automations inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

ASAPP logo

ASAPP

Source

Strengths

  • Named a Leader in Forrester Wave: Digital Customer Interaction Solutions Q2 2024 with recognition for AI-led innovation.
  • Autonomous GenerativeAgent® reduces agent handle time by triaging and resolving routine contacts without human escalation.
  • Supports custom structured data fields and segments to extract business-specific data from conversations.
  • Multi-channel reporting via S3 batch, real-time event API, and File Exporter with both real-time and batch processing options.
  • Enterprise customers report fast deployment execution and positive agent feedback on system usability.

Weaknesses

  • No public pricing—enterprise-only sales motion makes cost evaluation difficult before contract commitment.
  • Implementation timelines of 4–6 weeks minimum and potentially 2+ months for complex enterprise rollouts.
  • Not suitable for organizations below Fortune 100 scale—platform design and pricing are explicitly enterprise-targeted.
  • AI model accuracy at ~90% still requires significant human review overhead for enterprise-grade quality assurance.
  • High switching costs once AI is trained on organization-specific language, intents, and custom structured data.
Gorgias logo

Gorgias

Destination

Strengths

  • Shopify and BigCommerce integrations surface order, return, and shipment data natively inside every ticket.
  • Unlimited agent seats remove per-user licensing friction as support teams grow.
  • AI Agent reduces billable ticket volume through automated resolution of high-frequency queries.
  • SOC 2 Type II certified with GDPR-aligned data handling for enterprise procurement readiness.
  • Omnichannel inbox aggregates email, live chat, Facebook, Instagram, WhatsApp, SMS, and voice into a single threaded view.

Weaknesses

  • Ticket-volume pricing with overage fees creates unpredictable monthly costs during seasonal traffic spikes.
  • Custom reporting is shallow; raw event-level data export for BI tooling is not natively supported.
  • Knowledge Base, Macros, and Rules lack simple export tooling, making competitive migrations complex.
  • GDPR compliance limitations mean customer data cannot be hidden from agents by role, blocking use by teams with freelance staff.
  • Performance and glitch reports emerge in G2 reviews at higher ticket volumes.

Complexity grading

How hard is this migration?

Standard Helpdesk migration. 3 of 7 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ASAPP and Gorgias.

  • Object compatibility

    C

    3 of 7 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ASAPP: 100 requests per second spike arrest; daily hard cap that returns 429 and can trigger token revocation.

  • Data volume sensitivity

    A

    ASAPP exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your ASAPP to Gorgias migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ASAPP to Gorgias data migrations

Answers to the questions buyers ask most during ASAPP to Gorgias migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 100,000 conversations with a single structured data field schema and clean export data. Migrations with large historical volumes (over 500,000 conversations), multiple structured data field schemas, or three-channel export reconciliation requiring gap-window extraction move to six to ten weeks because of batch job sequencing, delta-window handling, and schema mapping complexity. The Gorgias destination setup (custom fields, channel configuration, user provisioning) typically takes three to five business days before migration begins.

Adjacent paths

Related migrations to explore

Ready when you are

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